{"id":9380,"date":"2019-01-31T22:27:28","date_gmt":"2019-01-31T22:27:28","guid":{"rendered":"https:\/\/www.hippodirect.com\/blog\/?p=9380"},"modified":"2019-01-31T22:27:28","modified_gmt":"2019-01-31T22:27:28","slug":"hippo-digest-31-christoph-trappe-podcast-and-creative-marketing-by-diet-coke","status":"publish","type":"post","link":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-31-christoph-trappe-podcast-and-creative-marketing-by-diet-coke\/","title":{"rendered":"Hippo Digest #31 &#8211; Christoph Trappe Podcast and Creative Marketing by Diet Coke"},"content":{"rendered":"<h2><strong>What&#8217;s life like for a 6&#8217;4&#8243; German football player turned Iowan storyteller?<br \/>\n<\/strong><\/h2>\n<p>Find out from this week&#8217;s <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Wild Business Growth\u00a0Podcast<\/em><\/span><\/a> guest, <a href=\"https:\/\/authenticstorytelling.net\/christoph-trappe\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Christoph Trappe<\/span><\/a>! Christoph is a top content marketer and speaker who founded the Authentic Storytelling Project and serves as Chief Content Engagement Director of\u00a0<a href=\"http:\/\/stamatsbusinessmedia.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Stamats Business Media<\/span><\/a>. All that after moving to the U.S. from D\u00fcsseldorf, Germany and playing college football at the <a href=\"https:\/\/uiowa.edu\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">University of Iowa<\/span><\/a>!<\/p>\n<p><a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-28-christoph-trappe-the-authentic-storyteller-from-football-to-content-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Listen<\/span><\/a> to the short and super sweet episode to hear how Christoph transitioned from journalism and nonprofits to speaking, what you can do to become a better storyteller, and the potential of Virtual Reality (VR). Hear the episode on <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">iTunes<\/span><\/a> and your other favorite <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">audio platforms<\/span><\/a> &#8211; and <em><strong>subscribe and leave a 5-star review<\/strong><\/em> if you enjoyed Christoph&#8217;s story!<\/p>\n<p>Now for some more creative marketing highlights from the past week!<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-9385\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/HIPPOtelescope-300x300.png\" alt=\"Hippo Direct Digest Christoph Trappe Creative Marketing\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/HIPPOtelescope-66x66.png 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/HIPPOtelescope-150x150.png 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/HIPPOtelescope-200x200.png 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/HIPPOtelescope-300x300.png 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/HIPPOtelescope-400x400.png 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/HIPPOtelescope-600x600.png 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/HIPPOtelescope-768x768.png 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/HIPPOtelescope-800x800.png 800w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/HIPPOtelescope-1024x1024.png 1024w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/HIPPOtelescope.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What happened in the creative marketing world last week?<\/strong><\/h2>\n<ul>\n<li>Diet Coke&#8217;s relaunch continued its tasty momentum with <a href=\"https:\/\/www.mediapost.com\/publications\/article\/330927\/diet-coke-launches-edgier-because-i-can-creative.html\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">3 new spots<\/span><\/a> (<em>MediaPost<\/em>)<\/li>\n<li>Looking for cosmetics? Pinterest will now let you narrow your <a href=\"https:\/\/www.mediapost.com\/publications\/article\/331028\/pinterest-adds-search-for-skin-tone-ranges-to-ios.html\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">search results<\/span><\/a> by skin tone (<em>MediaPost<\/em>)<\/li>\n<li>This is what a &#8220;<a href=\"https:\/\/www.washingtonpost.com\/technology\/2019\/01\/22\/this-startup-is-launching-remote-controlled-grocery-store-wheels\/?noredirect=on&amp;utm_term=.84b6d641b0b8&amp;wpisrc=nl_sb_smartbrief\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">grocery store on wheels<\/span><\/a>&#8221; looks like, thanks to Robomart (<em>The Washington Post<\/em>)<\/li>\n<li>Burberry is growing and growing and