{"id":9791,"date":"2019-04-05T23:08:35","date_gmt":"2019-04-05T23:08:35","guid":{"rendered":"https:\/\/www.hippodirect.com\/blog\/?p=9791"},"modified":"2019-04-05T23:08:35","modified_gmt":"2019-04-05T23:08:35","slug":"hippo-digest-40-ben-sturner-podcast-and-creative-marketing-by-mountain-dew","status":"publish","type":"post","link":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-40-ben-sturner-podcast-and-creative-marketing-by-mountain-dew\/","title":{"rendered":"Hippo Digest #40 &#8211; Ben Sturner Podcast and Creative Marketing by Mountain Dew"},"content":{"rendered":"<h2><strong>What\u00a0does the business side of sports look like?<br \/>\n<\/strong><\/h2>\n<p>Find out from this week&#8217;s <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Wild Business Growth Podcast<\/em><\/span><\/a> guest, <a href=\"http:\/\/leverageagency.com\/bensturner.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Ben Sturner<\/span><\/a>! Ben is the CEO and Founder of Leverage Agency, a top sports marketing agency whose work has been seen with Triple Crown Winner American Pharoah, Mayweather-Pacquiao, Jimmy Kimmel, and more!<\/p>\n<p><a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-37-ben-sturner-sports-business-all-star-founder-of-leverage-agency\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Listen<\/span><\/a> to the fundamentally sound episode to hear what&#8217;s involved in building a sports marketing powerhouse from scratch, how to grow your network through meaningful relationships, and what the future of sports will look like. Hear the episode on <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">iTunes<\/span><\/a> \/ Apple Podcasts and your other favorite <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">audio platforms<\/span><\/a> &#8211; and <em><strong>subscribe and leave a 5-star review<\/strong><\/em> if Ben has you ready to play ball!<\/p>\n<p>Now for some more creative marketing highlights from the past week!<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-9796\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/Opening-Day-Still-2-300x300.jpg\" alt=\"Ben Sturner Leverage Agency Wild Business Growth Podcast Hippo Direct Digest\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/Opening-Day-Still-2-66x66.jpg 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/Opening-Day-Still-2-150x150.jpg 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/Opening-Day-Still-2-200x200.jpg 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/Opening-Day-Still-2-300x300.jpg 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/Opening-Day-Still-2-400x400.jpg 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/Opening-Day-Still-2-600x600.jpg 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/Opening-Day-Still-2-768x768.jpg 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/Opening-Day-Still-2.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What happened in the creative marketing world last week?<\/strong><\/h2>\n<ul>\n<li>Mountain Dew is releasing special edition Game of Thrones cans <a href=\"https:\/\/www.mediapost.com\/publications\/article\/333855\/mtn-dews-no-name-can-beckons-game-of-thrones.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">that are blank<\/span><\/a>&#8230;or are they?? (<em>MediaPost<\/em>)<\/li>\n<li>Baileys is going with shorter sips &#8211; err, <a href=\"https:\/\/digiday.com\/marketing\/diageos-baileys-focuses-shorter-smaller-social-media-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">video clips<\/span><\/a> on social (<em>Digiday<\/em>)<\/li>\n<li>The startup Octopus is <a href=\"https:\/\/digiday.com\/marketing\/octopus-lets-advertisers-reach-uber-lyft-passengers\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">providing ads<\/span><\/a> inside Ubers and Lyfts that allow riders the chance to win cash (<em>Digiday<\/em>)<\/li>\n<li><a href=\"https:\/\/mashable.com\/article\/hummly-music-therapy-app-review\/#0S2XEaUdoaqC\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Humm.ly<\/span><\/a> can help you de-stress with the help of music, guided meditations, and a super cute bumblebee (<em>Mashable<\/em>)<\/li>\n<li>Outlook is embracing <a href=\"https:\/\/www.zdnet.com\/article\/microsoft-outlook-on-web-gets-smarter-new-ai-features-save-time-setting-up-meetings\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">more and more AI<\/span><\/a> to make it easier and easier to manage your meetings (<em>ZDNet<\/em>)<\/li>\n<li><strong>Random Fun of the Week:<\/strong> Would you believe they&#8217;re still discovering <a href=\"https:\/\/gizmodo.com\/this-newly-discovered-mastodon-species-roamed-californi-1833607214\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">new species of mastodons<\/span><\/a>?! (<em>Gizmodo<\/em>)<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-9580\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-300x300.jpg\" alt=\"Hippo Digest Direct Wild Business Growth Podcast\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-66x66.jpg 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-150x150.jpg 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-200x200.jpg 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-300x300.jpg 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-400x400.jpg 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-600x600.jpg 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-768x768.jpg 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-800x800.jpg 800w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-1024x1024.jpg 1024w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-1200x1200.jpg 1200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official.jpg 1400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What else happened in the Hippo Direct World last week?