Wild Business Growth Podcast #25: Rob & Kennedy – Hypnotist & Mind Reader, Co-Founders of ResponseSuite

What do hypnotism and mind reading have to do with business? Hear from this week’s podcast guests, Rob & Kennedy from ResponseSuite! Episode #25 of the Wild Business Growth podcast will BLOW YOUR MIND and features the co-founders of the email marketing and survey platform, who double as a Hypnotist and Mind Reader. Listen on iTunes, Spotify, Stitcher, and your other favorite audio platforms – subscribe and leave a 5-star review if you learned something completely new!

What is the Wild Business Growth Podcast?

Hear how entrepreneurs & innovators unleash creativity to grow bigger and better businesses. Hear from an exciting new guest every single week who’s turning wild ideas into wild growth. Guests include startup founders, product inventors, social media influencers, and much more. Hosted by our digital marketing dude Max Branstetter – that’s me!

Episode #25: Rob & Kennedy – Hypnotist & Mind Reader, Co-Founders of ResponseSuite

Hypnotist Rob and Mind Reader Kennedy, the dynamic British duo and Co-Founders of ResponseSuite, join the show to hilariously share how their personal passions translate to the business world. The team first reached out to me over email and I was blown away by their charisma and podcast networking approach! Rob & Kennedy are incredibly talented, crazy smart, and of course a ton of fun. This episode covers everything from how they founded ResponseSuite to tips on hypnotism and mind reading. Here’s a small sample of what you will hear in this episode:

• How surveys and email marketing can fuel business growth
• Why online businesses are more scalable
• How surveys can be the center of your marketing campaign
• When we experience hypnosis every day without knowing it
• Why marketers break everything
• How theater shows and writing can increase your creativity
• Why the enemy of creativity is too much choice
• Where Rob & Kennedy found their hair inspiration

Connect with ResponseSuite on Instagram, Twitter, and Facebook at @ResponseSuite, their podcast 3 Marketers Walk Into A Podcast, and visit ResponseSuiteDeal.com/Wild for a free 14-day trial, onboarding call, and survey marketing masterclass!

Enjoy the show and don’t get too hypnotized! Check out the show notes below for much more detail.

