{"id":9841,"date":"2019-04-18T21:00:26","date_gmt":"2019-04-18T21:00:26","guid":{"rendered":"https:\/\/www.hippodirect.com\/blog\/?p=9841"},"modified":"2019-04-18T21:00:26","modified_gmt":"2019-04-18T21:00:26","slug":"wild-business-growth-podcast-39-jay-baer-word-of-mouth-marketing-extraordinaire-founder-of-convince-convert","status":"publish","type":"post","link":"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-39-jay-baer-word-of-mouth-marketing-extraordinaire-founder-of-convince-convert\/","title":{"rendered":"Wild Business Growth Podcast #39: Jay Baer &#8211; Word of Mouth Marketing Extraordinaire, Founder of Convince &#038; Convert"},"content":{"rendered":"<p>Word of Mouth Marketing. You&#8217;d love some of that, I know, but it&#8217;s totally in the hands of your customers&#8230;.or is it?! Meet this week&#8217;s podcast guest, <a href=\"https:\/\/www.jaybaer.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Jay Baer<\/span><\/a>! Episode #39 of the <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Wild Business Growth\u00a0Podcast<\/em><\/span><\/a> is OUT (oh my!) and features the Hall of Fame Keynote Speaker, 7th-Generation Entrepreneur, and Founder of 5 multimillion-dollar businesses, including <a href=\"https:\/\/www.convinceandconvert.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Convince &amp; Convert<\/span><\/a>. As if that wasn&#8217;t enough, he&#8217;s also a <em>New York Times <\/em>Bestselling Author of 6 books, including his latest\u00a0<em><a href=\"https:\/\/www.talktriggers.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Talk Triggers<\/span><\/a><\/em> where he and Daniel Lemin completely change the game on Word of Mouth. Listen to the episode on <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Apple Podcasts<\/span><\/a> \/ iTunes, <a href=\"https:\/\/open.spotify.com\/show\/6mSUsqYobBljhKIuK9sKJV\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Spotify<\/span><\/a>, <a href=\"https:\/\/overcast.fm\/itunes1422144338\/wild-business-growth-podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Overcast<\/span><\/a>, and your other favorite <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">audio platforms<\/span><\/a> &#8211; subscribe and leave a <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">5-star review<\/span><\/a> if you&#8217;re ready to spread the word!<\/p>\n<h2><strong>What is the <em>Wild Business Growth Podcast<\/em>?<\/strong><\/h2>\n<p>Hear how entrepreneurs &amp; innovators unleash creativity to grow bigger and better businesses. Hear from an exciting new guest every single Wednesday morning who&#8217;s turning wild ideas into wild growth. Guests include startup founders, product inventors, social media influencers, and much more. Hosted by our digital marketing dude <a href=\"https:\/\/www.instagram.com\/maxbranstetter\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Max Branstetter<\/span><\/a>\u00a0&#8211; that&#8217;s me!<\/p>\n<h2><strong>Episode #39: Jay Baer &#8211; Word of Mouth Marketing Extraordinaire, Founder of Convince &amp; Convert<\/strong><\/h2>\n<p>Jay Baer, the Hall of Fame Keynote Speaker, <em>New York Times<\/em> Bestselling Author, 7th-Generation Entrepreneur, and Founder of Convince &amp; Convert joins the show to share how you can intentionally spark Word of Mouth for your business. Jay is one of the top names in the content marketing world and with good reason &#8211; he has the ability to blow your business mind while cracking you up at the same time, with everything he does. He&#8217;s one of the most thoughtful, entertaining, innovative, and hilarious leaders you&#8217;ll ever hear from. He also relocated from Arizona to Bloomington, IN back in 2014 &#8211; a place very near and dear to my heart as an Indiana Univeristy (IU) alum and son of two IU alumni. This episode covers everything from how Jay founded 5 multimillion-dollar companies to the best examples of Word of Mouth. Here&#8217;s a small sample of what you will hear in this episode:<\/p>\n<ul>\n<li>What Jay and his buddy got in return for selling the domain name &#8220;Budweiser.com&#8221; to Anheuser-Busch<\/li>\n<li>The concept behind his new book <em>Talk Triggers<\/em> and <em>The Talk Triggers Show<\/em><\/li>\n<li>How to create a Talk Trigger that will spark Word of Mouth to grow your business<\/li>\n<li>The best Talk Triggers of all time by brands such as DoubleTree Hotels and vasectomy specialist Dr. Snip<\/li>\n<li>How Arizona State University students cleverly created an unmatched home-court advantage in basketball<\/li>\n<li>The benefits of starting a remote company and working from home<\/li>\n<li>Jay&#8217;s whale song (seriously!)