{"id":9072,"date":"2018-12-21T20:42:18","date_gmt":"2018-12-21T20:42:18","guid":{"rendered":"https:\/\/www.hippodirect.com\/blog\/?p=9072"},"modified":"2018-12-21T20:43:46","modified_gmt":"2018-12-21T20:43:46","slug":"hippo-digest-25-drew-davis-podcast-and-creative-marketing-by-vitaminwater","status":"publish","type":"post","link":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-25-drew-davis-podcast-and-creative-marketing-by-vitaminwater\/","title":{"rendered":"Hippo Digest #25 &#8211; Drew Davis Podcast and Creative Marketing by Vitaminwater"},"content":{"rendered":"<h2><strong>What do you get when you combine <em>The Muppets<\/em> and a world-renowned speaker?<\/strong><\/h2>\n<p>This week&#8217;s <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Wild Business Growth<\/span><\/a> podcast guest,\u00a0<a href=\"https:\/\/www.akadrewdavis.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Drew Davis<\/span><\/a>! Drew is a top-ranked marketing speaker who previously produced for NBC and <em>The Muppets<\/em> and has been named the 2nd-most influential content marketer in the world after our Episode 15 guest, <a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-15-joe-pulizzi-the-godfather-of-content-marketing-man-in-orange\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Joe Pulizzi<\/span><\/a>!<\/p>\n<p>Listen to the hilariously fun episode to hear how Drew approaches every speech, his favorite &#8220;brandscapes&#8221; (see his <a href=\"https:\/\/www.amazon.com\/Brandscaping-Unleashing-Partnerships-Andrew-Davis-ebook\/dp\/B0094KJNF0\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">bestseller<\/span><\/a>) of all time, and even some Muppets impressions! Hear the episode on <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">iTunes<\/span><\/a> and your other favorite <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">audio platforms<\/span><\/a> &#8211; and <em><strong>subscribe and leave a 5-star review<\/strong><\/em> if you laughed!<\/p>\n<p>Now for some more creative marketing highlights from the past week!<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-9082\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/HIPPOskimmingphone-300x300.png\" alt=\"Hippo Digest Direct Creative Marketing\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/HIPPOskimmingphone-66x66.png 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/HIPPOskimmingphone-150x150.png 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/HIPPOskimmingphone-200x200.png 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/HIPPOskimmingphone-300x300.png 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/HIPPOskimmingphone-400x400.png 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/HIPPOskimmingphone.png 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What happened in the creative marketing world last week?<\/strong><\/h2>\n<ul>\n<li>Vitaminwater is rewarding one lucky contestant $100K if they can <a href=\"https:\/\/www.mediapost.com\/publications\/article\/329295\/vitaminwater-challenge-ditch-smartphone-for-a-yea.html\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">do the impossible<\/span><\/a>: go an entire year without using their smartphone! (<em>MediaPost<\/em>)<\/li>\n<li>Sure, Amazon&#8217;s Alexa can do a lot. But can it <a href=\"https:\/\/venturebeat.com\/2018\/12\/10\/alexa-can-now-check-email-inboxes-and-trigger-location-based-routines\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">check your email<\/span><\/a>? Yes, actually &#8211; now it can (<em>VentureBeat<\/em>)<\/li>\n<li>These new videos from Phonak will make you want to wear their multifunctional <a href=\"https:\/\/www.campaignlive.com\/article\/terri-sandy-breathe-much-needed-life-hearing-aid-market\/1521094\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Marvel hearing aids<\/span><\/a> (<em>Campaign US<\/em>)<\/li>\n<li>Imagine what an Instagram vending machine would look like. You don&#8217;t have to, thanks to this <a href=\"https:\/\/www.vice.com\/en_us\/article\/kzvkjm\/a-subversive-instagram-vending-machine-just-hit-los-angeles\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">guerrilla marketing campaign<\/span><\/a> for Social Animals (<em>Vice<\/em>)<\/li>\n<li><strong>Random Fun of the Week:<\/strong> Stop it, Mom!! Who can relate to this Maryland basketball fan&#8217;s embarrassment when his mom <a href=\"https:\/\/www.yahoo.com\/lifestyle\/kelly-clarkson-loves-moms-viral-since-u-gone-lip-sync-embarrasses-son-kind-mama-211647603.html\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">stole the show<\/span><\/a> lip-syncing Kelly Clarkson&#8217;s &#8220;Since U Been Gone&#8221; (<em>Yahoo!