{"id":8998,"date":"2018-12-13T15:11:26","date_gmt":"2018-12-13T15:11:26","guid":{"rendered":"https:\/\/www.hippodirect.com\/blog\/?p=8998"},"modified":"2018-12-13T15:11:26","modified_gmt":"2018-12-13T15:11:26","slug":"wild-business-growth-podcast-21-emily-griffith-digital-nomad-surfer-chick-founder-of-lil-bucks","status":"publish","type":"post","link":"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-21-emily-griffith-digital-nomad-surfer-chick-founder-of-lil-bucks\/","title":{"rendered":"Wild Business Growth Podcast #21: Emily Griffith &#8211; Digital Nomad Surfer Chick, Founder of Lil Bucks"},"content":{"rendered":"<p>What&#8217;s involved in launching a new type of food to the US? Quite a bit! That&#8217;s what this week&#8217;s podcast guest, <a href=\"http:\/\/www.emigriff.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Emily Griffith<\/span><\/a>, is doing with <a href=\"https:\/\/www.lovelilbucks.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Lil Bucks<\/span><\/a>! Episode #21 of the <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Wild Business Growth<\/span><\/a> podcast has DROPPED and features the founder of the line of <a href=\"https:\/\/www.lovelilbucks.com\/our-story\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">sprouted buckwheat seeds<\/span><\/a>, who also rocks out as a <a href=\"https:\/\/www.instagram.com\/emigriff\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">surfer chick<\/span><\/a> and digital nomad. Listen on\u00a0<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">iTunes<\/span><\/a>, <a href=\"https:\/\/open.spotify.com\/show\/6mSUsqYobBljhKIuK9sKJV\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Spotify<\/span><\/a>, <a href=\"http:\/\/www.stitcher.com\/s?eid=56218867\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Stitcher<\/span><\/a>, and your other favorite <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">audio platforms<\/span><\/a> &#8211; subscribe and leave a <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">5-star review<\/span><\/a>\u00a0if you&#8217;re ready for the buckwheat revolution in the US!<\/p>\n<h2><strong>What is the Wild Business Growth Podcast?<\/strong><\/h2>\n<p>Hear how entrepreneurs &amp; innovators unleash creativity to grow bigger and better businesses. Hear from an exciting new guest every single week who&#8217;s turning wild ideas into wild growth. Guests include startup founders, product inventors, social media influencers, and much more. Hosted by our digital marketing dude <a href=\"https:\/\/www.instagram.com\/maxbranstetter\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Max Branstetter<\/span><\/a>\u00a0&#8211; that&#8217;s me!<\/p>\n<h2><strong>Episode #21: Emily Griffith &#8211; Digital Nomad Surfer Chick, Founder of Lil Bucks<\/strong><\/h2>\n<p>Emily Griffith, the Digital Nomad, Surfer Chick, and Founder of <a href=\"https:\/\/www.lovelilbucks.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Lil Bucks<\/span><\/a> joins the show to share how she&#8217;s bringing the buckwheat revolution to the US after finding inspiration in Australia. Emily and I are friends from college where we both studied at the <a href=\"https:\/\/kelley.iu.edu\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Kelley School of Business<\/span><\/a>. She&#8217;s a <a href=\"http:\/\/newsinfo.iu.edu\/news\/page\/normal\/15060.html\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Kelley Scholar<\/span><\/a>, which is an extremely high honor, and her career path has been very different than the majority of business school grads. She&#8217;s an awesome person who&#8217;s a ton of fun and striving to make the world a better and more friendly place. Her personality 100% funnels into her business, which you can quickly tell from the <a href=\"https:\/\/www.instagram.com\/lovelilbucks\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Lil Bucks branding<\/span><\/a>. This episode covers everything from\u00a0how she created her superfood line of sprouted buckwheat\u00a0seeds to the benefits of working and living in different countries.\u00a0Here&#8217;s a small sample of what you will hear in this episode:<\/p>\n<ul>\n<li>The differences in work culture between the USA and Australia<\/li>\n<li>How to travel the world and launch a brand at the same time<\/li>\n<li>The benefits of buckwheat as a food and crop<\/li>\n<li>How to change up your routine to avoid burnout<\/li>\n<li>The pros and cons of launching a food brand<\/li>\n<li>How different hobbies fuel creativity<\/li>\n<li>What happens when your get your product on Amazon Prime<\/li>\n<li>The future of text message marketing<\/li>\n<\/ul>\n<p>Connect with Emily at <a href=\"http:\/\/www.emigriff.