<\/li>\n<li>The tequila that tastes like angel tears<\/li>\n<\/ul>\n<p>Connect with Jay on <a href=\"https:\/\/www.jaybaer.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">social media<\/span><\/a> at @JayBaer and at <a href=\"https:\/\/www.talktriggers.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">TalkTriggers.com<\/span><\/a>, <a href=\"https:\/\/www.youtube.com\/playlist?list=PLwEhUP5s3XQwhP5alTodcrAUT17Cc7ADm\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">TalkTriggersShow.com<\/span><\/a>, and <a href=\"https:\/\/www.convinceandconvert.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">ConvinceAndConvert.com<\/span><\/a>.<\/p>\n<p>Enjoy the show and find your Talk Trigger! Check out the infographic (big thanks to Jay and team!) and show notes below for much more detail.<\/p>\n<p><iframe style=\"border: none;\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/9426902\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/backward\/render-playlist\/no\/custom-color\/b40000\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><img decoding=\"async\" class=\"alignnone wp-image-9859 \" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/TalkTriggers-infographic-r2.jpg\" alt=\"Talk Triggers Jay Baer Daniel Lemin Word of Mouth Marketing Infographic\" width=\"588\" height=\"1803\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/TalkTriggers-infographic-r2-98x300.jpg 98w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/TalkTriggers-infographic-r2-200x613.jpg 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/TalkTriggers-infographic-r2-334x1024.jpg 334w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/TalkTriggers-infographic-r2-400x1227.jpg 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/TalkTriggers-infographic-r2-600x1840.jpg 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/TalkTriggers-infographic-r2-768x2355.jpg 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/TalkTriggers-infographic-r2-800x2453.jpg 800w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/TalkTriggers-infographic-r2-1200x3680.jpg 1200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/TalkTriggers-infographic-r2.jpg 2162w\" sizes=\"(max-width: 588px) 100vw, 588px\" \/><\/h2>\n<h2><strong>Show Notes<\/strong><\/h2>\n<ul>\n<li><strong>Intro, Being a 7th-Generation Entrepreneur, and Founding Convince &amp; Convert<\/strong>\n<ul>\n<li>[0:30] Email me at <a href=\"mailto:max@hippodirect.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">max@hippodirect.com<\/span><\/a> for help starting and building your own podcast or with digital marketing<\/li>\n<li>[0:38] Connect with Jay on <a href=\"https:\/\/www.jaybaer.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">social media<\/span><\/a> at @JayBaer and at <a href=\"https:\/\/www.talktriggers.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">TalkTriggers.com<\/span><\/a>, <a href=\"https:\/\/www.youtube.com\/playlist?list=PLwEhUP5s3XQwhP5alTodcrAUT17Cc7ADm\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">TalkTriggersShow.com<\/span><\/a>, and <a href=\"https:\/\/www.convinceandconvert.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">ConvinceAndConvert.com<\/span><\/a><\/li>\n<li>[0:50] <a href=\"https:\/\/www.nytimes.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>The New York Times<\/em><\/span><\/a><\/li>\n<li>[1:46] Jay&#8217;s background<\/li>\n<li>[2:41] What Jay and his buddy got in return for selling the domain name\u00a0<a href=\"https:\/\/www.budweiser.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Budweiser.com<\/span><\/a> to <a href=\"https:\/\/www.anheuser-busch.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Anheuser-Busch<\/span><\/a><\/li>\n<li>[4:28] What Jay&#8217;s co-worker got in return for selling <a href=\"http:\/\/beer.