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SCHOOL ADMINISTRATORS AND DISTRICT PERSONNEL MDR

MDR’s School Administrators and District Personnel includes the key decision makers who have influence over district-wide purchases.

161,688 Total Universe/Base Rate $69.00/M

34,299 Superintendents/School Boards
14,506 —Superintendents
6,113 —Assistant/Deputy Superintendents
13,681 —School Board Presidents

49,500 Business Personnel
13,461 —Business/Finance/Purchasing
9,591 —Buildings and Grounds
8,345 —Food Services
8,035 —Transportation
4,181 —Health Services
3,968 —Teacher Personnel
1,981 —Public Information
941 —Title IX Affirmative Action
2,674 —Management Information Systems
3,759 —Safety/Security
2,046 —Accountability

27,472 Guidance and Testing
3,811 —K-12
954 —Elementary
1,410 —Secondary
7,660 —Testing (Academic)
2,056 —Testing (Psychological)
2,819 —Student Personnel Services
7,916 —Substance Abuse Prevention
3,417 —AIDS Education
2,487 —Character Education Directors
5,873 —At Risk
1,194 —Social Work
1,030 —Parental Involvement

22,509 Federal Programs
11,625 —Federal Program Directors
3,803 —Title I
3,033 —Title II
1,163 —Title V
6,378 —Bilingual/ESL
5,201 —E-Rate Administrators
2,974 —Migrant Education
2,575 —Grant Writer/Partnerships

21,124 Technology/Media
12,272 —Technology/Computer Coordinators
7,957 —Instructional Media Services
1,967 —Video
5,104 —Network System Administrator
1,225 —Webmaster

11,772 Special and Remedial Education
8,854 —K-12 Special Ed Directors
1,303 —Elementary Special Ed Directors
570 —Secondary Special Ed Directors
1,219 —K-12 Remedial Reading Directors
147 —Elementary Remedial Reading Directors

8,087 Career & Technical Education
2,937 —Vocational Ed
389 —Technology Ed
269 —Family/Consumer Sciences
204 —Business Ed
350 —Marketing/Distributive Ed
902 —Tech Prep Coordinators
3,701 —K-12 Career Ed/School-to-Work Directors
209 —Secondary Career Ed/School-to-Work Directors

16,938 Curriculum Supervisors
516 —Research and Development
2,822 —Early Childhood Ed
1,493 —Adult Ed
2,197 —Gifted/Talented
2,666 —Before- and After-School Coordinators
1,049 —Summer School
3,796 —Teacher Mentors
2,657 —In-Service Training/Staff Development
448 —Magnet School
352 —Multicultural Curriculum

14,914 Core Subject Curriculum
11,989 —Curriculum/Instruction Directors
833 —English/Language Arts Directors
1,357 —Reading Directors
972 —Mathematics Directors
767 —Science Directors
575 —Social Studies Directors

11,971 Non-Core Curriculum
621 —Art Directors
636 —Music Directors
489 —Foreign/World Languages Directors
1,826 —Health/Phys Ed Directors
502 —Driver Ed/Safety Directors
9,122 —Athletic Directors

ADDRESSING
KEYCODE $4.00/M
EMAIL DELIVERY OF POSTAL $42.00/F

ADDITIONAL CHARGES
ETHNICITY $15.00/M
HOUSEHOLD INCOME $15.00/M
GEOGRAPHY (STATE/SCF/ZIP) $14.00/M
GENDER $14.00/M
JOB TITLE/SPECIALITY NO CHARGE
FACEBOOK USER $15.00/M
MOBILE SOCIAL USER $15.00/M
SOCIALLY INFLUENCED $15.00/M
SOCIAL INFLUENCER $15.00/M
DM CHANNEL PREF $15.00/M
AD CHANNEL PREF $15.00/M
Enrollment $14.00/M
Lifestyle (Ne) Indicator $25.00/M
Open/Close Dates $14.00/M
School Break Dates $14.00/M
Bilingual Education Funding $14.00/M
Special Education Funding $14.00/M
Telephone $28.00/M