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">emigriff.com<\/span><\/a> and on <a href=\"https:\/\/www.instagram.com\/emigriff\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a> at @emigriff, and buy Lil Bucks at <a href=\"https:\/\/www.lovelilbucks.com\/shop\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">lovelilbucks.com<\/span><\/a> and on <a href=\"https:\/\/www.amazon.com\/dp\/B07HR2YP9T?th=1\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Amazon<\/span><\/a>!<\/p>\n<p>Enjoy the show and keep an ear out for Emily&#8217;s close call surfing with sharks! Check out the show notes below for much more detail.<\/p>\n<p><iframe style=\"border: none;\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/7887710\/height\/90\/theme\/custom\/thumbnail\/yes\/preload\/no\/direction\/backward\/render-playlist\/no\/custom-color\/b40000\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><strong>Show Notes<\/strong><\/h2>\n<ul>\n<li><strong>Intro<\/strong>\n<ul>\n<li>[0:34] Email me at\u00a0<a href=\"mailto:max@hippodirect.com\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">max@hippodirect.com<\/span><\/a> for help starting and building your own podcast<\/li>\n<li>[0:42] Emily Griffith <a href=\"http:\/\/www.emigriff.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">website<\/span><\/a>, <a href=\"https:\/\/www.instagram.com\/emigriff\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/emilygriffith\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a><\/li>\n<li>[0:46] <a href=\"https:\/\/kelley.iu.edu\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Kelley School of Business<\/span><\/a><\/li>\n<li>[0:52] <a href=\"https:\/\/www.youtube.com\/watch?v=nsjPrsmsll0\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Prettayyy Prettay Good<\/span><\/a><\/li>\n<li>[0:57] <a href=\"https:\/\/www.lovelilbucks.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Lil Bucks website<\/span><\/a><\/li>\n<li>[1:37] <a href=\"http:\/\/rocketpower.wikia.com\/wiki\/Reggie_Rocket\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Reggie Rocket<\/span><\/a> from <em>Rocket Power<\/em><\/li>\n<li>[2:22] Wild Business Growth Podcast <a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-4-jon-savitt-writer-comedian-and-funniest-renaissance-man\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Episode #4: Jon Savitt<\/span><\/a> &#8211; Writer, Comedian, and Funniest Renaissance Man<\/li>\n<li>[2:29] <a href=\"https:\/\/iusf.indiana.edu\/little500\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Little 500<\/span><\/a>, IU =\u00a0<a href=\"https:\/\/www.indiana.edu\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Indiana University<\/span><\/a><\/li>\n<li>[2:55] Emily&#8217;s background<\/li>\n<li>[3:35] <a href=\"https:\/\/www.target.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Target<\/span><\/a>, <a href=\"https:\/\/www.target.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Dick&#8217;s Sporting Goods<\/span><\/a><\/li>\n<li>[3:49] Emily&#8217;s 1st job out of college<\/li>\n<li>[4:13] <a href=\"https:\/\/www.wpp.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">WPP<\/span><\/a><\/li>\n<li>[4:35] <a href=\"https:\/\/www.bcw-global.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Burson-Marsteller<\/span><\/a><\/li>\n<li>[5:01] <a href=\"https:\/\/www.spam.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">SPAM<\/span><\/a>, <a href=\"https:\/\/www.hormelfoods.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Hormel Foods<\/span><\/a>, <a href=\"http:\/\/www.peanutbutter.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">SKIPPY Peanut Butter<\/span><\/a>, <a href=\"https:\/\/www.accenture.com\/us-en\/new-applied-now\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Accenture<\/span><\/a>, <a href=\"https:\/\/www.coca-colacompany.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">The Coca-Cola Company<\/span><\/a>, <a href=\"https:\/\/www.bankofamerica.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Bank of America<\/span><\/a><\/li>\n<li>[6:32] Why Emily moved back to Australia<\/li>\n<li>[6:51] Her mom&#8217;s reaction to Emily telling her she was moving to Australia<\/li>\n<li>[8:03] The differences in work culture between the USA and Australia<\/li>\n<li>[8:46] Why Emily is the stereotypical Millennial<\/li>\n<li>[9:39] Why she moved back to Chicago<\/li>\n<li>[10:12] All the different countries Emily&#8217;s worked from<\/li>\n<\/ul>\n<\/li>\n<li><strong>The Lil Bucks Story<\/strong>\n<ul>\n<li>[10:59] Where the <a href=\"https:\/\/www.lovelilbucks.