Imagine sitting down to write a book on marketing – only to realize everything we’re doing doesn’t work.

That’s the latest adventure of this week’s Wild Business Growth Podcast guest, Mark Schaefer! Mark is a globally-recognized author, speaker, podcaster, and business consultant whose blog {grow} is one of the top marketing blogs in the world. He’s completely shaking up the marketing world with his latest book, Marketing Rebellion.

Listen to the fascinating episode to hear Mark’s take on the current state of marketing, lessons from Marketing Rebellion, and habits to improve creativity. Hear the episode on Apple Podcasts / iTunes and your other favorite audio platforms – and subscribe and leave a 5-star review if Mark made you say “Wow!”

Now for some more creative marketing highlights from the past week!

Hippo Digest Direct Weekly Recap of Creative Marketing Mark Schaefer

What happened in the creative marketing world last week?

  • Heard of ASMR? Try “Neigh-SMR” from VisitLEX (Ads of the World)
  • The NFL capitalized on the HOT OFF THE PRESS draft hats with Instagram shoppable ads (Variety)
  • How’d you like to be in a video game? Kinda. Snapchat is letting you upload your personalized bitmoji avatars into video games (TechCrunch)
  • Express is all in on big-name influencers (Glossy)
  • Random Fun of the Week: Did you know Jell-O was the bee’s knees wayyy back in the day? (Atlas Obscura)

Hippo Digest Direct Wild Business Growth Podcast

What else happened in the Hippo Direct World last week?

  • Listen to Episode 40 of the Wild Business Growth Podcast featuring Wendi Weiner – The Writing Guru, Lawyer Turned Award-Winning Writer
  • Here’s how you can market smarter through savvy targeting in direct mail, email, and social media campaigns
  • How far in advance do you fill in your content calendar? A few months works wonders, as Hippo Tip #88 pro-Posed
  • Swimming can seriously help you make a SPLASH with creativity, as Hippo Tip #89 worked out
  • Miss last week’s Hippo Digest? Keep your creativity flowing with the creative marketing Adidas, the Carolina Panthers, and Portal from Facebook produced

How would you like to have a podcast of your own? Email me at to get the ball rolling!

Get your popcorn ready for more crazy Hippo content every single week! If you have any questions or comments on the Hippo Digest, Wild Business Growth Podcast, or other Hippo Direct content, chat with us on either Facebook, Twitter, Instagram, LinkedIn, or YouTube. Bring on the bongos!!

Thank you for Digesting, Human Hippos!

Until next week,

Let your business Run Wild

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