<\/em>)<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-8928\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Wild-Business-Growth-Podcast-Official-300x300.jpg\" alt=\"Wild Business Growth Podcast Hippo Digest Hippo Direct\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Wild-Business-Growth-Podcast-Official-66x66.jpg 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Wild-Business-Growth-Podcast-Official-150x150.jpg 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Wild-Business-Growth-Podcast-Official-200x200.jpg 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Wild-Business-Growth-Podcast-Official-300x300.jpg 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Wild-Business-Growth-Podcast-Official-400x400.jpg 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Wild-Business-Growth-Podcast-Official-600x600.jpg 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Wild-Business-Growth-Podcast-Official-768x768.jpg 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Wild-Business-Growth-Podcast-Official-800x800.jpg 800w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Wild-Business-Growth-Podcast-Official-1024x1024.jpg 1024w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Wild-Business-Growth-Podcast-Official-1200x1200.jpg 1200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Wild-Business-Growth-Podcast-Official.jpg 1400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What else happened in the Hippo Direct World last week?<\/strong><\/h2>\n<ul>\n<li>Listen to <a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-21-emily-griffith-digital-nomad-surfer-chick-founder-of-lil-bucks\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Episode 21<\/span><\/a> of the <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Wild Business Growth podcast<\/span><\/a> featuring Emily Griffith &#8211; Digital Nomad Surfer Chick, Founder of Lil Bucks<\/li>\n<li>Check out my appearance on Tom Casano&#8217;s <a href=\"https:\/\/www.sureoak.com\/social-media-networking\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Sure Oak Podcast<\/span><\/a>, where I discuss my 1-hour strategy for social media networking success that&#8217;s enabled us to grow our brand and podcast<\/li>\n<li>Are you treating your brand voice like a person or a brand? The more human touch, the better, as <a href=\"https:\/\/twitter.com\/HippoDirect\/status\/1073649918680723458\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Tip #66<\/span><\/a> belted out<\/li>\n<li>These days, you have to <a href=\"https:\/\/www.instagram.com\/p\/BrQPUFuFKbC\/?utm_source=ig_web_copy_link\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">brrreak through<\/span><\/a> &#8211; no matter the environment<\/li>\n<li>Miss last week&#8217;s <a href=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-24-emily-griffith-podcast-and-creative-marketing-by-burger-king\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Digest<\/span><\/a>? Check out the creative marketing Burger King, Saucony, Coca-Cola, and more cooked up<\/li>\n<\/ul>\n<h2><strong>Interested in starting a podcast of your own? Email me at <a href=\"mailto:max@hippodirect.com\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">max@hippodirect.com<\/span><\/a>!<\/strong><\/h2>\n<p>Stay tuned for more super fun content coming next week! If you have any questions or comments on the Hippo Digest or the Wild Business Growth podcast, contact us on <a href=\"https:\/\/www.facebook.com\/HippoDirect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Facebook<\/span><\/a>, <a href=\"https:\/\/twitter.com\/HippoDirect\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a>, <a href=\"https:\/\/www.instagram.com\/hippodirect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a>, <a href=\"https:\/\/www.linkedin.com\/company\/hippo-direct\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a> and <a href=\"https:\/\/www.youtube.com\/user\/HippoDirect\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">YouTube<\/span><\/a>. <strong><em>Bring on the bongos!!<\/em><\/strong><\/p>\n<p>Thank you for Digesting, Humorous Hippos!