{"id":9762,"date":"2019-04-05T14:38:11","date_gmt":"2019-04-05T14:38:11","guid":{"rendered":"https:\/\/www.hippodirect.com\/blog\/?p=9762"},"modified":"2019-04-05T14:38:11","modified_gmt":"2019-04-05T14:38:11","slug":"wild-business-growth-podcast-37-ben-sturner-sports-business-all-star-founder-of-leverage-agency","status":"publish","type":"post","link":"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-37-ben-sturner-sports-business-all-star-founder-of-leverage-agency\/","title":{"rendered":"Wild Business Growth Podcast #37: Ben Sturner &#8211; Sports Business All-Star, Founder of Leverage Agency"},"content":{"rendered":"<p>What do you get when you combine a love of sports and business? Find out from week&#8217;s podcast guest, <a href=\"http:\/\/leverageagency.com\/bensturner.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Ben Sturner<\/span><\/a>! Episode #37 of the <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Wild Business Growth\u00a0Podcast<\/em><\/span><\/a> is OUT OF THE GATES and features the sports business superstar who founded <a href=\"http:\/\/leverageagency.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Leverage Agency<\/span><\/a>, one of the top sports marketing agencies in the world. Listen to the episode on <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">iTunes<\/span><\/a>\u00a0\/ Apple Podcasts, <a href=\"https:\/\/open.spotify.com\/show\/6mSUsqYobBljhKIuK9sKJV\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Spotify<\/span><\/a>, <a href=\"https:\/\/overcast.fm\/itunes1422144338\/wild-business-growth-podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Overcast<\/span><\/a>, and your other favorite <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">audio platforms<\/span><\/a> &#8211; subscribe and leave a <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">5-star review<\/span><\/a> if Ben has your head in the game!<\/p>\n<h2><strong>What is the <em>Wild Business Growth Podcast<\/em>?<\/strong><\/h2>\n<p>Hear how entrepreneurs &amp; innovators unleash creativity to grow bigger and better businesses. Hear from an exciting new guest every single Wednesday morning who&#8217;s turning wild ideas into wild growth. Guests include startup founders, product inventors, social media influencers, and much more. Hosted by our digital marketing dude <a href=\"https:\/\/www.instagram.com\/maxbranstetter\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Max Branstetter<\/span><\/a>\u00a0&#8211; that&#8217;s me!<\/p>\n<h2><strong>Episode #37: Ben Sturner &#8211; Sports Business All-Star, Founder of Leverage Agency<\/strong><\/h2>\n<p>Ben Sturner, the CEO and Founder of Leverage Agency, joins the show to share how he built one of the top sports marketing agencies in the world. I met Ben back in 2012 when I saw him speak at my friend Brian Rosen&#8217;s Sports Business Conference at Indiana University. I was intrigued by his story back then and re-connected over the years over social media, where I was continually blown away by his greater and greater achievements in the sports business world. Ben is an unbelievable entrepreneur and leader who&#8217;s exploding with ideas and passion spreads to everyone he interacts with. He was happy to host the recording at his incredible Leverage office in NYC (see pictures below). This episode covers everything from what the future of sports will look like to how Ben grew his agency from his apartment to an office on Madison Avenue. Here&#8217;s a small sample of what you will hear in this episode:<\/p>\n<ul>\n<li>How to maintain a focus on revenue generation in the early stages of your business<\/li>\n<li>When brands should go directly at each other<\/li>\n<li>How Ben facilitated sponsorships for multiple Triple Crown winners<\/li>\n<li>Why &#8220;No&#8221; is just the first two letters of &#8220;Not yet&#8221;<\/li>\n<li>What was involved in bringing cricket to America<\/li>\n<li>Ben&#8217;s experience playing tennis with Rafael Nadal<\/li>\n<li>What floccinoxinihilipilification means<\/li>\n<li>Who Ben has been most starstruck by<\/li>\n<\/ul>\n<p>Connect with Ben at <a href=\"mailto:BenS@LeverageAgency.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">BenS@LeverageAgency.com<\/span><\/a>, on <a href=\"https:\/\/www.instagram.com\/benjaminsturner\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a> at @BenjaminSturner, and on <a href=\"https:\/\/twitter.com\/leverageagency\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a> at @LeverageAgency.<\/p>\n<p>Enjoy the show and knock your passion out of the park! Check out the show notes and pictures below for much more detail.