{"id":9338,"date":"2019-01-25T20:29:41","date_gmt":"2019-01-25T20:29:41","guid":{"rendered":"https:\/\/www.hippodirect.com\/blog\/?p=9338"},"modified":"2019-01-25T20:29:41","modified_gmt":"2019-01-25T20:29:41","slug":"hippo-digest-30-ann-handley-podcast-and-creative-marketing-by-goose-island","status":"publish","type":"post","link":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-30-ann-handley-podcast-and-creative-marketing-by-goose-island\/","title":{"rendered":"Hippo Digest #30 &#8211; Ann Handley Podcast and Creative Marketing by Goose Island"},"content":{"rendered":"<h2><strong>Behold the Queen of Content Marketing: Ann Handley!<\/strong><\/h2>\n<p>She&#8217;s this week&#8217;s\u00a0<a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Wild Business Growth<\/span><\/a> podcast guest! <a href=\"https:\/\/annhandley.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Ann<\/span><\/a> is one of the most influential marketers of all time, the world&#8217;s first Chief Content Officer, a <em>Wall Street Journal<\/em> bestselling author, keynote speaker, and has brought <a href=\"https:\/\/www.marketingprofs.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">MarketingProfs<\/span><\/a> to unprecedented heights over the past 17 years!<\/p>\n<p><a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-27-ann-handley-queen-of-content-marketing-chief-content-officer-of-marketingprofs\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Listen<\/span><\/a> to the superstar episode to hear how Ann has become such a leader in the marketing space, the ever-growing importance of writing, and tips on staying creative. Hear the episode on <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">iTunes<\/span><\/a> and your other favorite <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">audio platforms<\/span><\/a> &#8211; and subscribe and leave a 5-star review if you had fun.\u00a0<strong><em>Subscribe to Ann&#8217;s amazing newsletter <a href=\"https:\/\/annhandley.com\/newsletter\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">here<\/span><\/a>!<\/em><\/strong><\/p>\n<p>Now for some more creative marketing highlights from the past week!<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-9348\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/HippoTouchdown-300x300.png\" alt=\"Hippo Digest Direct Creative Marketing Goose Island\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/HippoTouchdown-66x66.png 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/HippoTouchdown-150x150.png 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/HippoTouchdown-200x200.png 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/HippoTouchdown-300x300.png 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/HippoTouchdown-400x400.png 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/HippoTouchdown-600x600.png 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/HippoTouchdown-768x768.png 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/HippoTouchdown.png 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What happened in the creative marketing world last week?<\/strong><\/h2>\n<ul>\n<li>Goose Island handled Cody Parkey&#8217;s infamous &#8220;Double Doink&#8221; missed field goal in <a href=\"https:\/\/www.chicagotribune.com\/sports\/football\/bears\/ct-spt-bears-goose-island-field-goal-challenge-20190112-story.html\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">hilarious fashion<\/span><\/a> by letting fans attempt a 43-yard field goal of their own (<em>Chicago Tribune<\/em>)<\/li>\n<li>Did you eat Sun-Maid Raisins growing up? They&#8217;re running their <a href=\"https:\/\/www.thisisinsider.com\/millennials-hate-raisins-new-sun-maid-ad-campaign-2019-1\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">first ad in 10 years<\/span><\/a> to win you back (<em>Insider<\/em>)<\/li>\n<li>Re\/Max has re\/alized their best <a href=\"https:\/\/www.mediapost.com\/publications\/article\/330548\/remax-enlists-realtors-to-serve-as-brand-ambassad.html?edition=112467\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">brand ambassadors<\/span><\/a> are their re\/altors (<em>MediaPost<\/em>)<\/li>\n<li>Adobe is exploring the ability to <a href=\"https:\/\/www.mediapost.com\/publications\/article\/330464\/adobe-to-make-dooh-perform-is-there-a-place-for.html\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">connect billboards<\/span><\/a> with your smartphone (<em>MediaPost<\/em>)<\/li>\n<li>Acura launched a <a href=\"https:\/\/www.mediapost.com\/publications\/article\/330656\/acura-continues-social-push-for-ilx.html\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">fun little game<\/span><\/a> on Facebook and Messenger to promote their 2019 ILX (<em>MediaPost<\/em>)<\/li>\n<li><strong>Random Fun of the Week:<\/strong> Can you guess <a href=\"https:\/\/www.vox.com\/videos\/2019\/1\/10\/18177124\/why-video-games-are-made-of-triangles-polygons\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">which geometric shape<\/span><\/a> gives video games their incredible graphics? (<em>Vox<\/em>)<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-9198\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/Wild-Business-Growth-Podcast-Official-300x300.jpg\" alt=\"Hippo Direct Digest Wild Business Growth Podcast\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/Wild-Business-Growth-Podcast-Official-66x66.jpg 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/Wild-Business-Growth-Podcast-Official-150x150.jpg 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/Wild-Business-Growth-Podcast-Official-200x200.jpg 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/Wild-Business-Growth-Podcast-Official-300x300.jpg 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/Wild-Business-Growth-Podcast-Official-400x400.jpg 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/Wild-Business-Growth-Podcast-Official-600x600.jpg 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/Wild-Business-Growth-Podcast-Official-768x768.jpg 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/Wild-Business-Growth-Podcast-Official-800x800.jpg 800w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/Wild-Business-Growth-Podcast-Official-1024x1024.jpg 1024w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/Wild-Business-Growth-Podcast-Official-1200x1200.jpg 1200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/Wild-Business-Growth-Podcast-Official.jpg 1400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What else happened in the Hippo Direct World last week?