growing on <a href=\"https:\/\/www.mediapost.com\/publications\/article\/330986\/burberry-says-social-media-powering-new-branding-s.html\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">social media<\/span><\/a> (<em>MediaPost<\/em>)<\/li>\n<li><strong>Random Fun of the Week:<\/strong> Everything <a href=\"https:\/\/www.space.com\/43052-massive-jupiter-storms-nasa-juno-photo.html\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">looks fine<\/span><\/a> on Jupiter (<em>Space.com<\/em>)<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-9198\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/Wild-Business-Growth-Podcast-Official-300x300.jpg\" alt=\"Hippo Direct Digest Wild Business Growth Podcast\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/Wild-Business-Growth-Podcast-Official-66x66.jpg 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/Wild-Business-Growth-Podcast-Official-150x150.jpg 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/Wild-Business-Growth-Podcast-Official-200x200.jpg 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/Wild-Business-Growth-Podcast-Official-300x300.jpg 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/Wild-Business-Growth-Podcast-Official-400x400.jpg 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/Wild-Business-Growth-Podcast-Official-600x600.jpg 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/Wild-Business-Growth-Podcast-Official-768x768.jpg 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/Wild-Business-Growth-Podcast-Official-800x800.jpg 800w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/Wild-Business-Growth-Podcast-Official-1024x1024.jpg 1024w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/Wild-Business-Growth-Podcast-Official-1200x1200.jpg 1200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/Wild-Business-Growth-Podcast-Official.jpg 1400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What else happened in the Hippo Direct World last week?<\/strong><\/h2>\n<ul>\n<li>Listen to <a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-27-ann-handley-queen-of-content-marketing-chief-content-officer-of-marketingprofs\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Episode 27<\/span><\/a> of the <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Wild Business Growth Podcast<\/em><\/span><\/a> featuring Ann Handley &#8211; Queen of Content Marketing, Chief Content Officer of MarketingProfs<\/li>\n<li>Looking to read more books this year? You&#8217;ll love the <a href=\"https:\/\/www.hippodirect.com\/blog\/the-favorite-books-entrepreneurs-marketers-read-to-unleash-creativity\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">reading list<\/span><\/a> we compiled from our first 25+ podcast guests!<\/li>\n<li>One of the most beautiful things about social media advertising is the ability to test small before increasing your budget, as <a href=\"https:\/\/twitter.com\/HippoDirect\/status\/1087813953915371522\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Tip #74<\/span><\/a> made pop<\/li>\n<li>We hope you didn&#8217;t enjoy <a href=\"https:\/\/www.instagram.com\/p\/BtEMBsAlfA-\/?utm_source=ig_web_copy_link\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Opposite Day<\/span><\/a><\/li>\n<li>Miss last week&#8217;s <a href=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-30-ann-handley-podcast-and-creative-marketing-by-goose-island\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Digest<\/span><\/a>? Take a swig of the creative marketing Goose Island, Sun-Maid, RE\/MAX, and more brewed up<\/li>\n<\/ul>\n<h2><strong>How would you like to have a podcast of your own? Email me at <a href=\"mailto:max@hippodirect.com\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">max@hippodirect.com<\/span><\/a>\u00a0to get started!<\/strong><\/h2>\n<p>Get your popcorn ready for more handy-dandy content next week! If you have any questions or comments on the Hippo Digest, <em>Wild Business Growth Podcast<\/em>, or other Hippo Direct content, chat with us on either\u00a0<a href=\"https:\/\/www.facebook.com\/HippoDirect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Facebook<\/span><\/a>, <a href=\"https:\/\/twitter.com\/HippoDirect\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a>, <a href=\"https:\/\/www.instagram.com\/hippodirect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a>, <a href=\"https:\/\/www.linkedin.com\/company\/hippo-direct\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a>, or\u00a0<a href=\"https:\/\/www.youtube.com\/user\/HippoDirect\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">YouTube<\/span><\/a>. <strong><em>Bring on the bongos!!