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Lil Bucks<\/span><\/a> idea came from<\/li>\n<li>[11:39] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Bondi_Beach\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Bondi Beach<\/span><\/a><\/li>\n<li>[11:44] <a href=\"https:\/\/en.wikipedia.org\/wiki\/A%C3%A7a%C3%AD_na_tigela\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Aca\u00ed bowl<\/span><\/a><\/li>\n<li>[11:53] <a href=\"https:\/\/www.culturesforhealth.com\/learn\/sprouting\/how-to-sprout-buckwheat\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Sprouted buckwheat<\/span><\/a><\/li>\n<li>[12:21] Why Emily fell in love with buckwheat<\/li>\n<li>[13:10] How expensive a pound of buckwheat was in Australia<\/li>\n<li>[13:48] Why Emily decided to turn her passion for buckwheat into a business<\/li>\n<li>[14:03] When she started experimenting with different flavors<\/li>\n<li>[14:09] Her &#8220;aha&#8221; moment<\/li>\n<li>[14:37] <a href=\"https:\/\/www.google.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Google<\/span><\/a><\/li>\n<li>[15:07] When Emily knew she&#8217;d be an entrepreneur<\/li>\n<li>[15:29] Her family and friends&#8217; initial reactions to her buckwheat obsession<\/li>\n<li>[16:07] <a href=\"https:\/\/hbr.org\/2010\/02\/where-is-your-white-space\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">White space opportunity<\/span><\/a><\/li>\n<li>[16:24] Lil Bucks new packaging<\/li>\n<li>[16:40] <a href=\"https:\/\/knowyourmeme.com\/memes\/seems-legit-sounds-legit\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Seems legit<\/span><\/a><\/li>\n<li>[16:42] Lil Bucks on <a href=\"https:\/\/www.amazon.com\/dp\/B07HR2YP9T?th=1\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Amazon Prime<\/span><\/a> as Amazon&#8217;s Choice<\/li>\n<li>[17:02] <a href=\"https:\/\/nuts.com\/healthy-eating\/cacao-vs-cocoa\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Cacao<\/span><\/a><\/li>\n<li>[17:16] Why people spend so much money on <a href=\"https:\/\/www.amazon.com\/amazonprime?_encoding=UTF8&amp;%2AVersion%2A=1&amp;%2Aentries%2A=0\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Amazon Prime<\/span><\/a><\/li>\n<li>[18:16] What is Lil Bucks and why buckwheat<\/li>\n<li>[18:53] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Lepidium_meyenii\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Maca Root Powder<\/span><\/a><\/li>\n<li>[19:01] The benefits of buckwheat<\/li>\n<li>[19:18] <a href=\"https:\/\/www.healthline.com\/nutrition\/10-proven-magnesium-benefits\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Magnesium<\/span><\/a>, <a href=\"https:\/\/www.youtube.com\/watch?v=CV_hDyfmEw4\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">So hot right now<\/span><\/a><\/li>\n<li>[19:29] <a href=\"https:\/\/www.vogue.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Vogue<\/em><\/span><\/a><\/li>\n<li>[19:31] How much salad you&#8217;d have to eat to get the Magnesium from buckwheat<\/li>\n<li>[20:24] Why buckwheat is a good crop for soil<\/li>\n<li>[20:57] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Crop_rotation\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Rotating crop<\/span><\/a><\/li>\n<li>[21:58] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Antioxidant\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Antioxidants<\/span><\/a><\/li>\n<li>[22:29] The biggest challenge with Lil Bucks<\/li>\n<li>[22:42] The pros and cons of starting a food line<\/li>\n<li>[23:02] <a href=\"https:\/\/www.fda.gov\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Food &amp; Drug Administration<\/span><\/a><\/li>\n<li>[23:29] Lil Bucks is the only sprouted buckwheat brand in the country<\/li>\n<li>[23:50] <a href=\"https:\/\/www.wellplated.com\/energy-balls\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Energy balls<\/span><\/a><\/li>\n<li>[24:46] Why you&#8217;re asking people to fire something else when they adopt your product or service<\/li>\n<li>[25:20] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Appletini\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Appletini<\/span><\/a><\/li>\n<li>[25:40] Emily&#8217;s big goals with Lil Bucks<\/li>\n<li>[25:59] Let&#8217;s get Lil Bucks into <a href=\"https:\/\/www.wholefoodsmarket.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Whole Foods<\/span><\/a>!<\/li>\n<li>[26:06] <a href=\"https:\/\/health-ade.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Health-Ade Kombucha<\/span><\/a>, <a href=\"https:\/\/www.vitalproteins.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Vital Proteins Collagen<\/span><\/a>, <a href=\"https:\/\/www.rxbar.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">RXBAR<\/span><\/a><\/li>\n<li>[26:13] <a href=\"https:\/\/www.kelloggs.com\/en_US\/home.html\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Kellogg&#8217;s<\/span><\/a><\/li>\n<li>[26:14] Wild Business Growth Podcast <a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-9-tom-casano-worlds-best-seo-expert-founder-of-sure-oak\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Episode #9: Tom Casano<\/span><\/a> &#8211; World&#8217;s Best SEO Expert, Founder of <a href=\"https:\/\/www.sureoak.