{"id":9109,"date":"2018-12-31T20:10:43","date_gmt":"2018-12-31T20:10:43","guid":{"rendered":"https:\/\/www.hippodirect.com\/blog\/?p=9109"},"modified":"2018-12-31T20:10:43","modified_gmt":"2018-12-31T20:10:43","slug":"hippo-digest-26-brian-fanzo-podcast-and-creative-marketing-by-sour-patch-kids","status":"publish","type":"post","link":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-26-brian-fanzo-podcast-and-creative-marketing-by-sour-patch-kids\/","title":{"rendered":"Hippo Digest #26 &#8211; Brian Fanzo Podcast and Creative Marketing by Sour Patch Kids"},"content":{"rendered":"<h2><strong>Happy New Year! What do beer, poker, and technology have in common?<\/strong><\/h2>\n<p>They&#8217;re all passion areas of this week&#8217;s <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Wild Business Growth<\/span><\/a> podcast guest, <a href=\"http:\/\/www.isocialfanz.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Brian Fanzo<\/span><\/a>! Brian has grown his social media presence <a href=\"https:\/\/twitter.com\/iSocialfanz\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">@iSocialFanz<\/span><\/a> to enormous heights over the past few years thanks to translating &#8220;Geek Speak&#8221; for the average consumer and staying true to his personality. He thrives as a speaker and also has an incredible backstory &#8211; spanning from UPS to the Department of Defense!<\/p>\n<p>Listen to the mind-blowing episode to hear how Brian stays ahead of the curve with new technology, how skills from any industry can translate to another, and even his tips on reading body language from his poker career! Hear the episode on <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">iTunes<\/span><\/a> and your other favorite <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">audio platforms<\/span><\/a> &#8211; and <em><strong>subscribe and leave a 5-star review<\/strong><\/em> if you learned something completely new!<\/p>\n<p>Now for some more creative marketing highlights from the past week!<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-9115\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Snowmobiling-Still-2-300x300.jpg\" alt=\"Hippo Digest Direct Creative Marketing\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Snowmobiling-Still-2-66x66.jpg 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Snowmobiling-Still-2-150x150.jpg 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Snowmobiling-Still-2-200x200.jpg 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Snowmobiling-Still-2-300x300.jpg 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Snowmobiling-Still-2-400x400.jpg 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Snowmobiling-Still-2-600x600.jpg 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Snowmobiling-Still-2-768x768.jpg 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Snowmobiling-Still-2.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What happened in the creative marketing world last week?<\/strong><\/h2>\n<ul>\n<li>Those Sour Patch Kids are up to no good again! This time with a super cute holiday <a href=\"https:\/\/www.marketingdive.com\/news\/sour-patch-kids-wreck-gingerbread-house-in-24-minute-amazon-prime-video\/544487\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Amazon Prime video<\/span><\/a> (<em>Marketing Dive<\/em>)<\/li>\n<li>Vroom vroom! Acura is partnering with Instagram and GIPHY to develop the <a href=\"https:\/\/www.mediapost.com\/publications\/article\/329413\/instagram-influencers-take-center-stage-in-acura.html\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">first-ever car customizer<\/span><\/a> on Instagram Stories (<em>MediaPost<\/em>)<\/li>\n<li>What&#8217;s the most engaged sports brand on social media? If you&#8217;d guess ESPN, you&#8217;d be wrong &#8211; it&#8217;s <a href=\"https:\/\/www.mediapost.com\/publications\/article\/329494\/bleacher-report-ranked-most-engaged-sports-brand.html\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Bleacher Report<\/em><\/span><\/a><em>!