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Beer.com<\/span><\/a><\/li>\n<li>[4:50] Being a 7th-generation entrepreneur<\/li>\n<li>[5:38] When Jay knew the internet had some promise<\/li>\n<li>[5:53] <a href=\"https:\/\/www.aol.com\/?guccounter=1&amp;guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&amp;guce_referrer_sig=AQAAANf9W5fG3wBpdVlkguT1KLUjHH0sU_SvrCqVcX1LDh4ujtihOF92XWPDjlzseW-8SkyxvH7K50V_623jOJEt6ctZ3XTxooHrNKnL7oOtpB_DExcgckJz0g8rWLdQR0bxqRr_iTkVMcLtCJpcUcMkLufD_z0QdD6iZDNaeYEjNdH8\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">America Online<\/span><\/a> (AOL), <a href=\"https:\/\/en.wikipedia.org\/wiki\/Prodigy_(online_service)\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Prodigy<\/span><\/a>, <a href=\"https:\/\/www.compuserve.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">CompuServe<\/span><\/a><\/li>\n<li>[7:01] <a href=\"https:\/\/www.google.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Google<\/span><\/a>, <a href=\"https:\/\/www.yahoo.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Yahoo!<\/span><\/a><\/li>\n<li>[7:56] How Jay founded Convince &amp; Convert<\/li>\n<li>[8:02] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Off_Madison_Ave#Mighty_Interactive\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Mighty Interactive<\/span><\/a><\/li>\n<li>[9:37] The benefits of starting a remote company and working from home<\/li>\n<li>[10:42] Our President &amp; Founder Greg Branstetter&#8217;s thoughts on <a href=\"https:\/\/www.hippodirect.com\/blog\/working-from-home-can-be-key-to-small-business-success\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">working from home<\/span><\/a><\/li>\n<li>[11:30] <a href=\"https:\/\/www.indiana.edu\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Indiana University<\/span><\/a> (IU)<\/li>\n<li>[11:39] Why Jay relocated to <a href=\"https:\/\/en.wikipedia.org\/wiki\/Bloomington,_Indiana\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Bloomington, IN<\/span><\/a><\/li>\n<li>[11:54] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Flagstaff,_Arizona\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Flagstaff, AZ<\/span><\/a><\/li>\n<li>[13:01] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Madison,_Wisconsin\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Madison, WI<\/span><\/a>, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Ann_Arbor,_Michigan\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Ann Arbor, MI<\/span><\/a>, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Columbia,_Missouri\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Columbia, MO<\/span><\/a>, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Lincoln,_Nebraska\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Lincoln, NE<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<li><strong>Word of Mouth Marketing: <em>Talk Triggers <\/em>&amp; <em>The Talk Triggers Show<\/em><\/strong>\n<ul>\n<li>[13:43] <a href=\"https:\/\/www.amazon.com\/Talk-Triggers-Complete-Creating-Customers\/dp\/0525537279\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Talk Triggers<\/em><\/span><\/a> by Jay Baer &amp; <a href=\"https:\/\/www.daniellemin.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Daniel Lemin<\/span><\/a>, <a href=\"https:\/\/www.youtube.com\/playlist?list=PLwEhUP5s3XQwhP5alTodcrAUT17Cc7ADm\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>The Talk Triggers Show<\/em><\/span><\/a><\/li>\n<li>[14:00] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Word-of-mouth_marketing\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Word of Mouth Marketing<\/span><\/a><\/li>\n<li>[14:11] The concept of Talk Triggers<\/li>\n<li>[15:58] <a href=\"https:\/\/www.youtube.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">YouTube<\/span><\/a><\/li>\n<li>[16:21] How to create a Talk Trigger<\/li>\n<li>[16:41] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Business-to-business\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Business-to-business<\/span><\/a> (B2B)<\/li>\n<li>[18:47] The best ways to talk to your customers<\/li>\n<li>[21:24] The best Talk Triggers of all time<\/li>\n<li>[21:35] <a href=\"https:\/\/doubletree3.hilton.com\/en\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">DoubleTree Hotels<\/span><\/a> (cookie example)<\/li>\n<li>[22:56] <a href=\"https:\/\/twitter.com\/rstephens\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Robert Stevens<\/span><\/a>, <a href=\"https:\/\/www.bestbuy.com\/site\/services\/geek-squad\/pcmcat138100050018.c?id=pcmcat138100050018\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Geek Squad<\/span><\/a> at Best Buy<\/li>\n<li>[23:55] How long businesses should stick with the same Talk Trigger<\/li>\n<li>[24:51] <a href=\"https:\/\/westin.marriott.