{"id":9905,"date":"2019-04-19T17:50:47","date_gmt":"2019-04-19T17:50:47","guid":{"rendered":"https:\/\/www.hippodirect.com\/blog\/?p=9905"},"modified":"2019-04-19T17:50:47","modified_gmt":"2019-04-19T17:50:47","slug":"hippo-digest-42-jay-baer-podcast-and-creative-marketing-by-the-national-park-service","status":"publish","type":"post","link":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-42-jay-baer-podcast-and-creative-marketing-by-the-national-park-service\/","title":{"rendered":"Hippo Digest #42 &#8211; Jay Baer Podcast and Creative Marketing by the National Park Service"},"content":{"rendered":"<h2><strong>How is a 7th-generation entrepreneur changing the game on Word of Mouth marketing?<br \/>\n<\/strong><\/h2>\n<p>Meet this week&#8217;s <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Wild Business Growth Podcast<\/em><\/span><\/a> guest, <a href=\"https:\/\/www.jaybaer.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Jay Baer<\/span><\/a>! Jay is a Hall of Fame Keynote Speaker, Bestselling Author, and the Founder of <a href=\"https:\/\/www.convinceandconvert.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Convince &amp; Convert<\/span><\/a> &#8211; along with 4 previous companies. His new book, YouTube show, podcast, and concept &#8220;<a href=\"https:\/\/www.talktriggers.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Talk Triggers<\/span><\/a>&#8221; is revolutionizing the way businesses approach Word of Mouth marketing.<\/p>\n<p><a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-39-jay-baer-word-of-mouth-marketing-extraordinaire-founder-of-convince-convert\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Listen<\/span><\/a> to the remarkably entertaining episode to hear how Jay has founded so many companies, how you can spark Word of Mouth buzz to grow your business, and even the brand of tequila Jay swears tastes like &#8220;angel tears.&#8221; Hear the episode on <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Apple Podcasts<\/span><\/a> \/ iTunes and your other favorite <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">audio platforms<\/span><\/a> &#8211; and <em><strong>subscribe and leave a 5-star review<\/strong><\/em> if Jay has you bursting with Talk Triggers!<\/p>\n<p>Now for some more creative marketing highlights from the past week!<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-9910\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/HIPPOhiker-300x300.png\" alt=\"Hippo Digest Direct Creative Marketing Jay Baer Wild Business Growth Podcast\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/HIPPOhiker-66x66.png 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/HIPPOhiker-150x150.png 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/HIPPOhiker-200x200.png 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/HIPPOhiker-300x300.png 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/HIPPOhiker-400x400.png 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/HIPPOhiker-600x600.png 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/HIPPOhiker-768x768.png 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/HIPPOhiker-800x800.png 800w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/HIPPOhiker-1024x1024.png 1024w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/HIPPOhiker.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What happened in the creative marketing world last week?<\/strong><\/h2>\n<ul>\n<li>The National Park Service put together this <a href=\"https:\/\/adage.com\/creativity\/work\/national-park-service-us-vs-every-day\/2162151\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">all-too-relatable spot<\/span><\/a> to promote the free parks on April 20th (<em>Ad Age<\/em>)<\/li>\n<li>Carlsberg is promoting <a href=\"https:\/\/www.thedrum.com\/news\/2019\/04\/11\/why-carlsberg-promoting-tweets-branding-its-beer-the-rancid-piss-satan\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">mean tweets<\/span><\/a> that have some&#8230;interesting word choice (<em>The Drum<\/em>)<\/li>\n<li>Cond\u00e9 Nast is even more all in on <a href=\"https:\/\/digiday.com\/media\/conde-nast-snapchat-shows-plans\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Snapchat Discover shows<\/span><\/a> than they were before (<em>Digiday<\/em>)<\/li>\n<li>How do you feel about <a href=\"https:\/\/www.dallasnews.com\/business\/retail\/2019\/04\/10\/bossa-nova-fast-unloader-and-emma-meet-the-robots-working-in-a-texas-walmart\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">robots at Walmart<\/span><\/a>? (<em>The Dallas Morning News<\/em>)<\/li>\n<li><strong>Random Fun of the Week:<\/strong> <a href=\"https:\/\/www.popsci.com\/rome-archaeologist-metro?dom=rss-default&amp;src=syn\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Here&#8217;s what<\/span><\/a> it&#8217;s like planning new subways in ancient Rome (<em>Popular Science<\/em>)<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-9580\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-300x300.jpg\" alt=\"Hippo Digest Direct Wild Business Growth Podcast\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-66x66.jpg 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-150x150.jpg 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-200x200.jpg 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-300x300.jpg 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-400x400.jpg 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-600x600.jpg 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-768x768.jpg 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-800x800.jpg 800w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-1024x1024.jpg 1024w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-1200x1200.jpg 1200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official.jpg 1400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What else happened in the Hippo Direct World last week?<\/strong><\/h2>\n<ul>\n<li>Listen to <a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-38-stephanie-goldman-travel-app-creator-founder-of-map2next\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Episode 38<\/span><\/a> of the <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Wild Business Growth Podcast<\/em><\/span><\/a> featuring Stephanie Goldman &#8211; Travel App Creator, Founder of Map2Next<\/li>\n<li>How often do you work from home? We know a thing or two about that, and our President &amp; Founder shared how you can <a href=\"https:\/\/www.facebook.com\/HippoDirect\/posts\/10157050167462192?