Happy Unofficial Summer! Meet the man who’s revolutionizing the sandcastle

It’s this week’s Wild Business Growth Podcast guest, Kevin Lane! Kevin invented Create A Castle after seeing a dad and his son struggle to finish their sandcastle during a beach vacation. After multiple years of perfecting the incredibly efficient new castle-building design, his invention has now been featured on LIVE with Kelly and Ryan and is lined up for QVC this summer.

Listen to the family fun episode to hear how Kevin launched Create A Castle, how it works, and the creativity lessons we can learn from kids. Hear the episode on Apple Podcasts / iTunes and your other favorite audio platforms – and subscribe and leave a 5-star review if Create A Castle is your new favorite summer toy!

Now for some more creative marketing highlights from the past week!

Hippo Digest Direct Wild Business Growth Podcast Creative Marketing Recap

What happened in the creative marketing world last week?

  • Get ready for all the brands jumping in on Stranger Things! New Coke is up first (Fast Company)
  • The Jordan brand is stomping all over Fortnite (Engadget)
  • Did you know Busch has a Busch Guy? Well, Busch Guy is going to marry a lucky couple (Marketing Dive)
  • Peet’s Coffee went incredibly unscripted with comedian Iliza Shlesinger (The Drum)
  • Random Fun of the Week: Here’s why milk & cereal became a pair in the first place (Mental Floss)

Wild Business Growth Podcast #45 Kevin Lane - Inventor of Create A Castle, Sandcastle Genius

What else happened in the Hippo Direct World last week?

  • Listen to Episode 44 of the Wild Business Growth Podcast featuring Kim Kaupe – Shark Tank Success, Co-Founder of The Superfan Company
  • When’s the last time you updated your business card? They’re still surprisingly effective
  • How do you bring about that natural voice when podcasting? Practice, practice, practice, as Hippo Tip #94 preached
  • It’s time to get adventurous with your marketing. We’re talking off-road adventurous
  • Miss last week’s Hippo Digest? Find out the creative marketing Taco Bell, Vita Coco, Kia, and more got up to

How would you like to have a podcast of your own? Email me at max@hippodirect.com to get the ball rolling!

Get your swimsuit ready for more Hippo splish-splash fun every single week! If you have any questions or comments on the Hippo Digest, Wild Business Growth Podcast, or other Hippo Direct content, chat with us on either Facebook, Twitter, Instagram, LinkedIn, or YouTube. Bring on the bongos!!

Thank you for Digesting, Happy Hippos!

Until next week,

Let your business Run Wild

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