{"id":9299,"date":"2019-01-24T23:52:25","date_gmt":"2019-01-24T23:52:25","guid":{"rendered":"https:\/\/www.hippodirect.com\/blog\/?p=9299"},"modified":"2019-04-18T22:44:36","modified_gmt":"2019-04-18T22:44:36","slug":"wild-business-growth-podcast-27-ann-handley-queen-of-content-marketing-chief-content-officer-of-marketingprofs","status":"publish","type":"post","link":"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-27-ann-handley-queen-of-content-marketing-chief-content-officer-of-marketingprofs\/","title":{"rendered":"Wild Business Growth Podcast #27: Ann Handley &#8211; Queen of Content Marketing, Chief Content Officer of MarketingProfs"},"content":{"rendered":"<p>What&#8217;s it take to be a content marketing pioneer and <em>Wall Street Journal\u00a0<\/em>bestselling author? Find out from\u00a0this week&#8217;s podcast guest, <a href=\"https:\/\/annhandley.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Ann Handley<\/span><\/a>! Episode #27 of the <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Wild Business Growth<\/span><\/a> podcast HAS DROPPED and features the Queen of Content Marketing, who is the world&#8217;s first Chief Content Officer. She rocks that title at <a href=\"https:\/\/www.marketingprofs.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">MarketingProfs<\/span><\/a>, the leading marketing education company she&#8217;s led to unprecedented heights over the past 17 years. Listen to the episode on\u00a0<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">iTunes<\/span><\/a>, <a href=\"https:\/\/open.spotify.com\/show\/6mSUsqYobBljhKIuK9sKJV\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Spotify<\/span><\/a>, <a href=\"http:\/\/www.stitcher.com\/s?eid=56218867\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Stitcher<\/span><\/a>, and your other favorite <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">audio platforms<\/span><\/a> &#8211; subscribe and leave a <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">5-star review<\/span><\/a>\u00a0if you can&#8217;t help but smile listening to Ann!<\/p>\n<h2><strong>What is the Wild Business Growth Podcast?<\/strong><\/h2>\n<p>Hear how entrepreneurs &amp; innovators unleash creativity to grow bigger and better businesses. Hear from an exciting new guest every single week who&#8217;s turning wild ideas into wild growth. Guests include startup founders, product inventors, social media influencers, and much more. Hosted by our digital marketing dude <a href=\"https:\/\/www.instagram.com\/maxbranstetter\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Max Branstetter<\/span><\/a>\u00a0&#8211; that&#8217;s me!<\/p>\n<h2><strong>Episode #27: Ann Handley &#8211; Queen of Content Marketing, Chief Content Officer of MarketingProfs<\/strong><\/h2>\n<p>Ann Handley, the Queen of Content Marketing, World&#8217;s First Chief Content Officer, <em>Wall Street Journal<\/em> Bestselling Author, and Keynote Speaker joins the show to share how she&#8217;s grown MarketingProfs to new content heights. Ann and I connected over social media, where she consistently puts out amazing content on her <a href=\"https:\/\/twitter.com\/MarketingProfs\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">@MarketingProfs<\/span><\/a> Twitter, <a href=\"https:\/\/twitter.com\/annhandley\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">@AnnHandley<\/span><\/a> Twitter, and <a href=\"https:\/\/www.instagram.com\/annhandley\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">@AnnHandley<\/span><\/a> Instagram. It was incredibly surreal speaking to such a marketing icon about her story and the subjects she&#8217;s so passionate about. Ann is a remarkably smart and creative thought leader who is above all a TON of FUN!\u00a0This episode covers everything from how\u00a0she became a digital pioneer to how to find your voice.\u00a0Here&#8217;s a small sample of what you will hear in this episode:<\/p>\n<ul>\n<li>How she became the world&#8217;s first Chief Content Officer<\/li>\n<li>Why you should stay curious and test out new ideas<\/li>\n<li>How she sold her previous business, <a href=\"https:\/\/www.clickz.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">ClickZ<\/span><\/a>, just 3 years after launch<\/li>\n<li>Why David Meerman Scott&#8217;s bestseller\u00a0<em><a href=\"https:\/\/www.amazon.com\/New-Rules-Marketing-PR-Podcasting\/dp\/0470113456\/ref=pd_lpo_sbs_14_t_2?