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Westin Hotels<\/span><\/a> (Heavenly Bed example)<\/li>\n<li>[25:13] <a href=\"https:\/\/www.hyatt.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Hyatt<\/span><\/a>, <a href=\"https:\/\/www.sleepnumber.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Sleep Number<\/span><\/a>, <a href=\"https:\/\/www.marriott.com\/default.mi\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Marriott<\/span><\/a><\/li>\n<li>[25:43] <a href=\"https:\/\/www.enterprise.com\/en\/home.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Enterprise Rent-A-Car<\/span><\/a> (&#8220;We&#8217;ll pick you up&#8221; example)<\/li>\n<li>[26:02] <a href=\"https:\/\/www.avis.com\/en\/home\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Avis<\/span><\/a>, <a href=\"https:\/\/www.hertz.com\/rentacar\/reservation\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Hertz<\/span><\/a>, <a href=\"https:\/\/www.budget.com\/en\/home\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Budget<\/span><\/a><\/li>\n<li>[26:11] <a href=\"https:\/\/www.uber.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Uber<\/span><\/a><\/li>\n<li>[27:18] Where Jay got the idea to turn the book into a YouTube show and podcast<\/li>\n<li>[27:22] See below for the <em>Talk Triggers<\/em> book cover<\/li>\n<li>[28:57] <a href=\"https:\/\/www.facebook.com\/groups\/talktriggerscommunity\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Talk Triggers Facebook Group<\/span><\/a><\/li>\n<li>[29:07] <a href=\"https:\/\/www.chase.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Chase<\/span><\/a><\/li>\n<li>[29:21] <a href=\"https:\/\/www.drsnip.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Dr. Snip<\/span><\/a> (vasectomy example)<\/li>\n<li>[31:08] <a href=\"https:\/\/mikerowe.com\/podcast\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>The Way I Heard It with Mike Rowe<\/em><\/span><\/a><\/li>\n<li>[31:49] Connect with Hippo Direct at <a href=\"https:\/\/www.hippodirect.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">HippoDirect.com<\/span><\/a>\u00a0for all your mailing list, email list, digital marketing, and podcasting needs<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-9867\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/Talk-Triggers-3D-cover-211x300.png\" alt=\"Talk Triggers Jay Baer Daniel Lemin Word of Mouth Book Cover\" width=\"211\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/Talk-Triggers-3D-cover-200x284.png 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/Talk-Triggers-3D-cover-211x300.png 211w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/Talk-Triggers-3D-cover-400x569.png 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/Talk-Triggers-3D-cover-600x853.png 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/Talk-Triggers-3D-cover.png 703w\" sizes=\"(max-width: 211px) 100vw, 211px\" \/><\/p>\n<ul>\n<li><strong>Inspiration &amp; Creativity: People, Hobbies, and Resources <\/strong>\n<ul>\n<li>[32:17] What to do to stay creative<\/li>\n<li>[32:50] <a href=\"https:\/\/www.amazon.com\/Hug-Your-Haters-Complaints-Customers\/dp\/1101980672\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Hug Your Haters<\/em><\/span><\/a> by Jay Baer<\/li>\n<li>[34:00] Jay&#8217;s mastermind with <a href=\"https:\/\/www.roryvaden.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Rory Vaden<\/span><\/a>, <a href=\"https:\/\/jasondorsey.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Jason Dorsey<\/span><\/a>, <a href=\"https:\/\/davidhorsager.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Dave Horsager<\/span><\/a><\/li>\n<li>[34:21] <a href=\"http:\/\/www.speakersroundtable.