{"id":9577,"date":"2019-02-28T22:54:27","date_gmt":"2019-02-28T22:54:27","guid":{"rendered":"https:\/\/www.hippodirect.com\/blog\/?p=9577"},"modified":"2019-04-30T18:02:44","modified_gmt":"2019-04-30T18:02:44","slug":"hippo-digest-35-american-diabetes-association-ceo-podcast-and-creative-marketing-by-progressive","status":"publish","type":"post","link":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-35-american-diabetes-association-ceo-podcast-and-creative-marketing-by-progressive\/","title":{"rendered":"Hippo Digest #35 &#8211; American Diabetes Association CEO Tracey Brown Podcast and Creative Marketing by Progressive"},"content":{"rendered":"<h2><strong>What goes into shaping the resume of one of the top nonprofit CEOs in the world?<br \/>\n<\/strong><\/h2>\n<p>Find out from this week&#8217;s <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Wild Business Growth Podcast<\/em><\/span><\/a> guest, <a href=\"http:\/\/www.diabetes.org\/about-us\/who-we-are\/board-of-directors\/tracey-d-brown-mba-bche.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Tracey Brown<\/span><\/a>! Tracey is the first CEO of the American Diabetes Association to actually have the disease. Prior to the American Diabetes Association, Tracy was Chief Experience Officer and Chief Member Officer of Sam&#8217;s Club, Managing Director at RAPP Agency (where our paths first crossed), and even a chemical engineer at Procter &amp; Gamble!<\/p>\n<p><a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-32-tracey-brown-ceo-of-the-american-diabetes-association-leadership-and-success\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Listen<\/span><\/a> to the big-time episode to hear what makes Tracey so successful, the main takeaways from each stop of her career, and how to manage relationships with a diverse mix of parties. Hear the episode on <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">iTunes<\/span><\/a> \/ Apple Podcasts and your other favorite <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">audio platforms<\/span><\/a> &#8211; and <em><strong>subscribe and leave a 5-star review<\/strong><\/em> if you&#8217;re inspired by Tracey!<\/p>\n<p>Now for some more creative marketing highlights from the past week!<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-9581\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Sara-Star-Dishoom-Creativity-300x300.jpg\" alt=\"Hippo Direct Digest Creative Marketing\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Sara-Star-Dishoom-Creativity-66x66.jpg 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Sara-Star-Dishoom-Creativity-150x150.jpg 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Sara-Star-Dishoom-Creativity-200x200.jpg 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Sara-Star-Dishoom-Creativity-300x300.jpg 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Sara-Star-Dishoom-Creativity-400x400.jpg 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Sara-Star-Dishoom-Creativity-600x600.jpg 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Sara-Star-Dishoom-Creativity-768x768.jpg 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Sara-Star-Dishoom-Creativity-800x800.jpg 800w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Sara-Star-Dishoom-Creativity-1024x1024.jpg 1024w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Sara-Star-Dishoom-Creativity.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What happened in the creative marketing world last week?<\/strong><\/h2>\n<ul>\n<li>Progressive created &#8220;<a href=\"https:\/\/www.mediapost.com\/publications\/article\/332173\/progressive-offers-cash-for-clicking.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">the one ad you wished you&#8217;d clicked<\/span><\/a>&#8221; &#8211; and it includes cash! (<em>MediaPost<\/em>)<\/li>\n<li>Food fight! Burger King went RIGHT AT KFC with <a href=\"https:\/\/www.mediapost.com\/publications\/article\/332231\/burger-king-trolls-kfc-colonel-to-promote-new-sand.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">this ad<\/span><\/a> (<em>MediaPost<\/em>)<\/li>\n<li>Bon Voyage &#8211; err, Bonvoy! Marriott introduced their <a href=\"https:\/\/www.mediapost.com\/publications\/article\/332254\/marriott-intros-bonvoy-partners-with-manchester-u.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">new loyalty program<\/span><\/a> and it will get stuck in your head (<em>MediaPost<\/em>)<\/li>\n<li>This <a href=\"https:\/\/www.mediapost.com\/publications\/article\/332300\/honda-launches-passport-to-adventure.