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ACCOUNTING TODAY MAGAZINE

The Accounting Today Magazine Subscribers Business Mailing List is a direct response, BPA audited subscriber database comprising corporate management, accountants, financial management, business management and middle management titles.

175,950 Total Universe/Base Rate $175.00/M
175,950 Postal Addresses $175.00/M
156,500 Phone Numbers + $100.00/M
248,680 Email Addresses* $325.00/M

Business/Industry Type $15.00/M
Public Accounting Practice 539
Accounting / Tax Service 1,289
Technology Consulting / VAR 58
Financial Planning 69
Institutional / Government 44
Not-for-Profit 28
Private Industry 62
Other 30,304

Employee Size $15.00/M
1-9 29,109
10-24 12,801
25-99 3,796
100 or more 4,922
Other 215

Financial Planning Code Provided $15.00/M
No 29,820
Yes 23,649

Financial Planning Specialty $15.00/M
Small Bus Ownership 25,171
General Financial Planning 22,163
Retirement Planning 20,444
Estate Planning 19,117
Education Planning 10,114
Investment Management 9,280
Asset Management 8,821
Charitable Planning 8,439
Plan Advisory Services 6,653
Brokerage Services 4,315
Private Equity 3,362

Job Title $15.00/M
Partner / Principal 10,291
President / CEO 10,325
Owner / Sole Practitioner 8,963
Senior Manager 7,702
Staff Accountant 1,674
Consultant 467
Partner / Owner / Principal / Shareholder 470
Manager / Consultant / Staff 107
Other 731
CEO / VP-Fin / CFO / Pres / Controller

Number of Partners $15.00/M
Sole Practitioner 37,931
2-4 19,322
5-9 4,215
10-99 4,693
100+ 3,033
Other 4,649

Tax Software Used $15.00/M
ProSystem fx Tax 8,396
Intuit ProSeries 6,990
Other 6,357
Lacerte 6,226
UltraTax CS 5,619
Drake Software 3,911
ATX 1040 3,054
TaxWise 1,225
GoSystem Tax ES 901
TaxWorks 847
CrossLink,V-Tax 109
TaxSimple 95
Great Tax 84

Technology Initiatives Code $15.00/M
Paperless 3,642
Other 3,106
Customer Relationship Management 2,293
Document Management 2,046
Client Portals 1,610
Scanning 1,524
Social Media 1,384
Remote Access 1,109
Workflow 935

MEDIA
Publications, Controlled circulation, Opt-in e-mail, Direct response, Direct mail sold

ADDITIONAL CHARGES
Business/Industry Type $15.00/M
Credentials $15.00/M
Employee Size $15.00/M
Financial Planning Code Provided $15.00/M
Financial Planning Specialty $15.00/M
Gender $10.00/M
Geography $10.00/M
Job Title $15.00/M
Number of Partners $15.00/M
Practice Area $15.00/M
Tax Software Used $15.00/M
Technology in Use $15.00/M
Technology Initiatives Code $15.00/M

ADDRESSING
A/B Split NO CHARGE
A/B Split – Each Additional Split $100.00/F
Email Delivery/FTP $60.00/F
CD ROM $25.00/F
Enhanced Deliverability Report $100.00/F

MINIMUM ORDER
5,000 names