No matter where you are or what industry you’re in, it’s always important to tell your story. That’s the message of this week’s podcast guest, Christoph Trappe! Episode #28 of the Wild Business Growth Podcast is HERE and features the top content marketer and Founder of the Authentic Storytelling Project, who serves as Chief Content Engagement Director of Stamats Business Media. Christoph was born in Düsseldorf, Germany and even played football for the Iowa Hawkeyes on the way to becoming the Authentic Storyteller. Listen to the episode on iTunes, Spotify, Stitcher, and your other favorite audio platforms – subscribe and leave a 5-star review if you’re ready to share your story!

What is the Wild Business Growth Podcast?

Hear how entrepreneurs & innovators unleash creativity to grow bigger and better businesses. Hear from an exciting new guest every single week who’s turning wild ideas into wild growth. Guests include startup founders, product inventors, social media influencers, and much more. Hosted by our digital marketing dude Max Branstetter – that’s me!

Episode #28: Christoph Trappe – The Authentic Storyteller, From Football to Content Marketing

Christoph Trappe, the Founder of the Authentic Storytelling Project, Chief Content Engagement Director of Stamats Business Media, Author, and Keynote Speaker joins the show to share his journey from playing football in Germany to becoming a top content marketer based in Iowa. Christoph and I connected over Twitter and I was blown away by his blogging presence and consistency. He’s done an incredible job with his personal brand and has a fascinating backstory, transitioning from Germany to Iowa and football to journalism to nonprofits to speaking. He’s a super smart and kind marketer who’s an expert at storytelling and branding. This episode covers everything from how he adapted to new industries to what you can do to become a better storyteller. Here’s a small sample of what you will hear in this episode:

  • Why you can build a global brand from anywhere
  • The differences between nonprofits and for-profit businesses
  • How to stay creative as a storyteller
  • The power of trying new things
  • What it was like being one of the first generations of Germans playing American football
  • The potential of virtual reality (VR)
  • How Europe’s infamous Ryanair controversially brands its airline
  • The best parts of living in Iowa

Connect with Christoph at, on Twitter at @CTrappe, and on LinkedIn.

Enjoy the show and tell your story! Check out the show notes below for much more detail.

Show Notes

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That’s a wrap for #28! Stay ready a new rockstar guest every single Wednesday morning! Let us know any guests you’d like to see on the show and follow along for your favorite marketing tips, business tips, and podcasts on Facebook, Twitter, InstagramLinkedIn, or YouTube. You’ll especially enjoy this list of the favorite books of Wild Business Growth Podcast guests. Sign up for the Hippo Digest email newsletter for your Weekly Recap of Creative Marketing. Let your business Run Wild…and Bring on the Bongos!!