{"id":9242,"date":"2019-01-17T21:39:26","date_gmt":"2019-01-17T21:39:26","guid":{"rendered":"https:\/\/www.hippodirect.com\/blog\/?p=9242"},"modified":"2019-01-17T21:39:26","modified_gmt":"2019-01-17T21:39:26","slug":"hippo-digest-29-scott-gelber-podcast-and-creative-marketing-by-shutterstock","status":"publish","type":"post","link":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-29-scott-gelber-podcast-and-creative-marketing-by-shutterstock\/","title":{"rendered":"Hippo Digest #29 &#8211; Scott Gelber Podcast and Creative Marketing by Shutterstock"},"content":{"rendered":"<h2><strong>What&#8217;s it like running a top ad agency in NYC?<\/strong><\/h2>\n<p>Hear from this week&#8217;s\u00a0<a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Wild Business Growth<\/span><\/a> podcast guest, <a href=\"https:\/\/www.linkedin.com\/in\/scott-gelber-b7395a4\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Scott Gelber<\/span><\/a>! Scott is the President at <a href=\"http:\/\/www.merkleyandpartners.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Merkley+Partners<\/span><\/a>, a highly-awarded full-service ad agency in the Big Apple. He started at Merkley back in 2001 as a Media Planner and was most recently Chief Digital Officer before being named the agency&#8217;s first-ever President last February!<\/p>\n<p><a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-26-scott-gelber-digital-strategy-genius-president-of-merkleypartners\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Listen<\/span><\/a> to the super cool episode to hear how Scott has achieved so much success at Merkley, the pros and cons of working at an ad agency, and what you can do outside of work to stay creative. Hear the episode on <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">iTunes<\/span><\/a> and your other favorite <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">audio platforms<\/span><\/a> &#8211; and <em><strong>subscribe and leave a 5-star review<\/strong><\/em> if Scott has your ideas flowing!<\/p>\n<p>Now for some more creative marketing highlights from the past week!<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-9247\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/HIPPOcamera2-300x300.png\" alt=\"Hippo Digest Direct Creative Marketing Advertising\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/HIPPOcamera2-66x66.png 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/HIPPOcamera2-150x150.png 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/HIPPOcamera2-200x200.png 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/HIPPOcamera2-300x300.png 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/HIPPOcamera2-400x400.png 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/HIPPOcamera2-600x600.png 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/HIPPOcamera2-768x768.png 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/HIPPOcamera2-800x800.png 800w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/HIPPOcamera2-1024x1024.png 1024w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/HIPPOcamera2.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What happened in the creative marketing world last week?<\/strong><\/h2>\n<ul>\n<li>Shutterstock is running its first <a href=\"https:\/\/www.mediapost.com\/publications\/article\/330298\/shutterstock-launches-first-brand-campaign-in-six.html?edition=112397\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">marketing campaign<\/span><\/a> in 6 years to prove &#8220;It&#8217;s Not Stock, It&#8217;s Shutterstock&#8221; (<em>MediaPost<\/em>)<\/li>\n<li>Would you watch an NBA game and only look at 1 player? <a href=\"https:\/\/www.recode.net\/2019\/1\/9\/18172629\/nba-twitter-stream-live-partnership-turner-tnt\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter thinks so<\/span><\/a> (<em>Recode<\/em>)<\/li>\n<li>More details are coming out about that super-viral <a href=\"https:\/\/www.thedrum.com\/news\/2019\/01\/07\/the-golden-globes-2019-red-carpet-highlight-was-promo-model-fiji-water\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">FIJI model<\/span><\/a> from the Golden Globes (<em>The Drum<\/em>)<\/li>\n<li>WeWork is rebranding as <a href=\"https:\/\/www.cnbc.com\/2019\/01\/08\/wework-rebranding-as-the-we-company-softbank-invests-2-billion.html\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">The We Company<\/span><\/a> ahead of potential entrance into new industries (<em>CNBC<\/em>)<\/li>\n<li>You won&#8217;t believe how much