<\/em> (<em>MediaPost<\/em>)<\/li>\n<li>Oh Snap! Snapchat introduced <a href=\"https:\/\/techcrunch.com\/2018\/12\/19\/snapchat-takes-on-tiktok-with-launch-of-lens-challenges\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Lens Challenges<\/span><\/a>, where users can compete against each other in sing-offs, dance-offs, and more (<em>TechCrunch<\/em>)<\/li>\n<li><strong>Random Fun of the Week:<\/strong> <a href=\"https:\/\/nerdist.com\/most-popular-podcast-in-your-state\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Here<\/span><\/a>&#8216;s the most popular podcast in your state (<em>Nerdist<\/em>)<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-8928\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Wild-Business-Growth-Podcast-Official-300x300.jpg\" alt=\"Wild Business Growth Podcast Hippo Digest Hippo Direct\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Wild-Business-Growth-Podcast-Official-66x66.jpg 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Wild-Business-Growth-Podcast-Official-150x150.jpg 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Wild-Business-Growth-Podcast-Official-200x200.jpg 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Wild-Business-Growth-Podcast-Official-300x300.jpg 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Wild-Business-Growth-Podcast-Official-400x400.jpg 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Wild-Business-Growth-Podcast-Official-600x600.jpg 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Wild-Business-Growth-Podcast-Official-768x768.jpg 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Wild-Business-Growth-Podcast-Official-800x800.jpg 800w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Wild-Business-Growth-Podcast-Official-1024x1024.jpg 1024w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Wild-Business-Growth-Podcast-Official-1200x1200.jpg 1200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Wild-Business-Growth-Podcast-Official.jpg 1400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What else happened in the Hippo Direct World last week?<\/strong><\/h2>\n<ul>\n<li>Listen to <a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-22-drew-davis-top-marketing-keynote-speaker-muppet-man\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Episode 22<\/span><\/a> of the <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Wild Business Growth podcast<\/span><\/a> featuring Drew Davis &#8211; Top Marketing Keynote Speaker, Muppet Man<\/li>\n<li>The Wild Business Growth podcast was featured in Podnews! Make sure to subscribe to the <a href=\"https:\/\/podnews.net\/update\/npr-rad-privacy?utm_source=podnews.net&amp;utm_medium=email&amp;utm_campaign=podnews.net:2018-12-20\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Podnews<\/span><\/a> newsletter if you&#8217;re a podcast fan &#8211; it&#8217;s a must-read for anyone in the industry<\/li>\n<li>Feeling burned out ahead of the new year? It&#8217;s the perfect time to take a break from your normal routine and mix it up, as <a href=\"https:\/\/www.instagram.com\/p\/BriXpn8FQi_\/?utm_source=ig_web_copy_link\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Tip #67<\/span><\/a> advocated<\/li>\n<li>Can you believe <a href=\"https:\/\/twitter.com\/HippoDirect\/status\/1076118985022816259\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">winter&#8217;s here<\/span><\/a> already?! Snow way!!<\/li>\n<li>Miss last week&#8217;s <a href=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-25-drew-davis-podcast-and-creative-marketing-by-vitaminwater\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Digest<\/span><\/a>? Soak up the creative marketing Vitaminwater, Amazon, Phonak, and more splashed up<\/li>\n<\/ul>\n<h2><strong>Interested in starting a podcast of your own? Email me at <a href=\"mailto:max@hippodirect.com\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">max@hippodirect.com<\/span><\/a>!<\/strong><\/h2>\n<p>Have a FANTASTIC New Year and tune in in 2019 for more new content! If you have any questions or comments on the Hippo Digest or the Wild Business Growth podcast, contact us on <a href=\"https:\/\/www.facebook.com\/HippoDirect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Facebook<\/span><\/a>, <a href=\"https:\/\/twitter.com\/HippoDirect\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a>, <a href=\"https:\/\/www.instagram.com\/hippodirect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a>, <a href=\"https:\/\/www.linkedin.com\/company\/hippo-direct\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a> and <a href=\"https:\/\/www.youtube.com\/user\/HippoDirect\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">YouTube<\/span><\/a>. <strong><em>Bring on the bongos!!<\/em><\/strong><\/p>\n<p>Thank you for Digesting, Holiday Hippos!