{"id":9713,"date":"2019-03-22T15:47:12","date_gmt":"2019-03-22T15:47:12","guid":{"rendered":"https:\/\/www.hippodirect.com\/blog\/?p=9713"},"modified":"2019-03-22T15:47:12","modified_gmt":"2019-03-22T15:47:12","slug":"hippo-digest-38-kate-oneill-podcast-and-creative-marketing-by-kroger","status":"publish","type":"post","link":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-38-kate-oneill-podcast-and-creative-marketing-by-kroger\/","title":{"rendered":"Hippo Digest #38 &#8211; Kate O&#8217;Neill Podcast and Creative Marketing by Kroger"},"content":{"rendered":"<h2><strong>What was it like being one of the first 100 employees of Netflix?<br \/>\n<\/strong><\/h2>\n<p>Find out from this week&#8217;s <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Wild Business Growth Podcast<\/em><\/span><\/a> guest, <a href=\"http:\/\/www.koinsights.com\/about\/about-kate-oneill\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Kate O&#8217;Neill<\/span><\/a>! Kate is a speaker, author, and futurist who held the first content management role at Netflix, wrote <a href=\"https:\/\/www.amazon.com\/Tech-Humanist-Technology-Better-Business-ebook\/dp\/B07GBHTX9K\/131-3103169-8545905?_encoding=UTF8&amp;ref_=cm_sw_r_cp_ep_dp_gjcGBbB9YVX43\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Tech Humanist<\/em><\/span><\/a>, and even spoke at the UN last month!<\/p>\n<p><a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-35-kate-oneill-tech-humanist-netflix-to-the-un\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Listen<\/span><\/a> to the wonderfully fascinating episode to hear what Netflix was like before it became a game-changing giant, why it&#8217;s important to keep the human element with new technology, and the creative power of face-to-face conversations. Hear the episode on <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">iTunes<\/span><\/a> \/ Apple Podcasts and your other favorite <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">audio platforms<\/span><\/a> &#8211; and <em><strong>subscribe and leave a 5-star review<\/strong><\/em> if Kate really spoke to you!<\/p>\n<p>Now for some more creative marketing highlights from the past week!<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-9718\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/03\/HIPPOdunk-300x300.png\" alt=\"Hippo Digest Direct Creative Marketing Recap Weekly\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/03\/HIPPOdunk-66x66.png 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/03\/HIPPOdunk-150x150.png 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/03\/HIPPOdunk-200x200.png 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/03\/HIPPOdunk-300x300.png 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/03\/HIPPOdunk-400x400.png 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/03\/HIPPOdunk-600x600.png 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/03\/HIPPOdunk-768x768.png 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/03\/HIPPOdunk-800x800.png 800w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/03\/HIPPOdunk-1024x1024.png 1024w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/03\/HIPPOdunk.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What happened in the creative marketing world last week?<\/strong><\/h2>\n<ul>\n<li>Kroger set up a Pinterest-ing <a href=\"https:\/\/www.supermarketnews.com\/marketing\/kroger-forms-partnership-pinterest\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">partnership with Pinterest<\/span><\/a> in the name of data (<em>Supermarket News<\/em>)<\/li>\n<li>Burger King is now going right at Starbucks with a <a href=\"https:\/\/www.thedrum.com\/news\/2019\/03\/15\/burger-king-takes-starbucks-offering-coffee-subscription-model\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">coffee subscription model<\/span><\/a> (<em>The Drum<\/em>)<\/li>\n<li>The life of a college student athlete can be hard. <a href=\"https:\/\/www.inc.com\/magazine\/201904\/kevin-j-ryan\/march-madness-basketball-teamworks-logistics-software.html?cid=hmhero\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Teamworks<\/span><\/a> is here to make it easier (<em>Inc.<\/em>)<\/li>\n<li>Tired of the not-so-warm weather? You&#8217;ll love <a href=\"https:\/\/www.mediapost.com\/publications\/article\/333189\/baby-its-cold-outside-arizona-tells-new-york-ch.html?edition=113158\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">this hot campaign<\/span><\/a> from the Arizona Office of Tourism (<em>MediaPost<\/em>)<\/li>\n<li>Insider is finding out Snapchat has <a href=\"https:\/\/digiday.com\/media\/business-insider-snapchat-discover\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">tons of potential<\/span><\/a> for repurposed Facebook content (<em>Digiday<\/em>)<\/li>\n<li><strong>Random Fun of the Week:<\/strong> This 6-year-old blind pianist&#8217;s rendition of &#8220;<a href=\"https:\/\/www.cbsnews.com\/news\/6-year-old-blind-piano-prodigy-goes-viral-for-bohemian-rhapsody-and-other-classic-covers\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Bohemian Rhapsody<\/span><\/a>&#8221; is the most amazing thing you&#8217;ll come across today (<em>CBS News<\/em>)<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-9580\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-300x300.jpg\" alt=\"Hippo Digest Direct Wild Business Growth Podcast\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-66x66.jpg 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-150x150.jpg 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-200x200.jpg 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-300x300.jpg 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-400x400.jpg 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-600x600.jpg 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-768x768.jpg 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-800x800.jpg 800w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-1024x1024.jpg 1024w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-1200x1200.jpg 1200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official.jpg 1400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What else happened in the Hippo Direct World last week?