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Speakers Roundtable<\/span><\/a><\/li>\n<li>[34:28] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Zig_Ziglar\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Zig Ziglar<\/span><\/a><\/li>\n<li>[35:03] Hobbies for creativity<\/li>\n<li>[35:33] Jay&#8217;s winter boat experience<\/li>\n<li>[35:58] Managing high school hockey<\/li>\n<li>[36:24] How Jay broke his arm<\/li>\n<li>[36:57] His favorite books<\/li>\n<li>[37:04] <a href=\"http:\/\/www.bloomingtonlibrary.org\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Bloomington Public Library<\/span><\/a><\/li>\n<li>[37:17] <a href=\"https:\/\/www.amazon.com\/Procrastinate-Purpose-Permissions-Multiply-Your\/dp\/0399170634\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Procrastinate on Purpose<\/em><\/span><\/a> by Rory Vaden<\/li>\n<li>[37:55] Fiction books<\/li>\n<li>[38:09] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Bill_Bryson\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Bill Bryson<\/span><\/a><\/li>\n<li>[38:32] <a href=\"https:\/\/www.amazon.com\/At-Home-Short-History-Private\/dp\/0767919394\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>At Home<\/em><\/span><\/a> by Bill Bryson<\/li>\n<li>[39:08] <a href=\"https:\/\/www.hippodirect.com\/blog\/the-favorite-books-entrepreneurs-marketers-read-to-unleash-creativity\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">The Favorite Books Entrepreneurs &amp; Marketers Read to Unleash Creativity<\/span><\/a> (blog post)<\/li>\n<li>[39:15] <a href=\"https:\/\/www.amazon.com\/Building-StoryBrand-Clarify-Message-Customers\/dp\/0718033329\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Building a StoryBrand<\/em><\/span><\/a> by Donald Miller<\/li>\n<\/ul>\n<\/li>\n<li><strong>Wild Business Shoutout of the Week<\/strong>\n<ul>\n<li>[40:05] <a href=\"https:\/\/www.asu.edu\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Arizona State University<\/span><\/a> (ASU), <a href=\"https:\/\/en.wikipedia.org\/wiki\/Tempe,_Arizona\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Tempe, AZ<\/span><\/a><\/li>\n<li>[40:20] <a href=\"https:\/\/en.wikipedia.org\/wiki\/First_Four\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">First Four<\/span><\/a><\/li>\n<li>[40:50] <a href=\"https:\/\/www.gcu.edu\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Grand Canyon University<\/span><\/a><\/li>\n<li>[40:57] <a href=\"https:\/\/www.nascar.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">NASCAR<\/span><\/a><\/li>\n<li>[41:12] <a href=\"https:\/\/twitter.com\/942Crew\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">942 Crew<\/span><\/a><\/li>\n<li>[42:48] <a href=\"https:\/\/www.youtube.com\/watch?v=vZWtcTkUZ0A\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Michael Phelps<\/span><\/a> behind the &#8220;Curtain of Distraction&#8221;<\/li>\n<li>[43:41] <a href=\"http:\/\/harvardsportsanalysis.org\/2015\/02\/how-distracting-is-asus-curtain-of-distraction\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Harvard Sports Analysis Collective<\/span><\/a> (HSAC) &#8211; Curtain of Distraction article<\/li>\n<li>[44:39] Twitter<\/li>\n<li>[45:05] <a href=\"https:\/\/www.ncaa.com\/march-madness\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">March Madness<\/span><\/a><\/li>\n<li>[45:17] <a href=\"https:\/\/en.wikipedia.org\/wiki\/National_Invitation_Tournament\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">National Invitational Tournament<\/span><\/a> (NIT)<\/li>\n<\/ul>\n<\/li>\n<li><strong>The Unusual: Pet Peeves, Quirks, and Weird Talents<\/strong>\n<ul>\n<li>[45:47] Jay&#8217;s biggest pet peeve<\/li>\n<li>[46:46] Quirks<\/li>\n<li>[47:02] Behold&#8230;Jay&#8217;s whale song!<\/li>\n<li>[47:46] Weird talents<\/li>\n<\/ul>\n<\/li>\n<li><strong>Rapid-Fire Q&amp;A<\/strong>\n<ul>\n<li>[49:21] The best restaurant in Bloomington: Michael&#8217;s <a href=\"https:\/\/www.the-uptown.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Uptown Cafe<\/span><\/a><\/li>\n<li>[49:34] <a href=\"http:\/\/buskirkchumley.org\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Buskirk-Chumley Theater<\/span><\/a> (Bus-Chum)<\/li>\n<li>[49:46] <a href=\"https:\/\/casadragones.