<\/strong><\/h2>\n<ul>\n<li>Listen to <a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-36-chelsea-krost-millennial-marketing-expert-influencers-and-personal-branding\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Episode 36<\/span><\/a> of the <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Wild Business Growth Podcast<\/em><\/span><\/a> featuring Chelsea Krost &#8211; Millennial Marketing Expert, Influencer Marketing and Personal Branding<\/li>\n<li>Direct mail shouldn&#8217;t be boring &#8211; email us to bring your prospect&#8217;s mailbox to life, as seen in <a href=\"https:\/\/www.instagram.com\/p\/BvezWDvlLKD\/?utm_source=ig_web_copy_link\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Tip #83<\/span><\/a><\/li>\n<li>Hope you cleaned up your plate to catch all the <a href=\"https:\/\/twitter.com\/HippoDirect\/status\/1111307539185131520\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Opening Day<\/span><\/a> action!<\/li>\n<li>Miss last week&#8217;s <a href=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-39-chelsea-krost-podcast-and-creative-marketing-by-shell\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Digest<\/span><\/a>? Keep up your creativity with the creative marketing Shell, Absolute, Warner Bros., and more let fly<\/li>\n<\/ul>\n<h2><strong>How would you like to have a podcast of your own? Email me at <a href=\"mailto:max@hippodirect.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">max@hippodirect.com<\/span><\/a>\u00a0to get started!<\/strong><\/h2>\n<p>Get fired up for more fascinating Hippo content every single week! If you have any questions or comments on the Hippo Digest, <em>Wild Business Growth Podcast<\/em>, or other Hippo Direct content, chat with us on either <a href=\"https:\/\/www.facebook.com\/HippoDirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Facebook<\/span><\/a>, <a href=\"https:\/\/twitter.com\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a>, <a href=\"https:\/\/www.instagram.com\/hippodirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a>, <a href=\"https:\/\/www.linkedin.com\/company\/hippo-direct\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a>, or\u00a0<a href=\"https:\/\/www.youtube.com\/user\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">YouTube<\/span><\/a>. <strong><em>Bring on the bongos!!<\/em><\/strong><\/p>\n<p>Thank you for Digesting, Hurdling Hippos!<\/p>\n<p>Until next week,<\/p>\n<p>Max<br \/>\n<em>Let your business Run Wild<\/em><\/p>\n<p><strong>Subscribe to the Hippo Digest email newsletter\u00a0<a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">here<\/span><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week&#8217;s Hippo Digest includes our podcast with Leverage Agency Founder Ben Sturner and creative marketing by Mountain Dew, Baileys, Octopus, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.<\/p>\n","protected":false},"author":5,"featured_media":9795,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59,56,635,1285,182,60],"tags":[],"class_list":["post-9791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-hippo-digest-creative-marketing","category-inspiration-creativity","category-technology-tools","category-wild-business-growth-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hippo Digest #40 - Ben Sturner Podcast and Creative Marketing by Mountain Dew - Hippo Direct<\/title>\n<meta name=\"description\" content=\"This week&#039;s Hippo Digest includes our podcast with Leverage Agency Founder Ben Sturner and creative marketing by Mountain Dew, Baileys, Octopus, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-40-ben-sturner-podcast-and-creative-marketing-by-mountain-dew\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hippo Digest #40 - Ben Sturner Podcast and Creative Marketing by Mountain Dew\" \/>\n<meta property=\"og:description\" content=\"This week&#039;s Hippo Digest includes our podcast with Leverage Agency Founder Ben Sturner and creative marketing by Mountain Dew, Baileys, Octopus, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-40-ben-sturner-podcast-and-creative-marketing-by-mountain-dew\/\" \/>\n<meta property=\"og:site_name\" content=\"Hippo Direct\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HippoDirect\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-05T23:08:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/Hippo-Digest-40-Ben-Sturner-Podcast-and-Creative-Marketing-by-Mountain-Dew.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Max Branstetter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:site\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Max Branstetter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-40-ben-sturner-podcast-and-creative-marketing-by-mountain-dew\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-40-ben-sturner-podcast-and-creative-marketing-by-mountain-dew\\\/\"},\"author\":{\"name\":\"Max Branstetter\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#\\\/schema\\\/person\\\/30ab60877b002149e76a4c5cf2e56f65\"},\"headline\":\"Hippo Digest #40 &#8211; Ben Sturner Podcast and Creative Marketing by Mountain Dew\",\"datePublished\":\"2019-04-05T23:08:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-40-ben-sturner-podcast-and-creative-marketing-by-mountain-dew\\\/\"},\"wordCount\":429,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-40-ben-sturner-podcast-and-creative-marketing-by-mountain-dew\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/Hippo-Digest-40-Ben-Sturner-Podcast-and-Creative-Marketing-by-Mountain-Dew.png\",\"articleSection\":[\"Content Marketing\",\"Digital Marketing\",\"Hippo Digest - Creative Marketing\",\"Inspiration &amp; Creativity\",\"Technology Tools\",\"Wild Business Growth Podcast\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-40-ben-sturner-podcast-and-creative-marketing-by-mountain-dew\\\/\",\"url\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-40-ben-sturner-podcast-and-creative-marketing-by-mountain-dew\\\/\",\"name\":\"Hippo Digest #40 - Ben Sturner Podcast and Creative Marketing by Mountain Dew - Hippo Direct\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-40-ben-sturner-podcast-and-creative-marketing-by-mountain-dew\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-40-ben-sturner-podcast-and-creative-marketing-by-mountain-dew\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/Hippo-Digest-40-Ben-Sturner-Podcast-and-Creative-Marketing-by-Mountain-Dew.png\",\"datePublished\":\"2019-04-05T23:08:35+00:00\",\"description\":\"This week's Hippo Digest includes our podcast with Leverage Agency Founder Ben Sturner and creative marketing by Mountain Dew, Baileys, Octopus, and more! 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