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What are 7 Essentials Anyone Who Orders a Mailing List Should Know?
- Each record on a mailing list contains an individual’s name and mailing address; many also include company name and job title. The list can be provided as an ASCII comma-delimited or Excel file with each data element as a separate field (first name, last name, title, company name, address, city, state, zipcode.)
- The standard list transaction is one where you purchase the right to mail to each name on the list “one-time”. This means that you’re “renting” use of the names, not “buying” them.
- Each list owner must see a copy of your proposed mail piece and approve your use of their list. This is accomplished by providing a copy/draft of the mailing piece which you propose to send to the list. If you expect to split list into two or three segments and send different flyer/brochure to each group, we’ll need each sample for approvals. More than 95% of list requests are approved, but sometimes list owners reject requests that they deem too competitive.
- Each list owner sets minimum order for their list, which is typically 5000 names. You can order less names, but must pay for amount equal to the minimum order quantity.
- Mailing list pricing is typically shown for one-time use and expressed as dollars per thousand names. ($/M) Where flat rate pricing applies, it’s expressed as $/F.
- The industry standard is that first-time mailers to any list are expected to pay for list prior to receiving the list. Subsequent uses of list will be invoiced to mailer with net 30 day terms.
- All lists are seeded with decoy names so that the list owner can monitor how their list is being used, and quickly identify any unauthorized usage.