<\/p>\n<p>Until next week,<\/p>\n<p>Max<br \/>\n<em>Let your business Run Wild<\/em><\/p>\n<p><strong>Subscribe to the Hippo Digest email newsletter\u00a0<a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">here<\/span><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week&#8217;s Hippo Digest includes our podcast with marketing keynote speaker Drew Davis and creative marketing by Vitaminwater, Amazon, Phonak, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.<\/p>\n","protected":false},"author":5,"featured_media":9074,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59,56,635,182,60],"tags":[],"class_list":["post-9072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-hippo-digest-creative-marketing","category-technology-tools","category-wild-business-growth-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hippo Digest #25 - Drew Davis Podcast and Creative Marketing by Vitaminwater - Hippo Direct<\/title>\n<meta name=\"description\" content=\"This week&#039;s Hippo Digest includes our podcast with marketing keynote speaker Drew Davis and creative marketing by Vitaminwater, Amazon, Phonak, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-25-drew-davis-podcast-and-creative-marketing-by-vitaminwater\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hippo Digest #25 - Drew Davis Podcast and Creative Marketing by Vitaminwater\" \/>\n<meta property=\"og:description\" content=\"This week&#039;s Hippo Digest includes our podcast with marketing keynote speaker Drew Davis and creative marketing by Vitaminwater, Amazon, Phonak, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-25-drew-davis-podcast-and-creative-marketing-by-vitaminwater\/\" \/>\n<meta property=\"og:site_name\" content=\"Hippo Direct\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HippoDirect\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-21T20:42:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-21T20:43:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Hippo-Digest-25-Drew-Davis-Podcast-and-Creative-Marketing-by-Vitaminwater.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Max Branstetter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:site\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Max Branstetter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-25-drew-davis-podcast-and-creative-marketing-by-vitaminwater\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-25-drew-davis-podcast-and-creative-marketing-by-vitaminwater\/\"},\"author\":{\"name\":\"Max Branstetter\",\"@id\":\"https:\/\/www.hippodirect.com\/blog\/#\/schema\/person\/30ab60877b002149e76a4c5cf2e56f65\"},\"headline\":\"Hippo Digest #25 &#8211; Drew Davis Podcast and Creative Marketing by Vitaminwater\",\"datePublished\":\"2018-12-21T20:42:18+00:00\",\"dateModified\":\"2018-12-21T20:43:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-25-drew-davis-podcast-and-creative-marketing-by-vitaminwater\/\"},\"wordCount\":447,\"publisher\":{\"@id\":\"https:\/\/www.hippodirect.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-25-drew-davis-podcast-and-creative-marketing-by-vitaminwater\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Hippo-Digest-25-Drew-Davis-Podcast-and-Creative-Marketing-by-Vitaminwater.png\",\"articleSection\":[\"Content Marketing\",\"Digital Marketing\",\"Hippo Digest - Creative Marketing\",\"Technology Tools\",\"Wild Business Growth Podcast\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-25-drew-davis-podcast-and-creative-marketing-by-vitaminwater\/\",\"url\":\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-25-drew-davis-podcast-and-creative-marketing-by-vitaminwater\/\",\"name\":\"Hippo Digest #25 - Drew Davis Podcast and Creative Marketing by Vitaminwater - Hippo Direct\",\"isPartOf\":{\"@id\":\"https:\/\/www.hippodirect.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-25-drew-davis-podcast-and-creative-marketing-by-vitaminwater\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-25-drew-davis-podcast-and-creative-marketing-by-vitaminwater\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Hippo-Digest-25-Drew-Davis-Podcast-and-Creative-Marketing-by-Vitaminwater.png\",\"datePublished\":\"2018-12-21T20:42:18+00:00\",\"dateModified\":\"2018-12-21T20:43:46+00:00\",\"description\":\"This week's Hippo Digest includes our podcast with marketing keynote speaker Drew Davis and creative marketing by Vitaminwater, Amazon, Phonak, and more! 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