{"id":9544,"date":"2019-02-28T18:03:20","date_gmt":"2019-02-28T18:03:20","guid":{"rendered":"https:\/\/www.hippodirect.com\/blog\/?p=9544"},"modified":"2019-02-28T18:05:20","modified_gmt":"2019-02-28T18:05:20","slug":"wild-business-growth-podcast-32-tracey-brown-ceo-of-the-american-diabetes-association-leadership-and-success","status":"publish","type":"post","link":"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-32-tracey-brown-ceo-of-the-american-diabetes-association-leadership-and-success\/","title":{"rendered":"Wild Business Growth Podcast #32: Tracey Brown &#8211; CEO of the American Diabetes Association, Leadership and Success"},"content":{"rendered":"<p>American Diabetes Association. Sam&#8217;s Club. AMEX. ExxonMobil. Procter &amp; Gamble. These are all stops within the career of this week&#8217;s podcast guest, <a href=\"http:\/\/www.diabetes.org\/about-us\/who-we-are\/board-of-directors\/tracey-d-brown-mba-bche.html\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Tracey Brown<\/span><\/a>! Episode #32 of the <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Wild Business Growth\u00a0Podcast<\/em><\/span><\/a>\u00a0is LIVE and features the super inspiring leader, who&#8217;s the CEO of the American Diabetes Association (ADA) and previously served as Chief Experience Officer and Chief Member Officer of Sam&#8217;s Club. Listen to the episode on\u00a0<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">iTunes<\/span><\/a>\u00a0\/ Apple Podcasts, <a href=\"https:\/\/open.spotify.com\/show\/6mSUsqYobBljhKIuK9sKJV\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Spotify<\/span><\/a>, <a href=\"https:\/\/overcast.fm\/itunes1422144338\/wild-business-growth-podcast\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\"><span style=\"color: #3366ff;\">Overcast<\/span><\/span><\/a>, and your other favorite <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">audio platforms<\/span><\/a> &#8211; subscribe and leave a <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">5-star review<\/span><\/a>\u00a0if Tracey has you pumped up!<\/p>\n<h2><strong>What is the <em>Wild Business Growth Podcast<\/em>?<\/strong><\/h2>\n<p>Hear how entrepreneurs &amp; innovators unleash creativity to grow bigger and better businesses. Hear from an exciting new guest every single Wednesday morning who&#8217;s turning wild ideas into wild growth. Guests include startup founders, product inventors, social media influencers, and much more. Hosted by our digital marketing dude <a href=\"https:\/\/www.instagram.com\/maxbranstetter\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Max Branstetter<\/span><\/a>\u00a0&#8211; that&#8217;s me!<\/p>\n<h2><strong>Episode #32: Tracey Brown &#8211; CEO of the American Diabetes Association, Leadership and Success<\/strong><\/h2>\n<p>Tracey Brown, the Nonprofit Leader, Inspiring Marketer, and Successful Executive joins the show to share her road to becoming the first CEO of the American Diabetes Association to actually have the disease. Tracey and I first crossed paths back in 2013 when I interned for the RAPP agency in Dallas. She was the Managing Director and from the first time we met I knew she was on another INCREDIBLE level! Tracey is one of the most inspiring, passionate, ambitious, and successful people you&#8217;ll ever meet and above all truly cares about everyone she comes across. I&#8217;m still pumped up thinking back to her starting every RAPP agency-wide meeting with &#8220;Are you excited to work at the best agency in the world today?!?!&#8221; It was so special meeting in person on Tracey&#8217;s visit to NYC, and I can&#8217;t thank her teammate Sabrena enough for making it all happen! This episode covers everything from\u00a0what makes Tracey successful to how to manage relationships with several different parties.