Candy Crush still <a href=\"https:\/\/variety.com\/2019\/gaming\/news\/candy-crush-player-spending-sensor-tower-1203103674\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">makes per day<\/span><\/a> (<em>Variety<\/em>)<\/li>\n<li><strong>Random Fun of the Week:<\/strong> Travel buff? Here are <a href=\"https:\/\/www.nytimes.com\/interactive\/2019\/travel\/places-to-visit.html\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">52 places to go<\/span><\/a> this year (<em>The New York Times<\/em>)<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-9198\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/Wild-Business-Growth-Podcast-Official-300x300.jpg\" alt=\"Hippo Direct Digest Wild Business Growth Podcast\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/Wild-Business-Growth-Podcast-Official-66x66.jpg 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/Wild-Business-Growth-Podcast-Official-150x150.jpg 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/Wild-Business-Growth-Podcast-Official-200x200.jpg 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/Wild-Business-Growth-Podcast-Official-300x300.jpg 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/Wild-Business-Growth-Podcast-Official-400x400.jpg 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/Wild-Business-Growth-Podcast-Official-600x600.jpg 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/Wild-Business-Growth-Podcast-Official-768x768.jpg 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/Wild-Business-Growth-Podcast-Official-800x800.jpg 800w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/Wild-Business-Growth-Podcast-Official-1024x1024.jpg 1024w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/Wild-Business-Growth-Podcast-Official-1200x1200.jpg 1200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/Wild-Business-Growth-Podcast-Official.jpg 1400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What else happened in the Hippo Direct World last week?<\/strong><\/h2>\n<ul>\n<li>Listen to <a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-25-rob-kennedy-hypnotist-mind-reader-co-founders-of-responsesuite\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Episode 25<\/span><\/a> of the <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Wild Business Growth podcast<\/span><\/a> featuring Rob &amp; Kennedy &#8211; Hypnotist &amp; Mind Reader, Co-Founders of ResponseSuite\n<ul>\n<li><em><strong>Try out ResponseSuite for free<\/strong><\/em> by going to <a href=\"http:\/\/responsesuitedeal.com\/wild\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">ResponseSuiteDeal.com\/Wild\/<\/span><\/a> &#8211; You&#8217;ll get a free 14-day trial, onboarding call with Rob &amp; Kennedy, and survey marketing masterclass!<\/li>\n<\/ul>\n<\/li>\n<li>Is direct mail a part of your marketing mix? It should be! It can have open rates up to 100%, as <a href=\"https:\/\/www.instagram.com\/p\/BsYtYp5FB3Y\/?utm_source=ig_web_copy_link\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Tip #71<\/span><\/a> reinforced<\/li>\n<li>GAME ON!! You&#8217;ll love the <a href=\"https:\/\/twitter.com\/HippoDirect\/status\/1083746804049633280\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Hat Trick<\/span><\/a><\/li>\n<li>Miss last week&#8217;s <a href=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-28-hypnotist-rob-mind-reader-kennedy-podcast-and-creative-marketing-by-walmart\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Digest<\/span><\/a>? Catch up on the creative marketing Walmart, Dunkin&#8217;, Cars.com, and more conceived<\/li>\n<\/ul>\n<h2><strong>How would you like to have a podcast of your own? Email me at <a href=\"mailto:max@hippodirect.com\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">max@hippodirect.com<\/span><\/a>\u00a0to get started!<\/strong><\/h2>\n<p>Stay frosty for more very valuable content next week! If you have any questions or comments on the Hippo Digest, Wild Business Growth podcast, or other Hippo Direct content, chat with us on either\u00a0<a href=\"https:\/\/www.facebook.com\/HippoDirect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Facebook<\/span><\/a>, <a href=\"https:\/\/twitter.com\/HippoDirect\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a>, <a href=\"https:\/\/www.instagram.com\/hippodirect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a>, <a href=\"https:\/\/www.linkedin.com\/company\/hippo-direct\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a>, or\u00a0<a href=\"https:\/\/www.youtube.com\/user\/HippoDirect\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">YouTube<\/span><\/a>. <strong><em>Bring on the bongos!!