Wild Business Growth Podcast #48: Shama Hyder – Zen Master of Marketing, Founder of Zen Media

Zen Master of Marketing. Millennial Master of the Universe. These are nicknames given by Entrepreneur and Fast Company to this week’s podcast guest, Shama Hyder! Episode #48 of the Wild Business Growth Podcast is HERE and features the Founder & CEO of Zen Media, who’s been honored at both the White House and United Nations as one of the top 100 young entrepreneurs in the country. Listen to the episode on Apple Podcasts / iTunes, Spotify, Overcast, and your other favorite audio platforms – subscribe and leave a 5-star review if Shama has your ideas flowing!

What is the Wild Business Growth Podcast?

Hear how entrepreneurs & innovators unleash creativity to grow bigger and better businesses. Hear from an exciting new guest every single Wednesday morning who’s turning wild ideas into wild growth. Guests include startup founders, product inventors, social media influencers, and much more. Hosted by our digital marketing dude Max Branstetter – that’s me!

Episode #48: Shama Hyder – Zen Master of Marketing, Founder of Zen Media

Shama Hyder, the Keynote Speaker, Bestselling Author, Influencer, and Founder & CEO of Zen Media joins the show to share her journey from growing up in India to building an award-winning marketing agency. Shama and I connected over social media and I was absolutely blown away by what’s she’s done in the business world and her super positive vibe. Shama is one of the most driven, kind, bright, and friendly leaders you’ll ever hear from. This episode covers everything from how she started Zen Media to what we can learn from animals. Here’s a small sample of what you will hear in this episode:

• How to win clients
• The importance of market research
• How to determine if there’s demand for your product or service
• Shama’s approach to keynote speaking
• How to remove the gremlins blocking your creativity
• Adobe’s strategic use of influencer marketing at Adobe Summit
• How to build your personal brand
• Shama’s secret talent when watching movies

Connect with Shama at ZenMedia.com, ShamaHyder.com, and on social media.

Enjoy the show and find your marketing zen! Check out the show notes and picture below for much more detail.

Show Notes

• Intro
  • [0:30] Email me at max@hippodirect.com for help starting and building your own podcast or with digital marketing
  • [0:41] Connect with Shama at ZenMedia.com, ShamaHyder.com, and on social media
  • [0:48] Entrepreneur, Fast Company
  • [1:48] Shama’s background
  • [2:17] The Zen of Social Media Marketing by Shama Hyder
  • [2:33] Momentum by Shama Hyder
  • [3:18] Guinness World Records
  • [3:36] Dallas YMCA Capital One Turkey Trot
  • [5:24] How Shama got into business in the first place
  • [8:00] How to determine if there’s demand for your product or service

• Zen Media
  • [9:30] How Shama started her company right after grad school
  • [9:58] McKinsey & Company, Bain & Company
  • [11:50] How Shama’s clients have changed over the years
  • [12:26] Fox Business
  • [12:57] How Shama won her first clients
  • [14:20] How she grew Zen Media
  • [16:55] Marketing to Gods: The Definitive Guide to Reaching, Engaging, and Retaining the Modern, Empowered Consumer
  • [17:56] The importance of market research
  • [19:47] The story of Shama’s dad and mom
  • [21:32] College admissions scandal
  • [22:58] Where Shama got the confidence to build her personal brand
  • [23:49] Invisalign
  • [26:20] Shama’s approach to keynote speaking
  • [28:17] How to decide what topics to cover speaking
  • [29:23] SeriousBUSINESS
  • [31:57] Struggling with your podcast? Email me at max@hippodirect.com for help starting and building your own podcast
• Inspiration & Creativity: People, Hobbies, and Resources
  • [32:41] What can you do to stay creative
  • [33:11] Gremlins
  • [33:50] The creative help that comes from animals
  • [34:14] Maltipoo, Schnauzer
  • [36:27] Omnivert or ambivert
  • [39:46] Shama’s favorite books
  • [40:12] Florence Scovel Shinn, Florence Nightingale
  • [40:49] Tony Robbins
  • [40:55] The Game of Life and How to Play It by Florence Scovel Shinn, on Spotify
  • [42:06] Podcasts vs. Audiobooks
  • [43:30] SATs
  • [44:57] Shoutout Mrs. Parmalee!!
  • [45:05] Hatchet by Gary Paulsen
  • [45:39] Charlotte’s Web by E.B. White
  • [46:34] Amazon Kindle
• Wild Business Shoutout of the Week
  • [47:16] Adobe Summit
  • [47:29] Portable Document Format (PDF)
  • [48:35] Wild Business Growth Podcast Episode #17: Joe Martin – Twitter’s Dad Joke King, Adobe Social Analytics
  • [49:17] What appealed to Shama about attending Adobe Summit as an influencer
  • [49:29] Verizon, AT&T, Chase
  • [50:59] Google Ads
• Rapid-Fire Q&A
  • [51:52] Shama’s favorite part of living in Dallas and Miami
  • [52:44] Las Colinas, Irving, TX
  • [53:03] Favorite place she’s ever traveled
  • [53:50] What food she would eat over and over
  • [54:30] Her biggest pet peeve
  • [54:58] Weird talents
  • [55:53] “I Don’t Dance” by Lee Brice
  • [56:58] The Girl with The Dragon Tattoo
  • [58:24] Connect with Shama at ZenMedia.com, ShamaHyder.com, and on social media
  • [58:50] Shama’s final thoughts
  • [59:34] Subscribe to the Wild Business Growth Podcast and leave a 5-star review on Apple Podcasts / iTunes and more!
  • [59:48] Check out the Hippo Direct Blog at HippoDirect.com/Blog for show notes, Favorite Books, and the Hippo Digest
  • [59:51] Get your creative juices flowing with the Hippo Digest – your Weekly Recap of Creative Marketing
  • [1:00:03] Connect with Hippo Direct on Facebook, Twitter, Instagram, LinkedIn, or YouTube including #HippoTips
  • [1:00:05] Connect with me on Instagram, Twitter, and LinkedIn at @MaxBranstetter
  • Theme music: Freestyle Percussion Magik – Jungle Tribe – provided by Jamendo

How do I start a podcast?

How’d you like a podcast of your own? Email me at max@hippodirect.com with questions on any part of the podcasting process:

• Podcast Planning
• Podcast Production
• Podcast Promotion
• More!

If you’re interested, we’ll connect for a free 30-minute consultation and provide some helpful resources that have been instrumental in getting the Wild Business Growth Podcast up and rolling and connecting with high-quality guests. We love making your podcast the best it can be. Let your podcast Run Wild!

That’s all for now, folks! Who’s stepping up to the Wild plate next? Get your popcorn ready for a new thrilling guest every single Wednesday morning! Let us know any guests you’d like to see on the show and follow along for your favorite marketing tips, business tips, and podcasts on Facebook, Twitter, Instagram, LinkedIn, or YouTube. You’ll especially enjoy this list of the favorite books of Wild Business Growth Podcast guests. Sign up for the Hippo Digest email newsletter for your Weekly Recap of Creative Marketing. Let your business Run Wild…and Bring on the Bongos!!