__tn__=-R\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">make the most of it<\/span><\/a><\/li>\n<li>What&#8217;s the simplest thing you can do to inspire creativity? Find out from <a href=\"https:\/\/twitter.com\/HippoDirect\/status\/1115684361544847360\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Tip #85<\/span><\/a><\/li>\n<li>Podcast editing is the most time-consuming but rewarding part of podcasting, as <a href=\"https:\/\/www.instagram.com\/p\/BwKnWpDgYe1\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Tip #86<\/span><\/a> brought to life. <em><strong>Email me at <a href=\"mailto:max@hippodirect.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">max@hippodirect.com<\/span><\/a><\/strong><\/em>\u00a0if you need help with your podcast<\/li>\n<li>Miss last week&#8217;s <a href=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-41-stephanie-goldman-podcast-and-creative-marketing-by-crocs\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Digest<\/span><\/a>? Unleash your creativity with the creative marketing Crocs, Smokey Bear, Glossier, and more unleashed<\/li>\n<\/ul>\n<h2><strong>How would you like to have a podcast of your own? Email me at <a href=\"mailto:max@hippodirect.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">max@hippodirect.com<\/span><\/a> to get the ball rolling!<\/strong><\/h2>\n<p>Get psyched for more wildly unique Hippo content every single week! If you have any questions or comments on the Hippo Digest, <em>Wild Business Growth Podcast<\/em>, or other Hippo Direct content, chat with us on either <a href=\"https:\/\/www.facebook.com\/HippoDirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Facebook<\/span><\/a>, <a href=\"https:\/\/twitter.com\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a>, <a href=\"https:\/\/www.instagram.com\/hippodirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a>, <a href=\"https:\/\/www.linkedin.com\/company\/hippo-direct\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a>, or\u00a0<a href=\"https:\/\/www.youtube.com\/user\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">YouTube<\/span><\/a>. <strong><em>Bring on the bongos!!<\/em><\/strong><\/p>\n<p>Thank you for Digesting, Hall of Fame Hippos!<\/p>\n<p>Until next week,<\/p>\n<p>Max<br \/>\n<em>Let your business Run Wild<\/em><\/p>\n<p><strong>Subscribe to the Hippo Digest email newsletter\u00a0<a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">here<\/span><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week&#8217;s Hippo Digest includes our podcast with Hall of Fame Keynote Speaker and Convince &#038; Convert Founder Jay Baer and creative marketing by the National Park Service, Carlsberg, Cond\u00e9 Nast, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.<\/p>\n","protected":false},"author":5,"featured_media":9909,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59,56,635,1285,182,60],"tags":[],"class_list":["post-9905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-hippo-digest-creative-marketing","category-inspiration-creativity","category-technology-tools","category-wild-business-growth-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hippo Digest #42 - Jay Baer Podcast and Creative Marketing by the National Park Service - Hippo Direct<\/title>\n<meta name=\"description\" content=\"This week&#039;s Hippo Digest includes our podcast with Hall of Fame Keynote Speaker and Convince &amp; Convert Founder Jay Baer and creative marketing by the National Park Service, Carlsberg, Cond\u00e9 Nast, and more! 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Sign up to get the Hippo Digest email newsletter straight to your inbox.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-42-jay-baer-podcast-and-creative-marketing-by-the-national-park-service\/\" \/>\n<meta property=\"og:site_name\" content=\"Hippo Direct\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HippoDirect\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-19T17:50:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/Hippo-Digest-42-Jay-Baer-Podcast-and-Creative-Marketing-by-the-National-Park-Service.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Max Branstetter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:site\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Max Branstetter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-42-jay-baer-podcast-and-creative-marketing-by-the-national-park-service\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-42-jay-baer-podcast-and-creative-marketing-by-the-national-park-service\\\/\"},\"author\":{\"name\":\"Max Branstetter\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#\\\/schema\\\/person\\\/30ab60877b002149e76a4c5cf2e56f65\"},\"headline\":\"Hippo Digest #42 &#8211; Jay Baer Podcast and Creative Marketing by the National Park Service\",\"datePublished\":\"2019-04-19T17:50:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-42-jay-baer-podcast-and-creative-marketing-by-the-national-park-service\\\/\"},\"wordCount\":465,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-42-jay-baer-podcast-and-creative-marketing-by-the-national-park-service\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/Hippo-Digest-42-Jay-Baer-Podcast-and-Creative-Marketing-by-the-National-Park-Service.png\",\"articleSection\":[\"Content Marketing\",\"Digital Marketing\",\"Hippo Digest - Creative Marketing\",\"Inspiration &amp; Creativity\",\"Technology Tools\",\"Wild Business Growth Podcast\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-42-jay-baer-podcast-and-creative-marketing-by-the-national-park-service\\\/\",\"url\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-42-jay-baer-podcast-and-creative-marketing-by-the-national-park-service\\\/\",\"name\":\"Hippo Digest #42 - Jay Baer Podcast and Creative Marketing by the National Park Service - Hippo Direct\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-42-jay-baer-podcast-and-creative-marketing-by-the-national-park-service\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-42-jay-baer-podcast-and-creative-marketing-by-the-national-park-service\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/Hippo-Digest-42-Jay-Baer-Podcast-and-Creative-Marketing-by-the-National-Park-Service.png\",\"datePublished\":\"2019-04-19T17:50:47+00:00\",\"description\":\"This week's Hippo Digest includes our podcast with Hall of Fame Keynote Speaker and Convince & Convert Founder Jay Baer and creative marketing by the National Park Service, Carlsberg, Cond\u00e9 Nast, and more! 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