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Honda Passport commercial<\/span><\/a> will make you want to get away. Like right now (<em>MediaPost<\/em>)<\/li>\n<li>How do you get your products into restaurants across America? Reclaimed wood, of course &#8211; something <a href=\"https:\/\/www.forbes.com\/sites\/eshachhabra\/2019\/02\/20\/how-one-small-business-found-its-way-into-restaurants-across-the-us\/#7846c3fd3c4b\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">CounterEv nailed<\/span><\/a> (<em>Forbes<\/em>)<\/li>\n<li>If you&#8217;re opening a robotics museum, why not have it <a href=\"https:\/\/techcrunch.com\/2019\/02\/20\/this-robotics-museum-in-korea-will-construct-itself-in-theory\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">construct itself<\/span><\/a>?! (<em>TechCrunch<\/em>)<\/li>\n<li><strong>Random Fun of the Week:<\/strong> Sooo turns out some tyrannosaurs weren&#8217;t that <a href=\"https:\/\/www.nationalgeographic.com\/science\/2019\/02\/new-tiny-t-rex-relative-moros-fills-north-american-fossil-gap\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">big after all<\/span><\/a> (<em>National Geographic<\/em>)<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-9580\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-300x300.jpg\" alt=\"Hippo Digest Direct Wild Business Growth Podcast\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-66x66.jpg 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-150x150.jpg 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-200x200.jpg 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-300x300.jpg 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-400x400.jpg 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-600x600.jpg 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-768x768.jpg 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-800x800.jpg 800w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-1024x1024.jpg 1024w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official-1200x1200.jpg 1200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Wild-Business-Growth-Podcast-Official.jpg 1400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What else happened in the Hippo Direct World last week?<\/strong><\/h2>\n<ul>\n<li>Listen to <a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-31-michael-rozen-special-settlement-master-of-historic-cases-founder-of-trgp-capital\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Episode 31<\/span><\/a> of the <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Wild Business Growth Podcast<\/em><\/span><\/a> featuring Michael Rozen &#8211; Special Settlement Master of Historic Cases, Founder of TRGP Capital<\/li>\n<li>Wood you be up for a good carving pun? Check out <a href=\"https:\/\/www.instagram.com\/p\/BuKGsougx1n\/?utm_source=ig_web_copy_link\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Tip #78<\/span><\/a><\/li>\n<li>Miss last week&#8217;s <a href=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-34-michael-rozen-podcast-and-creative-marketing-by-bojangles\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Digest<\/span><\/a>? Get creative with the creative marketing Bojangles&#8217;, Fortnite, Wonderful Halos, and more created<\/li>\n<\/ul>\n<h2><strong>How would you like to have a podcast of your own? Email me at <a href=\"mailto:max@hippodirect.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">max@hippodirect.com<\/span><\/a>\u00a0to get started!<\/strong><\/h2>\n<p>Get psyched for more inspiring Hippo content every single week! If you have any questions or comments on the Hippo Digest, <em>Wild Business Growth Podcast<\/em>, or other Hippo Direct content, chat with us on either\u00a0<a href=\"https:\/\/www.facebook.com\/HippoDirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Facebook<\/span><\/a>, <a href=\"https:\/\/twitter.com\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a>, <a href=\"https:\/\/www.instagram.com\/hippodirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a>, <a href=\"https:\/\/www.linkedin.com\/company\/hippo-direct\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a>, or\u00a0<a href=\"https:\/\/www.youtube.com\/user\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">YouTube<\/span><\/a>. <strong><em>Bring on the bongos!!<\/em><\/strong><\/p>\n<p>Thank you for Digesting, High-Achieving Hippos!<\/p>\n<p>Until next week,<\/p>\n<p>Max<br \/>\n<em>Let your business Run Wild<\/em><\/p>\n<p><strong>Subscribe to the Hippo Digest email newsletter\u00a0<a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">here<\/span><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week&#8217;s Hippo Digest includes our podcast with American Diabetes Association CEO Tracey Brown and creative marketing by Progressive, Burger King, Marriott, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.