What’s it really like being on Shark Tank?

Find out from this week’s Wild Business Growth Podcast guest, Kim Kaupe! Kim is a Co-Founder of The Superfan Company (formerly known as ZinePak) and not only did she survive the Sharks on national TV – she’s been named to the Forbes 30 Under 30 and Inc. 35 Under 35, and her clients include Paul McCartney, Justin Bieber, Dolly Parton, and more.

Listen to the super entertaining episode to hear behind-the-scenes tales from Shark Tank, where the idea for The Superfan Company came from, and how she works with the biggest names in the world. Hear the episode on Apple Podcasts / iTunes and your other favorite audio platforms – and subscribe and leave a 5-star review if Kim turned you into a Superfan yourself!

Now for some more creative marketing highlights from the past week!

Hippo Digest Direct Creative Marketing Wild Business Growth Podcast Recap

What happened in the creative marketing world last week?

  • Yo quiero Taco Bell…Hotel?! It’s happening (Business Insider)
  • This is how you handle a hater who’s “pissed” at your product. Nicely done, Vita Coco (Business Insider)
  • This video Kia made for its launch in India is the definition of oddly satisfying (Branding in Asia)
  • Macy’s is bringing the offline to online with strategically placed pincodes that link to trendy outfits on Pinterest (MediaPost)
  • Random Fun of the Week: Think Everest is cool but not willing to actually climb it? Check out this amazing footage from base camp (National Geographic)

Hippo Digest Direct Wild Business Growth Podcast

What else happened in the Hippo Direct World last week?

  • Listen to Episode 43 of the Wild Business Growth Podcast featuring Mark Friedman – eCommerce and the Retailpocalypse, CMO and Digital at AmeriMark
  • Here’s how you can create a custom, highly-targeted, data-rich mailing list
  • Stuck on a problem? Use that imagination…as if you’re still a child, as Hippo Tip #93 brought to life
  • We hope you mothers had the best Mother’s Day ever!
  • Miss last week’s Hippo Digest? Look at the creative marketing 5-hour Energy, Warner Bros., Hulu, and more unleashed

How would you like to have a podcast of your own? Email me at max@hippodirect.com to get the ball rolling!

Stay thirsty for more thirst-quenching Hippo insights every single week! If you have any questions or comments on the Hippo Digest, Wild Business Growth Podcast, or other Hippo Direct content, chat with us on either Facebook, Twitter, Instagram, LinkedIn, or YouTube. Bring on the bongos!!

Thank you for Digesting, Hip Hippos!

Until next week,

Let your business Run Wild

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