<\/strong><\/h2>\n<ul>\n<li>Listen to <a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-26-scott-gelber-digital-strategy-genius-president-of-merkleypartners\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Episode 26<\/span><\/a> of the <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Wild Business Growth podcast<\/span><\/a> featuring Scott Gelber &#8211; Digital Strategy Genius, President of Merkley+Partners<\/li>\n<li>The more advice you give away, the better! Take a free sample from <a href=\"https:\/\/twitter.com\/HippoDirect\/status\/1085278632656977921\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Tip #72<\/span><\/a><\/li>\n<li>Feeling stuck? Think about what makes you unique, as <a href=\"https:\/\/www.instagram.com\/p\/BsyKWQgFCRf\/?utm_source=ig_web_copy_link\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Tip #73<\/span><\/a> zigzagged<\/li>\n<li>Miss last week&#8217;s <a href=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-29-scott-gelber-podcast-and-creative-marketing-by-shutterstock\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Digest<\/span><\/a>? Check out the creative marketing Shutterstock, Twitter, FIJI, and more crafted<\/li>\n<\/ul>\n<h2><strong>How would you like to have a podcast of your own? Email me at <a href=\"mailto:max@hippodirect.com\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">max@hippodirect.com<\/span><\/a>\u00a0to get started!<\/strong><\/h2>\n<p>Keep your eyes and ears peeled for more crazy cool content next week! If you have any questions or comments on the Hippo Digest, Wild Business Growth podcast, or other Hippo Direct content, chat with us on either\u00a0<a href=\"https:\/\/www.facebook.com\/HippoDirect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Facebook<\/span><\/a>, <a href=\"https:\/\/twitter.com\/HippoDirect\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a>, <a href=\"https:\/\/www.instagram.com\/hippodirect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a>, <a href=\"https:\/\/www.linkedin.com\/company\/hippo-direct\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a>, or\u00a0<a href=\"https:\/\/www.youtube.com\/user\/HippoDirect\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">YouTube<\/span><\/a>. <strong><em>Bring on the bongos!!<\/em><\/strong><\/p>\n<p>Thank you for Digesting, Historic Hippos!<\/p>\n<p>Until next week,<\/p>\n<p>Max<br \/>\n<em>Let your business Run Wild<\/em><\/p>\n<p><strong>Subscribe to the Hippo Digest email newsletter\u00a0<a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">here<\/span><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week&#8217;s Hippo Digest includes our podcast with MarketingProfs Chief Content Officer Ann Handley and creative marketing by Goose Island, Sun-Maid, RE\/MAX, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.<\/p>\n","protected":false},"author":5,"featured_media":9343,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59,56,635,182,60],"tags":[],"class_list":["post-9338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-hippo-digest-creative-marketing","category-technology-tools","category-wild-business-growth-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hippo Digest #30 - Ann Handley Podcast and Creative Marketing by Goose Island - Hippo Direct<\/title>\n<meta name=\"description\" content=\"This week&#039;s Hippo Digest includes our podcast with MarketingProfs Chief Content Officer Ann Handley and creative marketing by Goose Island, Sun-Maid, RE\/MAX, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-30-ann-handley-podcast-and-creative-marketing-by-goose-island\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hippo Digest #30 - Ann Handley Podcast and Creative Marketing by Goose Island\" \/>\n<meta property=\"og:description\" content=\"This week&#039;s Hippo Digest includes our podcast with MarketingProfs Chief Content Officer Ann Handley and creative marketing by Goose Island, Sun-Maid, RE\/MAX, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-30-ann-handley-podcast-and-creative-marketing-by-goose-island\/\" \/>\n<meta property=\"og:site_name\" content=\"Hippo Direct\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HippoDirect\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-25T20:29:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/Hippo-Digest-30-Ann-Handley-Podcast-and-Creative-Marketing-by-Goose-Island.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Max Branstetter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:site\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Max Branstetter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-30-ann-handley-podcast-and-creative-marketing-by-goose-island\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-30-ann-handley-podcast-and-creative-marketing-by-goose-island\\\/\"},\"author\":{\"name\":\"Max Branstetter\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#\\\/schema\\\/person\\\/30ab60877b002149e76a4c5cf2e56f65\"},\"headline\":\"Hippo Digest #30 &#8211; Ann Handley Podcast and Creative Marketing by Goose Island\",\"datePublished\":\"2019-01-25T20:29:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-30-ann-handley-podcast-and-creative-marketing-by-goose-island\\\/\"},\"wordCount\":417,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-30-ann-handley-podcast-and-creative-marketing-by-goose-island\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/Hippo-Digest-30-Ann-Handley-Podcast-and-Creative-Marketing-by-Goose-Island.png\",\"articleSection\":[\"Content Marketing\",\"Digital Marketing\",\"Hippo Digest - Creative Marketing\",\"Technology Tools\",\"Wild Business Growth Podcast\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-30-ann-handley-podcast-and-creative-marketing-by-goose-island\\\/\",\"url\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-30-ann-handley-podcast-and-creative-marketing-by-goose-island\\\/\",\"name\":\"Hippo Digest #30 - Ann Handley Podcast and Creative Marketing by Goose Island - Hippo Direct\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-30-ann-handley-podcast-and-creative-marketing-by-goose-island\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-30-ann-handley-podcast-and-creative-marketing-by-goose-island\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/Hippo-Digest-30-Ann-Handley-Podcast-and-Creative-Marketing-by-Goose-Island.png\",\"datePublished\":\"2019-01-25T20:29:41+00:00\",\"description\":\"This week's Hippo Digest includes our podcast with MarketingProfs Chief Content Officer Ann Handley and creative marketing by Goose Island, Sun-Maid, RE\\\/MAX, and more! 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