Hippo Digest #31 – Christoph Trappe Podcast and Creative Marketing by Diet Coke

What’s life like for a 6’4″ German football player turned Iowan storyteller?

Find out from this week’s Wild Business Growth Podcast guest, Christoph Trappe! Christoph is a top content marketer and speaker who founded the Authentic Storytelling Project and serves as Chief Content Engagement Director of Stamats Business Media. All that after moving to the U.S. from Düsseldorf, Germany and playing college football at the University of Iowa!

Listen to the short and super sweet episode to hear how Christoph transitioned from journalism and nonprofits to speaking, what you can do to become a better storyteller, and the potential of Virtual Reality (VR). Hear the episode on iTunes and your other favorite audio platforms – and subscribe and leave a 5-star review if you enjoyed Christoph’s story!

Now for some more creative marketing highlights from the past week!

Hippo Direct Digest Christoph Trappe Creative Marketing

What happened in the creative marketing world last week?

  • Diet Coke’s relaunch continued its tasty momentum with 3 new spots (MediaPost)
  • Looking for cosmetics? Pinterest will now let you narrow your search results by skin tone (MediaPost)
  • This is what a “grocery store on wheels” looks like, thanks to Robomart (The Washington Post)
  • Burberry is growing and growing and growing on social media (MediaPost)
  • Random Fun of the Week: Everything looks fine on Jupiter (Space.com)

Hippo Direct Digest Wild Business Growth Podcast

What else happened in the Hippo Direct World last week?

  • Listen to Episode 27 of the Wild Business Growth Podcast featuring Ann Handley – Queen of Content Marketing, Chief Content Officer of MarketingProfs
  • Looking to read more books this year? You’ll love the reading list we compiled from our first 25+ podcast guests!
  • One of the most beautiful things about social media advertising is the ability to test small before increasing your budget, as Hippo Tip #74 made pop
  • We hope you didn’t enjoy Opposite Day
  • Miss last week’s Hippo Digest? Take a swig of the creative marketing Goose Island, Sun-Maid, RE/MAX, and more brewed up

How would you like to have a podcast of your own? Email me at max@hippodirect.com to get started!

Get your popcorn ready for more handy-dandy content next week! If you have any questions or comments on the Hippo Digest, Wild Business Growth Podcast, or other Hippo Direct content, chat with us on either Facebook, Twitter, Instagram, LinkedIn, or YouTube. Bring on the bongos!!

Thank you for Digesting, Hearty Hippos!

Until next week,

Max
Let your business Run Wild

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