{"id":9032,"date":"2018-12-13T20:15:46","date_gmt":"2018-12-13T20:15:46","guid":{"rendered":"https:\/\/www.hippodirect.com\/blog\/?p=9032"},"modified":"2018-12-13T20:15:46","modified_gmt":"2018-12-13T20:15:46","slug":"hippo-digest-24-emily-griffith-podcast-and-creative-marketing-by-burger-king","status":"publish","type":"post","link":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-24-emily-griffith-podcast-and-creative-marketing-by-burger-king\/","title":{"rendered":"Hippo Digest #24 &#8211; Emily Griffith Podcast and Creative Marketing by Burger King"},"content":{"rendered":"<h2><strong>Imagine introducing a new type of food to the U.S.<\/strong><\/h2>\n<p>That&#8217;s what this week&#8217;s <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Wild Business Growth<\/span><\/a> podcast guest, <a href=\"https:\/\/www.instagram.com\/emigriff\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Emily Griffith<\/span><\/a>, is doing with her brand, <a href=\"https:\/\/www.lovelilbucks.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Lil Bucks<\/span><\/a>! Emily launched the line of sprouted buckwheat seeds earlier this year after discovering them in Australia and is on a mission to spread awareness of the powerful superfood and granola alternative in America!<\/p>\n<p>Listen to the crazy cool episode to hear Emily&#8217;s startup journey, the pros and cons of launching a food brand, and the creative benefits of traveling the world. Hear the episode on <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">iTunes<\/span><\/a> and your other favorite <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">audio platforms<\/span><\/a> &#8211; and <em><strong>subscribe and leave a 5-star review<\/strong><\/em> if you&#8217;re intrigued by Lil Bucks!<\/p>\n<p>Now for some more creative marketing highlights from the past week!<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-9037\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/HIPPOrun-300x239.png\" alt=\"Hippo Direct Hippo Digest Creative Marketing\" width=\"300\" height=\"239\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/HIPPOrun-177x142.png 177w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/HIPPOrun-200x160.png 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/HIPPOrun-300x239.png 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/HIPPOrun-400x319.png 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/HIPPOrun-600x479.png 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/HIPPOrun-768x612.png 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/HIPPOrun-800x638.png 800w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/HIPPOrun-1024x817.png 1024w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/HIPPOrun.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What happened in the creative marketing world last week?<\/strong><\/h2>\n<ul>\n<li>The fast food wars continued with Burger King&#8217;s &#8220;<a href=\"https:\/\/www.mediapost.com\/publications\/article\/328871\/burger-king-looks-to-detour-folks-on-way-to-mcd.html\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Whopper Detour<\/span><\/a>&#8221; campaign &#8211; where you can get a 1 cent Whopper ONLY at McDonald&#8217;s! (<em>MediaPost<\/em>)<\/li>\n<li>Any runner will love these new <a href=\"https:\/\/www.campaignlive.com\/article\/saucony-showcases-new-work-community-ny\/1520602\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Saucony spots<\/span><\/a> (<em>Campaign US<\/em>)<\/li>\n<li>Coca-Cola&#8217;s new social strategy: <a href=\"https:\/\/www.bizjournals.com\/atlanta\/news\/2018\/12\/04\/coca-colas-new-aim-becoming-most-optimistic-brand.html\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">be positive<\/span><\/a>! Optimism always wins (<em>Atlanta Business Chronicle<\/em>)<\/li>\n<li>Would you believe us if we told you this year&#8217;s highest-paid YouTube star is <a href=\"https:\/\/www.forbes.com\/sites\/maddieberg\/2018\/12\/03\/how-this-seven-year-old-made-22-million-playing-with-toys-2\/#6c4b5f1e4459\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">7 years old<\/span><\/a>? You better! Here&#8217;s his <a href=\"https:\/\/www.youtube.com\/watch?v=jjd-BeTX6U0&amp;feature=youtu.be\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">most popular video<\/span><\/a>, which has over 1.6 BILLION views (<em>Forbes, YouTube<\/em>)<\/li>\n<li>Speaking of YouTube, National Geographic is <a href=\"https:\/\/www.thedrum.com\/news\/2018\/12\/06\/nat-geo-expands-vr-capabilities-with-youtube-partnership\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">partnering with them<\/span><\/a> to embrace VR (<em>The Drum<\/em>)<\/li>\n<li><strong>Random Fun of the Week:<\/strong> Why not continue the cuteness trend?! Check out how these <a href=\"https:\/\/www.yahoo.com\/lifestyle\/heartwarming-video-first-graders-hugging-high-fiving-shaking-hands-leave-school-goes-viral-234255536.html\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">1st-graders say goodbye<\/span><\/a> for the day (<em>Yahoo!<\/em>)<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-8928\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Wild-Business-Growth-Podcast-Official-300x300.jpg\" alt=\"Wild Business Growth Podcast Hippo Digest Hippo Direct\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Wild-Business-Growth-Podcast-Official-66x66.jpg 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Wild-Business-Growth-Podcast-Official-150x150.jpg 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Wild-Business-Growth-Podcast-Official-200x200.jpg 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Wild-Business-Growth-Podcast-Official-300x300.jpg 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Wild-Business-Growth-Podcast-Official-400x400.jpg 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Wild-Business-Growth-Podcast-Official-600x600.jpg 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Wild-Business-Growth-Podcast-Official-768x768.jpg 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Wild-Business-Growth-Podcast-Official-800x800.jpg 800w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Wild-Business-Growth-Podcast-Official-1024x1024.jpg 1024w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Wild-Business-Growth-Podcast-Official-1200x1200.jpg 1200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Wild-Business-Growth-Podcast-Official.jpg 1400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What else happened in the Hippo Direct World last week?