\u00a0Here&#8217;s a small sample of what you will hear in this episode:<\/p>\n<ul>\n<li>Leadership lessons from Tracey&#8217;s roles at Procter &amp; Gamble, ExxonMobil, AMEX, Sam\u2019s Club, and more<\/li>\n<li>Why she switched to the nonprofit industry<\/li>\n<li>How to find your purpose and focus on your passion<\/li>\n<li>The differences in working for a nonprofit vs. for-profit company<\/li>\n<li>Whether leaders are born or made<\/li>\n<li>Why diabetes is one of the biggest health epidemics of our time but doesn&#8217;t get the attention it deserves<\/li>\n<li>How improv theater can improve your creativity and business performance<\/li>\n<li>Why music allows you to tap into a different kind of creative energy<\/li>\n<\/ul>\n<p>Connect with Tracey on <a href=\"https:\/\/www.facebook.com\/Type2Ceo\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Facebook<\/span><\/a>, <a href=\"https:\/\/www.instagram.com\/type2ceo\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a>, and <a href=\"https:\/\/twitter.com\/Type2CEO\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a> at @Type2CEO and the American Diabetes Association at <a href=\"http:\/\/diabetes.org\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Diabetes.org<\/span><\/a>.<\/p>\n<p>Enjoy the show and find your passion! Check out the show notes and pictures below for much more detail.<\/p>\n<p><iframe style=\"border: none;\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/8802005\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/backward\/render-playlist\/no\/custom-color\/b40000\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><strong>Show Notes<\/strong><\/h2>\n<ul>\n<li><strong>Intro<\/strong>\n<ul>\n<li>[0:28] Email me at\u00a0<a href=\"mailto:max@hippodirect.com\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">max@hippodirect.com<\/span><\/a> for help starting and building your own podcast or with digital marketing<\/li>\n<li>[0:40]\u00a0<a href=\"http:\/\/www.diabetes.org\/about-us\/who-we-are\/board-of-directors\/tracey-d-brown-mba-bche.html\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Tracey Brown<\/span><\/a>\u00a0(see pictures below with yours truly)<\/li>\n<li>[0:43] <a href=\"http:\/\/diabetes.org\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">American Diabetes Association<\/span><\/a> (ADA)<\/li>\n<li>[0:50] <a href=\"https:\/\/us.pg.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Procter &amp; Gamble<\/span><\/a> (P&amp;G), <a href=\"https:\/\/www.samsclub.com\/sams\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Sam&#8217;s Club<\/span><\/a>, <a href=\"https:\/\/corporate.exxonmobil.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">ExxonMobil<\/span><\/a><\/li>\n<li>[1:00] Connect with Tracey on <a href=\"https:\/\/www.facebook.com\/Type2Ceo\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Facebook<\/span><\/a>, <a href=\"https:\/\/www.instagram.com\/type2ceo\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a>, and <a href=\"https:\/\/twitter.com\/Type2CEO\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a> at @Type2CEO<\/li>\n<li>[1:20] <a href=\"https:\/\/www.rapp.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">RAPP<\/span><\/a><\/li>\n<li>[1:59] Why Tracey switched to the nonprofit industry<\/li>\n<li>[2:21] <a href=\"http:\/\/www.diabetes.org\/diabetes-basics\/type-2\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Type 2 Diabetes<\/span><\/a><\/li>\n<li>[2:52] Tracey&#8217;s Background<\/li>\n<li>[3:32] Why she started in chemical engineering<\/li>\n<li>[3:53] <a href=\"https:\/\/www.udel.edu\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">University of Delaware<\/span><\/a><\/li>\n<li>[4:01] Tracey&#8217;s time at P&amp;G (leadership)<\/li>\n<li>[4:23] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Brand_management\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Brand Management<\/span><\/a><\/li>\n<li>[4:26] <a href=\"https:\/\/tide.com\/en-us\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Tide<\/span><\/a><\/li>\n<li>[4:59] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Master_of_Business_Administration\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">MBA<\/span><\/a><\/li>\n<li>[6:19] <a href=\"https:\/\/www8.gsb.columbia.edu\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Columbia Business School<\/span><\/a><\/li>\n<li>[6:34] <a href=\"https:\/\/en.wikipedia.org\/wiki\/International_business\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">International Business<\/span><\/a><\/li>\n<li>[7:11] Tracey&#8217;s time at ExxonMobil (business politics &amp; crisis management)<\/li>\n<li>[8:25] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Exxon_Valdez_oil_spill\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Valdez Oil Spill<\/span><\/a><\/li>\n<li>[9:20] How to handle crisis management<\/li>\n<li>[10:35] Tracey&#8217;s time at <a href=\"https:\/\/www.americanexpress.