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Sure Oak<\/span><\/a><\/li>\n<li>[27:09] What Emily&#8217;s focusing on right now with Lil Bucks<\/li>\n<\/ul>\n<\/li>\n<li><strong>Digital Freelancing &amp; World Travel<\/strong>\n<ul>\n<li>[28:02] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Digital_nomad\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Digital Nomad<\/span><\/a><\/li>\n<li>[28:30] How to travel the world and launch a brand at the same time<\/li>\n<li>[28:55] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Bali\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Bali<\/span><\/a><\/li>\n<li>[29:26] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Nicaragua\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Nicaragua<\/span><\/a> Waterslide Sesh<\/li>\n<li>[29:51] What keeps you personally motivated<\/li>\n<li>[30:10] How surfing helps Emily stay motivated<\/li>\n<li>[30:43] Her family and friends&#8217; reaction to her lifestyle<\/li>\n<li>[31:15] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Type_A_and_Type_B_personality_theory\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Type A and Type B Personality<\/span><\/a><\/li>\n<li>[32:29] Successes in Emily&#8217;s <a href=\"http:\/\/www.emigriff.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">digital freelancing<\/span><\/a> work<\/li>\n<li>[32:53] Why her mom now brags to her friends<\/li>\n<li>[33:41] <a href=\"http:\/\/newsinfo.iu.edu\/news\/page\/normal\/15060.html\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Kelley Scholar<\/span><\/a><\/li>\n<li>[34:27] The reaction from fellow Kelley students about her career path and lifestyle<\/li>\n<li>[34:52] <a href=\"https:\/\/www.mckinsey.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">McKinsey &amp; Company<\/span><\/a>, <a href=\"https:\/\/www.accenture.com\/us-en\/new-applied-now\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Accenture<\/span><\/a>, <a href=\"https:\/\/www.bain.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Bain &amp; Company<\/span><\/a><\/li>\n<li>[35:11] Why Emily had a lot of doubts the first 2 years<\/li>\n<li>[35:19] <a href=\"https:\/\/www.patagonia.com\/home\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Patagonia<\/span><\/a><\/li>\n<li>[35:47] Why Emily&#8217;s international experience was a blessing<\/li>\n<li>[37:05] How people change jobs their first few years out of college<\/li>\n<li>[38:07] Emily&#8217;s favorite part of traveling the world<\/li>\n<li>[38:25] Why you can still have your routine on the other side of the world<\/li>\n<li>[39:12] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Chiang_Mai\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Chiang Mai, Thailand<\/span><\/a><\/li>\n<li>[39:27] My study abroad semester in London<\/li>\n<li>[39:43] Wild Business Growth Podcast <a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-18-greg-branstetter-president-and-founder-of-hippo-direct-our-family-business\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Episode #18: Greg Branstetter<\/span><\/a> &#8211; President and Founder of <a href=\"https:\/\/www.hippodirect.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Direct<\/span><\/a>, Our Family Business<\/li>\n<li>[40:14] How international travel changes the way you think<\/li>\n<\/ul>\n<\/li>\n<li><strong>Inspiration &amp; Creativity: People, Hobbies, and Resources<\/strong>\n<ul>\n<li>[41:46] Emily&#8217;s biggest business influences<\/li>\n<li>[41:51] <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/how-i-built-this-with-guy-raz\/id1150510297?mt=2\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>How I Built This with Guy Raz<\/em><\/span><\/a> by NPR<\/li>\n<li>[42:28] <a href=\"https:\/\/www.simplemills.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Simple Mills<\/span><\/a>, Founder <a href=\"https:\/\/www.simplemills.com\/pages\/a-simple-mission\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Katlin Smith<\/span><\/a><\/li>\n<li>[43:28] Why starting a business is like having a baby<\/li>\n<li>[42:44] What happens to your free time when you start a business<\/li>\n<li>[44:00] <a href=\"https:\/\/moonjuice.com\/pages\/our-story\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Amanda Chantal Bacon<\/span><\/a>, <a href=\"https:\/\/moonjuice.