1. Each record on a mailing list contains an individual’s name and mailing address; many also include company name and job title. The list can be provided as an ASCII comma-delimited or Excel file with each data element as a separate field (first name, last name, title, company name, address, city, state, zipcode.)
  2. The standard list transaction is one where you purchase the right to mail to each name on the list “one-time”. This means that you’re “renting” use of the names, not “buying” them.
  3. Each list owner must see a copy of your proposed mail piece and approve your use of their list. This is accomplished by providing a copy/draft of the mailing piece which you propose to send to the list. If you expect to split list into two or three segments and send different flyer/brochure to each group, we’ll need each sample for approvals. More than 95% of list requests are approved, but sometimes list owners reject requests that they deem too competitive.
  4. Each list owner sets minimum order for their list, which is typically 5000 names. You can order less names, but must pay for amount equal to the minimum order quantity.
  5. Mailing list pricing is typically shown for one-time use and expressed as dollars per thousand names. ($/M) Where flat rate pricing applies, it’s expressed as $/F.
  6. The industry standard is that first-time mailers to any list are expected to pay for list prior to receiving the list. Subsequent uses of list will be invoiced to mailer with net 30 day terms.
  7. All lists are seeded with decoy names so that the list owner can monitor how their list is being used, and quickly identify any unauthorized usage.