<\/em><\/strong><\/p>\n<p>Thank you for Digesting, Hard-working Hippos!<\/p>\n<p>Until next week,<\/p>\n<p>Max<br \/>\n<em>Let your business Run Wild<\/em><\/p>\n<p><strong>Subscribe to the Hippo Digest email newsletter\u00a0<a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">here<\/span><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week&#8217;s Hippo Digest includes our podcast with Merkley+Partners President Scott Gelber and creative marketing by Shutterstock, Twitter, FIJI, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.<\/p>\n","protected":false},"author":5,"featured_media":9246,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59,56,635,182,60],"tags":[],"class_list":["post-9242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-hippo-digest-creative-marketing","category-technology-tools","category-wild-business-growth-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hippo Digest #29 - Scott Gelber Podcast and Creative Marketing by Shutterstock - Hippo Direct<\/title>\n<meta name=\"description\" content=\"This week&#039;s Hippo Digest includes our podcast with Merkley+Partners President Scott Gelber and creative marketing by Shutterstock, Twitter, FIJI, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-29-scott-gelber-podcast-and-creative-marketing-by-shutterstock\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hippo Digest #29 - Scott Gelber Podcast and Creative Marketing by Shutterstock\" \/>\n<meta property=\"og:description\" content=\"This week&#039;s Hippo Digest includes our podcast with Merkley+Partners President Scott Gelber and creative marketing by Shutterstock, Twitter, FIJI, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-29-scott-gelber-podcast-and-creative-marketing-by-shutterstock\/\" \/>\n<meta property=\"og:site_name\" content=\"Hippo Direct\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HippoDirect\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-17T21:39:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2019\/01\/Hippo-Digest-29-Scott-Gelber-Podcast-and-Creative-Marketing-by-Shutterstock.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Max Branstetter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:site\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Max Branstetter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-29-scott-gelber-podcast-and-creative-marketing-by-shutterstock\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-29-scott-gelber-podcast-and-creative-marketing-by-shutterstock\\\/\"},\"author\":{\"name\":\"Max Branstetter\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#\\\/schema\\\/person\\\/30ab60877b002149e76a4c5cf2e56f65\"},\"headline\":\"Hippo Digest #29 &#8211; Scott Gelber Podcast and Creative Marketing by Shutterstock\",\"datePublished\":\"2019-01-17T21:39:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-29-scott-gelber-podcast-and-creative-marketing-by-shutterstock\\\/\"},\"wordCount\":454,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-29-scott-gelber-podcast-and-creative-marketing-by-shutterstock\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/Hippo-Digest-29-Scott-Gelber-Podcast-and-Creative-Marketing-by-Shutterstock.png\",\"articleSection\":[\"Content Marketing\",\"Digital Marketing\",\"Hippo Digest - Creative Marketing\",\"Technology Tools\",\"Wild Business Growth Podcast\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-29-scott-gelber-podcast-and-creative-marketing-by-shutterstock\\\/\",\"url\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-29-scott-gelber-podcast-and-creative-marketing-by-shutterstock\\\/\",\"name\":\"Hippo Digest #29 - Scott Gelber Podcast and Creative Marketing by Shutterstock - Hippo Direct\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-29-scott-gelber-podcast-and-creative-marketing-by-shutterstock\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-29-scott-gelber-podcast-and-creative-marketing-by-shutterstock\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/Hippo-Digest-29-Scott-Gelber-Podcast-and-Creative-Marketing-by-Shutterstock.png\",\"datePublished\":\"2019-01-17T21:39:26+00:00\",\"description\":\"This week's Hippo Digest includes our podcast with Merkley+Partners President Scott Gelber and creative marketing by Shutterstock, Twitter, FIJI, and more! 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