<\/p>\n","protected":false},"author":5,"featured_media":9583,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59,56,635,1285,182,60],"tags":[],"class_list":["post-9577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-hippo-digest-creative-marketing","category-inspiration-creativity","category-technology-tools","category-wild-business-growth-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hippo Digest #35 - American Diabetes Association CEO Tracey Brown Podcast and Creative Marketing by Progressive - Hippo Direct<\/title>\n<meta name=\"description\" content=\"This week&#039;s Hippo Digest includes our podcast with American Diabetes Association CEO Tracey Brown and creative marketing by Progressive, Burger King, Marriott, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-35-american-diabetes-association-ceo-podcast-and-creative-marketing-by-progressive\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hippo Digest #35 - American Diabetes Association CEO Tracey Brown Podcast and Creative Marketing by Progressive\" \/>\n<meta property=\"og:description\" content=\"This week&#039;s Hippo Digest includes our podcast with American Diabetes Association CEO Tracey Brown and creative marketing by Progressive, Burger King, Marriott, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-35-american-diabetes-association-ceo-podcast-and-creative-marketing-by-progressive\/\" \/>\n<meta property=\"og:site_name\" content=\"Hippo Direct\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HippoDirect\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-28T22:54:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-30T18:02:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Hippo-Digest-35-American-Diabetes-Association-CEO-Podcast-and-Creative-Marketing-by-Progressive.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Max Branstetter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:site\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Max Branstetter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-35-american-diabetes-association-ceo-podcast-and-creative-marketing-by-progressive\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-35-american-diabetes-association-ceo-podcast-and-creative-marketing-by-progressive\\\/\"},\"author\":{\"name\":\"Max Branstetter\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#\\\/schema\\\/person\\\/30ab60877b002149e76a4c5cf2e56f65\"},\"headline\":\"Hippo Digest #35 &#8211; American Diabetes Association CEO Tracey Brown Podcast and Creative Marketing by Progressive\",\"datePublished\":\"2019-02-28T22:54:27+00:00\",\"dateModified\":\"2019-04-30T18:02:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-35-american-diabetes-association-ceo-podcast-and-creative-marketing-by-progressive\\\/\"},\"wordCount\":443,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-35-american-diabetes-association-ceo-podcast-and-creative-marketing-by-progressive\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/Hippo-Digest-35-American-Diabetes-Association-CEO-Podcast-and-Creative-Marketing-by-Progressive.png\",\"articleSection\":[\"Content Marketing\",\"Digital Marketing\",\"Hippo Digest - Creative Marketing\",\"Inspiration &amp; Creativity\",\"Technology Tools\",\"Wild Business Growth Podcast\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-35-american-diabetes-association-ceo-podcast-and-creative-marketing-by-progressive\\\/\",\"url\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-35-american-diabetes-association-ceo-podcast-and-creative-marketing-by-progressive\\\/\",\"name\":\"Hippo Digest #35 - American Diabetes Association CEO Tracey Brown Podcast and Creative Marketing by Progressive - Hippo Direct\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-35-american-diabetes-association-ceo-podcast-and-creative-marketing-by-progressive\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-35-american-diabetes-association-ceo-podcast-and-creative-marketing-by-progressive\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/Hippo-Digest-35-American-Diabetes-Association-CEO-Podcast-and-Creative-Marketing-by-Progressive.png\",\"datePublished\":\"2019-02-28T22:54:27+00:00\",\"dateModified\":\"2019-04-30T18:02:44+00:00\",\"description\":\"This week's Hippo Digest includes our podcast with American Diabetes Association CEO Tracey Brown and creative marketing by Progressive, Burger King, Marriott, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-35-american-diabetes-association-ceo-podcast-and-creative-marketing-by-progressive\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-35-american-diabetes-association-ceo-podcast-and-creative-marketing-by-progressive\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-35-american-diabetes-association-ceo-podcast-and-creative-marketing-by-progressive\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/Hippo-Digest-35-American-Diabetes-Association-CEO-Podcast-and-Creative-Marketing-by-Progressive.png\",\"contentUrl\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/Hippo-Digest-35-American-Diabetes-Association-CEO-Podcast-and-Creative-Marketing-by-Progressive.png\",\"width\":600,\"height\":600,\"caption\":\"Hippo Digest #35 - American Diabetes Association CEO Podcast and Creative Marketing by Progressive\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-35-american-diabetes-association-ceo-podcast-and-creative-marketing-by-progressive\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hippo