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Moon Juice<\/span><\/a><\/li>\n<li>[44:40] How your personality becomes your brand<\/li>\n<li>[45:01] Searching for podcasts in <a href=\"https:\/\/www.apple.com\/itunes\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">iTunes<\/span><\/a>, Apple Podcasts<\/li>\n<li>[45:14] When Emily got into podcasts<\/li>\n<li>[45:42] Amazon podcasts, Food startup podcasts<\/li>\n<li>[46:32] Wild Business Growth Podcast <a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-12-ann-bastianelli-legendary-marketing-professor-at-the-kelley-school-of-business\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Episode #12: Ann Bastianelli<\/span><\/a> &#8211; Legendary Marketing Professor at the Kelley School of Business<\/li>\n<li>[46:51] Emily&#8217;s favorite hobbies<\/li>\n<li>[47:12] How to change up your routine to avoid burnout<\/li>\n<li>[47:28] <a href=\"https:\/\/www.dailyshoring.com\/flow-activities\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Flow activities<\/span><\/a><\/li>\n<li>[47:59] How Emily is so into surfing and snowboarding while living in Chicago<\/li>\n<li>[48:09] <a href=\"https:\/\/www.abc57.com\/news\/surfers-head-to-lake-michigan-for-the-height-of-surf-season\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Lake Michigan surfing<\/span><\/a><\/li>\n<li>[48:37] Climbing gym<\/li>\n<li>[49:19] Finding healthy versions of unhealthy things<\/li>\n<li>[49:25] <a href=\"https:\/\/www.lovelilbucks.com\/2018\/01\/22\/raw-lil-bucks-fudge\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Lil Bucks fudge<\/span><\/a><\/li>\n<li>[50:18] Emily&#8217;s biggest wins converting customers<\/li>\n<\/ul>\n<\/li>\n<li><strong>Wild Business Shoutout of the Week<\/strong>\n<ul>\n<li>[51:45] <a href=\"https:\/\/www.verbenergy.co\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Verb Energy Bars<\/span><\/a><\/li>\n<li>[52:31] The importance of ease of experience<\/li>\n<li>[52:33] <a href=\"https:\/\/business.instagram.com\/a\/stories-ads\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram Stories Ads<\/span><\/a><\/li>\n<li>[52:59] Texting vs. Email for subscriptions<\/li>\n<li>[54:06] Email marketing <a href=\"https:\/\/optinmonster.com\/whats-a-good-email-open-rate-and-how-you-can-improve-yours\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">open rates<\/span><\/a><\/li>\n<li>[54:40] <a href=\"https:\/\/dirtylemon.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Dirty Lemon<\/span><\/a><\/li>\n<li>[55:08] The importance of a personal touch<\/li>\n<li>[55:41] Trend from <a href=\"https:\/\/medium.com\/new-media-dod\/instagram-stories-versus-snapchat-stories-8066497848a2\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Snapchat Stories to Instagram Stories<\/span><\/a><\/li>\n<li>[56:04] What caught Emily&#8217;s attention in the Verb ad<\/li>\n<li>[57:15] Why people will be split on using text messages for marketing<\/li>\n<li>[58:24] Marketing Texter or Text Message Copywriter as a job opportunity<\/li>\n<li>[58:47] Dirty Lemon&#8217;s bots<\/li>\n<li>[59:46] Most Valuable Texters<\/li>\n<\/ul>\n<\/li>\n<li><strong>Rapid-Fire Q&amp;A<\/strong>\n<ul>\n<li>[1:00:14] What Emily loves about Sydney, Australia<\/li>\n<li>[1:00:23] Where the Lil Bucks design is inspired from<\/li>\n<li>[1:00:56] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Encinitas,_California\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Encinitas, CA<\/span><\/a>, <a href=\"https:\/\/www.californiabeaches.com\/beach\/beacons-beach\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Beacon&#8217;s Beach<\/span><\/a><\/li>\n<li>[1:01:15] Emily&#8217;s close call surfing with sharks!<\/li>\n<li>[1:01:28] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Freediving\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Freediving<\/span><\/a><\/li>\n<li>[1:01:58] Why the ocean is humbling<\/li>\n<li>[1:02:33] Why Emily didn&#8217;t play soccer in college<\/li>\n<li>[1:02:43] <a href=\"https:\/\/beinvolved.indiana.edu\/organization\/IndianaUniversityWaterskiandWakeboardClub\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Indiana University Waterski and Wakeboard Club<\/span><\/a><\/li>\n<li>[1:03:15] Emily&#8217;s biggest pet peeve<\/li>\n<li>[1:04:04] <a href=\"https:\/\/slack.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Slack<\/span><\/a><\/li>\n<li>[1:04:17] Working from Mars<\/li>\n<li>[1:04:45] Emily&#8217;s weird talents<\/li>\n<li>[1:05:53] Purchase Lil Bucks at <a href=\"https:\/\/www.lovelilbucks.com\/shop\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">lovelilbucks.com<\/span><\/a> or on <a href=\"https:\/\/www.amazon.com\/dp\/B07HR2YP9T?th=1\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Amazon<\/span><\/a>!<\/li>\n<li>[1:06:27] Let&#8217;s get Lil Bucks into <a href=\"https:\/\/www.wholefoodsmarket.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Whole Foods<\/span><\/a>!<\/li>\n<li>[1:06:45] Follow Emily on <a href=\"https:\/\/www.instagram.com\/emigriff\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a> at @emigriff<\/li>\n<li>[1:06:55] Visit her personal website at <a href=\"http:\/\/www.emigriff.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">emigriff.com<\/span><\/a><\/li>\n<li>[1:07:29] Emily&#8217;s final thoughts<\/li>\n<li>[1:07:54] <a href=\"https:\/\/www.goodreads.com\/quotes\/421684-respond-to-every-call-that-excites-your-spirit\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Rumi quote<\/span><\/a>: &#8220;Respond to every call that excites your spirit&#8221;<\/li>\n<li>[1:08:52] Support Emily&#8217;s launch and buy Lil Bucks!