<\/p>\n<p>Until next week,<\/p>\n<p>Max<br \/>\n<em>Let your business Run Wild<\/em><\/p>\n<p><strong>Subscribe to the Hippo Digest email newsletter\u00a0<a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">here<\/span><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week&#8217;s Hippo Digest includes our podcast with technology keynote speaker Brian Fanzo of iSocialFanz and creative marketing by Sour Patch Kids, Acura, Bleacher Report, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.<\/p>\n","protected":false},"author":5,"featured_media":9114,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59,56,635,182,60],"tags":[],"class_list":["post-9109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-hippo-digest-creative-marketing","category-technology-tools","category-wild-business-growth-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hippo Digest #26 - Brian Fanzo Podcast and Creative Marketing by Sour Patch Kids - Hippo Direct<\/title>\n<meta name=\"description\" content=\"This week&#039;s Hippo Digest includes our podcast with technology keynote speaker Brian Fanzo of iSocialFanz and creative marketing by Sour Patch Kids, Acura, Bleacher Report, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-26-brian-fanzo-podcast-and-creative-marketing-by-sour-patch-kids\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hippo Digest #26 - Brian Fanzo Podcast and Creative Marketing by Sour Patch Kids\" \/>\n<meta property=\"og:description\" content=\"This week&#039;s Hippo Digest includes our podcast with technology keynote speaker Brian Fanzo of iSocialFanz and creative marketing by Sour Patch Kids, Acura, Bleacher Report, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-26-brian-fanzo-podcast-and-creative-marketing-by-sour-patch-kids\/\" \/>\n<meta property=\"og:site_name\" content=\"Hippo Direct\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HippoDirect\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-31T20:10:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Hippo-Digest-26-Brian-Fanzo-Podcast-and-Creative-Marketing-by-Sour-Patch-Kids.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Max Branstetter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:site\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Max Branstetter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-26-brian-fanzo-podcast-and-creative-marketing-by-sour-patch-kids\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-26-brian-fanzo-podcast-and-creative-marketing-by-sour-patch-kids\\\/\"},\"author\":{\"name\":\"Max Branstetter\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#\\\/schema\\\/person\\\/30ab60877b002149e76a4c5cf2e56f65\"},\"headline\":\"Hippo Digest #26 &#8211; Brian Fanzo Podcast and Creative Marketing by Sour Patch Kids\",\"datePublished\":\"2018-12-31T20:10:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-26-brian-fanzo-podcast-and-creative-marketing-by-sour-patch-kids\\\/\"},\"wordCount\":473,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-26-brian-fanzo-podcast-and-creative-marketing-by-sour-patch-kids\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/Hippo-Digest-26-Brian-Fanzo-Podcast-and-Creative-Marketing-by-Sour-Patch-Kids.png\",\"articleSection\":[\"Content Marketing\",\"Digital Marketing\",\"Hippo Digest - Creative Marketing\",\"Technology Tools\",\"Wild Business Growth Podcast\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-26-brian-fanzo-podcast-and-creative-marketing-by-sour-patch-kids\\\/\",\"url\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-26-brian-fanzo-podcast-and-creative-marketing-by-sour-patch-kids\\\/\",\"name\":\"Hippo Digest #26 - Brian Fanzo Podcast and Creative Marketing by Sour Patch Kids - Hippo Direct\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-26-brian-fanzo-podcast-and-creative-marketing-by-sour-patch-kids\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-26-brian-fanzo-podcast-and-creative-marketing-by-sour-patch-kids\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/Hippo-Digest-26-Brian-Fanzo-Podcast-and-Creative-Marketing-by-Sour-Patch-Kids.png\",\"datePublished\":\"2018-12-31T20:10:43+00:00\",\"description\":\"This week's Hippo Digest includes our podcast with technology keynote speaker Brian Fanzo of iSocialFanz and creative marketing by Sour Patch Kids, Acura, Bleacher Report, and more! 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