Wild Business Growth Podcast #30: Christina Nicholson – PR and Media Expert, Founder of Media Maven

Want to get your name out there without spending money? Find out how from this week’s podcast guest, Christina Nicholson! Episode #30 of the Wild Business Growth Podcast is HERE and features the PR and Media Expert and Founder of Media Maven. Christina is a TV news reporter and anchor turned marketing agency owner who knows how to grow your brand inside and out. Listen to the episode on iTunes, Spotify, Stitcher, and your other favorite audio platforms – subscribe and leave a 5-star review if Christina has you inspired!

What is the Wild Business Growth Podcast?

Hear how entrepreneurs & innovators unleash creativity to grow bigger and better businesses. Hear from an exciting new guest every single Wednesday morning who’s turning wild ideas into wild growth. Guests include startup founders, product inventors, social media influencers, and much more. Hosted by our digital marketing dude Max Branstetter – that’s me!

Episode #30: Christina Nicholson – PR and Media Expert, Founder of Media Maven

Christina Nicholson, the PR and Media Expert, TV Host, TEDx Speaker, and Founder of Media Maven joins the show to share her journey from TV news reporter to marketing agency owner. Christina and I connected over Instagram and I was blown away by her wisdom, publicity tips, and the consistency of her brand. Christina is a genuine, inspiring, ambitious leader who knows more about PR and media than anyone I know. This episode covers everything from how to get your business or brand more exposure to the perks of being your own boss. Here’s a small sample of what you will hear in this episode:

• Why there’s more security working for yourself vs. someone else
• A breakdown of the 3 different types of media: owned media, earned media, and paid media
• Why you should start an online course
• How to get earned media
• Why you should collaborate with your competition
• How dentists can earn publicity
• What you should do instead of press releases
• The story behind Christina’s “extra kidney” (!!)

Connect with Christina on Instagram and Twitter at @ChristinaAllDay, her business at MediaMavenAndMore.com, and her podcast Become a Media Maven. Plus, access her free 3-day media course at MediaMavenAndMore.com/Publicity!

Enjoy the show and invest in your business! Check out the show notes below for much more detail.