_encoding=UTF8&amp;psc=1&amp;refRID=2YS80B1FN0M5Z3JP0W1K\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">The New Rules of Marketing and PR<\/span><\/a>\u00a0<\/em>changed Ann&#8217;s life<\/li>\n<li>How she decided to write <a href=\"https:\/\/www.amazon.com\/Everybody-Writes-Go-Creating-Ridiculously\/dp\/1118905555\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Everybody Writes<\/em><\/span><\/a>, her\u00a0<em>Wall Street Journal<\/em> bestseller about writing<\/li>\n<li>Why writing is so important today<\/li>\n<li>Tips on staying creative while working from home<\/li>\n<li>What skill she&#8217;s the best in the world at<\/li>\n<\/ul>\n<p>Connect with Ann at <a href=\"https:\/\/annhandley.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">AnnHandley.com<\/span><\/a>, MarketingProfs at <a href=\"https:\/\/www.marketingprofs.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">MarketingProfs.com<\/span><\/a>, and sign up for Ann\u2019s newsletter at <a href=\"http:\/\/annhandley.com\/newsletter\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">AnnHandley.com\/Newsletter<\/span><\/a>.<\/p>\n<p>Enjoy the show and sing &#8220;Happy Birthday&#8221; to Ann if you ever meet her! Check out the show notes below for much more detail.<\/p>\n<p><iframe style=\"border: none;\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/8362688\/height\/90\/theme\/custom\/thumbnail\/yes\/preload\/no\/direction\/backward\/render-playlist\/no\/custom-color\/b40000\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><strong>Show Notes<\/strong><\/h2>\n<ul>\n<li><strong>Intro<\/strong>\n<ul>\n<li>[0:32] Email me at\u00a0<a href=\"mailto:max@hippodirect.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">max@hippodirect.com<\/span><\/a> for help starting and building your own podcast or with digital marketing<\/li>\n<li>[0:48] Ann Handley <a href=\"https:\/\/annhandley.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">website<\/span><\/a>, <a href=\"https:\/\/twitter.com\/MarketingProfs\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">@MarketingProfs<\/span><\/a> &amp; <a href=\"https:\/\/twitter.com\/annhandley\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">@AnnHandley<\/span><\/a> Twitter, <a href=\"https:\/\/www.instagram.com\/annhandley\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/annhandley\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a><\/li>\n<li>[0:53] <a href=\"https:\/\/www.ibm.com\/us-en\/?ar=1\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">IBM<\/span><\/a> named Ann one of the 7 people shaping modern marketing<\/li>\n<li>[1:01] <a href=\"https:\/\/www.marketingprofs.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">MarketingProfs<\/span><\/a><\/li>\n<li>[1:10] Ann&#8217;s books\u00a0<a href=\"https:\/\/www.amazon.com\/Everybody-Writes-Go-Creating-Ridiculously\/dp\/1118905555\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Everybody Writes<\/em><\/span><\/a>\u00a0and <a href=\"https:\/\/www.amazon.com\/Content-Rules-Podcasts-Webinars-Customers\/dp\/1118232607\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Content Rules<\/em><\/span><\/a><\/li>\n<li>[1:15] <a href=\"https:\/\/www.wsj.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>The Wall Street Journal<\/em><\/span><\/a><\/li>\n<li>[2:23] Ann&#8217;s background<\/li>\n<li>[2:34] <a href=\"https:\/\/www.bostonglobe.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>The Boston Globe<\/em><\/span><\/a><\/li>\n<li>[3:25] How Ann became the world&#8217;s first Chief Content Officer<\/li>\n<li>[3:28] <a href=\"https:\/\/www.clickz.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">ClickZ<\/span><\/a><\/li>\n<li>[4:00] Mailing lists and email lists from <a href=\"https:\/\/www.hippodirect.com\/best-lists-by-market-segment\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Direct<\/span><\/a><\/li>\n<li>[4:02] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Web_banner\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Banner ads<\/span><\/a><\/li>\n<li>[4:39] What it was like being ahead of her time in marketing<\/li>\n<li>[5:06] <a href=\"https:\/\/www.lycos.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Lycos<\/span><\/a>, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Netscape\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Netscape<\/span><\/a>, <a href=\"https:\/\/www.amazon.