<\/p>\n<p><iframe style=\"border: none;\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/9249710\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/backward\/render-playlist\/no\/custom-color\/b40000\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><strong>Show Notes<\/strong><\/h2>\n<ul>\n<li><strong>Intro and Growing Leverage Agency<\/strong>\n<ul>\n<li>[0:19] The intro and outro for this episode were recorded in my mom&#8217;s walk-in closet in Bonita Spring, FL (seriously)<\/li>\n<li>[0:30] Email me at <a href=\"mailto:max@hippodirect.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">max@hippodirect.com<\/span><\/a> for help starting and building your own podcast or with digital marketing<\/li>\n<li>[0:45] Connect with Ben at <a href=\"mailto:BenS@LeverageAgency.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">BenS@LeverageAgency.com<\/span><\/a>, on <a href=\"https:\/\/www.instagram.com\/benjaminsturner\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a> at @BenjaminSturner, and on <a href=\"https:\/\/twitter.com\/leverageagency\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a> at @LeverageAgency<\/li>\n<li>[0:49] <a href=\"http:\/\/leverageagency.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Leverage Agency<\/span><\/a><\/li>\n<li>[1:01] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Lady_Gaga\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Lady Gaga<\/span><\/a>, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Richard_Branson\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Richard Branson<\/span><\/a><\/li>\n<li>[1:31] See pictures below of Ben and I recording the interview at his amazing Leverage office in NYC<\/li>\n<li>[1:32] Huge thanks to my friend <a href=\"https:\/\/www.linkedin.com\/in\/berosen\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Brian Rosen<\/span><\/a> for introducing me to Ben in the first place in 2012<\/li>\n<li>[1:41] <a href=\"https:\/\/www.scribd.com\/document\/88829212\/2012-Sports-Business-Conference-at-Indiana-University\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">2012 Sports Business Conference at Indiana University<\/span><\/a><\/li>\n<li>[1:47] Brian&#8217;s dad <a href=\"https:\/\/www.mlb.com\/dodgers\/team\/front-office\/lon-rosen\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Lon Rosen<\/span><\/a> of the Los Angeles Dodgers<\/li>\n<li>[2:15] Ben&#8217;s background<\/li>\n<li>[2:53] <a href=\"https:\/\/www.unc.edu\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">UNC<\/span><\/a><\/li>\n<li>[3:00] <a href=\"http:\/\/www.bu.edu\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Boston University<\/span><\/a> (BU)<\/li>\n<li>[3:02] <a href=\"https:\/\/www.smt.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">SportsMEDIA Technology<\/span><\/a><\/li>\n<li>[3:08] <a href=\"http:\/\/www.xgames.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">X Games<\/span><\/a><\/li>\n<li>[3:42] <a href=\"http:\/\/gomsba.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Manhattan Sports Business Academy<\/span><\/a> (MSBA)<\/li>\n<li>[3:50] <a href=\"https:\/\/en.wikipedia.org\/wiki\/1996_Summer_Olympics\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">1996 Summer Olympics (Atlanta)<\/span><\/a><\/li>\n<li>[4:05] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Andrew_Lack_(executive)\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Andrew Lack<\/span><\/a> of <a href=\"https:\/\/www.nbcnews.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">NBC News<\/span><\/a><\/li>\n<li>[4:32] <a href=\"https:\/\/en.wikipedia.org\/wiki\/2000_Summer_Olympics\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">2000 Summer Olympics (Sydney)<\/span><\/a><\/li>\n<li>[4:38] <a href=\"https:\/\/www.lycos.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Lycos<\/span><\/a><\/li>\n<li>[4:52] <a href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Facebook<\/span><\/a><\/li>\n<li>[5:00] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Anna_Kournikova\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Anna Kournikova<\/span><\/a><\/li>\n<li>[5:01] <a href=\"https:\/\/www.manutd.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Manchester United<\/span><\/a><\/li>\n<li>[5:11] <a href=\"http:\/\/dev.driftlab.com\/raptor\/leadership\/raptor_sports_properties\/jeff_bennett#profile\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Jeff Bennett<\/span><\/a><\/li>\n<li>[6:12] <a href=\"https:\/\/www.nll.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">National Lacrosse League<\/span><\/a> (NLL)<\/li>\n<li>[6:50] Where do you go from starting at the Olympics<\/li>\n<li>[7:10] <a href=\"https:\/\/www.nbcsports.com\/video\/muhammad-ali-lights-torch-1996-olympics\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Muhammad Ali lights the torch<\/span><\/a> at the 1996 Olympics<\/li>\n<li>[7:55] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Madison_Avenue\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Madison Avenue<\/span><\/a><\/li>\n<li>[8:30] How Ben started Leverage Agency<\/li>\n<li>[9:26] <a href=\"https:\/\/abc.go.com\/shows\/jimmy-kimmel-live\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #3366ff;\"><em><span style=\"text-decoration: underline;\">Jimmy Kimmel Live!