Wild Business Growth Podcast #39: Jay Baer – Word of Mouth Marketing Extraordinaire, Founder of Convince & Convert

Word of Mouth Marketing. You’d love some of that, I know, but it’s totally in the hands of your customers….or is it?! Meet this week’s podcast guest, Jay Baer! Episode #39 of the Wild Business Growth Podcast is OUT (oh my!) and features the Hall of Fame Keynote Speaker, 7th-Generation Entrepreneur, and Founder of 5 multimillion-dollar businesses, including Convince & Convert. As if that wasn’t enough, he’s also a New York Times Bestselling Author of 6 books, including his latest Talk Triggers where he and Daniel Lemin completely change the game on Word of Mouth. Listen to the episode on Apple Podcasts / iTunes, Spotify, Overcast, and your other favorite audio platforms – subscribe and leave a 5-star review if you’re ready to spread the word!

What is the Wild Business Growth Podcast?

Hear how entrepreneurs & innovators unleash creativity to grow bigger and better businesses. Hear from an exciting new guest every single Wednesday morning who’s turning wild ideas into wild growth. Guests include startup founders, product inventors, social media influencers, and much more. Hosted by our digital marketing dude Max Branstetter – that’s me!

Episode #39: Jay Baer – Word of Mouth Marketing Extraordinaire, Founder of Convince & Convert

Jay Baer, the Hall of Fame Keynote Speaker, New York Times Bestselling Author, 7th-Generation Entrepreneur, and Founder of Convince & Convert joins the show to share how you can intentionally spark Word of Mouth for your business. Jay is one of the top names in the content marketing world and with good reason – he has the ability to blow your business mind while cracking you up at the same time, with everything he does. He’s one of the most thoughtful, entertaining, innovative, and hilarious leaders you’ll ever hear from. He also relocated from Arizona to Bloomington, IN back in 2014 – a place very near and dear to my heart as an Indiana Univeristy (IU) alum and son of two IU alumni. This episode covers everything from how Jay founded 5 multimillion-dollar companies to the best examples of Word of Mouth. Here’s a small sample of what you will hear in this episode:

• What Jay and his buddy got in return for selling the domain name “Budweiser.com” to Anheuser-Busch
• The concept behind his new book Talk Triggers and The Talk Triggers Show
• How to create a Talk Trigger that will spark Word of Mouth to grow your business
• The best Talk Triggers of all time by brands such as DoubleTree Hotels and vasectomy specialist Dr. Snip
• How Arizona State University students cleverly created an unmatched home-court advantage in basketball
• The benefits of starting a remote company and working from home
• Jay’s whale song (seriously!)
• The tequila that tastes like angel tears

Connect with Jay on social media at @JayBaer and at TalkTriggers.com, TalkTriggersShow.com, and ConvinceAndConvert.com.

Enjoy the show and find your Talk Trigger! Check out the infographic (big thanks to Jay and team!) and show notes below for much more detail.

Show Notes

• Intro, Being a 7th-Generation Entrepreneur, and Founding Convince & Convert
  • [0:30] Email me at max@hippodirect.com for help starting and building your own podcast or with digital marketing
  • [0:38] Connect with Jay on social media at @JayBaer and at TalkTriggers.com, TalkTriggersShow.com, and ConvinceAndConvert.com
  • [0:50] The New York Times
  • [1:46] Jay’s background
  • [2:41] What Jay and his buddy got in return for selling the domain name Budweiser.com to Anheuser-Busch
  • [4:28] What Jay’s co-worker got in return for selling Beer.com
  • [4:50] Being a 7th-generation entrepreneur
  • [5:38] When Jay knew the internet had some promise
  • [5:53] America Online (AOL), Prodigy, CompuServe
  • [7:01] Google, Yahoo!
  • [7:56] How Jay founded Convince & Convert
  • [8:02] Mighty Interactive
  • [9:37] The benefits of starting a remote company and working from home
  • [10:42] Our President & Founder Greg Branstetter’s thoughts on working from home
  • [11:30] Indiana University (IU)
  • [11:39] Why Jay relocated to Bloomington, IN
  • [11:54] Flagstaff, AZ
  • [13:01] Madison, WI, Ann Arbor, MI, Columbia, MO, Lincoln, NE
• Word of Mouth Marketing: Talk Triggers & The Talk Triggers Show
  • [13:43] Talk Triggers by Jay Baer & Daniel Lemin, The Talk Triggers Show
  • [14:00] Word of Mouth Marketing
  • [14:11] The concept of Talk Triggers
  • [15:58] YouTube
  • [16:21] How to create a Talk Trigger
  • [16:41] Business-to-business (B2B)
  • [18:47] The best ways to talk to your customers
  • [21:24] The best Talk Triggers of all time
  • [21:35] DoubleTree Hotels (cookie example)
  • [22:56] Robert Stevens, Geek Squad at Best Buy
  • [23:55] How long businesses should stick with the same Talk Trigger
  • [24:51] Westin Hotels (Heavenly Bed example)
  • [25:13] Hyatt, Sleep Number, Marriott
  • [25:43] Enterprise Rent-A-Car (“We’ll pick you up” example)
  • [26:02] Avis, Hertz, Budget
  • [26:11] Uber
  • [27:18] Where Jay got the idea to turn the book into a YouTube show and podcast
  • [27:22] See below for the Talk Triggers book cover
  • [28:57] Talk Triggers Facebook Group
  • [29:07] Chase
  • [29:21] Dr. Snip (vasectomy example)
  • [31:08] The Way I Heard It with Mike Rowe
  • [31:49] Connect with Hippo Direct at HippoDirect.com for all your mailing list, email list, digital marketing, and podcasting needs

