Happy Valentine’s Day!!! Wouldn’t you just LOVE some positive PR?!

You’re in the right place, because this week’s Wild Business Growth Podcast guest is the Media Maven and PR expert, Christina Nicholson! Christina is a TV reporter turned PR agency owner who specializes in getting your business or brand more exposure. Christina and I have an eerie amount of things in common: we’re both from Ohio, both have family ties to Ohio State, and both our dads are business owners named Greg!

Listen to the super helpful episode to hear how Christina has transitioned from TV to new media forms and entrepreneurship, all you need to know about the elusive earned media and how to earn it, and how to grow your personal brand. Hear the episode on iTunes and your other favorite audio platforms – and subscribe and leave a 5-star review if you’re excited to make your brand blossom!

Stay tuned Friday for hilarious, hysterical, and humble Hippo Fun for National Hippo Day!

Now for some more creative marketing highlights from the past week!

Hippo Digest Direct Creative Marketing Christina Nicholson

What happened in the creative marketing world last week?

  • Wild Turkey brilliantly shared their brand story by burning – yes, burning – a bourbon barrel engraved with not-so-nice tweets about the brand (Campaign US)
  • International House of…Pancizza?! IHOP stole the headlines AGAIN by celebrating National Pizza Day with a pizza-shaped pancake you can grab a slice of (USA Today)
  • Spotify is going all in on podcasting, and we love it!! They acquired Gimlet Media and Anchor in the same swoop last week (TechCrunch)
  • Whoa!! Israeli startup Healthy.io lets you take a urine test with your smartphone (ZDNet)
  • Bacardi is simplifying the digital world with their “Back to the Bar” campaign (MediaPost)
  • Random Fun of the Week: Have any upcoming ski trips? This article will make you re-think fake snow (Down East)

Hippo Digest Direct Creative Marketing Wild Business Growth Podcast

What else happened in the Hippo Direct World last week?

  • Listen to Episode 29 of the Wild Business Growth Podcast featuring Taylor Ryan – Artificial Intelligence (Ai) and Innovation, Chief Marketing Officer of Valuer
  • Are you mixing in a hashtag that’s yours and only yours? It’s a great way to solidify your brand, Hippo Tip #76 sculpted
  • Miss football? We do too, but we’re thrilled our Hippo ended the season on top
  • Miss last week’s Hippo Digest? Get those creative juices flowing with the creative marketing A&W, Resident Evil 2, Domino’s, and more were up to

How would you like to have a podcast of your own? Email me at max@hippodirect.com to get started!

Have a Happy Valentine’s Day!! And stay tuned for more of that hard-working, helpful Hippo content you know you can count on! If you have any questions or comments on the Hippo Digest, Wild Business Growth Podcast, or other Hippo Direct content, chat with us on either Facebook, Twitter, Instagram, LinkedIn, or YouTube. Bring on the bongos!!

Thank you for Digesting, Heartfelt Hippos!

Until next week,

Let your business Run Wild

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