<\/span><\/em><\/span><\/a>, <a href=\"https:\/\/avp.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Association of Volleyball Professionals<\/span><\/a> (AVP), <a href=\"https:\/\/en.wikipedia.org\/wiki\/World_Cup_of_Softball\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">World Cup of softball<\/span><\/a><\/li>\n<li>[9:35] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Fast_Cars_and_Superstars:_The_Gillette_Young_Guns_Celebrity_Race\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Fast Cars and Superstars: The Gillette Young Guns Celebrity Race<\/em><\/span><\/a>, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Cricket_All-Stars\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Cricket All-Stars<\/span><\/a>, <a href=\"http:\/\/rivalryonice.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Rivalry on Ice<\/span><\/a><\/li>\n<li>[10:32] How to maintain a focus on revenue generation in the early stages of your business<\/li>\n<li>[10:50] <a href=\"http:\/\/leverageagency.com\/chrisf.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Chris Farrell<\/span><\/a>, <a href=\"http:\/\/leverageagency.com\/kevinmcintyre.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Kevin McIntyre<\/span><\/a><\/li>\n<li>[11:05] <a href=\"https:\/\/schalke04.de\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">FC Schalke 04<\/span><\/a> of the Bundesliga<\/li>\n<li>[11:31] The most memorable campaigns in Ben&#8217;s career<\/li>\n<li>[11:52] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Affirmed\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Affirmed<\/span><\/a>, <a href=\"http:\/\/leverageagency.com\/american-pharoah.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">American Pharoah<\/span><\/a><\/li>\n<li>[12:03] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Darren_Rovell\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Darren Rovell<\/span><\/a>, <a href=\"https:\/\/www.foxsports.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">FOX Sports<\/span><\/a><\/li>\n<li>[12:14] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Ahmed_Zayat\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Ahmed Zayat<\/span><\/a><\/li>\n<li>[12:20] <a href=\"https:\/\/www.monsterenergy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Monster Energy<\/span><\/a><\/li>\n<li>[12:40] <a href=\"https:\/\/wheelsup.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Wheels Up<\/span><\/a><\/li>\n<li>[12:45] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Justify_(horse)\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Justify<\/span><\/a><\/li>\n<li>[12:58] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Kenny_Dichter\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Kenny Dichter<\/span><\/a><\/li>\n<li>[13:17] <a href=\"https:\/\/www.makersmark.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Maker\u2019s Mark<\/span><\/a><\/li>\n<li>[13:36] <a href=\"https:\/\/www.harvard.edu\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Harvard University<\/span><\/a>, <a href=\"https:\/\/www.yale.edu\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Yale University<\/span><\/a><\/li>\n<li>[13:47] <a href=\"https:\/\/en.wikipedia.org\/wiki\/John_Kerry\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">John Kerry<\/span><\/a><\/li>\n<li>[14:20] How to handle marketing an event you need a side to win<\/li>\n<li>[14:40] <a href=\"https:\/\/www.belmontstakes.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Belmont Stakes<\/span><\/a><\/li>\n<li>[14:48] <a href=\"https:\/\/en.wikipedia.org\/wiki\/California_Chrome\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">California Chrome<\/span><\/a><\/li>\n<li>[15:23] <a href=\"https:\/\/www.duke.edu\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Duke University<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-9776 \" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/Ben-Sturner-Show-Notes-Leverage-Agency-Wild-Business-Growth-Podcast-Hippo-Direct-768x1024.jpg\" alt=\"Ben Sturner Show Notes Leverage Agency Wild Business Growth Podcast Hippo Direct\" width=\"287\" height=\"382\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/Ben-Sturner-Show-Notes-Leverage-Agency-Wild-Business-Growth-Podcast-Hippo-Direct-200x267.jpg 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/Ben-Sturner-Show-Notes-Leverage-Agency-Wild-Business-Growth-Podcast-Hippo-Direct-225x300.jpg 