{"id":9483,"date":"2019-02-15T01:33:26","date_gmt":"2019-02-15T01:33:26","guid":{"rendered":"https:\/\/www.hippodirect.com\/blog\/?p=9483"},"modified":"2019-02-15T01:33:26","modified_gmt":"2019-02-15T01:33:26","slug":"hippo-digest-33-christina-nicholson-podcast-and-creative-marketing-by-wild-turkey","status":"publish","type":"post","link":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-33-christina-nicholson-podcast-and-creative-marketing-by-wild-turkey\/","title":{"rendered":"Hippo Digest #33 &#8211; Christina Nicholson Podcast and Creative Marketing by Wild Turkey"},"content":{"rendered":"<h2><strong>Happy Valentine&#8217;s Day!!! Wouldn&#8217;t you just LOVE some positive PR?!<br \/>\n<\/strong><\/h2>\n<p>You&#8217;re in the right place, because this week&#8217;s <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Wild Business Growth\u00a0Podcast<\/em><\/span><\/a> guest is the Media Maven and PR expert, <a href=\"https:\/\/www.mediamavenandmore.com\/about-media-maven\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Christina Nicholson<\/span><\/a>! Christina is a TV reporter turned PR agency owner who specializes in getting your business or brand more exposure. Christina and I have an eerie amount of things in common: we&#8217;re both from Ohio, both have family ties to Ohio State, and both our dads are business owners named Greg!<\/p>\n<p><a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-30-christina-nicholson-pr-and-media-expert-founder-of-media-maven\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Listen<\/span><\/a>\u00a0to the super helpful episode to hear how Christina has transitioned from TV to new media forms and entrepreneurship, all you need to know about the elusive earned media and how to earn it, and how to grow your personal brand. Hear the episode on <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">iTunes<\/span><\/a> and your other favorite <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">audio platforms<\/span><\/a> &#8211; and <em><strong>subscribe and leave a 5-star review<\/strong><\/em> if you&#8217;re excited to make your brand blossom!<\/p>\n<h2><em><strong>Stay tuned Friday for hilarious, hysterical, and humble Hippo Fun for National Hippo Day!<\/strong><\/em><\/h2>\n<p>Now for some more creative marketing highlights from the past week!<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-9489\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Hippo-Digest-Direct-Creative-Marketing-Christina-Nicholson-300x300.png\" alt=\"Hippo Digest Direct Creative Marketing Christina Nicholson\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Hippo-Digest-Direct-Creative-Marketing-Christina-Nicholson-66x66.png 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Hippo-Digest-Direct-Creative-Marketing-Christina-Nicholson-150x150.png 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Hippo-Digest-Direct-Creative-Marketing-Christina-Nicholson-200x200.png 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Hippo-Digest-Direct-Creative-Marketing-Christina-Nicholson-300x300.png 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Hippo-Digest-Direct-Creative-Marketing-Christina-Nicholson-400x400.png 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Hippo-Digest-Direct-Creative-Marketing-Christina-Nicholson-600x600.png 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Hippo-Digest-Direct-Creative-Marketing-Christina-Nicholson-768x768.png 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Hippo-Digest-Direct-Creative-Marketing-Christina-Nicholson-800x800.png 800w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Hippo-Digest-Direct-Creative-Marketing-Christina-Nicholson-1024x1024.png 1024w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Hippo-Digest-Direct-Creative-Marketing-Christina-Nicholson.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What happened in the creative marketing world last week?