Show Notes

• Intro
  • [0:32] Email me at max@hippodirect.com for help starting and building your own podcast or with digital marketing
  • [0:47] Connect with Christina on Instagram and Twitter at @ChristinaAllDay and her business at MediaMavenAndMore.com
  • [1:55] The Ohio State University (OSU)
  • [2:20] Christina’s background
  • [2:46] News 12
  • [2:52] NBC
  • [5:08] Explore our Hippo Direct email lists of dentists, doctors, college administrators, nonprofit executives, and more
  • [5:15] How Christina started media mentoring
  • [5:34] Lifetime TV
  • [5:45] Christina All Day lifestyle blog
  • [6:35] How to build the confidence to start your own business
  • [7:40] How Christina came up with the name Media Maven
  • [8:02] Mascara Maven
  • [8:50] The perks of being your own boss
  • [9:20] Why there’s more security working for yourself vs. someone else
  • [11:15] Why you need to invest in your business
  • [11:55] Wild Business Growth Podcast Episode #18: Greg Branstetter – President and Founder of Hippo Direct, Our Family Business
• Media Maven
  • [15:50] The 4 different services of Christina’s PR agency
  • [17:30] Her media mentoring
  • [17:56] O The Oprah Magazine
  • [18:14] The Media Mentoring Program course
  • [18:20] Why you should start an online course
  • [18:34] Pat Flynn, John Lee Dumas (JLD), Amy Porterfield
  • [20:00] How much time Christina spends maintaining her online course
  • [20:20] Working with Pat Flynn
  • [21:08] Gaining exposure on local TV
  • [21:50] Hippo Direct is an Official Database Licensee of the American Dental Assocation (ADA) mailing list of dentists
  • [22:05] Christina’s Periodontist Marketing video
  • [22:20] How to get into video production
  • [22:35] Why you should collaborate with your competition
  • [23:23] BuzzFeed videos
  • [24:50] Connect with Hippo Direct at HippoDirect.com for all your mailing list, email list, digital marketing, and podcasting needs
• The World of PR and Media
  • [25:22] A breakdown of the 3 different types of media: owned media, earned media, and paid media
  • [26:42] Email me at max@hippodirect.com for help starting and running your Facebook Ads campaigns
  • [27:01] Why earned media is the hardest to get but worth the most
  • [28:40] How to get earned media
  • [29:02] The Today Show
  • [29:20] Why earned media is worth 3x more than a paid ad
  • [30:40] Christina’s favorite method of getting a media hit
  • [30:50] Promoting yourself as an expert in your industry
  • [31:50] How dentists can earn publicity on Halloween and The Oscars
  • [32:53] Wild Business Growth Podcast Episode #13: Dr. Chithra Durgam – World’s Coolest Dentist, Featured in GaryVee’s Crushing It!
  • [33:05] Dr. Durgam Instagram
  • [33:40] Why you shouldn’t send press releases
  • [33:55] Conversations with a Killer: The Ted Bundy Tapes
  • [35:20] What you should do instead of press releases
• Inspiration & Creativity: People, Hobbies, and Resources
  • [35:50] People Christina finds inspiring
  • [36:15] Pat Flynn’s Mastermind
  • [36:25] Cassidy Tuttle from Succulents and Sunshine
  • [36:50] Alexandria Jimenez from Travel Fashion Girl
  • [37:10] Compass Rose Travel Accessories on Amazon
  • [37:25] Slack
  • [37:45] Disney World
  • [38:30] Hobbies for creativity
  • [38:44] James Patterson
  • [39:20] This Is Marketing by Seth Godin
  • [39:50] Profit First by Mike Michalowicz
  • [39:55] Crush It! by GaryVee
  • [40:05] Crushing It! by GaryVee, Amy Landino
  • [41:00] Why you should alternate business and non-business books
  • [41:30] The Real Housewives, Keeping Up with the Kardashians, Dirty John
• Wild Business Shoutout of the Week
  • [42:22] Pepsi Super Bowl commercial
  • [42:32] Coca-Cola (Coke)
  • [42:51] Steve Carell, Lil Jon, Cardi B
  • [44:00] Christina’s thoughts on making a Super Bowl commercial
  • [45:15] Bon & Viv Spiked Seltzer Super Bowl commercial with mermaids and sharks
• Rapid-Fire Q&A
  • [46:18] Christina’s biggest pet peeve
  • [46:42] Her weird talents
  • [46:56] Floss, Running Man
  • [47:30] Duplex kidney
  • [48:22] NSYNC, Britney Spears, Beyoncé, “My Heart Will Go On” by Celine Dion
  • [48:50] Why Christina doesn’t like the beach
  • [49:05] Why she likes staying indoors
  • [49:55] Why there’s a lack of travel living in Florida
  • [50:15] Mom 2.0 Summit
  • [51:07] Roosters
  • [52:23] Connect with Christina on Instagram and Twitter at @ChristinaAllDay,Plus,
  • [52:35] MediaMavenAndMore.com
  • [52:44] Access Christina’s free 3-day media course at MediaMavenAndMore.com/Publicity!
  • [53:11] Check out her podcast Become a Media Maven
  • [53:40] Christina’s final thoughts
  • [53:50] Why you need to invest in your business
  • [54:55] Connect with Hippo Direct at HippoDirect.com and on Facebook, Twitter, Instagram, LinkedIn, or YouTube
  • [55:04] Sign up for the Hippo Digest – your Weekly Recap of Creative Marketing
  • [55:20] Connect with me on Instagram, Twitter, and LinkedIn at @MaxBranstetter
  • [55:30] Subscribe to the Wild Business Growth podcast and leave a 5-star review on iTunes / Apple Podcasts and more!
  • Theme music: Freestyle Percussion Magik – Jungle Tribe – provided by Jamendo

How do I start a podcast?

How’d you like a podcast of your own? Email me at max@hippodirect.com with questions on any part of the podcasting process:

• Podcast Planning
• Podcast Production
• Podcast Promotion
• More!

We’re happy to start out with a free 30-minute consultation and provide some helpful resources that have been instrumental in getting the Wild Business Growth Podcast up and rolling and connecting with high-quality guests. We love making your podcast the best it can be. Let your podcast Run Wild!

End scene! Stay tuned for a new amazing guest every single Wednesday morning! Let us know any guests you’d like to see on the show and follow along for your favorite marketing tips, business tips, and podcasts on Facebook, Twitter, Instagram, LinkedIn, or YouTube. You’ll especially enjoy this list of the favorite books of Wild Business Growth Podcast guests. Sign up for the Hippo Digest email newsletter for your Weekly Recap of Creative Marketing. Let your business Run Wild…and Bring on the Bongos!!