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">American Express<\/span><\/a> (data &amp; analytics)<\/li>\n<li>[10:45] AMEX&#8217;s closed loop<\/li>\n<li>[11:47] Tracey&#8217;s time at <a href=\"https:\/\/www.peppersandrogersgroup.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Peppers &amp; Rogers Group<\/span><\/a> (1-to-1 marketing), <a href=\"https:\/\/en.wikipedia.org\/wiki\/Don_Peppers\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Don Peppers<\/span><\/a>, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Martha_Rogers_(professor)\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Martha Rogers<\/span><\/a><\/li>\n<li>[13:15] <a href=\"https:\/\/www.bestbuy.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Best Buy<\/span><\/a>, <a href=\"https:\/\/www.bestbuy.com\/site\/misc\/lets-talk-about-whats-possible\/pcmcat345300050032.c?id=pcmcat345300050032\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Blue Shirts<\/span><\/a><\/li>\n<li>[13:51] <a href=\"https:\/\/www.healthline.com\/health\/left-brain-vs-right-brain\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Right Brain vs. Left Brain<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-9556 \" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Tracey-Brown-American-Diabetes-Association-Max-Branstetter-Wild-Business-Growth-Podcast-1024x1024.jpg\" alt=\"Tracey Brown American Diabetes Association Max Branstetter Wild Business Growth Podcast\" width=\"384\" height=\"383\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Tracey-Brown-American-Diabetes-Association-Max-Branstetter-Wild-Business-Growth-Podcast-66x66.jpg 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Tracey-Brown-American-Diabetes-Association-Max-Branstetter-Wild-Business-Growth-Podcast-150x150.jpg 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Tracey-Brown-American-Diabetes-Association-Max-Branstetter-Wild-Business-Growth-Podcast-200x200.jpg 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Tracey-Brown-American-Diabetes-Association-Max-Branstetter-Wild-Business-Growth-Podcast-300x300.jpg 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Tracey-Brown-American-Diabetes-Association-Max-Branstetter-Wild-Business-Growth-Podcast-400x400.jpg 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Tracey-Brown-American-Diabetes-Association-Max-Branstetter-Wild-Business-Growth-Podcast-600x600.jpg 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Tracey-Brown-American-Diabetes-Association-Max-Branstetter-Wild-Business-Growth-Podcast-768x768.jpg 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Tracey-Brown-American-Diabetes-Association-Max-Branstetter-Wild-Business-Growth-Podcast-800x800.jpg 800w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Tracey-Brown-American-Diabetes-Association-Max-Branstetter-Wild-Business-Growth-Podcast-1024x1024.jpg 1024w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Tracey-Brown-American-Diabetes-Association-Max-Branstetter-Wild-Business-Growth-Podcast-1200x1200.jpg 1200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Tracey-Brown-American-Diabetes-Association-Max-Branstetter-Wild-Business-Growth-Podcast.jpg 1280w\" sizes=\"(max-width: 384px) 100vw, 384px\" \/>\u00a0<img decoding=\"async\" class=\"alignnone wp-image-9557 \" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Tracey-Brown-American-Diabetes-Association-Max-Branstetter-Wild-Business-Growth-Podcast-Action-768x1024.jpg\" alt=\"Tracey Brown American Diabetes Association Max Branstetter Wild Business Growth Podcast Action\" width=\"288\" height=\"383\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Tracey-Brown-American-Diabetes-Association-Max-Branstetter-Wild-Business-Growth-Podcast-Action-200x267.jpg 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Tracey-Brown-American-Diabetes-Association-Max-Branstetter-Wild-Business-Growth-Podcast-Action-225x300.jpg 225w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Tracey-Brown-American-Diabetes-Association-Max-Branstetter-Wild-Business-Growth-Podcast-Action-400x533.jpg 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Tracey-Brown-American-Diabetes-Association-Max-Branstetter-Wild-Business-Growth-Podcast-Action-600x800.jpg 