Webinars are an effective tool to share your marketing expertise, stimulate meaningful discussion, and improve the awareness and credibility of your brand. Here's a checklist of tips to consider when marketing your webinar, from name creation to email list refining.
We frequently work with clients to create a highly-targeted, data-rich mailing list they can’t buy anywhere. The process typically combines a client's in-house list of customers and inquirers with data from several sources.
Most clients benefit from more detailed targeting options which combine several characteristics of their desired new customers. These advanced segmentation strategies can be used in direct mail or email list campaigns, and advertising on social media platforms such as Facebook.
Whenever you use Excel to create a mailing list make, sure you define the zip code field correctly so the leading zeros don't drop off records.