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Casa Dragones<\/span><\/a><\/li>\n<li>[49:59] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Jalisco\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Jalisco<\/span><\/a><\/li>\n<li>[50:28] <a href=\"https:\/\/www.imdb.com\/title\/tt0088258\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>This is Spinal Tap<\/em><\/span><\/a> (notice the IMDB rating out of 11)<\/li>\n<li>[50:36] Check out Jay&#8217;s <a href=\"https:\/\/www.convinceandconvert.com\/podcasts\/shows\/social-pros-podcast\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Social Pros Podcast<\/em><\/span><\/a>!<\/li>\n<li>[51:44] Jay interviewing the legendary <a href=\"https:\/\/www.convinceandconvert.com\/podcasts\/episodes\/what-seth-godin-thinks-about-the-state-of-social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Seth Godin<\/span><\/a> on the <em>Social Pros Podcast<\/em><\/li>\n<li>[51:58] <a href=\"https:\/\/twitter.com\/adamcb\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Adam Brown<\/span><\/a><\/li>\n<li>[52:12] My email exchange with Seth Godin<\/li>\n<li>[52:22] <a href=\"https:\/\/www.garyvaynerchuk.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">GaryVee<\/span><\/a><\/li>\n<li>[52:40] <a href=\"https:\/\/vaynermedia.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">VaynerMedia<\/span><\/a><\/li>\n<li>[53:02] Connect with Jay on <a href=\"https:\/\/www.jaybaer.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">social media<\/span><\/a> at @JayBaer and at <a href=\"https:\/\/www.talktriggers.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">TalkTriggers.com<\/span><\/a>, <a href=\"https:\/\/www.youtube.com\/playlist?list=PLwEhUP5s3XQwhP5alTodcrAUT17Cc7ADm\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">TalkTriggersShow.com<\/span><\/a>, and <a href=\"https:\/\/www.convinceandconvert.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">ConvinceAndConvert.com<\/span><\/a><\/li>\n<li>[53:23] Jay&#8217;s final thoughts<\/li>\n<li>[52:32] Some days you are the pigeon and some days you are the statue<\/li>\n<li>[53:56] Subscribe to the <em>Wild Business Growth Podcast<\/em> and leave a 5-star review on <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Apple Podcasts<\/span><\/a> \/ iTunes and <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">more<\/span><\/a>!<\/li>\n<li>[54:07] Check out the Hippo Direct Blog at <a href=\"https:\/\/www.hippodirect.com\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">HippoDirect.com\/Blog<\/span><\/a> for show notes, <a href=\"https:\/\/www.hippodirect.com\/blog\/the-favorite-books-entrepreneurs-marketers-read-to-unleash-creativity\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Favorite Books<\/span><\/a>, and the Hippo Digest<\/li>\n<li>[54:16] Get your creative juices flowing with the <a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Digest<\/span><\/a> &#8211; your Weekly Recap of Creative Marketing<\/li>\n<li>[54:26] Connect with Hippo Direct on <a href=\"https:\/\/www.facebook.com\/HippoDirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Facebook<\/span><\/a>, <a href=\"https:\/\/twitter.com\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a>, <a href=\"https:\/\/www.instagram.com\/hippodirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a>,\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/hippo-direct\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a>, or <a href=\"https:\/\/www.youtube.com\/user\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">YouTube<\/span><\/a>\u00a0including #HippoTips<\/li>\n<li>[54:27] Connect with me on <a href=\"https:\/\/www.instagram.com\/maxbranstetter\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a>,\u00a0<a href=\"https:\/\/twitter.com\/maxbranstetter\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a>, and <a href=\"https:\/\/www.linkedin.com\/in\/max-branstetter-74150a57\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a> at @MaxBranstetter<\/li>\n<li>Theme music: Freestyle Percussion Magik &#8211; Jungle Tribe &#8211; provided by Jamendo<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2><strong>How do I start a podcast?<\/strong><\/h2>\n<p>How&#8217;d you like a podcast of your own? Email me at\u00a0<a href=\"mailto:max@hippodirect.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">max@hippodirect.com<\/span><\/a>\u00a0with questions on any part of the podcasting process:<\/p>\n<ul>\n<li>Podcast Planning<\/li>\n<li>Podcast Production<\/li>\n<li>Podcast Promotion<\/li>\n<li>More!