225w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/Ben-Sturner-Show-Notes-Leverage-Agency-Wild-Business-Growth-Podcast-Hippo-Direct-400x533.jpg 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/Ben-Sturner-Show-Notes-Leverage-Agency-Wild-Business-Growth-Podcast-Hippo-Direct-600x800.jpg 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/Ben-Sturner-Show-Notes-Leverage-Agency-Wild-Business-Growth-Podcast-Hippo-Direct-768x1024.jpg 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/Ben-Sturner-Show-Notes-Leverage-Agency-Wild-Business-Growth-Podcast-Hippo-Direct-800x1067.jpg 800w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/Ben-Sturner-Show-Notes-Leverage-Agency-Wild-Business-Growth-Podcast-Hippo-Direct-1200x1600.jpg 1200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/Ben-Sturner-Show-Notes-Leverage-Agency-Wild-Business-Growth-Podcast-Hippo-Direct.jpg 1536w\" sizes=\"(max-width: 287px) 100vw, 287px\" \/> <img decoding=\"async\" class=\"alignnone wp-image-9777 \" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/Ben-Sturner-Leverage-Show-Notes-Agency-Wild-Business-Growth-Podcast-Hippo-Direct-768x1024.jpg\" alt=\"Ben Sturner Leverage Show Notes Agency Wild Business Growth Podcast Hippo Direct\" width=\"287\" height=\"383\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/Ben-Sturner-Leverage-Show-Notes-Agency-Wild-Business-Growth-Podcast-Hippo-Direct-200x267.jpg 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/Ben-Sturner-Leverage-Show-Notes-Agency-Wild-Business-Growth-Podcast-Hippo-Direct-225x300.jpg 225w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/Ben-Sturner-Leverage-Show-Notes-Agency-Wild-Business-Growth-Podcast-Hippo-Direct-400x533.jpg 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/Ben-Sturner-Leverage-Show-Notes-Agency-Wild-Business-Growth-Podcast-Hippo-Direct-600x800.jpg 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/Ben-Sturner-Leverage-Show-Notes-Agency-Wild-Business-Growth-Podcast-Hippo-Direct-768x1024.jpg 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/Ben-Sturner-Leverage-Show-Notes-Agency-Wild-Business-Growth-Podcast-Hippo-Direct-800x1067.jpg 800w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/Ben-Sturner-Leverage-Show-Notes-Agency-Wild-Business-Growth-Podcast-Hippo-Direct-1200x1600.jpg 1200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/04\/Ben-Sturner-Leverage-Show-Notes-Agency-Wild-Business-Growth-Podcast-Hippo-Direct.jpg 1536w\" sizes=\"(max-width: 287px) 100vw, 287px\" \/><\/p>\n<ul>\n<li><strong>Past, Present, and Future of Sports Business &amp; Sports Marketing<\/strong>\n<ul>\n<li>[15:50] When Ben knew he&#8217;d stay in the sports business world<\/li>\n<li>[16:41] <a href=\"https:\/\/www.usopen.org\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">US Open<\/span><\/a>, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Roger_Federer\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Roger Federer<\/span><\/a>, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Rafael_Nadal\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Rafael Nadal<\/span><\/a><\/li>\n<li>[17:00] <a href=\"http:\/\/uflpro.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Urban Fitness League<\/span><\/a> (UFL)<\/li>\n<li>[18:04] <a href=\"http:\/\/uflpro.com\/mario-lopez-tyson-beckford-ufl-world-cup\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">UFL World Cup<\/span><\/a>, <a href=\"https:\/\/nathansfamous.com\/hot-dog-eating-contest\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Nathan&#8217;s Hot Dog Eating Contest<\/span><\/a>, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Mario_Lopez\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Mario Lopez<\/span><\/a>, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Tyson_Beckford\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Tyson Beckford<\/span><\/a>, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Stephon_Marbury\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Stephon Marbury<\/span><\/a><\/li>\n<li>[18:30] <a href=\"https:\/\/awbgsandiego.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">ANOC World Beach Games<\/span><\/a><\/li>\n<li>[18:47] <a href=\"https:\/\/spikeball.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Spikeball<\/span><\/a><\/li>\n<li>[18:58] <a href=\"https:\/\/www.nbc.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">NBC<\/span><\/a><\/li>\n<li>[19:10] How the sports business world has changed<\/li>\n<li>[19:20] <a href=\"https:\/\/www.mlb.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">MLB<\/span><\/a>, <a href=\"https:\/\/www.nfl.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">NFL<\/span><\/a>, <a href=\"https:\/\/www.nba.com\/#\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">NBA<\/span><\/a>, <a href=\"https:\/\/www.cbs.