Show Notes

• Intro
  • [0:32] Email me at max@hippodirect.com for help starting and building your own podcast or with digital marketing
  • [0:52] ResponseSuite
  • [1:04] Stage Hypnotist Robert Temple, Mind Reader Kennedy
  • [1:12] Visit ResponseSuiteDeal.com/Wild for a free 14-day trial, onboarding call, and survey marketing masterclass!
  • [2:15] Rob & Kennedy’s wild hair!
  • [2:33] Rob’s background
  • [2:57] Gold
  • [5:15] Infopreneur
  • [5:25] Kennedy’s background
• ResponseSuite & Email Marketing
  • [8:20] How ResponseSuite was formed
  • [8:45] Mailing lists & email lists from Hippo Direct
  • [9:10] Surveys as a business growth tool
  • [10:44] 700 pounds = $892.60 USD at the time this was written
  • [11:20] AWeber
  • [12:35] Bob’s your uncle
  • [12:55] Where interesting marketing goes to die
  • [13:48] SMS
  • [15:03] CSV file
  • [15:37] Minimum viable product (MVP)
  • [16:45] Rubbish
  • [17:03] Testimonial
  • [17:20] What are the pros of email marketing?
  • [18:07] Sales funnel
  • [18:47] Snail mail
  • [19:00] Facebook Messenger
  • [19:15] Why it’s important to own the data
  • [19:40] Facebook Custom Audience
  • [20:06] Facebook Ads Manager
  • [20:45] Infusionsoft
  • [21:20] Why email marketing is not dead
  • [21:30] MySpace
  • [21:50] WhatsApp, Netflix
  • [22:26] Open rate, Click-through rate (CTR)
  • [22:30] Why marketers break everything
  • [23:55] Orange Is the New Black (OITNB)
  • [24:10] Choose Your Own Adventure
  • [24:25] Goosebumps, R.L. Stine, Black Mirror, Bandersnatch
  • [25:15] Stand out with direct mail
  • [25:37] Facebook Pixel
  • [26:07] Connect with Hippo Direct at HippoDirect.com for all your mailing list, email list, and digital marketing needs
• Hypnotism & Mind Reading – Parallels to Business
  • [27:04] What Rob likes about hypnotism
  • [27:35] End-of-the-pier shows
  • [27:50] Paul McKenna
  • [28:40] Rob is doing the only hypnotist tour in the UK
  • [29:01] Rob’s most memorable hypnotism moment
  • [29:40] Blimey
  • [30:40] Tips for hypnotism
  • [32:14] Remote hypnotism, Hypnotherapy
  • [32:25] Skype, Zoom
  • [33:30] What Kennedy likes about mind reading
  • [33:35] The importance of mystery
  • [33:47] Grand Canyon
  • [35:27] Kennedy on BBC Inside Out discussing psychics
  • [37:18] Tips for mind reading
  • [37:30] Agatha Christie’s Miss Marple
• Inspiration & Creativity: People, Hobbies, and Resources
  • [39:04] What can you do to stay creative
  • [39:24] How writing can increase your creativity
  • [39:37] Why the enemy of creativity is too much choice
  • [39:57] Amazon
  • [40:05] Bluetooth
  • [40:25] Doner kebab
  • [41:15] Startup CEO by Matt Blumberg
  • [41:40] Funnel Hacking
  • [42:05] Why you need to put the YOU in your marketing
  • [42:52] Rob & Kennedy’s podcast: 3 Marketers Walk Into A Podcast
  • [43:08] Marketing superpower
  • [43:20] How theater shows can increase your creativity
  • [44:45] Fortune 100
  • [45:23] Snickers, Mars, M&M’s, Skittles
  • [45:52] How to recognize great branding
  • [46:15] Les Mis
  • [46:30] Matilda the Musical, Chocolate cake scene
• Wild Business Shoutout of the Week
  • [46:57] Westin
  • [47:17] Todd Brown, his Big Marketing Idea Book campaign
  • [48:56] Instant download offer
  • [50:05] Why you should zig when everyone else is zagging
  • [50:24] Starbucks
  • [50:45] PDF
  • [52:10] Why consumers have little loyalty
  • [53:20] Buyer’s remorse
• Rapid-Fire Q&A
  • [54:07] Rob & Kennedy’s biggest pet peeves
  • [54:48] If you were stranded on an island and could only bring 1 thing, what would it be?
  • [55:28] If you could only eat 1 thing for the rest of your life, what would it be?
  • [55:45] Shepherd’s pie or cottage pie
  • [56:01] Mary Poppins
  • [56:15] Where Rob & Kennedy found their hair inspiration
  • [56:20] Ellen DeGeneres
  • [56:32] Mike Shinoda
  • [56:40] Ronald McDonald
  • [56:45] Billy Idol
  • [57:25] Connect with ResponseSuite on Instagram, Twitter, and Facebook at @ResponseSuite
  • [57:35] Visit ResponseSuiteDeal.com/Wild for a free 14-day trial, onboarding call, and survey marketing masterclass!
  • [58:32] Rob & Kennedy’s final thoughts
  • [58:38] Why you should audit your marketing
  • [60:28] Subscribe to the Wild Business Growth podcast and leave a 5-star review on iTunes / Apple Podcasts and more!
  • [60:48] Connect with Hippo Direct at HippoDirect.com and on Facebook, Twitter, Instagram, LinkedIn, or YouTube
  • [60:52] Connect with me on Instagram, Twitter, and LinkedIn at @MaxBranstetter
  • [60:57] Sign up for the Hippo Digest – your Weekly Recap of Creative Marketing
  • Theme music: Freestyle Percussion Magik – Jungle Tribe – provided by Jamendo

How do I start a podcast?

How’d you like a podcast of your own? Email me at max@hippodirect.com with questions on any part of the podcasting process:

• Podcast Planning
• Podcast Production
• Podcast Promotion
• More!

We’re happy to start out with a free 30-minute consultation and provide some helpful resources that have been instrumental in getting the Wild Business Growth Podcast up and rolling and connecting with high-quality guests. We love making your podcast the best it can be. Let your podcast Run Wild!

That’s all for this episode! While you’re still in a state of hypnosis, prepare for a new mind-blowing guest every single week! Let us know any guests you’d like to see on the show and follow along for your favorite marketing tips, business tips, and podcasts on Facebook, Twitter, Instagram, LinkedIn, or YouTube. Sign up for the Hippo Digest email newsletter for your weekly recap of creative marketing. Let your business Run Wild…and Bring on the Bongos!!