<\/strong><\/h2>\n<ul>\n<li>Listen to <a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-20-rebekah-radice-hollywoods-social-media-star-founder-of-radiantla\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Episode 20<\/span><\/a> of the <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Wild Business Growth podcast<\/span><\/a> featuring Rebekah Radice &#8211; Hollywood&#8217;s Social Media Star, Founder of <a href=\"http:\/\/radiantla.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">RadiantLA<\/span><\/a><\/li>\n<li>What&#8217;s your morning routine? The more consistent the better, as <a href=\"https:\/\/twitter.com\/HippoDirect\/status\/1071062572529520640\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Tip #65<\/span><\/a> enlightened<\/li>\n<li>We hope you celebrated the sweetest day of the year, <a href=\"https:\/\/www.instagram.com\/p\/Bq-g5FQl9MC\/?utm_source=ig_web_copy_link\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">National Cookie Day<\/span><\/a>!<\/li>\n<li>Miss last week&#8217;s <a href=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-23-rebekah-radice-podcast-and-creative-marketing-by-payless\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Digest<\/span><\/a>? Check out the creative marketing Payless, New York Public Library, McDonald&#8217;s, and more brewed up<\/li>\n<\/ul>\n<h2><strong>Interested in starting a podcast of your own? Email me at <a href=\"mailto:max@hippodirect.com\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">max@hippodirect.com<\/span><\/a>!<\/strong><\/h2>\n<p>Get ready to crunch on more creative content coming next week! If you have any questions or comments on the Hippo Digest or the Wild Business Growth podcast, contact us on <a href=\"https:\/\/www.facebook.com\/HippoDirect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Facebook<\/span><\/a>, <a href=\"https:\/\/twitter.com\/HippoDirect\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a>, <a href=\"https:\/\/www.instagram.com\/hippodirect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a>, <a href=\"https:\/\/www.linkedin.com\/company\/hippo-direct\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a> and <a href=\"https:\/\/www.youtube.com\/user\/HippoDirect\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">YouTube<\/span><\/a>. <strong><em>Bring on the bongos!!<\/em><\/strong><\/p>\n<p>Thank you for Digesting, Healthy Hippos!<\/p>\n<p>Until next week,<\/p>\n<p>Max<br \/>\n<em>Let your business Run Wild<\/em><\/p>\n<p><strong>Subscribe to the Hippo Digest email newsletter\u00a0<a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">here<\/span><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week&#8217;s Hippo Digest includes our food startup podcast with Emily Griffith and creative marketing by Burger King, Saucony, Coca-Cola, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.<\/p>\n","protected":false},"author":5,"featured_media":9042,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59,56,635,182,60],"tags":[],"class_list":["post-9032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-hippo-digest-creative-marketing","category-technology-tools","category-wild-business-growth-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hippo Digest #24 - Emily Griffith Podcast and Creative Marketing by Burger King - Hippo Direct<\/title>\n<meta name=\"description\" content=\"This week&#039;s Hippo Digest includes our food startup podcast with Emily Griffith and creative marketing by Burger King, Saucony, Coca-Cola, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-24-emily-griffith-podcast-and-creative-marketing-by-burger-king\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hippo Digest #24 - Emily Griffith Podcast and Creative Marketing by Burger King\" \/>\n<meta property=\"og:description\" content=\"This week&#039;s Hippo Digest includes our food startup podcast with Emily Griffith and creative marketing by Burger King, Saucony, Coca-Cola, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-24-emily-griffith-podcast-and-creative-marketing-by-burger-king\/\" \/>\n<meta property=\"og:site_name\" content=\"Hippo Direct\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HippoDirect\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-13T20:15:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Hippo-Digest-24-Emily-Griffith-Podcast-and-Creative-Marketing-by-Burger-King.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Max Branstetter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:site\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Max Branstetter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-24-emily-griffith-podcast-and-creative-marketing-by-burger-king\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-24-emily-griffith-podcast-and-creative-marketing-by-burger-king\\\/\"},\"author\":{\"name\":\"Max Branstetter\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#\\\/schema\\\/person\\\/30ab60877b002149e76a4c5cf2e56f65\"},\"headline\":\"Hippo Digest #24 &#8211; Emily Griffith Podcast and Creative Marketing by Burger King\",\"datePublished\":\"2018-12-13T20:15:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-24-emily-griffith-podcast-and-creative-marketing-by-burger-king\\\/\"},\"wordCount\":425,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-24-emily-griffith-podcast-and-creative-marketing-by-burger-king\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/Hippo-Digest-24-Emily-Griffith-Podcast-and-Creative-Marketing-by-Burger-King.png\",\"articleSection\":[\"Content Marketing\",\"Digital Marketing\",\"Hippo Digest - Creative Marketing\",\"Technology Tools\",\"Wild Business Growth Podcast\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-24-emily-griffith-podcast-and-creative-marketing-by-burger-king\\\/\",\"url\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-24-emily-griffith-podcast-and-creative-marketing-by-burger-king\\\/\",\"name\":\"Hippo Digest #24 - Emily Griffith Podcast and Creative Marketing by Burger King - Hippo Direct\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-24-emily-griffith-podcast-and-creative-marketing-by-burger-king\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-24-emily-griffith-podcast-and-creative-marketing-by-burger-king\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/Hippo-Digest-24-Emily-Griffith-Podcast-and-Creative-Marketing-by-Burger-King.png\",\"datePublished\":\"2018-12-13T20:15:46+00:00\",\"description\":\"This week's Hippo Digest includes our food startup podcast with Emily Griffith and creative marketing by Burger King, Saucony, Coca-Cola, and more! 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