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">CBS<\/span><\/a>, <a href=\"https:\/\/www.fox.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">FOX<\/span><\/a><\/li>\n<li>[19:30] <a href=\"https:\/\/bleacherreport.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Bleacher Report<\/span><\/a>, <a href=\"https:\/\/www.barstoolsports.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Barstool Sports<\/span><\/a><\/li>\n<li>[19:50] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Esports\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">eSports<\/span><\/a><\/li>\n<li>[20:30] <a href=\"https:\/\/www.nytimes.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>The New York Times<\/em><\/span><\/a><\/li>\n<li>[20:52] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Westport,_Connecticut\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Westport, CT<\/span><\/a>, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Long_Island_City\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Long Island City<\/span><\/a> (LIC), <a href=\"https:\/\/en.wikipedia.org\/wiki\/Upper_East_Side\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Upper East Side<\/span><\/a> (UES)<\/li>\n<li>[21:10] What\u2019s the next big thing in sports<\/li>\n<li>[21:55] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Paul_Rabil\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Paul Rabil<\/span><\/a>, <a href=\"https:\/\/www.premierlacrosseleague.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Premier Lacrosse League<\/span><\/a> (PLL)<\/li>\n<li>[22:15] How Ben started the MSBA<\/li>\n<li>[22:30] <a href=\"https:\/\/www.indiana.edu\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Indiana University<\/span><\/a> (IU)<\/li>\n<li>[24:30] What students do after graduating from MSBA<\/li>\n<li>[24:40] <a href=\"https:\/\/www.ufc.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">UFC<\/span><\/a>, <a href=\"https:\/\/www.nba.com\/nets\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Brooklyn Nets<\/span><\/a>, <a href=\"https:\/\/gleague.nba.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">G League<\/span><\/a>, <a href=\"https:\/\/www.chiefs.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Kansas City Chiefs<\/span><\/a><\/li>\n<li>[26:57] Connect with Hippo Direct at <a href=\"https:\/\/www.hippodirect.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">HippoDirect.com<\/span><\/a>\u00a0for all your mailing list, email list, digital marketing, and podcasting needs<\/li>\n<\/ul>\n<\/li>\n<li><strong>Inspiration &amp; Creativity: People, Hobbies, and Resources <\/strong>\n<ul>\n<li>[26:05] <a href=\"https:\/\/www.cnn.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">CNN<\/span><\/a><\/li>\n<li>[26:15] <a href=\"https:\/\/sports.yahoo.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Yahoo! Sports<\/span><\/a>, <a href=\"https:\/\/www.actionnetwork.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">The Action Network<\/span><\/a>, <a href=\"https:\/\/www.sportsbusinessdaily.com\/Journal.aspx\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Sports Business Journal<\/span><\/a>, <a href=\"https:\/\/www.adweek.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Adweek<\/span><\/a>, <a href=\"https:\/\/www.adweek.com\/events-and-awards\/brandweek2019\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Brandweek<\/span><\/a><\/li>\n<li>[26:55] <a href=\"https:\/\/www.tiktok.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">TikTok<\/span><\/a><\/li>\n<li>[27:15] What do you do to stay creative<\/li>\n<li>[28:14] Who Ben looks up to<\/li>\n<li>[28:38] <a href=\"https:\/\/tim.blog\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Tim Ferriss<\/span><\/a>, <a href=\"https:\/\/www.garyvaynerchuk.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">GaryVee<\/span><\/a>, <a href=\"https:\/\/lewishowes.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Lewis Howes<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<li><strong>Wild Business Shoutout of the Week<\/strong>\n<ul>\n<li>[29:57] <a href=\"https:\/\/www.skechers.com\/en-us\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Skechers<\/span><\/a><\/li>\n<li>[30:08] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Zion_Williamson\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Zion Williamson<\/span><\/a><\/li>\n<li>[30:20] <a href=\"https:\/\/www.nike.