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Tracey-Brown-American-Diabetes-Association-Max-Branstetter-Wild-Business-Growth-Podcast-Action-768x1024.jpg 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Tracey-Brown-American-Diabetes-Association-Max-Branstetter-Wild-Business-Growth-Podcast-Action-800x1067.jpg 800w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Tracey-Brown-American-Diabetes-Association-Max-Branstetter-Wild-Business-Growth-Podcast-Action.jpg 1200w\" sizes=\"(max-width: 288px) 100vw, 288px\" \/><\/p>\n<ul>\n<li><strong>Success &amp; Leadership Lessons<\/strong>\n<ul>\n<li>[14:29] Tracey and I&#8217;s experience at RAPP<\/li>\n<li>[14:35] <a href=\"https:\/\/www.chilis.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Chili&#8217;s<\/span><\/a><\/li>\n<li>[15:43] What makes Tracey successful<\/li>\n<li>[16:26] How to find your purpose and focus on your passion<\/li>\n<li>[16:43] When Tracey knew she had leadership potential<\/li>\n<li>[17:16] Whether leaders are born or made<\/li>\n<li>[17:50] What surprised Tracey when she was finally CEO<\/li>\n<li>[18:42] Tracey&#8217;s time at Sam&#8217;s Club (loyalty programs)<\/li>\n<li>[19:29] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Rosalind_Brewer\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Rosalind Brewer<\/span><\/a><\/li>\n<li>[20:59] &#8220;<a href=\"https:\/\/en.wikipedia.org\/wiki\/In_da_Club\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">In da Club<\/span><\/a>&#8221; by 50 Cent<\/li>\n<li>[21:30] Connect with Hippo Direct at <a href=\"https:\/\/www.hippodirect.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">HippoDirect.com<\/span><\/a>\u00a0for all your mailing list, email list, digital marketing, and podcasting needs<\/li>\n<\/ul>\n<\/li>\n<li><strong>American Diabetes Association &amp; Goals as CEO<\/strong>\n<ul>\n<li>[22:22] Tracey&#8217;s role and mission at the ADA<\/li>\n<li>[22:56] Why diabetes is one of the biggest health epidemics of our time but doesn&#8217;t get the attention it deserves<\/li>\n<li>[23:49] What a typical week looks like for Tracey<\/li>\n<li>[24:39] Discrimination against people with diabetes<\/li>\n<li>[26:33] <a href=\"https:\/\/professional.diabetes.org\/meetings\/pathway-stop-diabetes%C2%AE\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Pathway to Stop Diabetes<\/span><\/a><\/li>\n<li>[26:43]\u00a0How to manage relationships with several different parties<\/li>\n<li>[27:15] The importance of teamwork<\/li>\n<\/ul>\n<\/li>\n<li><strong>Inspiration &amp; Creativity: People, Hobbies, and Resources<\/strong>\n<ul>\n<li>[28:05] What Tracey does to stay creative<\/li>\n<li>[28:14] How improv theater can improve your creativity and business performance<\/li>\n<li>[28:44] How Tracey&#8217;s daughter keeps her in the loop with pop culture<\/li>\n<li>[29:19] Why music allows you to tap into a different kind of creative energy<\/li>\n<li>[29:42] Why Tracey&#8217;s bringing improv into the ADA<\/li>\n<\/ul>\n<\/li>\n<li><strong>Wild Business Shoutout of the Week<\/strong>\n<ul>\n<li>[30:20] <a href=\"https:\/\/www.nike.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Nike<\/span><\/a><\/li>\n<li>[30:22] What Tracey likes so much about Nike<\/li>\n<li>[30:35] The importance of being human-centric as a brand<\/li>\n<li>[30:40] <a href=\"https:\/\/www.popularmechanics.com\/technology\/gadgets\/a21841\/nike-waffle-iron\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">The Nike waffle iron story<\/span><\/a><\/li>\n<li>[31:12] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Just_Do_It\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Just Do It<\/span><\/a><\/li>\n<li>[31:30] The amazing ability to emotionally connect with people<\/li>\n<li>[31:40] What Tracey likes about brands that take a stance<\/li>\n<li>[31:54] Nike sales spike from the <a href=\"https:\/\/www.vox.com\/2018\/9\/24\/17895704\/nike-colin-kaepernick-boycott-6-billion\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><span style=\"color: #3366ff; text-decoration: underline;\">Kaepernick ad<\/span><\/span><\/a>, <a href=\"https:\/\/www.adidas.com\/us\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Adidas<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<li><strong>Rapid-Fire