<\/strong><\/h2>\n<ul>\n<li>Wild Turkey brilliantly shared their brand story by burning &#8211; <a href=\"https:\/\/www.campaignlive.com\/article\/wild-turkey-reaps-rewards-risky-spot-deloittes-heat\/1524906\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">yes, burning<\/span><\/a> &#8211; a bourbon barrel engraved with not-so-nice tweets about the brand (<em>Campaign US<\/em>)<\/li>\n<li>International House of&#8230;Pancizza?! IHOP stole the headlines AGAIN by celebrating National Pizza Day with a <a href=\"https:\/\/www.usatoday.com\/story\/money\/2019\/02\/07\/ihop-takes-slice-with-its-pancizza\/2724014002\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">pizza-shaped pancake<\/span><\/a> you can grab a slice of (<em>USA Today<\/em>)<\/li>\n<li>Spotify is going all in on podcasting, and we love it!! They acquired <a href=\"https:\/\/techcrunch.com\/2019\/02\/06\/why-spotify-is-betting-big-on-podcasting\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Gimlet Media and Anchor<\/span><\/a> in the same swoop last week (<em>TechCrunch<\/em>)<\/li>\n<li>Whoa!! Israeli startup Healthy.io lets you take a urine test <a href=\"https:\/\/www.zdnet.com\/article\/18-million-for-startup-behind-smartphone-assisted-urine-test\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">with your smartphone<\/span><\/a> (<em>ZDNet<\/em>)<\/li>\n<li>Bacardi is simplifying the digital world with their &#8220;<a href=\"https:\/\/www.mediapost.com\/publications\/article\/331443\/bacardi-steps-back-to-the-bar-with-renewed-think.html\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Back to the Bar<\/span><\/a>&#8221; campaign (<em>MediaPost<\/em>)<\/li>\n<li><strong>Random Fun of the Week:<\/strong> Have any upcoming ski trips? <a href=\"https:\/\/downeast.com\/snow-farm\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">This article<\/span><\/a> will make you re-think fake snow (<em>Down East<\/em>)<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-9490\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/V-Day-Podcast-Still-300x300.jpg\" alt=\"Hippo Digest Direct Creative Marketing Wild Business Growth Podcast\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/V-Day-Podcast-Still-66x66.jpg 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/V-Day-Podcast-Still-150x150.jpg 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/V-Day-Podcast-Still-200x200.jpg 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/V-Day-Podcast-Still-300x300.jpg 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/V-Day-Podcast-Still-400x400.jpg 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/V-Day-Podcast-Still-600x600.jpg 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/V-Day-Podcast-Still-768x768.jpg 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/V-Day-Podcast-Still.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What else happened in the Hippo Direct World last week?<\/strong><\/h2>\n<ul>\n<li>Listen to <a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-29-taylor-ryan-artificial-intelligence-ai-and-innovation-chief-marketing-officer-of-valuer\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Episode 29<\/span><\/a> of the <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Wild Business Growth Podcast<\/em><\/span><\/a> featuring Taylor Ryan &#8211; Artificial Intelligence (Ai) and Innovation, Chief Marketing Officer of Valuer<\/li>\n<li>Are you mixing in a hashtag that&#8217;s yours and only yours? It&#8217;s a great way to solidify your brand, <a href=\"https:\/\/twitter.com\/HippoDirect\/status\/1093884439413907458\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Tip #76<\/span><\/a> sculpted<\/li>\n<li>Miss football? We do too, but we&#8217;re thrilled our Hippo ended the season <a href=\"https:\/\/www.instagram.com\/p\/BtbvLNpANt_\/?utm_source=ig_web_copy_link\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">on top<\/span><\/a><\/li>\n<li>Miss last week&#8217;s <a href=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-32-taylor-ryan-podcast-and-creative-marketing-by-aw\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Digest<\/span><\/a>? Get those creative juices flowing with the creative marketing A&amp;W, Resident Evil 2, Domino&#8217;s, and more were up to<\/li>\n<\/ul>\n<h2><strong>How would you like to have a podcast of your own? Email me at <a href=\"mailto:max@hippodirect.com\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">max@hippodirect.com<\/span><\/a>\u00a0to get started!<\/strong><\/h2>\n<p>Have a Happy Valentine&#8217;s Day!! And stay tuned for more of that hard-working, helpful Hippo content you know you can count on! If you have any questions or comments on the Hippo Digest, <em>Wild Business Growth Podcast<\/em>, or other Hippo Direct content, chat with us on either\u00a0<a href=\"https:\/\/www.facebook.com\/HippoDirect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Facebook<\/span><\/a>, <a href=\"https:\/\/twitter.com\/HippoDirect\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a>, <a href=\"https:\/\/www.instagram.com\/hippodirect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a>, <a href=\"https:\/\/www.linkedin.com\/company\/hippo-direct\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a>, or\u00a0<a href=\"https:\/\/www.youtube.com\/user\/HippoDirect\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">YouTube<\/span><\/a>. <strong><em>Bring on the bongos!!