FAQ2019-11-05T03:42:28+00:00

FAQ for Email Lists, Direct Mail and Online Marketing from Hippo Direct

FAQ Hippo DirectLooking for answers to your marketing questions? Hippo Direct can
provide you with the answers which will simplify the process of using
new marketing technologies and “old school” direct mail.

See below for questions and answers about several types of marketing.
If your question isn’t shown below, please contact us now.

Why do lists have extra charges for targeted selections?2019-06-26T20:42:18+00:00

Again, we need to go back to the early days of the mailing list business. Computer service bureaus had to make a separate “pass” through every record on a file for each list select used. This required more computer and staff time, and those additional costs were passed along to list owners and mailers. Today, most lists can easily be produced according to many different selection criteria. Selection charges are now more a “value-added premium” to be paid for reaching only certain, more desirable groups of names from a list.

Why are there minimum order charges for mailing lists?2019-06-26T20:35:40+00:00

The minimum order concept goes back to the “old days” of the mailing list business, when most lists were stored offline on large mainframe computers. To process a list order, the computer service bureau technician had to load a mag tape, install the list on the mainframe computer, and then process the list order. With a 1000 name list order, a service bureau may use 20-30 minutes of computer/staff time and only earn $ 5. To cover their true labor costs, a “minimum order” charge was instituted and passed along to list owners and marketers. Computer technology has since lowered the cost of list production; however, we unfortunately now have an entire generation of list owners, brokers and managers who often think “it’s not worth their time” to accept list orders of less than 3000-5000 names.

What does $/M mean on a list’s price description?2019-06-26T20:25:02+00:00

All mailing list prices are expressed as $/M, which is “dollars per thousand names”. As an example, a list price of $ 80/M means that list will cost you $ 80 per thousand names, or $ 400 for 5000 names.

What’s the difference between a List Broker and a List Manager?2019-06-26T20:48:48+00:00

A List Broker works on your behalf as a surrogate “Marketing Department”. List Brokers research and recommend lists that should work well for your various offers. Brokers work with you to develop a mailing strategy and to negotiate special terms with other List Owners. After you place an order with a List Broker, the Broker takes full responsibility for making sure that the proper list gets to the proper place on time. Brokers track list order shipping status and “troubleshoot” any potential problems.

A List Manager works on behalf of the List Owner as a surrogate “Sales Department”. List Managers actively promote their lists to marketers and brokers for possible use. List Managers handle all production, fulfillment, and accounting details for their Owners’ lists. List Managers are responsible for the maintenance and updating of lists, and recommend strategies to improve a List Owner’s revenues.

How much does it cost to use the services of a list broker like Hippo Direct?2019-06-26T20:48:03+00:00

Zero. A list broker earns a commission which is given by the list’s owner. You will pay the same price for a list whether you order it directly from the list’s owner, or via a list broker. Which makes it a great deal to use list brokers. List brokers can navigate easily through the list selection and ordering process. More importantly, you get free list recommendations and marketing advice.

Question one here2019-06-26T20:49:39+00:00

Answer to question one here

Question two here2019-06-26T20:51:27+00:00

Answer to question two here

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