<\/li>\n<li>[1:08:58] Subscribe to the Wild Business Growth podcast and leave a 5-star review on <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">iTunes<\/span><\/a>\u00a0(Apple Podcasts) and <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">more<\/span><\/a>!<\/li>\n<li>[1:09:06] Connect with Hippo Direct at <a href=\"https:\/\/www.hippodirect.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">HippoDirect.com<\/span><\/a> and on\u00a0<a href=\"https:\/\/www.facebook.com\/HippoDirect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Facebook<\/span><\/a>, <a href=\"https:\/\/twitter.com\/HippoDirect\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a>, <a href=\"https:\/\/www.instagram.com\/hippodirect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a>,\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/hippo-direct\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a>, or <a href=\"https:\/\/www.youtube.com\/user\/HippoDirect\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">YouTube<\/span><\/a><\/li>\n<li>[1:09:13] Connect with me on <a href=\"https:\/\/www.instagram.com\/maxbranstetter\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a> and <a href=\"https:\/\/twitter.com\/maxbranstetter\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a> at @MaxBranstetter<\/li>\n<li>[1:09:16] Email <a href=\"mailto:max@hippodirect.com\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">max@hippodirect.com<\/span><\/a> for help starting and building your own podcast<\/li>\n<li>[1:09:18] Sign up for the <a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Digest<\/span><\/a> &#8211; your Weekly Recap of Creative Marketing<\/li>\n<li>[1:09:34] Connect with Hippo Direct at <a href=\"https:\/\/www.hippodirect.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">HippoDirect.com<\/span><\/a>\u00a0for all your mailing list, email list, and digital marketing needs<\/li>\n<li>Theme music: Freestyle Percussion Magik &#8211; Jungle Tribe &#8211; provided by Jamendo<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2><strong>How do I start a podcast?<\/strong><\/h2>\n<p>Email <a href=\"mailto:max@hippodirect.com\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">max@hippodirect.com<\/span><\/a> if you need help with any part of the podcasting process:<\/p>\n<ul>\n<li>Podcast Planning<\/li>\n<li>Podcast Production<\/li>\n<li>Podcast Promotion<\/li>\n<li>More!<\/li>\n<\/ul>\n<p>We&#8217;ll start out with a free 30-minute consultation and provide some helpful resources that have been instrumental in getting the <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\"><em><span style=\"text-decoration: underline;\">Wild Business Growth Podcast<\/span><\/em><\/span><\/a> up and rolling and connecting with high-quality guests. We are committed to making your podcast the best it can be. Let your podcast Run Wild!<\/p>\n<p>Aaaaaaand that&#8217;s all folks! Stay stoked for a new super fun guest every single week! Let us know any guests you&#8217;d like to see on the show and follow along for your favorite marketing tips, business tips, and podcasts on <a href=\"https:\/\/www.facebook.com\/HippoDirect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Facebook<\/span><\/a>, <a href=\"https:\/\/twitter.com\/HippoDirect\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a>, <a href=\"https:\/\/www.instagram.com\/hippodirect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a>,\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/hippo-direct\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a>, or <a href=\"https:\/\/www.youtube.com\/user\/HippoDirect\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">YouTube<\/span><\/a>. Sign up for the <a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Digest<\/span><\/a> email newsletter for your weekly recap of creative marketing. Let your business Run Wild&#8230;and <em><strong>Bring on the Bongos!!<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Episode #21 of the Wild Business Growth Podcast features Emily Griffith &#8211; Digital Nomad Surfer Chick, Founder of Lil Bucks. Hear how she created her superfood line of sprouted buckwheat seeds, the pros and cons of launching a food brand, the benefits of working and living in different countries, and how different hobbies fuel creativity. All references can be found in these show notes.