{"id":9955,"date":"2019-04-26T19:39:01","date_gmt":"2019-04-26T19:39:01","guid":{"rendered":"https:\/\/www.hippodirect.com\/blog\/?p=9955"},"modified":"2019-04-26T19:39:01","modified_gmt":"2019-04-26T19:39:01","slug":"hippo-digest-43-wendi-weiner-podcast-and-creative-marketing-by-adidas","status":"publish","type":"post","link":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-43-wendi-weiner-podcast-and-creative-marketing-by-adidas\/","title":{"rendered":"Hippo Digest #43 &#8211; Wendi Weiner Podcast and Creative Marketing by Adidas"},"content":{"rendered":"<h2><strong>What&#8217;s it like transitioning from a full-time lawyer to a top resume writer and career branding expert?<br \/>\n<\/strong><\/h2>\n<p>Find out from this week&#8217;s <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Wild Business Growth Podcast<\/em><\/span><\/a> guest, <a href=\"https:\/\/writingguru.net\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Wendi Weiner<\/span><\/a>! Wendi is known as The Writing Guru\u00ae and made the major career shift after deciding to go all in on her passion. She&#8217;s since been featured in Forbes, Entrepreneur, Fast Company, Business Insider, and more!<\/p>\n<p><a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-40-wendi-weiner-the-writing-guru-lawyer-turned-award-winning-writer\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Listen<\/span><\/a> to the inspiring episode to hear how Wendi&#8217;s law background has helped her in the business world, the best ways to position your resume and LinkedIn profile, and how to break out of your comfort zone. Hear the episode on <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Apple Podcasts<\/span><\/a> \/ iTunes and your other favorite <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">audio platforms<\/span><\/a> &#8211; and <em><strong>subscribe and leave a 5-star review<\/strong><\/em> if Wendi&#8217;s story resonates with you!<\/p>\n<p>Now for some more creative marketing highlights from the past week!<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-9959\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/HangGlide-300x300.png\" alt=\"Hippo Digest Direct Creative Marketing Recap\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/HangGlide-66x66.png 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/HangGlide-150x150.png 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/HangGlide-200x200.png 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/HangGlide-300x300.png 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/HangGlide-400x400.png 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/HangGlide-600x600.png 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/HangGlide-768x768.png 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/HangGlide-800x800.png 800w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/HangGlide-1024x1024.png 1024w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/HangGlide.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What happened in the creative marketing world last week?<\/strong><\/h2>\n<ul>\n<li>Airdrop incoming! Childish Gambino (aka Donald Glover) absolutely shook up Coachella by Airdropping his <a href=\"https:\/\/marketingland.com\/donald-glovers-airdrop-stunt-at-coachella-proves-experiential-marketing-gets-bolder-with-influence-259555\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">new Adidas shoes<\/span><\/a> to festival attendees (<em>Marketing Land<\/em>)<\/li>\n<li>The Carolina Panthers didn&#8217;t just release their 2019 NFL schedule &#8211; they unleashed a custom <a href=\"https:\/\/mashable.com\/article\/carolina-panthers-video-game-schedule-release\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">nostalgia-filled video<\/span><\/a> themed to your favorite video games (<em>Mashable<\/em>)<\/li>\n<li>Ughhh Mom!! Portal from Facebook whipped up this super fun <a href=\"https:\/\/www.aol.com\/article\/entertainment\/2019\/04\/16\/famous-moms-portal-facebook-commercial\/23712919\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">famous moms video<\/span><\/a> ahead of Mother&#8217;s Day (<em>AOL<\/em>)<\/li>\n<li>Honda is encouraging kids to have The Talk with their parents&#8230;<a href=\"https:\/\/www.mediapost.com\/publications\/article\/334617\/honda-encourages-teen-to-have-thetexttalk-with-pa.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">#TheTextTalk<\/span><\/a>, that is (<em>MediaPost<\/em>)<\/li>\n<li><strong>Random Fun of the Week:<\/strong> <a href=\"https:\/\/gizmodo.com\/researchers-made-25-ton-boulders-they-can-move-by-hand-1834106230\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Could this<\/span><\/a> help explain how Stonehenge was assembled?! (<em>Gizmodo<\/em>)<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-9580\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-300x300.jpg\" alt=\"Hippo Digest Direct Wild Business Growth Podcast\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-66x66.jpg 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-150x150.jpg 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-200x200.jpg 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-300x300.jpg 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-400x400.jpg 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-600x600.jpg 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-768x768.jpg 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-800x800.jpg 800w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-1024x1024.jpg 1024w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-1200x1200.jpg 1200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official.jpg 1400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What else happened in the Hippo Direct World last week?