Digest #35 &#8211; American Diabetes Association CEO Tracey Brown Podcast and Creative Marketing by Progressive\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/\",\"name\":\"Hippo Direct\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#organization\",\"name\":\"Hippo Direct\",\"url\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/Hippo-Direct-Mailing-Lists-Email-Lists.png\",\"contentUrl\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/Hippo-Direct-Mailing-Lists-Email-Lists.png\",\"width\":312,\"height\":77,\"caption\":\"Hippo Direct\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/HippoDirect\\\/\",\"https:\\\/\\\/x.com\\\/hippodirect\",\"https:\\\/\\\/www.instagram.com\\\/hippodirect\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/hippo-direct\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/HippoDirect\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#\\\/schema\\\/person\\\/30ab60877b002149e76a4c5cf2e56f65\",\"name\":\"Max Branstetter\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/13a0de82cb40676310f5c7dbe7d4a6070f83f5a3cbcb6a53422de066e486df3a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/13a0de82cb40676310f5c7dbe7d4a6070f83f5a3cbcb6a53422de066e486df3a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/13a0de82cb40676310f5c7dbe7d4a6070f83f5a3cbcb6a53422de066e486df3a?s=96&d=mm&r=g\",\"caption\":\"Max Branstetter\"},\"url\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/author\\\/maxbranstetter\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Hippo Digest #35 - American Diabetes Association CEO Tracey Brown Podcast and Creative Marketing by Progressive - Hippo Direct","description":"This week's Hippo Digest includes our podcast with American Diabetes Association CEO Tracey Brown and creative marketing by Progressive, Burger King, Marriott, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-35-american-diabetes-association-ceo-podcast-and-creative-marketing-by-progressive\/","og_locale":"en_US","og_type":"article","og_title":"Hippo Digest #35 - American Diabetes Association CEO Tracey Brown Podcast and Creative Marketing by Progressive","og_description":"This week's Hippo Digest includes our podcast with American Diabetes Association CEO Tracey Brown and creative marketing by Progressive, Burger King, Marriott, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.","og_url":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-35-american-diabetes-association-ceo-podcast-and-creative-marketing-by-progressive\/","og_site_name":"Hippo Direct","article_publisher":"https:\/\/www.facebook.com\/HippoDirect\/","article_published_time":"2019-02-28T22:54:27+00:00","article_modified_time":"2019-04-30T18:02:44+00:00","og_image":[{"width":600,"height":600,"url":"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Hippo-Digest-35-American-Diabetes-Association-CEO-Podcast-and-Creative-Marketing-by-Progressive.png","type":"image\/png"}],"author":"Max Branstetter","twitter_card":"summary_large_image","twitter_creator":"@hippodirect","twitter_site":"@hippodirect","twitter_misc":{"Written by":"Max Branstetter","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-35-american-diabetes-association-ceo-podcast-and-creative-marketing-by-progressive\/#article","isPartOf":{"@id":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-35-american-diabetes-association-ceo-podcast-and-creative-marketing-by-progressive\/"},"author":{"name":"Max Branstetter","@id":"https:\/\/www.hippodirect.com\/blog\/#\/schema\/person\/30ab60877b002149e76a4c5cf2e56f65"},"headline":"Hippo Digest #35 &#8211; American Diabetes Association CEO Tracey Brown Podcast and Creative Marketing by Progressive","datePublished":"2019-02-28T22:54:27+00:00","dateModified":"2019-04-30T18:02:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-35-american-diabetes-association-ceo-podcast-and-creative-marketing-by-progressive\/"},"wordCount":443,"publisher":{"@id":"https:\/\/www.hippodirect.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-35-american-diabetes-association-ceo-podcast-and-creative-marketing-by-progressive\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Hippo-Digest-35-American-Diabetes-Association-CEO-Podcast-and-Creative-Marketing-by-Progressive.png","articleSection":["Content Marketing","Digital Marketing","Hippo Digest - Creative Marketing","Inspiration &amp; Creativity","Technology Tools","Wild Business Growth Podcast"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-35-american-diabetes-association-ceo-podcast-and-creative-marketing-by-progressive\/","url":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-35-american-diabetes-association-ceo-podcast-and-creative-marketing-by-progressive\/","name":"Hippo Digest #35 - American Diabetes Association CEO Tracey Brown Podcast and Creative Marketing by Progressive - Hippo Direct","isPartOf":{"@id":"https:\/\/www.hippodirect.