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Amazon<\/span><\/a><\/li>\n<li>[5:35] How many email subscribers ClickZ had compared to MarketingProfs today<\/li>\n<li>[6:13] <a href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-ads-pixel\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Facebook Pixel<\/span><\/a><\/li>\n<li>[7:04] What Ann learned at ClickZ that helped her at MarketingProfs<\/li>\n<li>[7:28] Why you should stay curious and test out new ideas<\/li>\n<li>[7:47] ClickZ created the first email marketing conference in 1998<\/li>\n<\/ul>\n<\/li>\n<li><strong>Growing MarketingProfs to New Content Heights<\/strong>\n<ul>\n<li>[8:42] <a href=\"https:\/\/twitter.com\/MarketingProfs\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">@MarketingProfs<\/span><\/a> &amp; <a href=\"https:\/\/twitter.com\/annhandley\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">@AnnHandley<\/span><\/a> Twitter<\/li>\n<li>[9:14] How Ann got her role at MarketingProfs<\/li>\n<li>[9:30] <a href=\"https:\/\/www.marketingprofs.com\/authors\/691\/allen-weiss\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Allen Weiss<\/span><\/a><\/li>\n<li>[10:10] Why Ann initially turned down MarketingProfs<\/li>\n<li>[11:05] Why you should be careful who you say no to<\/li>\n<li>[11:55] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Lifestyle_business\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Lifestyle business<\/span><\/a><\/li>\n<li>[12:10] <a href=\"https:\/\/www.marshall.usc.edu\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">USC Marshall School of Business<\/span><\/a><\/li>\n<li>[12:55] What has been instrumental to MarketingProfs&#8217; growth<\/li>\n<li>[14:20] The power of effective <a href=\"https:\/\/en.wikipedia.org\/wiki\/Web_conferencing\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">webinars<\/span><\/a><\/li>\n<li>[15:17] MarketingProfs was one of the first consistent webinar companies<\/li>\n<li>[15:55] <a href=\"http:\/\/mpb2b.marketingprofs.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">B2B Marketing Forum<\/span><\/a><\/li>\n<li>[16:15] When Ann knew MarketingProfs would be successful<\/li>\n<li>[16:35] Why blogging was the turning point for her personal brand<\/li>\n<li>[17:30] Why David Meerman Scott&#8217;s bestseller\u00a0<em><a href=\"https:\/\/www.amazon.com\/New-Rules-Marketing-PR-Podcasting\/dp\/0470113456\/ref=pd_lpo_sbs_14_t_2?_encoding=UTF8&amp;psc=1&amp;refRID=2YS80B1FN0M5Z3JP0W1K\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">The New Rules of Marketing and PR<\/span><\/a>\u00a0<\/em>changed Ann&#8217;s life<\/li>\n<li>[18:48] How Ann divide&#8217;s her time between MarketingProfs and her personal brand<\/li>\n<li>[20:10] <a href=\"https:\/\/giphy.com\/gifs\/tina-fey-high-five-t-BwOU6uH7afefu\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Tina Fey High Five<\/span><\/a><\/li>\n<li>[21:27] Connect with Hippo Direct at <a href=\"https:\/\/www.hippodirect.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">HippoDirect.com<\/span><\/a>\u00a0for all your mailing list, email list, digital marketing, and podcasting needs<\/li>\n<\/ul>\n<\/li>\n<li><strong><em>Everybody Writes<\/em> &amp; the Ever-Growing Importance of Writing<\/strong>\n<ul>\n<li>[21:50] How Ann decided to write <a href=\"https:\/\/www.amazon.com\/Everybody-Writes-Go-Creating-Ridiculously\/dp\/1118905555\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Everybody Writes<\/em><\/span><\/a>, her\u00a0<em>Wall Street Journal<\/em> bestseller about writing<\/li>\n<li>[22:05] Ann&#8217;s first book\u00a0<a href=\"https:\/\/www.amazon.com\/Content-Rules-Podcasts-Webinars-Customers\/dp\/1118232607\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Content Rules<\/em><\/span><\/a><\/li>\n<li>[22:15] <a href=\"https:\/\/www.wiley.com\/en-us\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Wiley<\/span><\/a><\/li>\n<li>[23:20] <a href=\"https:\/\/www.amazon.com\/Elements-Style-Fourth-William-Strunk\/dp\/020530902X\/ref=pd_lpo_sbs_14_t_0?