<\/em><\/strong><\/p>\n<p>Thank you for Digesting, Hearty Hippos!<\/p>\n<p>Until next week,<\/p>\n<p>Max<br \/>\n<em>Let your business Run Wild<\/em><\/p>\n<p><strong>Subscribe to the Hippo Digest email newsletter\u00a0<a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">here<\/span><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week&#8217;s Hippo Digest includes our podcast with Authentic Storyteller Christoph Trappe and creative marketing by Diet Coke, Pinterest, Robomart, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.<\/p>\n","protected":false},"author":5,"featured_media":9384,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59,56,635,182,60],"tags":[],"class_list":["post-9380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-hippo-digest-creative-marketing","category-technology-tools","category-wild-business-growth-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hippo Digest #31 - Christoph Trappe Podcast and Creative Marketing by Diet Coke - Hippo Direct<\/title>\n<meta name=\"description\" content=\"This week&#039;s Hippo Digest includes our podcast with Authentic Storyteller Christoph Trappe and creative marketing by Diet Coke, Pinterest, Robomart, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-31-christoph-trappe-podcast-and-creative-marketing-by-diet-coke\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hippo Digest #31 - Christoph Trappe Podcast and Creative Marketing by Diet Coke\" \/>\n<meta property=\"og:description\" content=\"This week&#039;s Hippo Digest includes our podcast with Authentic Storyteller Christoph Trappe and creative marketing by Diet Coke, Pinterest, Robomart, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-31-christoph-trappe-podcast-and-creative-marketing-by-diet-coke\/\" \/>\n<meta property=\"og:site_name\" content=\"Hippo Direct\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HippoDirect\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-31T22:27:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/Hippo-Digest-31-Christoph-Trappe-Podcast-and-Creative-Marketing-by-Diet-Coke.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Max Branstetter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:site\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Max Branstetter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-31-christoph-trappe-podcast-and-creative-marketing-by-diet-coke\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-31-christoph-trappe-podcast-and-creative-marketing-by-diet-coke\\\/\"},\"author\":{\"name\":\"Max Branstetter\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#\\\/schema\\\/person\\\/30ab60877b002149e76a4c5cf2e56f65\"},\"headline\":\"Hippo Digest #31 &#8211; Christoph Trappe Podcast and Creative Marketing by Diet Coke\",\"datePublished\":\"2019-01-31T22:27:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-31-christoph-trappe-podcast-and-creative-marketing-by-diet-coke\\\/\"},\"wordCount\":425,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-31-christoph-trappe-podcast-and-creative-marketing-by-diet-coke\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/Hippo-Digest-31-Christoph-Trappe-Podcast-and-Creative-Marketing-by-Diet-Coke.png\",\"articleSection\":[\"Content Marketing\",\"Digital Marketing\",\"Hippo Digest - Creative Marketing\",\"Technology Tools\",\"Wild Business Growth Podcast\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-31-christoph-trappe-podcast-and-creative-marketing-by-diet-coke\\\/\",\"url\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-31-christoph-trappe-podcast-and-creative-marketing-by-diet-coke\\\/\",\"name\":\"Hippo Digest #31 - Christoph Trappe Podcast and Creative Marketing by Diet Coke - Hippo Direct\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-31-christoph-trappe-podcast-and-creative-marketing-by-diet-coke\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-31-christoph-trappe-podcast-and-creative-marketing-by-diet-coke\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/Hippo-Digest-31-Christoph-Trappe-Podcast-and-Creative-Marketing-by-Diet-Coke.png\",\"datePublished\":\"2019-01-31T22:27:28+00:00\",\"description\":\"This week's Hippo Digest includes our podcast with Authentic Storyteller Christoph Trappe and creative marketing by Diet Coke, Pinterest, Robomart, and more! 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