<\/strong><\/h2>\n<ul>\n<li>Listen to <a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-39-jay-baer-word-of-mouth-marketing-extraordinaire-founder-of-convince-convert\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Episode 39<\/span><\/a> of the <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Wild Business Growth Podcast<\/em><\/span><\/a> featuring Jay Baer &#8211; Word of Mouth Marketing Extraordinaire, Founder of Convince &amp; Convert<\/li>\n<li>Is direct mail part of your marketing approach in today&#8217;s digital age? Our President &amp; Founder shared <a href=\"https:\/\/www.hippodirect.com\/blog\/why-direct-mail-should-be-part-of-your-marketing-plan-now\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">why it needs to be<\/span><\/a><\/li>\n<li>Make your subject line STRONG to increase your email response rate, as <a href=\"https:\/\/twitter.com\/HippoDirect\/status\/1118207592092852225\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Tip #87<\/span><\/a> flexed<\/li>\n<li>It&#8217;s time to <a href=\"https:\/\/www.instagram.com\/p\/BwcZV-Pg_e7\/?utm_source=ig_web_copy_link\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">set sail<\/span><\/a>&#8230;with your creative marketing ideas! The wilder the better<\/li>\n<li>Miss last week&#8217;s <a href=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-42-jay-baer-podcast-and-creative-marketing-by-the-national-park-service\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Digest<\/span><\/a>? Let your creativity out with the creative marketing the National Parks Service, Carlsberg, Cond\u00e9 Nast, and more unleashed<\/li>\n<\/ul>\n<h2><strong>How would you like to have a podcast of your own? Email me at <a href=\"mailto:max@hippodirect.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">max@hippodirect.com<\/span><\/a> to get the ball rolling!<\/strong><\/h2>\n<p>Get rrrrrreadyyyy for more wacky and wild Hippo content every single week! If you have any questions or comments on the Hippo Digest, <em>Wild Business Growth Podcast<\/em>, or other Hippo Direct content, chat with us on either <a href=\"https:\/\/www.facebook.com\/HippoDirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Facebook<\/span><\/a>, <a href=\"https:\/\/twitter.com\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a>, <a href=\"https:\/\/www.instagram.com\/hippodirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a>, <a href=\"https:\/\/www.linkedin.com\/company\/hippo-direct\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a>, or\u00a0<a href=\"https:\/\/www.youtube.com\/user\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">YouTube<\/span><\/a>. <strong><em>Bring on the bongos!!<\/em><\/strong><\/p>\n<p>Thank you for Digesting, Handy Hippos!<\/p>\n<p>Until next week,<\/p>\n<p>Max<br \/>\n<em>Let your business Run Wild<\/em><\/p>\n<p><strong>Subscribe to the Hippo Digest email newsletter\u00a0<a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">here<\/span><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week&#8217;s Hippo Digest includes our podcast with The Writing Guru Wendi Weiner and creative marketing by Adidas, the Carolina Panthers, Portal from Facebook, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.<\/p>\n","protected":false},"author":5,"featured_media":9957,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59,56,635,1285,182,60],"tags":[],"class_list":["post-9955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-hippo-digest-creative-marketing","category-inspiration-creativity","category-technology-tools","category-wild-business-growth-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hippo Digest #43 - Wendi Weiner Podcast and Creative Marketing by Adidas - Hippo Direct<\/title>\n<meta name=\"description\" content=\"This week&#039;s Hippo Digest includes our podcast with The Writing Guru Wendi Weiner and creative marketing by Adidas, the Carolina Panthers, Portal from Facebook, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-43-wendi-weiner-podcast-and-creative-marketing-by-adidas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hippo Digest #43 - Wendi Weiner Podcast and Creative Marketing by Adidas\" \/>\n<meta property=\"og:description\" content=\"This week&#039;s Hippo Digest includes our podcast with The Writing Guru Wendi Weiner and creative marketing by Adidas, the Carolina Panthers, Portal from Facebook, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-43-wendi-weiner-podcast-and-creative-marketing-by-adidas\/\" \/>\n<meta property=\"og:site_name\" content=\"Hippo Direct\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HippoDirect\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-26T19:39:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/Hippo-Digest-43-Wendi-Weiner-Podcast-and-Creative-Marketing-by-Adidas.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Max Branstetter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:site\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Max Branstetter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-43-wendi-weiner-podcast-and-creative-marketing-by-adidas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-43-wendi-weiner-podcast-and-creative-marketing-by-adidas\\\/\"},\"author\":{\"name\":\"Max Branstetter\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#\\\/schema\\\/person\\\/30ab60877b002149e76a4c5cf2e56f65\"},\"headline\":\"Hippo Digest #43 &#8211; Wendi Weiner Podcast and Creative Marketing by Adidas\",\"datePublished\":\"2019-04-26T19:39:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-43-wendi-weiner-podcast-and-creative-marketing-by-adidas\\\/\"},\"wordCount\":460,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-43-wendi-weiner-podcast-and-creative-marketing-by-adidas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/Hippo-Digest-43-Wendi-Weiner-Podcast-and-Creative-Marketing-by-Adidas.png\",\"articleSection\":[\"Content Marketing\",\"Digital Marketing\",\"Hippo Digest - Creative Marketing\",\"Inspiration &amp; Creativity\",\"Technology Tools\",\"Wild Business Growth Podcast\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-43-wendi-weiner-podcast-and-creative-marketing-by-adidas\\\/\",\"url\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-43-wendi-weiner-podcast-and-creative-marketing-by-adidas\\\/\",\"name\":\"Hippo Digest #43 - Wendi Weiner Podcast and Creative Marketing by Adidas - Hippo Direct\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-43-wendi-weiner-podcast-and-creative-marketing-by-adidas\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-43-wendi-weiner-podcast-and-creative-marketing-by-adidas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/Hippo-Digest-43-Wendi-Weiner-Podcast-and-Creative-Marketing-by-Adidas.png\",\"datePublished\":\"2019-04-26T19:39:01+00:00\",\"description\":\"This week's Hippo Digest includes our podcast with The Writing Guru Wendi Weiner and creative marketing by Adidas, the Carolina Panthers, Portal from Facebook, and more! 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