<\/em><\/strong><\/p>\n<p>Thank you for Digesting, Heartfelt Hippos!<\/p>\n<p>Until next week,<\/p>\n<p>Max<br \/>\n<em>Let your business Run Wild<\/em><\/p>\n<p><strong>Subscribe to the Hippo Digest email newsletter\u00a0<a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">here<\/span><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week&#8217;s Hippo Digest includes our podcast with PR Expert and Media Maven Christina Nicholson and creative marketing by Wild Turkey, IHOP, Spotify, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.<\/p>\n","protected":false},"author":5,"featured_media":9488,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59,56,635,182,60],"tags":[],"class_list":["post-9483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-hippo-digest-creative-marketing","category-technology-tools","category-wild-business-growth-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hippo Digest #33 - Christina Nicholson Podcast and Creative Marketing by Wild Turkey - Hippo Direct<\/title>\n<meta name=\"description\" content=\"This week&#039;s Hippo Digest includes our podcast with PR Expert and Media Maven Christina Nicholson and creative marketing by Wild Turkey, IHOP, Spotify, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-33-christina-nicholson-podcast-and-creative-marketing-by-wild-turkey\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hippo Digest #33 - Christina Nicholson Podcast and Creative Marketing by Wild Turkey\" \/>\n<meta property=\"og:description\" content=\"This week&#039;s Hippo Digest includes our podcast with PR Expert and Media Maven Christina Nicholson and creative marketing by Wild Turkey, IHOP, Spotify, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-33-christina-nicholson-podcast-and-creative-marketing-by-wild-turkey\/\" \/>\n<meta property=\"og:site_name\" content=\"Hippo Direct\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HippoDirect\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-15T01:33:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/02\/Hippo-Digest-33-Christina-Nicholson-Podcast-and-Creative-Marketing-by-Wild-Turkey.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Max Branstetter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:site\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Max Branstetter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-33-christina-nicholson-podcast-and-creative-marketing-by-wild-turkey\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-33-christina-nicholson-podcast-and-creative-marketing-by-wild-turkey\\\/\"},\"author\":{\"name\":\"Max Branstetter\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#\\\/schema\\\/person\\\/30ab60877b002149e76a4c5cf2e56f65\"},\"headline\":\"Hippo Digest #33 &#8211; Christina Nicholson Podcast and Creative Marketing by Wild Turkey\",\"datePublished\":\"2019-02-15T01:33:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-33-christina-nicholson-podcast-and-creative-marketing-by-wild-turkey\\\/\"},\"wordCount\":528,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-33-christina-nicholson-podcast-and-creative-marketing-by-wild-turkey\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/Hippo-Digest-33-Christina-Nicholson-Podcast-and-Creative-Marketing-by-Wild-Turkey.jpg\",\"articleSection\":[\"Content Marketing\",\"Digital Marketing\",\"Hippo Digest - Creative Marketing\",\"Technology Tools\",\"Wild Business Growth Podcast\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-33-christina-nicholson-podcast-and-creative-marketing-by-wild-turkey\\\/\",\"url\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-33-christina-nicholson-podcast-and-creative-marketing-by-wild-turkey\\\/\",\"name\":\"Hippo Digest #33 - Christina Nicholson Podcast and Creative Marketing by Wild Turkey - Hippo Direct\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-33-christina-nicholson-podcast-and-creative-marketing-by-wild-turkey\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-33-christina-nicholson-podcast-and-creative-marketing-by-wild-turkey\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/Hippo-Digest-33-Christina-Nicholson-Podcast-and-Creative-Marketing-by-Wild-Turkey.jpg\",\"datePublished\":\"2019-02-15T01:33:26+00:00\",\"description\":\"This week's Hippo Digest includes our podcast with PR Expert and Media Maven Christina Nicholson and creative marketing by Wild Turkey, IHOP, Spotify, and more! 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