Wild Business Growth Podcast #47: Donald Kelly – The Sales Evangelist, Podcasting Powerhouse

Imagine you’re starting a sales podcast. You’ve spent a ton of time planning, lining up guests, and figuring out how you’re going to promote it. You finally release your first episode, and you’re off!! But wait…what happens next? Where do you go from here? How long do you keep this up? Today you’re going to hear from someone who’s done this process OVER 1,000 TIMES and counting. Meet this week’s podcast guest, Donald Kelly! Episode #47 of the Wild Business Growth Podcast is HERE and features The Sales Evangelist himself, who’s been featured in Entrepreneur, Forbes, Yahoo! Finance, and more. Listen to the episode on Apple Podcasts / iTunes, Spotify, Overcast, and your other favorite audio platforms – subscribe and leave a 5-star review if you’re ready to do BIG THINGS!

What is the Wild Business Growth Podcast?

Hear how entrepreneurs & innovators unleash creativity to grow bigger and better businesses. Hear from an exciting new guest every single Wednesday morning who’s turning wild ideas into wild growth. Guests include startup founders, product inventors, social media influencers, and much more. Hosted by our digital marketing dude Max Branstetter – that’s me!

Episode #47: Donald Kelly – The Sales Evangelist, Podcasting Powerhouse

Donald Kelly, The Sales Evangelist, joins the show to share his journey from growing up in Jamaica to producing and hosting over 1,000 episodes of The Sales Evangelist podcast. Donald and I connected over Instagram and had kind words to share about each other’s podcasts. The more episodes of The Sales Evangelist I listened to, the more excited I was to dig into his story on this podcast. Donald is one of the most diligent, thoughtful, friendly, and ambitious leaders you’ll ever hear from. This episode covers everything from how to turn your podcast into a business to how to get better at selling. Here’s a small sample of what you will hear in this episode:

• How Donald’s Jamaican roots inspired his career in sales
• What you can learn from people better than you
• How Donald became The Sales Evangelist
• The best sales channels to sell through
• How to grow your podcast listener base
• Who’s winning the “Mattress Wars” and how they’re doing it
• How to monetize your podcast
• Donald’s favorite guest of all-time from The Sales Evangelist

Connect with Donald on Instagram and LinkedIn at @DonaldCKelly and at TheSalesEvangelist.com.

Enjoy the show and always be listening! Check out the show notes and picture below for much more detail.

Show Notes

• Intro
  • [0:30] Email me at max@hippodirect.com for help starting and building your own podcast or with digital marketing
  • [0:44] Connect with Donald on Instagram and LinkedIn at @DonaldCKelly and at TheSalesEvangelist.com
  • [0:59] Entrepreneur, Forbes, Yahoo! Finance
  • [2:02] Donald’s background
  • [2:23] Dish Network
  • [5:15] How Donald’s Jamaican roots inspired his career in sales
  • [5:39] Dunn’s River Falls
  • [8:43] Red Stripe