Q&amp;A<\/strong>\n<ul>\n<li>[32:31] Tracey&#8217;s favorite sports position<\/li>\n<li>[32:37] Her biggest pet peeve<\/li>\n<li>[32:53] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Phil_Collins\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Phil Collins<\/span><\/a><\/li>\n<li>[33:01] <a href=\"https:\/\/www.youtube.com\/watch?v=SgrCSjONYpQ\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">The Hangover scene<\/span><\/a>, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Mike_Tyson\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Mike Tyson<\/span><\/a><\/li>\n<li>[33:25] <a href=\"https:\/\/www.atlantisbahamas.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Atlantis<\/span><\/a><\/li>\n<li>[34:11] The shark tank slide &#8220;<a href=\"https:\/\/www.atlantisbahamas.com\/thingstodo\/waterpark\/waterslides\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Leap of Faith<\/span><\/a>&#8220;<\/li>\n<li>[34:41] Tracey&#8217;s favorite season of the year<\/li>\n<li>[35:07] Connect with Tracey on <a href=\"https:\/\/www.facebook.com\/Type2Ceo\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Facebook<\/span><\/a>, <a href=\"https:\/\/www.instagram.com\/type2ceo\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a>, and <a href=\"https:\/\/twitter.com\/Type2CEO\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a> at @Type2CEO<\/li>\n<li>[35:22] Do your part to awaken the world and drive awareness of diabetes!<\/li>\n<li>[35:34] Take the Risk Test at <a href=\"http:\/\/www.diabetes.org\/are-you-at-risk\/diabetes-risk-test\/?utm_source=Offline&amp;utm_medium=Print&amp;utm_content=risktest&amp;utm_campaign=RISK\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Diabetes.org\/RiskTest<\/span><\/a><\/li>\n<li>[35:54] Get tested and know your numbers<\/li>\n<li>[36:00] <a href=\"https:\/\/www.walmart.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Walmart<\/span><\/a> Wellness Day<\/li>\n<li>[36:14] Get involved in the community!<\/li>\n<li>[36:35] Tracey&#8217;s final thoughts<\/li>\n<li>[37:31] Subscribe to the <em>Wild Business Growth Podcast<\/em> and leave a 5-star review on <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">iTunes<\/span><\/a>\u00a0\/ Apple Podcasts and <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">more<\/span><\/a>!<\/li>\n<li>[37:37] Check out the Hippo Direct Blog at <a href=\"https:\/\/www.hippodirect.com\/blog\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">HippoDirect.com\/Blog<\/span><\/a> for show notes, <a href=\"https:\/\/www.hippodirect.com\/blog\/the-favorite-books-entrepreneurs-marketers-read-to-unleash-creativity\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Favorite Books<\/span><\/a>, and the Hippo Digest<\/li>\n<li>[37:48] Get your creative juices flowing with\u00a0the <a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Digest<\/span><\/a> &#8211; your Weekly Recap of Creative Marketing<\/li>\n<li>[37:56] Connect with Hippo Direct on\u00a0<a href=\"https:\/\/www.facebook.com\/HippoDirect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Facebook<\/span><\/a>, <a href=\"https:\/\/twitter.com\/HippoDirect\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a>, <a href=\"https:\/\/www.instagram.com\/hippodirect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a>,\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/hippo-direct\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a>, or <a href=\"https:\/\/www.youtube.com\/user\/HippoDirect\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">YouTube<\/span><\/a>\u00a0including #HippoTips<\/li>\n<li>[38:03] Connect with me on <a href=\"https:\/\/www.instagram.com\/maxbranstetter\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a>,\u00a0<a href=\"https:\/\/twitter.com\/maxbranstetter\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a>, and <a href=\"https:\/\/www.linkedin.com\/in\/max-branstetter-74150a57\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a> at @MaxBranstetter<\/li>\n<li>Theme music: Freestyle Percussion Magik &#8211; Jungle Tribe &#8211; provided by Jamendo<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2><strong>How do I start a podcast?