Wild Business Growth Podcast #5: Gina Schreck – CEO of SocialKNX, Bucket List Champion

Episode #5 of the Wild Business Growth podcast is here and will inspire you to take that JUMP – in more ways than one! Presented by Hippo Direct. Listen today on iTunes, Spotify, Google Play, and your other favorite audio platforms – subscribe and leave a 5-star review in honor of Episode #5!

What is the Wild Business Growth Podcast?

Hear how entrepreneurs & innovators unleash creativity to grow bigger and better businesses. You’ll hear from an exciting new guest every single week who’s turning wild ideas into wild growth. Guests include startup founders, product inventors, social media influencers, and much more. Hosted by our digital marketing dude Max Branstetter.

Episode #5: Gina Schreck – CEO of SocialKNX, Bucket List Champion

Gina Schreck, the CEO of SocialKNX, Global Social Media Speaker, Author, and Podcast Host joins the show to share her storytelling gems and prove quirkiness is cool. Gina and I got to know each other through social media, as she’s a huge marketing influencer in the Twitter space and always responded hilariously to our Hippo tweets (and my corny jokes). She’s an absolute all-star and has found a way to have a blast throughout her entrepreneurial journey and everything else she’s involved in. This episode covers everything from how she got comfortable being uncomfortable to her philosophy on crossing off your bucket list early. Here’s a small sample of what you will hear in this episode:

• Why all entrepreneurs should be speaking and writing
• Her most memorable speaking appearance
• The importance of storytelling
• How social media has changed over the years
• When to follow your gut
• How to let your personality shine through your business
• The importance of spending time alone, even as an extreme extrovert
• What mountain she plans on climbing next

Follow Gina on Twitter and Instagram and connect with her businesses at SocialKNX.com and DIY.social.

Enjoy the show! Check out the show notes below for much more detail.

Show Notes

• Intro
  • [0:37] You caught me, I really was in Europe
  • [0:50] Gina’s SocialKNX bio and LinkedIn
  • [1:52] Shrek
  • [2:02] SocialKNX
  • [2:10] Gina’s Twitter bio
  • [2:47] Her straightjacket Speaker magazine cover
  • [3:03] DIY.social
  • [4:10] How Gina got into speaking and social media
  • [5:50] Why you need to be comfortable being uncomfortable
  • [6:30] National Speakers Association
  • [7:10] Why speaking and writing is important for entrepreneurs
  • [8:12] What speaking appearance is most memorable
  • [8:40] How Gina generates stories for her speeches
  • [10:35] When you should say no
  • [11:40] How often she switches up her speeches
  • [13:50] Importance of stories in marketing
• Social Media
  • [16:05] What it was like as an early adopter of social media
  • [16:42] Second Life, Protosphere
  • [16:58] IBM
  • [17:04] World of Warcraft
  • [17:40] The best use of Twitter at the start
  • [18:40] Why Gina got in trouble at conferences
  • [19:15] The problem people have with social media
  • [19:43] GetGlue
  • [19:55] America’s Got Talent
  • [20:56] Bob A. Barker Twitter
  • [21:09] SnarkInTheDark Twitter
  • [21:15] Gina Schreck Twitter, SocialKNX Twitter
  • [22:02] Biggest thing that’s changed over time with Twitter
  • [22:45] Tweets & Replies
  • [23:08] Gina and Hippo Direct Twitter GIF battle
  • [23:32] Gina made a video reply right after this recording!
  • [24:53] Madalyn Sklar video reply
  • [25:25] Top dog names – Bailey and Max at the top!
  • [25:44] #TwitterSmarter
•  Unleashing Creativity
  • [26:50] How creativity plays into Gina’s everyday life
  • [27:50] Mineral Point, WI
  • [28:55] Mount Elbert
  • [29:43] She did WHAT on Monday?!
  • [30:35] Why her bucket list is almost empty
  • [31:15] Importance of spending time alone
  • [32:50] Mount Kilimanjaro
  • [33:14] Redwood
  • [34:20] Mount Everest
  • [34:40] Napa Valley
  • [35:10] If you should wait for bucket list items
• Learning from Regret
  • [36:20] Anything Gina regrets
  • [38:50] DIY.social Facebook group
• Wild Business Shoutout of the Week
  • [40:28] Native Deodorant
  • [42:10] What communication method can still be so spectacular and shareable
  • [43:46] Harry’s Razors
  • [43:56] Dollar Shave Club
  • [44:20] Harry’s woolly mammoth
  • [44:46] Toni Newman: Touchpoints
  • [45:35] Importance of every touchpoint
• The Unusual: Phrases, Quirks, and Pet Peeves
  • [46:17] Gina’s biggest pet peeve on social media
  • [46:50] TrueTwit
  • [47:53] Gina’s biggest quirk
  • [48:25] Adele
  • [49:00] Importance of your brand sticking to who you are
  • [49:50] What to do with your quirkiness
  • [50:50] What made Gina ALMOST change her voicemail
  • [51:20] SocialKNX Contact Page
  • [51:58] What phrases rub Gina the wrong way
  • [53:16] GaryVee – Hustle
  • [53:49] GaryVee on buying the Jets
  • [54:29] Outwit Outplay Outlast
• Rapid Fire Q&A
  • [55:30] Whether Gina skis or snowboards
  • [56:01] Vail
  • [56:18] Yanni, Kitaro
  • [56:30] What types of music Gina doesn’t like
  • [57:08] The Princess Bride
  • [57:42] The Power of Moments by Chip and Dan Heath
  • [58:10] What super powerful trait Gina’s husband Kirk has
  • [58:35] Captain Kirk, Live Long and Prosper
  • [58:52] The Ring
  • [59:02] The Lord of the Rings, Stranger Things
  • [1:00:01] Gina’s accounts are all @GinaSchreck
  • [1:00:27] Her podcast “The Journey with Gina“
  • Theme Song: Freestyle Percussion Magik – Jungle Tribe – provided by Jamendo

Stay frosty for many more exciting guests coming every week! Let us know any guests you’d like to see on the show and follow along for all our marketing tips and business tips on Facebook, Twitter, Instagram, or LinkedIn. Sign up for the Hippo Digest email newsletter for the best creative marketing highlights every week. Let your business Run Wild…and Bring on the Bongos!!