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Nike<\/span><\/a><\/li>\n<li>[30:25] Skechers &#8220;<a href=\"https:\/\/www.si.com\/college-basketball\/2019\/03\/02\/skechers-just-blew-it-ad-nike-zion-williamson\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Just Blew It<\/span><\/a>&#8221; Ad<\/li>\n<li>[30:37] Budweiser-MillerCoors <a href=\"http:\/\/fortune.com\/2019\/03\/22\/millercoors-sues-budweiser-corngate\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Super Bowl Ad<\/span><\/a><\/li>\n<li>[30:57] Nike signs <a href=\"https:\/\/footwearnews.com\/2019\/focus\/athletic-outdoor\/olivia-moultrie-soccer-nike-contract-1202752660\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Olivia Moultrie<\/span><\/a><\/li>\n<li>[31:03] <a href=\"https:\/\/www.netflix.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Netflix<\/span><\/a>, <a href=\"https:\/\/www.netflix.com\/title\/80209379\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Tidying Up with Marie Kondo<\/em><\/span><\/a>, Jimmy Kimmel <a href=\"https:\/\/www.containerstore.com\/blog\/posts\/Jimmy-Kimmel-Live-and-The-Container-Store\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Container Store<\/span><\/a> Parody with Guillermo<\/li>\n<li>[31:45] When brands should go directly at each other<\/li>\n<li>[32:01] <a href=\"https:\/\/people.com\/food\/best-fast-food-tweets\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Fast Food Wars<\/span><\/a> on Twitter<\/li>\n<\/ul>\n<\/li>\n<li><strong>The Unusual: Pet Peeves, Quirks, and Weird Talents<\/strong>\n<ul>\n<li>[33:40] Ben&#8217;s biggest pet peeve<\/li>\n<li>[34:30] Quirks<\/li>\n<li>[35:28] Weird talents<\/li>\n<li>[35:40] What <a href=\"https:\/\/en.oxforddictionaries.com\/definition\/floccinaucinihilipilification\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">floccinoxinihilipilification<\/span><\/a> means<\/li>\n<li>[36:04] Ben <a href=\"https:\/\/www.instagram.com\/p\/BuFBjijHPr7\/?utm_source=ig_web_copy_link\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">playing tennis<\/span><\/a> with Rafael Nadal<\/li>\n<li>[36:15] <a href=\"https:\/\/www.topspinfitness.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">TopSpin<\/span><\/a> tennis-inspired fitness<\/li>\n<li>[36:28] <a href=\"https:\/\/www.soul-cycle.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">SoulCycle<\/span><\/a>, <a href=\"https:\/\/www.rumble-boxing.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Rumble<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<li><strong>Rapid-Fire Q&amp;A<\/strong>\n<ul>\n<li>[37:50] Who Ben has been most starstruck by<\/li>\n<li>[37:55] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Jeff_Bezos\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Jeff Bezos<\/span><\/a><\/li>\n<li>[38:12] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Jeff_Bezos\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Bill Clinton<\/span><\/a>, <a href=\"https:\/\/www.clintonfoundation.org\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Clinton Foundation<\/span><\/a><\/li>\n<li>[38:40] What sport Ben would play for 24 hours straight<\/li>\n<li>[39:05] <a href=\"https:\/\/www.imdb.com\/title\/tt0116695\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Jerry Maguire<\/span><\/a><\/li>\n<li>[39:30] <a href=\"https:\/\/bartaco.com\/location\/westport\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Bartaco Westport<\/span><\/a>, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Stamford,_Connecticut\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Stamford, CT<\/span><\/a><\/li>\n<li>[39:55] <a href=\"https:\/\/www.coronausa.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Corona<\/span><\/a><\/li>\n<li>[41:07] Connect with Ben at <a href=\"mailto:BenS@LeverageAgency.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">BenS@LeverageAgency.com<\/span><\/a>, on <a href=\"https:\/\/www.instagram.com\/benjaminsturner\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a> at @BenjaminSturner, and on <a href=\"https:\/\/twitter.com\/leverageagency\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a> at @LeverageAgency<\/li>\n<li>[42:05] Ben&#8217;s final thoughts<\/li>\n<li>[42:25] Why &#8220;No&#8221; is just the first two letters of &#8220;Not yet<\/li>\n<li>[42:40] Why focusing on your passion will make you happy<\/li>\n<li>[42:55] Subscribe to the <em>Wild Business Growth Podcast<\/em> and leave a 5-star review on <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">iTunes<\/span><\/a>\u00a0\/ Apple Podcasts and <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">more<\/span><\/a>!