<\/strong><\/h2>\n<p>How&#8217;d you like a podcast of your own? Email me at\u00a0<a href=\"mailto:max@hippodirect.com\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">max@hippodirect.com<\/span><\/a>\u00a0with questions on any part of the podcasting process:<\/p>\n<ul>\n<li>Podcast Planning<\/li>\n<li>Podcast Production<\/li>\n<li>Podcast Promotion<\/li>\n<li>More!<\/li>\n<\/ul>\n<p>We&#8217;re happy to start out with a free 30-minute consultation and provide some helpful resources that have been instrumental in getting the <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\"><em><span style=\"text-decoration: underline;\">Wild Business Growth Podcast<\/span><\/em><\/span><\/a> up and rolling and connecting with high-quality guests. We love making your podcast the best it can be. Let your podcast Run Wild!<\/p>\n<p>Aaaaand that&#8217;s a wrap! Get wonderfully excited for a wild new guest every single Wednesday morning! Let us know any guests you&#8217;d like to see on the show and follow along for your favorite marketing tips, business tips, and podcasts on <a href=\"https:\/\/www.facebook.com\/HippoDirect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Facebook<\/span><\/a>, <a href=\"https:\/\/twitter.com\/HippoDirect\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a>, <a href=\"https:\/\/www.instagram.com\/hippodirect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a>,\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/hippo-direct\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a>, or <a href=\"https:\/\/www.youtube.com\/user\/HippoDirect\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">YouTube<\/span><\/a>. You&#8217;ll especially enjoy <a href=\"https:\/\/www.hippodirect.com\/blog\/the-favorite-books-entrepreneurs-marketers-read-to-unleash-creativity\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">this list of the favorite books<\/span><\/a> of <em>Wild Business Growth Podcast<\/em> guests. Sign up for the <a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Digest<\/span><\/a> email newsletter for your Weekly Recap of Creative Marketing. Let your business Run Wild&#8230;and <em><strong>Bring on the Bongos!!<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Episode #32 of the Wild Business Growth Podcast features Tracey Brown &#8211; CEO of the American Diabetes Association, Leadership and Success. Hear what makes her successful, how to manage relationships with several different parties, why she switched to the nonprofit industry, and leadership lessons from her roles at Procter &#038; Gamble, ExxonMobil, AMEX, Sam\u2019s Club, and more. All references and pictures can be found in these show notes.<\/p>\n","protected":false},"author":5,"featured_media":9554,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,55,1285,52,19,125,53,60],"tags":[],"class_list":["post-9544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-growth","category-innovation","category-inspiration-creativity","category-marketing-to-nonprofits","category-nonprofit-fundraising-executives-lists","category-positive-energy","category-productivity","category-wild-business-growth-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Wild Business Growth Podcast #32: Tracey Brown - CEO of the American Diabetes Association, Leadership and Success - Hippo Direct<\/title>\n<meta name=\"description\" content=\"Episode #32 of the Wild Business Growth Podcast features Tracey Brown - CEO of the American Diabetes Association, Leadership and Success. 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All references and pictures can be found in these show notes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-32-tracey-brown-ceo-of-the-american-diabetes-association-leadership-and-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wild Business Growth Podcast #32: Tracey Brown - CEO of the American Diabetes Association, Leadership and Success\" \/>\n<meta property=\"og:description\" content=\"Episode #32 of the Wild Business Growth Podcast features Tracey Brown - CEO of the American Diabetes Association, Leadership and Success. Hear what makes her successful, how to manage relationships with several different parties, why she switched to the nonprofit industry, and leadership lessons from her roles at Procter &amp; Gamble, ExxonMobil, AMEX, Sam\u2019s Club, and more. 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