<\/strong><\/h2>\n<ul>\n<li>Listen to <a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-34-ryan-foland-creative-ted-talks-inventor-of-the-3-1-3-method\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Episode 34<\/span><\/a> of the <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Wild Business Growth Podcast<\/span><\/a> featuring Ryan Foland &#8211; Creative TED Talks, Inventor of the 3-1-3\u00ae Method<\/li>\n<li>If you already have a podcast, it&#8217;s pod-ticularly important you deliver on a consistent basis, as <a href=\"https:\/\/www.instagram.com\/p\/Bu60Rj6AObC\/?utm_source=ig_web_copy_link\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Tip #82<\/span><\/a> delivered<\/li>\n<li>Hope your St. Paddy&#8217;s Day was <a href=\"https:\/\/twitter.com\/HippoDirect\/status\/1107465868794122241\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">as good as gold<\/span><\/a>!<\/li>\n<li>Miss last week&#8217;s <a href=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-37-ryan-foland-podcast-and-creative-marketing-by-budweiser\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Digest<\/span><\/a>? Stay creative with the creative marketing Budweiser, Brawny, TJ Maxx, and more let loose<\/li>\n<\/ul>\n<h2><strong>How would you like to have a podcast of your own? Email me at <a href=\"mailto:max@hippodirect.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">max@hippodirect.com<\/span><\/a>\u00a0to get started!<\/strong><\/h2>\n<p>Keep your mind ready for more thought-provoking Hippo content every single week! If you have any questions or comments on the Hippo Digest, Wild Business Growth Podcast, or other Hippo Direct content, chat with us on either <a href=\"https:\/\/www.facebook.com\/HippoDirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Facebook<\/span><\/a>, <a href=\"https:\/\/twitter.com\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a>, <a href=\"https:\/\/www.instagram.com\/hippodirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a>, <a href=\"https:\/\/www.linkedin.com\/company\/hippo-direct\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a>, or\u00a0<a href=\"https:\/\/www.youtube.com\/user\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">YouTube<\/span><\/a>. <strong><em>Bring on the bongos!!<\/em><\/strong><\/p>\n<p>Thank you for Digesting, Humanist Hippos!<\/p>\n<p>Until next week,<\/p>\n<p>Max<br \/>\n<em>Let your business Run Wild<\/em><\/p>\n<p><strong>Subscribe to the Hippo Digest email newsletter\u00a0<a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">here<\/span><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week&#8217;s Hippo Digest includes our podcast with Tech Humanist Author Kate O&#8217;Neill and creative marketing by Kroger, Burger King, Teamworks, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.<\/p>\n","protected":false},"author":5,"featured_media":9717,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59,56,635,1285,182,60],"tags":[],"class_list":["post-9713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-hippo-digest-creative-marketing","category-inspiration-creativity","category-technology-tools","category-wild-business-growth-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hippo Digest #38 - Kate O&#039;Neill Podcast and Creative Marketing by Kroger - Hippo Direct<\/title>\n<meta name=\"description\" content=\"This week&#039;s Hippo Digest includes our podcast with Tech Humanist Author Kate O&#039;Neill and creative marketing by Kroger, Burger King, Teamworks, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-38-kate-oneill-podcast-and-creative-marketing-by-kroger\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hippo Digest #38 - Kate O&#039;Neill Podcast and Creative Marketing by Kroger\" \/>\n<meta property=\"og:description\" content=\"This week&#039;s Hippo Digest includes our podcast with Tech Humanist Author Kate O&#039;Neill and creative marketing by Kroger, Burger King, Teamworks, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-38-kate-oneill-podcast-and-creative-marketing-by-kroger\/\" \/>\n<meta property=\"og:site_name\" content=\"Hippo Direct\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HippoDirect\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-22T15:47:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/03\/Hippo-Digest-38-Kate-ONeill-Podcast-and-Creative-Marketing-by-Kroger.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Max Branstetter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:site\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Max Branstetter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-38-kate-oneill-podcast-and-creative-marketing-by-kroger\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-38-kate-oneill-podcast-and-creative-marketing-by-kroger\\\/\"},\"author\":{\"name\":\"Max Branstetter\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#\\\/schema\\\/person\\\/30ab60877b002149e76a4c5cf2e56f65\"},\"headline\":\"Hippo Digest #38 &#8211; Kate O&#8217;Neill Podcast and Creative Marketing by Kroger\",\"datePublished\":\"2019-03-22T15:47:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-38-kate-oneill-podcast-and-creative-marketing-by-kroger\\\/\"},\"wordCount\":428,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-38-kate-oneill-podcast-and-creative-marketing-by-kroger\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Hippo-Digest-38-Kate-ONeill-Podcast-and-Creative-Marketing-by-Kroger.png\",\"articleSection\":[\"Content Marketing\",\"Digital Marketing\",\"Hippo Digest - Creative Marketing\",\"Inspiration &amp; Creativity\",\"Technology Tools\",\"Wild Business Growth Podcast\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-38-kate-oneill-podcast-and-creative-marketing-by-kroger\\\/\",\"url\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-38-kate-oneill-podcast-and-creative-marketing-by-kroger\\\/\",\"name\":\"Hippo Digest #38 - Kate O'Neill Podcast and Creative Marketing by Kroger - Hippo Direct\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-38-kate-oneill-podcast-and-creative-marketing-by-kroger\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-38-kate-oneill-podcast-and-creative-marketing-by-kroger\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Hippo-Digest-38-Kate-ONeill-Podcast-and-Creative-Marketing-by-Kroger.png\",\"datePublished\":\"2019-03-22T15:47:12+00:00\",\"description\":\"This week's Hippo Digest includes our podcast with Tech Humanist Author Kate O'Neill and creative marketing by Kroger, Burger King, Teamworks, and more! 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