<\/li>\n<li>[43:02] Check out the Hippo Direct Blog at <a href=\"https:\/\/www.hippodirect.com\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">HippoDirect.com\/Blog<\/span><\/a> for show notes, <a href=\"https:\/\/www.hippodirect.com\/blog\/the-favorite-books-entrepreneurs-marketers-read-to-unleash-creativity\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Favorite Books<\/span><\/a>, and the Hippo Digest<\/li>\n<li>[43:07] Get your creative juices flowing with the <a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Digest<\/span><\/a> &#8211; your Weekly Recap of Creative Marketing<\/li>\n<li>[43:19] Connect with Hippo Direct on <a href=\"https:\/\/www.facebook.com\/HippoDirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Facebook<\/span><\/a>, <a href=\"https:\/\/twitter.com\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a>, <a href=\"https:\/\/www.instagram.com\/hippodirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a>,\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/hippo-direct\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a>, or <a href=\"https:\/\/www.youtube.com\/user\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">YouTube<\/span><\/a>\u00a0including #HippoTips<\/li>\n<li>[43:21] Connect with me on <a href=\"https:\/\/www.instagram.com\/maxbranstetter\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a>,\u00a0<a href=\"https:\/\/twitter.com\/maxbranstetter\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a>, and <a href=\"https:\/\/www.linkedin.com\/in\/max-branstetter-74150a57\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a> at @MaxBranstetter<\/li>\n<li>Theme music: Freestyle Percussion Magik &#8211; Jungle Tribe &#8211; provided by Jamendo<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2><strong>How do I start a podcast?<\/strong><\/h2>\n<p>How&#8217;d you like a podcast of your own? Email me at\u00a0<a href=\"mailto:max@hippodirect.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">max@hippodirect.com<\/span><\/a>\u00a0with questions on any part of the podcasting process:<\/p>\n<ul>\n<li>Podcast Planning<\/li>\n<li>Podcast Production<\/li>\n<li>Podcast Promotion<\/li>\n<li>More!<\/li>\n<\/ul>\n<p>If you&#8217;re interested, we&#8217;ll connect for a free 30-minute consultation and provide some helpful resources that have been instrumental in getting the <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #3366ff;\"><em><span style=\"text-decoration: underline;\">Wild Business Growth Podcast<\/span><\/em><\/span><\/a> up and rolling and connecting with high-quality guests. We love making your podcast the best it can be. Let your podcast Run Wild!<\/p>\n<p><em>EHHHHHHH!<\/em> That&#8217;s the sound of the final buzzer for this episode. Rest up and get ready a wild new guest every single Wednesday morning! Let us know any guests you&#8217;d like to see on the show and follow along for your favorite marketing tips, business tips, and podcasts on <a href=\"https:\/\/www.facebook.com\/HippoDirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Facebook<\/span><\/a>, <a href=\"https:\/\/twitter.com\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a>, <a href=\"https:\/\/www.instagram.com\/hippodirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a>,\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/hippo-direct\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a>, or <a href=\"https:\/\/www.youtube.com\/user\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">YouTube<\/span><\/a>. You&#8217;ll especially enjoy <a href=\"https:\/\/www.hippodirect.com\/blog\/the-favorite-books-entrepreneurs-marketers-read-to-unleash-creativity\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">this list of the favorite books<\/span><\/a> of <em>Wild Business Growth Podcast<\/em> guests. Sign up for the <a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Digest<\/span><\/a> email newsletter for your Weekly Recap of Creative Marketing. Let your business Run Wild&#8230;and <em><strong>Bring on the Bongos!!<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Episode #37 of the Wild Business Growth Podcast features Ben Sturner &#8211; Sports Business All-Star, Founder of Leverage Agency. 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All references and pictures can be found in these show notes.<\/p>\n","protected":false},"author":5,"featured_media":9770,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,59,56,58,55,1285,125,53,51,182,60],"tags":[],"class_list":["post-9762","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-growth","category-content-marketing","category-digital-marketing","category-entrepreneurship","category-innovation","category-inspiration-creativity","category-positive-energy","category-productivity","category-small-business","category-technology-tools","category-wild-business-growth-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Wild Business Growth Podcast #37: Ben Sturner - Sports Business All-Star, Founder of Leverage Agency - Hippo Direct<\/title>\n<meta name=\"description\" content=\"Episode #37 of the Wild Business Growth Podcast features Ben Sturner - Sports Business All-Star, Founder of Leverage Agency. 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