Imagine going from getting bullied as a kid to giving TED Talks. That’s the story of this week’s podcast guest, Ryan Foland! Episode #34 of the Wild Business Growth Podcast came in HOT like a cannonball and features the Global Keynote Speaker and Inventor of the 3-1-3 Method for saying more with less. Listen to the episode on iTunes / Apple Podcasts, Spotify, Overcast, and your other favorite audio platforms – subscribe and leave a 5-star review if Ryan helped you answer “What do you do?”

What is the Wild Business Growth Podcast?

Hear how entrepreneurs & innovators unleash creativity to grow bigger and better businesses. Hear from an exciting new guest every single Wednesday morning who’s turning wild ideas into wild growth. Guests include startup founders, product inventors, social media influencers, and much more. Hosted by our digital marketing dude Max Branstetter – that’s me!

Episode #34: Ryan Foland – Creative TED Talks, Inventor of the 3-1-3 Method

Ryan Foland, the Global Keynote Speaker, TED Talker, Managing Partner of InfluenceTree, and Inventor of the 3-1-3 Method joins the show to share his journey from being bullied as a ginger child to inspiring others through creative speeches. Ryan and I connected over social media and I was curiously intrigued by his 3-1-3 Method and daily stick figure drawings. I then watched his TED Talks and could not stop laughing, while being equally impressed by his ability to share inspiring lessons as super helpful analogies. When I finally reached out about an interview and he expressed a love of Hungry Hungry Hippos, I knew it’d be a fun episode! Ryan is an amazing person and speaker who is as kind and helpful as he is entertaining. This episode covers everything from how he invented the 3-1-3 Method to how improving communication can improve your life. Here’s a small sample of what you will hear in this episode:

  • How karate and sports can improve your self-confidence
  • Why the only 2 things you can control are your attitude and how you react to things
  • An impromptu 3-1-3 exercise with yours truly as the guinea pig
  • How TED Talks differ from keynote speeches in terms of preparation and presentation
  • Why something as simple as drawing stick figures can increase your creativity
  • The reason why you get good ideas in the shower
  • Why everybody is a public speaker
  • What Ryan’s name would be if he was a pro wrestler

Connect with Ryan at, on Twitter at @RyanFoland, and his podcasts at

Enjoy the show and look UP! Check out the show notes below for much more detail.

Show Notes

  • Intro
  • The 3-1-3 Method
    • [11:37] What is the 3-1-3 Method?
    • [12:23] Say more with less
    • [13:48] The 3-1-3 Show
    • [14:10] The cobbler’s children have no shoes
    • [14:33] Why nobody cares what you do, they care more about the problem you solve
    • [16:27] An impromptu 3-1-3 exercise with yours truly as the guinea pig
    • [17:23] Why you need to make the problem you solve more painful
    • [19:21] Why your problem and solution need to be aligned
    • [20:05] Sentence 1: Problem, Sentence 2: Solution, Sentence 3: Market
    • [21:06] Why you need to have a specific target market
    • [21:50] Down to 1 sentence – 6 different ways
    • [22:13] From 3 sentences, Down to 1 sentence, Down to 3 words
    • [23:55] Hippo Direct is an official mailing list licensee of the American Dental Association (ADA)
    • [24:10] Find the perfect email list from Hippo Direct to find Dentists, Doctors, Nonprofit Executives, and more
    • [24:28] Nerf
    • [24:37] United States Postal Service (USPS)
    • [24:52] Sharpie
    • [26:25] Great example from a previous 3-1-3 Method exercise
    • [28:27] Connect with Hippo Direct at for all your mailing list, email list, digital marketing, and podcasting needs
  • Giving TED Talks and Drawing Stick Figures
  • Inspiration & Creativity: People, Hobbies, and Resources
  • Wild Business Shoutout of the Week
    • [48:58] Ditch the Act Twitter account
    • [49:55] Why social media doesn’t sell, you need to develop a community
    • [50:18] The Wizard of Oz
    • [50:41] Where Ryan and Leonard came up with the idea to create a Twitter account for the book
  • Rapid-Fire Q&A
    • [51:53] Ginger Grant from Gilligan’s Island
    • [52:09] Why gingers are called gingers
    • [52:24] Ryan’s favorite dance moves
    • [53:59] Why starting your answers with the word “um” hurts your image
    • [54:35] Why silence is better than the word “um”
    • [55:03] The Ginger Cannon!
    • [55:47] Connect with Ryan at, on Twitter at @RyanFoland, and his podcasts at
    • [55:25] Check out Ryan’s podcasts and shows World of Speakers, ScaleUp Heroes, The 313 Show
    • [57:05] Why everybody is a public speaker
    • [57:25] Ryan’s final thoughts
    • [57:34] Why you should choose your thoughts wisely
    • [58:05] Subscribe to the Wild Business Growth Podcast and leave a 5-star review on iTunes / Apple Podcasts and more!
    • [58:12] Check out the Hippo Direct Blog at for show notes, Favorite Books, and the Hippo Digest
    • [58:18] Get your creative juices flowing with the Hippo Digest – your Weekly Recap of Creative Marketing
    • [58:22] Connect with Hippo Direct on Facebook, Twitter, InstagramLinkedIn, or YouTube including #HippoTips
    • [58:25] Connect with me on InstagramTwitter, and LinkedIn at @MaxBranstetter
    • Theme music: Freestyle Percussion Magik – Jungle Tribe – provided by Jamendo

How do I start a podcast?

How’d you like a podcast of your own? Email me at with questions on any part of the podcasting process:

  • Podcast Planning
  • Podcast Production
  • Podcast Promotion
  • More!

If you’re interested, we’ll connect for a free 30-minute consultation and provide some helpful resources that have been instrumental in getting the Wild Business Growth Podcast up and rolling and connecting with high-quality guests. We love making your podcast the best it can be. Let your podcast Run Wild!

And with the sound of the Ginger Cannon – KA-BOOM – that’s a wrap! Get wildly excited for a wild new guest every single Wednesday morning! Let us know any guests you’d like to see on the show and follow along for your favorite marketing tips, business tips, and podcasts on Facebook, Twitter, InstagramLinkedIn, or YouTube. You’ll especially enjoy this list of the favorite books of Wild Business Growth Podcast guests. Sign up for the Hippo Digest email newsletter for your Weekly Recap of Creative Marketing. Let your business Run Wild…and Bring on the Bongos!!