GOVERNING MAGAZINE

84,151   Active Subscribers            $160/M
79,286   Telemarketing                 +$65/M

"The Resource for State and Localities"

Governing is a magazine whose audience is state
and local government officials including
governors, legislators, mayors, city manager,
council members and other elected, appointed
career officials.  They are the men and women
who set policies for the day-to-day operation of
cities, counties and special districts.

Additional Charges:
Level of Position @ $20/M
Purchase Influence @ $25/M
Government Position Held @ $20/M
Population of Area @ $20/M
Level of Government @ $20/M

Governing's readers also include journalists,
academics, and involved citizens with an
interest in the governments closest to them.

Level Of Government:                          
State                               27,903
City/Town                           31,301
County                              20,015
Regional/Special District            2,407
Other                                  700

Level Of Position:
Executive & Command                 26,338
Senior Management                   18,806
Legislative                          6,960
Agency/Department/Division Mgmt.    12,045
Professional/Career Mgmt.           17,383
Other                                  821

Job Function:
Exec. Management/Policy Direction   15,075
Legislative                          7,679
Finance/Taxation/Budget/Auditing    11,844
Information Technology/
   Telecommunications                2,892
Public Works/Transportation          6,742
Environment/Energy/Parks &
   Recreation                        2,976
Planning/Economic Development        4,123
Public Safety/Law Enforcement/
   Emergency Services                6,291
Courts/Correction                    2,203
Health/Welfare/Social Services/
   Housing                           5,317
Education/Library Service            2,087
Workforce Development/Employment/
   Agency/Branch/Labor               1,421
General Services/Admin/Operations/
Purchasing                           5,406
Other                                5,119

Government Position Held:
Elected                             17,247
Appointed                           26,954
Civil Service/Career Mgmt.          29,537
Other                                4,507

Population Of The Area Serviced:
1 - 24,999                          14,051
25,000 - 49,999                      9,110
50,000 - 99,999                      8,516
100,000 - 499,999                   12,934
500,000 - 999,999                    7,334
1,000,000+                          24,731

Purchase Influence:
Computers/Hardware                  50,139
Software                            47,831
Telecom/E-Mail/Internet             34,845
Office Equipment                    49,313
Finance/Investing/Cash Mgt.         23,691
Consulting/Management Services      32,750
Transportation/Fleets               24,940
Public Works/Infrastructure         24,813
Environmental Management            20,605
Privatization/Contract Services     23,152
Travel                              22,462
Insurance                           17,931
Other                                2,589

All orders are approved on a reciprocal rental.

Orders cancelled prior to merge are subject to a
$50/F cancellation fee plus any applicable
production charges.  Orders cancelled after
merge purge are payable in full.

------- UNIT OF SALE -------
$39.95/YEAR (12 ISSUES)

---------- GENDER ----------
62% MALE
27% FEMALE

---------- MEDIA -----------
95% CONTROLLED CIRC
5% PAID

-------- SELECTIONS --------
$65.00 Phone Number
$20.00 Job Function
$10.00 SCF
$10.00 State
$10.00 Zip
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$3.00 Keying
$25.00 Mag Tape (flat fee)
$15.00 P/S Labels
$10.00 Run Charges
$65.00 Telemarketing Select
$75.00 Email Delivery (flat fee)
$75.00 Diskette (flat fee)
$10.00 Gender/Sex

------ MINIMUM ORDER -------
5,000