Working with Hippo Direct as Your List Broker Archives

Q: What's the difference between a List Broker and a List Manager?

A List Broker works on your behalf as a surrogate "Marketing Department". List Brokers research and recommend lists that should work well for your various offers. Brokers work with you to develop a mailing strategy and to negotiate special terms with other List Owners. After you place an order with a List Broker, the Broker takes full responsibility for making sure that the proper list gets to the proper place on time. Brokers track list order shipping status and "troubleshoot" any potential problems. A List Manager works on behalf of the List Owner as a surrogate "Sales Department". List Managers actively promote their lists to marketers and brokers for possible use. List Managers handle all production, fulfillment, and accounting details for their Owners' lists. List Managers are responsible for the maintenance and updating of lists, and recommend strategies to improve a List Owner's revenues.

Q: How much does it cost to use the services of a list broker like Hippo Direct?

Zero. A list broker earns a commission which is given by the list’s owner. You will pay the same price for a list whether you order it directly from the list’s owner, or via a list broker. Which makes it a great deal to use list brokers. List brokers can navigate easily through the list selection and ordering process. More importantly, you get free list recommendations and marketing advice.

What’s the difference between a List Broker and a List Manager?

A List Broker works on your behalf as a surrogate [...]

What’s the difference between a List Broker and a List Manager?Greg Branstetter2019-06-26T20:48:48+00:00

How much does it cost to use the services of a list broker like Hippo Direct?

Zero. A list broker earns a commission which is given [...]

How much does it cost to use the services of a list broker like Hippo Direct?Greg Branstetter2019-06-26T20:48:03+00:00