<\/p>\n","protected":false},"author":5,"featured_media":9009,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,56,47,58,55,125,53,51,182,60],"tags":[],"class_list":["post-8998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-growth","category-digital-marketing","category-email-mailing-lists","category-entrepreneurship","category-innovation","category-positive-energy","category-productivity","category-small-business","category-technology-tools","category-wild-business-growth-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Wild Business Growth Podcast #21: Emily Griffith - Digital Nomad Surfer Chick, Founder of Lil Bucks - Hippo Direct<\/title>\n<meta name=\"description\" content=\"Episode #21 of the Wild Business Growth Podcast features Emily Griffith - Digital Nomad Surfer Chick, Founder of Lil Bucks. Hear how she created her superfood line of sprouted buckwheat seeds, the pros and cons of launching a food brand, the benefits of working and living in different countries, and how different hobbies fuel creativity. All references can be found in these show notes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-21-emily-griffith-digital-nomad-surfer-chick-founder-of-lil-bucks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wild Business Growth Podcast #21: Emily Griffith - Digital Nomad Surfer Chick, Founder of Lil Bucks\" \/>\n<meta property=\"og:description\" content=\"Episode #21 of the Wild Business Growth Podcast features Emily Griffith - Digital Nomad Surfer Chick, Founder of Lil Bucks. Hear how she created her superfood line of sprouted buckwheat seeds, the pros and cons of launching a food brand, the benefits of working and living in different countries, and how different hobbies fuel creativity. All references can be found in these show notes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-21-emily-griffith-digital-nomad-surfer-chick-founder-of-lil-bucks\/\" \/>\n<meta property=\"og:site_name\" content=\"Hippo Direct\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HippoDirect\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-13T15:11:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Wild-Business-Growth-Podcast-21-Emily-Griffith-Digital-Nomad-Surfer-Chick-Founder-of-Lil-Bucks.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Max Branstetter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:site\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Max Branstetter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wild-business-growth-podcast-21-emily-griffith-digital-nomad-surfer-chick-founder-of-lil-bucks\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wild-business-growth-podcast-21-emily-griffith-digital-nomad-surfer-chick-founder-of-lil-bucks\\\/\"},\"author\":{\"name\":\"Max Branstetter\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#\\\/schema\\\/person\\\/30ab60877b002149e76a4c5cf2e56f65\"},\"headline\":\"Wild Business Growth Podcast #21: Emily Griffith &#8211; Digital Nomad Surfer Chick, Founder of Lil Bucks\",\"datePublished\":\"2018-12-13T15:11:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wild-business-growth-podcast-21-emily-griffith-digital-nomad-surfer-chick-founder-of-lil-bucks\\\/\"},\"wordCount\":1580,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wild-business-growth-podcast-21-emily-griffith-digital-nomad-surfer-chick-founder-of-lil-bucks\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/Wild-Business-Growth-Podcast-21-Emily-Griffith-Digital-Nomad-Surfer-Chick-Founder-of-Lil-Bucks.jpg\",\"articleSection\":[\"Business Growth\",\"Digital Marketing\",\"Email Mailing Lists\",\"Entrepreneurship\",\"Innovation\",\"Positive Energy\",\"Productivity\",\"Small Business\",\"Technology Tools\",\"Wild Business Growth Podcast\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wild-business-growth-podcast-21-emily-griffith-digital-nomad-surfer-chick-founder-of-lil-bucks\\\/\",\"url\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wild-business-growth-podcast-21-emily-griffith-digital-nomad-surfer-chick-founder-of-lil-bucks\\\/\",\"name\":\"Wild Business Growth Podcast #21: Emily Griffith - Digital Nomad Surfer Chick, Founder of Lil Bucks - Hippo Direct\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wild-business-growth-podcast-21-emily-griffith-digital-nomad-surfer-chick-founder-of-lil-bucks\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wild-business-growth-podcast-21-emily-griffith-digital-nomad-surfer-chick-founder-of-lil-bucks\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/Wild-Business-Growth-Podcast-21-Emily-Griffith-Digital-Nomad-Surfer-Chick-Founder-of-Lil-Bucks.jpg\",\"datePublished\":\"2018-12-13T15:11:26+00:00\",\"description\":\"Episode #21 of the Wild Business Growth Podcast features Emily Griffith - Digital Nomad Surfer Chick, Founder of Lil Bucks. Hear how she created her superfood line of sprouted buckwheat seeds, the pros and cons of launching a food brand, the benefits of working and living in different countries, and how different hobbies fuel creativity. All references can be found in these show notes.