_encoding=UTF8&amp;psc=1&amp;refRID=QK162M2CZDBK8T8NSKAJ\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>The Elements of Style<\/em><\/span><\/a> by William Strunk, Jr. and E. B. White<\/li>\n<li>[23:40] Why everybody hates writing<\/li>\n<li>[24:10] Why writing is so important today<\/li>\n<li>[25:40] My\u00a0<a href=\"https:\/\/twitter.com\/maxbranstetter\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a><\/li>\n<li>[26:08] My\u00a0<a href=\"https:\/\/www.instagram.com\/maxbranstetter\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a><\/li>\n<li>[26:30] Writing tips for beginners<\/li>\n<li>[27:02] Why you can\u2019t be afraid of writing<\/li>\n<li>[27:37] Marketing voice vs. your real voice<\/li>\n<li>[28:55] How Ann inspired change in an Instagram photographer&#8217;s captions<\/li>\n<\/ul>\n<\/li>\n<li><strong>Inspiration &amp; Creativity: People, Hobbies, and Resources<\/strong>\n<ul>\n<li>[30:30] What Ann does to stay creative<\/li>\n<li>[30:45] Reading non-business books<\/li>\n<li>[31:08] How getting outside helps to clear your head<\/li>\n<li>[31:44] Ann&#8217;s <a href=\"https:\/\/annhandley.com\/built-tiny-house\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">tiny house<\/span><\/a> office<\/li>\n<li>[32:04] <a href=\"https:\/\/www.starbucks.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Starbucks<\/span><\/a><\/li>\n<li>[32:55] Defeating writer&#8217;s block<\/li>\n<li>[33:12] Tips on staying creative while working from home<\/li>\n<li>[33:28] Why it&#8217;s more important than you think to get dressed every morning<\/li>\n<\/ul>\n<\/li>\n<li><strong>Wild Business Shoutout of the Week<\/strong>\n<ul>\n<li>[34:51] CB Insights <a href=\"https:\/\/www.cbinsights.com\/newsletter\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">newsletter<\/span><\/a>, CEO <a href=\"https:\/\/www.linkedin.com\/in\/anandsanwal\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Anand Sanwal<\/span><\/a><\/li>\n<li>[36:00] What Ann likes about the newsletter<\/li>\n<li>[36:28] Our newsletter is the\u00a0<a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Digest<\/span><\/a> &#8211; your Weekly Recap of Creative Marketing<\/li>\n<li>[37:02] Ann&#8217;s\u00a0<a href=\"https:\/\/www.instagram.com\/annhandley\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a><\/li>\n<li>[37:28] How she approaches Instagram<\/li>\n<li>[37:52] Ann&#8217;s face as a <a href=\"https:\/\/www.instagram.com\/p\/Bsoh7PvnIjg\/?utm_source=ig_web_copy_link\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">cookie cutter<\/span><\/a><\/li>\n<li>[38:02] Why you should just share what delights you<\/li>\n<li>[38:12] Subscribe to Ann&#8217;s amazing newsletter <a href=\"http:\/\/annhandley.com\/newsletter\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Total Annarchy<\/span><\/a>!<\/li>\n<li>[38:20] Why you should just have fun with everything you do<\/li>\n<\/ul>\n<\/li>\n<li><strong>Rapid-Fire Q&amp;A<\/strong>\n<ul>\n<li>[39:25] Ann&#8217;s favorite word<\/li>\n<li>[39:38] Her unique talent she&#8217;s the best in the world at<\/li>\n<li>[39:55] <a href=\"https:\/\/buffer.com\/library\/instagram-stories\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram Stories<\/span><\/a><\/li>\n<li>[40:45] What Ann would eat if she had to eat the same thing every day<\/li>\n<li>[40:55] What she&#8217;d listen to if it had to be the same song every time<\/li>\n<li>[41:20] Connect with Ann at <a href=\"https:\/\/annhandley.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">AnnHandley.com<\/span><\/a>\u00a0and MarketingProfs at <a href=\"https:\/\/www.marketingprofs.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">MarketingProfs.com<\/span><\/a><\/li>\n<li>[41:35] Ann&#8217;s final thoughts<\/li>\n<li>[42:22]\u00a0Subscribe to Ann&#8217;s amazing newsletter <a href=\"http:\/\/annhandley.com\/newsletter\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Total Annarchy<\/span><\/a>!<\/li>\n<li>[42:35] Sign up for the <a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Digest<\/span><\/a> &#8211; your Weekly Recap of Creative Marketing<\/li>\n<li>[42:53] Love books just like Ann does? Check out the <a href=\"https:\/\/www.hippodirect.com\/blog\/the-favorite-books-entrepreneurs-marketers-read-to-unleash-creativity\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">favorite books<\/span><\/a> of Wild Business Growth Podcast guests<\/li>\n<li>[43:05] Connect with Hippo Direct at <a href=\"https:\/\/www.hippodirect.