<\/li>\n<\/ul>\n<p>If you&#8217;re interested, we&#8217;ll connect for a free 30-minute consultation and provide some helpful resources that have been instrumental in getting the <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #3366ff;\"><em><span style=\"text-decoration: underline;\">Wild Business Growth Podcast<\/span><\/em><\/span><\/a> up and rolling and connecting with high-quality guests. We love making your podcast the best it can be. Let your podcast Run Wild!<\/p>\n<p>Consider yourself Jay Baer&#8217;d!! Who&#8217;s next? Get pumped for a wild new guest every single Wednesday morning! Let us know any guests you&#8217;d like to see on the show and follow along for your favorite marketing tips, business tips, and podcasts on <a href=\"https:\/\/www.facebook.com\/HippoDirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Facebook<\/span><\/a>, <a href=\"https:\/\/twitter.com\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a>, <a href=\"https:\/\/www.instagram.com\/hippodirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a>,\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/hippo-direct\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a>, or <a href=\"https:\/\/www.youtube.com\/user\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">YouTube<\/span><\/a>. You&#8217;ll especially enjoy <a href=\"https:\/\/www.hippodirect.com\/blog\/the-favorite-books-entrepreneurs-marketers-read-to-unleash-creativity\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">this list of the favorite books<\/span><\/a> of <em>Wild Business Growth Podcast<\/em> guests. Sign up for the <a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Digest<\/span><\/a> email newsletter for your Weekly Recap of Creative Marketing. Let your business Run Wild&#8230;and <em><strong>Bring on the Bongos!!<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Episode #39 of the Wild Business Growth Podcast features Jay Baer &#8211; Word of Mouth Marketing Extraordinaire, Founder of Convince &#038; Convert. Hear the concept behind his new book Talk Triggers and The Talk Triggers Show, the best examples of Word of Mouth, how he founded 5 multimillion-dollar companies, and even the tequila that tastes like angel tears. All references and pictures can be found in these show notes.<\/p>\n","protected":false},"author":4,"featured_media":9855,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,59,56,58,50,55,1285,125,53,51,182,60],"tags":[],"class_list":["post-9841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-growth","category-content-marketing","category-digital-marketing","category-entrepreneurship","category-family-business","category-innovation","category-inspiration-creativity","category-positive-energy","category-productivity","category-small-business","category-technology-tools","category-wild-business-growth-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Wild Business Growth Podcast #39: Jay Baer - Word of Mouth Marketing Extraordinaire, Founder of Convince &amp; Convert - Hippo Direct<\/title>\n<meta name=\"description\" content=\"Episode #39 of the Wild Business Growth Podcast features Jay Baer - Word of Mouth Marketing Extraordinaire, Founder of Convince &amp; Convert. Hear the concept behind his new book Talk Triggers and The Talk Triggers Show, the best examples of Word of Mouth, how he founded 5 multimillion-dollar companies, and even the tequila that tastes like angel tears. All references and pictures can be found in these show notes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-39-jay-baer-word-of-mouth-marketing-extraordinaire-founder-of-convince-convert\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wild Business Growth Podcast #39: Jay Baer - Word of Mouth Marketing Extraordinaire, Founder of Convince &amp; Convert\" \/>\n<meta property=\"og:description\" content=\"Episode #39 of the Wild Business Growth Podcast features Jay Baer - Word of Mouth Marketing Extraordinaire, Founder of Convince &amp; Convert. Hear the concept behind his new book Talk Triggers and The Talk Triggers Show, the best examples of Word of Mouth, how he founded 5 multimillion-dollar companies, and even the tequila that tastes like angel tears. 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