• Inspiration & Creativity: People, Hobbies, and Resources
  • [32:17] What to do to stay creative
  • [32:50] Hug Your Haters by Jay Baer
  • [34:00] Jay’s mastermind with Rory Vaden, Jason Dorsey, Dave Horsager
  • [34:21] Speakers Roundtable
  • [34:28] Zig Ziglar
  • [35:03] Hobbies for creativity
  • [35:33] Jay’s winter boat experience
  • [35:58] Managing high school hockey
  • [36:24] How Jay broke his arm
  • [36:57] His favorite books
  • [37:04] Bloomington Public Library
  • [37:17] Procrastinate on Purpose by Rory Vaden
  • [37:55] Fiction books
  • [38:09] Bill Bryson
  • [38:32] At Home by Bill Bryson
  • [39:08] The Favorite Books Entrepreneurs & Marketers Read to Unleash Creativity (blog post)
  • [39:15] Building a StoryBrand by Donald Miller
• Wild Business Shoutout of the Week
  • [40:05] Arizona State University (ASU), Tempe, AZ
  • [40:20] First Four
  • [40:50] Grand Canyon University
  • [40:57] NASCAR
  • [41:12] 942 Crew
  • [42:48] Michael Phelps behind the “Curtain of Distraction”
  • [43:41] Harvard Sports Analysis Collective (HSAC) – Curtain of Distraction article
  • [44:39] Twitter
  • [45:05] March Madness
  • [45:17] National Invitational Tournament (NIT)
• The Unusual: Pet Peeves, Quirks, and Weird Talents
  • [45:47] Jay’s biggest pet peeve
  • [46:46] Quirks
  • [47:02] Behold…Jay’s whale song!
  • [47:46] Weird talents
• Rapid-Fire Q&A
  • [49:21] The best restaurant in Bloomington: Michael’s Uptown Cafe
  • [49:34] Buskirk-Chumley Theater (Bus-Chum)
  • [49:46] Casa Dragones
  • [49:59] Jalisco
  • [50:28] This is Spinal Tap (notice the IMDB rating out of 11)
  • [50:36] Check out Jay’s Social Pros Podcast!
  • [51:44] Jay interviewing the legendary Seth Godin on the Social Pros Podcast
  • [51:58] Adam Brown
  • [52:12] My email exchange with Seth Godin
  • [52:22] GaryVee
  • [52:40] VaynerMedia
  • [53:02] Connect with Jay on social media at @JayBaer and at TalkTriggers.com, TalkTriggersShow.com, and ConvinceAndConvert.com
  • [53:23] Jay’s final thoughts
  • [52:32] Some days you are the pigeon and some days you are the statue
  • [53:56] Subscribe to the Wild Business Growth Podcast and leave a 5-star review on Apple Podcasts / iTunes and more!
  • [54:07] Check out the Hippo Direct Blog at HippoDirect.com/Blog for show notes, Favorite Books, and the Hippo Digest
  • [54:16] Get your creative juices flowing with the Hippo Digest – your Weekly Recap of Creative Marketing
  • [54:26] Connect with Hippo Direct on Facebook, Twitter, Instagram, LinkedIn, or YouTube including #HippoTips
  • [54:27] Connect with me on Instagram, Twitter, and LinkedIn at @MaxBranstetter
  • Theme music: Freestyle Percussion Magik – Jungle Tribe – provided by Jamendo

How do I start a podcast?

How’d you like a podcast of your own? Email me at max@hippodirect.com with questions on any part of the podcasting process:

• Podcast Planning
• Podcast Production
• Podcast Promotion
• More!

If you’re interested, we’ll connect for a free 30-minute consultation and provide some helpful resources that have been instrumental in getting the Wild Business Growth Podcast up and rolling and connecting with high-quality guests. We love making your podcast the best it can be. Let your podcast Run Wild!

Consider yourself Jay Baer’d!! Who’s next? Get pumped for a wild new guest every single Wednesday morning! Let us know any guests you’d like to see on the show and follow along for your favorite marketing tips, business tips, and podcasts on Facebook, Twitter, Instagram, LinkedIn, or YouTube. You’ll especially enjoy this list of the favorite books of Wild Business Growth Podcast guests. Sign up for the Hippo Digest email newsletter for your Weekly Recap of Creative Marketing. Let your business Run Wild…and Bring on the Bongos!!