• The Sales Evangelist
  • [9:03] How Donald decided to start a podcast back in 2013
  • [9:30] Podcast Movement
  • [9:42] Jared Easley
  • [10:50] Deerfield Beach, FL
  • [11:08] New Media Expo
  • [11:30] Cliff Ravenscraft
  • [11:56] Starve the Doubts
  • [12:32] How Donald got the name The Sales Evangelist
  • [12:45] Guy Kawasaki on The Sales Evangelist, Apple
  • [13:41] Seth Godin’s Startup School, Pat Flynn
  • [14:11] Dan Franks, Gary Leland
  • [14:23] Kickstarter
  • [14:33] John Lee Dumas (JLD), Michael Stelzner
  • [14:35] Wild Business Growth Podcast Episode #19: John Lee Dumas – Podcasting Legend, Host of Entrepreneurs on Fire
  • [17:06] How to grow your podcast listener base
  • [17:42] Edutaining
  • [18:42] Jeffrey Gitomer, Jeffrey Gitomer on The Sales Evangelist
  • [18:27] Stop Chasing Influencers by Jared Easley & Kimanzi Constable
  • [20:42] HuffPost, South Florida Business Journal
  • [23:02] How to do anything over 1,000 times
  • [24:09] Simon Sinek
  • [25:29] Skype
  • [27:43] Virtual Assistant (VA)
  • [28:26] How to monetize your podcast
  • [29:42] How many of Donald’s clients came to him through the podcast
  • [30:36] Struggling with your podcast? Email me at max@hippodirect.com for help starting and building your own podcast
• Sales Tips: How to get better at selling
  • [31:21] How to get better at selling
  • [32:58] The Science of Selling by David Hoffeld, The Transparency Sale by Todd Caponi
  • [34:23] What a lot of salespeople do wrong
  • [34:47] LeBron James, Steph Curry
  • [35:45] The Three Value Conversations by Erik Peterson, Tim Riesterer, Conrad Smith, and Cheryl Geoffrion
  • [36:14] Amazon Cloud Drive
  • [37:27] The best sales channels to sell through
  • [37:49] Zoom
  • [38:51] BombBomb, Covideo
• Inspiration & Creativity: People, Hobbies, and Resources
  • [39:46] What can you do to stay creative
  • [40:21] Business Wars, StartUp, How I Built This with Guy Raz
  • [40:34] Malcolm Gladwell, Revisionist History
  • [41:45] West Palm Beach, FL, Intracoastal
  • [42:19] Non-sales books
  • [42:30] Think and Grow Rich by Napoleon Hill
  • [42:49] The Alchemist by Paulo Coelho
  • [43:01] Tim Ferriss, Tribe of Mentors by Tim Ferriss
  • [43:42] The Power of Habit by Charles Duhigg
  • [43:52] David and Goliath, Outliers, The Tipping Point by Malcolm Gladwell
• Wild Business Shoutout of the Week
  • [44:50] Purple mattresses
  • [45:19] Brigham Young University (BYU) – Idaho
  • [45:39] Excel
  • [46:20] Tempur-Pedic
  • [46:55] Wild Business Growth Podcast Episode #10: Keith Weisberg – Global Strategy Lead at Google, World’s Most Interesting Man
  • [47:02] Casper mattresses
  • [47:22] The Dreamery by Casper
• The Unusual: Pet Peeves, Quirks, and Weird Talents
  • [48:12] Donald’s biggest pet peeve
  • [48:47] Quirks
  • [49:25] Weird talents
  • [50:26] Chad Johnson (Ochocinco), Twitter, Snapchat
• Rapid-Fire Q&A
  • [50:48] If you had to eat the same food over and over
  • [51:04] Negril, Jamaica
  • [51:39] Bob Burg on The Sales Evangelist, The Go-Giver by Bob Burg
  • [52:29] How many glasses of water Donald drinks to escape the Florida heat
  • [54:14] Connect with Donald on Instagram and LinkedIn at @DonaldCKelly and at TheSalesEvangelist.com
  • [54:35] Donald’s final thoughts
  • [55:30] Subscribe to the Wild Business Growth Podcast and leave a 5-star review on Apple Podcasts / iTunes and more!
  • [55:39] Check out the Hippo Direct Blog at HippoDirect.com/Blog for show notes, Favorite Books, and the Hippo Digest
  • [55:41] Get your creative juices flowing with the Hippo Digest – your Weekly Recap of Creative Marketing
  • [55:52] Connect with Hippo Direct on Facebook, Twitter, Instagram, LinkedIn, or YouTube including #HippoTips
  • [55:57] Connect with me on Instagram, Twitter, and LinkedIn at @MaxBranstetter
  • Theme music: Freestyle Percussion Magik – Jungle Tribe – provided by Jamendo

How do I start a podcast?

How’d you like a podcast of your own? Email me at max@hippodirect.com with questions on any part of the podcasting process:

• Podcast Planning
• Podcast Production
• Podcast Promotion
• More!

If you’re interested, we’ll connect for a free 30-minute consultation and provide some helpful resources that have been instrumental in getting the Wild Business Growth Podcast up and rolling and connecting with high-quality guests. We love making your podcast the best it can be. Let your podcast Run Wild!

Consider BIG THINGS done – for now! Who’s coming on the show next? Get rrrrrrrready for a new outrageously outstanding guest every single Wednesday morning! Let us know any guests you’d like to see on the show and follow along for your favorite marketing tips, business tips, and podcasts on Facebook, Twitter, Instagram, LinkedIn, or YouTube. You’ll especially enjoy this list of the favorite books of Wild Business Growth Podcast guests. Sign up for the Hippo Digest email newsletter for your Weekly Recap of Creative Marketing. Let your business Run Wild…and Bring on the Bongos!!