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">HippoDirect.com<\/span><\/a> and on\u00a0<a href=\"https:\/\/www.facebook.com\/HippoDirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Facebook<\/span><\/a>, <a href=\"https:\/\/twitter.com\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a>, <a href=\"https:\/\/www.instagram.com\/hippodirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a>,\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/hippo-direct\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a>, or <a href=\"https:\/\/www.youtube.com\/user\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">YouTube<\/span><\/a><\/li>\n<li>[43:07] Connect with me on <a href=\"https:\/\/www.instagram.com\/maxbranstetter\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a>,\u00a0<a href=\"https:\/\/twitter.com\/maxbranstetter\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a>, and <a href=\"https:\/\/www.linkedin.com\/in\/max-branstetter-74150a57\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a> at @MaxBranstetter<\/li>\n<li>[43:15] Subscribe to the Wild Business Growth podcast and leave a 5-star review on <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">iTunes<\/span><\/a>\u00a0\/ Apple Podcasts and <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">more<\/span><\/a>!<\/li>\n<li>Theme music: Freestyle Percussion Magik &#8211; Jungle Tribe &#8211; provided by Jamendo<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2><strong>How do I start a podcast?<\/strong><\/h2>\n<p>How&#8217;d you like a podcast of your own? Email me at\u00a0<a href=\"mailto:max@hippodirect.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">max@hippodirect.com<\/span><\/a>\u00a0with questions on any part of the podcasting process:<\/p>\n<ul>\n<li>Podcast Planning<\/li>\n<li>Podcast Production<\/li>\n<li>Podcast Promotion<\/li>\n<li>More!<\/li>\n<\/ul>\n<p>We&#8217;re happy to start out with a free 30-minute consultation and provide some helpful resources that have been instrumental in getting the <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #3366ff;\"><em><span style=\"text-decoration: underline;\">Wild Business Growth Podcast<\/span><\/em><\/span><\/a> up and rolling and connecting with high-quality guests. We love making your podcast the best it can be. Let your podcast Run Wild!<\/p>\n<p>The Handley Ann can! That&#8217;s all for Episode #27.\u00a0 Stay tuned for a new wonderful guest every single Wednesday morning! Let us know any guests you&#8217;d like to see on the show and follow along for your favorite marketing tips, business tips, and podcasts on <a href=\"https:\/\/www.facebook.com\/HippoDirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Facebook<\/span><\/a>, <a href=\"https:\/\/twitter.com\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a>, <a href=\"https:\/\/www.instagram.com\/hippodirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a>,\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/hippo-direct\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a>, or <a href=\"https:\/\/www.youtube.com\/user\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">YouTube<\/span><\/a>. You&#8217;ll especially enjoy <a href=\"https:\/\/www.hippodirect.com\/blog\/the-favorite-books-entrepreneurs-marketers-read-to-unleash-creativity\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">this list of the favorite books<\/span><\/a> of <em>Wild Business Growth Podcast<\/em> guests. Sign up for the <a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Digest<\/span><\/a> email newsletter for your Weekly Recap of Creative Marketing. Let your business Run Wild&#8230;and <em><strong>Bring on the Bongos!!<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Episode #27 of the Wild Business Growth Podcast features Ann Handley &#8211; Queen of Content Marketing, Chief Content Officer of MarketingProfs. 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All references can be found in these show notes.<\/p>\n","protected":false},"author":5,"featured_media":9305,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,59,56,47,58,55,125,53,51,182,60],"tags":[],"class_list":["post-9299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-growth","category-content-marketing","category-digital-marketing","category-email-mailing-lists","category-entrepreneurship","category-innovation","category-positive-energy","category-productivity","category-small-business","category-technology-tools","category-wild-business-growth-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Wild Business Growth Podcast #27: Ann Handley - Queen of Content Marketing, Chief Content Officer of MarketingProfs - Hippo Direct<\/title>\n<meta name=\"description\" content=\"Episode #27 of the Wild Business Growth Podcast features Ann Handley - Queen of Content Marketing, Chief Content Officer of MarketingProfs. 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