Retail has changed quite a bit over the past decade. We’ve seen the booming rise of eCommerce…and the devastating Retailpocalypse, where thousands and thousands of brick-and-mortar stores are shutting their doors for good. What do these trends mean for the future of retail? Meet this week’s podcast guest, Mark Friedman! Episode #43 of the Wild Business Growth Podcast has DROPPED and features the Chief Marketing & Digital Officer of AmeriMark, who previously served as the President of eCommerce at Steve Madden and the CMO of Brooks Brothers. Listen to the episode on Apple Podcasts / iTunes, Spotify, Overcast, and your other favorite audio platforms – subscribe and leave a 5-star review if Mark taught you a thing or two!

What is the Wild Business Growth Podcast?

Hear how entrepreneurs & innovators unleash creativity to grow bigger and better businesses. Hear from an exciting new guest every single Wednesday morning who’s turning wild ideas into wild growth. Guests include startup founders, product inventors, social media influencers, and much more. Hosted by our digital marketing dude Max Branstetter – that’s me!

Episode #43: Mark Friedman – eCommerce and the Retailpocalypse, CMO and Digital at AmeriMark

Mark Friedman, the Chief Marketing & Digital Officer of AmeriMark, eCommerce Expert, and Mentor joins the show to share lessons from his experience as President of eCommerce at Steve Madden, CMO of Brooks Brothers, and more. Mark and I have some crazy connections: he’s the father of my girlfriend Dana’s friend Dana (seriously!) and is great friends with my uncle Cliff. This interview was recorded at Mark’s wonderful house in Westfield, NJ (see pictures below) just a couple blocks away from Cliff’s house, where I used to visit as a child during Thanksgiving (shoutout to my aunt Lori and cousins Josh & Sam). Mark has had an incredible career in marketing and knows more about eCommerce and retail than anyone you’ll ever hear from. He’s also incredibly kind, caring, and generous. This episode covers everything from how to succeed with eCommerce to the perks of being a mentor or mentee. Here’s a small sample of what you will hear in this episode:

  • How Mark transitioned from traditional marketing methods to digital marketing
  • Why customer service is still so important for every business
  • How eCommerce has skyrocketed while traditional retail has met the Retailpocalypse
  • What the future of eCommerce will look like
  • Mark’s experience with Steve Madden – the person
  • Where to consume content to inspire creativity
  • How to make email messages stand out (hint: donuts!)
  • Mark’s favorite memory from his time as a baseball coach

Connect with Mark on Twitter at @mbf61, LinkedIn at @MarkBFriedman, and Facebook.

Enjoy the show and be a good mentor! Check out the show notes and pictures below for much more detail. Interested in the full episode transcript? Go here

Show Notes

Mark Friedman Max Branstetter Wild Business Growth Podcast Hippo Direct Mark Friedman Max Branstetter Wild Business Growth Podcast Hippo Direct

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