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-35-american-diabetes-association-ceo-podcast-and-creative-marketing-by-progressive\/#primaryimage"},"image":{"@id":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-35-american-diabetes-association-ceo-podcast-and-creative-marketing-by-progressive\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Hippo-Digest-35-American-Diabetes-Association-CEO-Podcast-and-Creative-Marketing-by-Progressive.png","datePublished":"2019-02-28T22:54:27+00:00","dateModified":"2019-04-30T18:02:44+00:00","description":"This week's Hippo Digest includes our podcast with American Diabetes Association CEO Tracey Brown and creative marketing by Progressive, Burger King, Marriott, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.","breadcrumb":{"@id":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-35-american-diabetes-association-ceo-podcast-and-creative-marketing-by-progressive\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.hippodirect.com\/blog\/hippo-digest-35-american-diabetes-association-ceo-podcast-and-creative-marketing-by-progressive\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-35-american-diabetes-association-ceo-podcast-and-creative-marketing-by-progressive\/#primaryimage","url":"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Hippo-Digest-35-American-Diabetes-Association-CEO-Podcast-and-Creative-Marketing-by-Progressive.png","contentUrl":"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Hippo-Digest-35-American-Diabetes-Association-CEO-Podcast-and-Creative-Marketing-by-Progressive.png","width":600,"height":600,"caption":"Hippo Digest #35 - American Diabetes Association CEO Podcast and Creative Marketing by Progressive"},{"@type":"BreadcrumbList","@id":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-35-american-diabetes-association-ceo-podcast-and-creative-marketing-by-progressive\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.hippodirect.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Hippo Digest #35 &#8211; American Diabetes Association CEO Tracey Brown Podcast and Creative Marketing by Progressive"}]},{"@type":"WebSite","@id":"https:\/\/www.hippodirect.com\/blog\/#website","url":"https:\/\/www.hippodirect.com\/blog\/","name":"Hippo Direct","description":"","publisher":{"@id":"https:\/\/www.hippodirect.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.hippodirect.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.hippodirect.com\/blog\/#organization","name":"Hippo Direct","url":"https:\/\/www.hippodirect.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hippodirect.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2017\/11\/Hippo-Direct-Mailing-Lists-Email-Lists.png","contentUrl":"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2017\/11\/Hippo-Direct-Mailing-Lists-Email-Lists.png","width":312,"height":77,"caption":"Hippo Direct"},"image":{"@id":"https:\/\/www.hippodirect.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/HippoDirect\/","https:\/\/x.com\/hippodirect","https:\/\/www.instagram.com\/hippodirect\/","https:\/\/www.linkedin.com\/company\/hippo-direct\/","https:\/\/www.youtube.com\/user\/HippoDirect"]},{"@type":"Person","@id":"https:\/\/www.hippodirect.com\/blog\/#\/schema\/person\/30ab60877b002149e76a4c5cf2e56f65","name":"Max Branstetter","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/13a0de82cb40676310f5c7dbe7d4a6070f83f5a3cbcb6a53422de066e486df3a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/13a0de82cb40676310f5c7dbe7d4a6070f83f5a3cbcb6a53422de066e486df3a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/13a0de82cb40676310f5c7dbe7d4a6070f83f5a3cbcb6a53422de066e486df3a?s=96&d=mm&r=g","caption":"Max Branstetter"},"url":"https:\/\/www.hippodirect.com\/blog\/author\/maxbranstetter\/"}]}},"_links":{"self":[{"href":"https:\/\/www.hippodirect.com\/blog\/wp-json\/wp\/v2\/posts\/9577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hippodirect.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hippodirect.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hippodirect.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hippodirect.com\/blog\/wp-json\/wp\/v2\/comments?post=9577"}],"version-history":[{"count":8,"href":"https:\/\/www.hippodirect.com\/blog\/wp-json\/wp\/v2\/posts\/9577\/revisions"}],"predecessor-version":[{"id":10003,"href":"https:\/\/www.hippodirect.com\/blog\/wp-json\/wp\/v2\/posts\/9577\/revisions\/10003"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hippodirect.com\/blog\/wp-json\/wp\/v2\/media\/9583"}],"wp:attachment":[{"href":"https:\/\/www.hippodirect.com\/blog\/wp-json\/wp\/v2\/media?parent=9577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hippodirect.com\/blog\/wp-json\/wp\/v2\/categories?post=9577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hippodirect.com\/blog\/wp-json\/wp\/v2\/tags?post=9577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}