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wild-business-growth-podcast-21-emily-griffith-digital-nomad-surfer-chick-founder-of-lil-bucks\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wild-business-growth-podcast-21-emily-griffith-digital-nomad-surfer-chick-founder-of-lil-bucks\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wild-business-growth-podcast-21-emily-griffith-digital-nomad-surfer-chick-founder-of-lil-bucks\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/Wild-Business-Growth-Podcast-21-Emily-Griffith-Digital-Nomad-Surfer-Chick-Founder-of-Lil-Bucks.jpg\",\"contentUrl\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/Wild-Business-Growth-Podcast-21-Emily-Griffith-Digital-Nomad-Surfer-Chick-Founder-of-Lil-Bucks.jpg\",\"width\":600,\"height\":600,\"caption\":\"Wild Business Growth Podcast #21 Emily Griffith - Digital Nomad Surfer Chick, Founder of Lil Bucks\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wild-business-growth-podcast-21-emily-griffith-digital-nomad-surfer-chick-founder-of-lil-bucks\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Wild Business Growth Podcast #21: Emily Griffith &#8211; Digital Nomad Surfer Chick, Founder of Lil Bucks\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/\",\"name\":\"Hippo Direct\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#organization\",\"name\":\"Hippo Direct\",\"url\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/Hippo-Direct-Mailing-Lists-Email-Lists.png\",\"contentUrl\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/Hippo-Direct-Mailing-Lists-Email-Lists.png\",\"width\":312,\"height\":77,\"caption\":\"Hippo Direct\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/HippoDirect\\\/\",\"https:\\\/\\\/x.com\\\/hippodirect\",\"https:\\\/\\\/www.instagram.com\\\/hippodirect\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/hippo-direct\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/HippoDirect\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#\\\/schema\\\/person\\\/30ab60877b002149e76a4c5cf2e56f65\",\"name\":\"Max Branstetter\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/13a0de82cb40676310f5c7dbe7d4a6070f83f5a3cbcb6a53422de066e486df3a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/13a0de82cb40676310f5c7dbe7d4a6070f83f5a3cbcb6a53422de066e486df3a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/13a0de82cb40676310f5c7dbe7d4a6070f83f5a3cbcb6a53422de066e486df3a?s=96&d=mm&r=g\",\"caption\":\"Max Branstetter\"},\"url\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/author\\\/maxbranstetter\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Wild Business Growth Podcast #21: Emily Griffith - Digital Nomad Surfer Chick, Founder of Lil Bucks - Hippo Direct","description":"Episode #21 of the Wild Business Growth Podcast features Emily Griffith - Digital Nomad Surfer Chick, Founder of Lil Bucks. Hear how she created her superfood line of sprouted buckwheat seeds, the pros and cons of launching a food brand, the benefits of working and living in different countries, and how different hobbies fuel creativity. All references can be found in these show notes.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-21-emily-griffith-digital-nomad-surfer-chick-founder-of-lil-bucks\/","og_locale":"en_US","og_type":"article","og_title":"Wild Business Growth Podcast #21: Emily Griffith - Digital Nomad Surfer Chick, Founder of Lil Bucks","og_description":"Episode #21 of the Wild Business Growth Podcast features Emily Griffith - Digital Nomad Surfer Chick, Founder of Lil Bucks. Hear how she created her superfood line of sprouted buckwheat seeds, the pros and cons of launching a food brand, the benefits of working and living in different countries, and how different hobbies fuel creativity. All references can be found in these show notes.","og_url":"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-21-emily-griffith-digital-nomad-surfer-chick-founder-of-lil-bucks\/","og_site_name":"Hippo Direct","article_publisher":"https:\/\/www.facebook.com\/HippoDirect\/","article_published_time":"2018-12-13T15:11:26+00:00","og_image":[{"width":600,"height":600,"url":"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Wild-Business-Growth-Podcast-21-Emily-Griffith-Digital-Nomad-Surfer-Chick-Founder-of-Lil-Bucks.jpg","type":"image\/jpeg"}],"author":"Max Branstetter","twitter_card":"summary_large_image","twitter_creator":"@hippodirect","twitter_site":"@hippodirect","twitter_misc":{"Written by":"Max Branstetter","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-21-emily-griffith-digital-nomad-surfer-chick-founder-of-lil-bucks\/#article","isPartOf":{"@id":"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-21-emily-griffith-digital-nomad-surfer-chick-founder-of-lil-bucks\/"},"author":{"name":"Max Branstetter","@id":"https:\/\/www.hippodirect.com\/blog\/#\/schema\/person\/30ab60877b002149e76a4c5cf2e56f65"},"headline":"Wild Business Growth Podcast #21: Emily Griffith &#8211; Digital Nomad Surfer Chick, Founder of Lil Bucks","datePublished":"2018-12-13T15:11:26+00:00","mainEntityOfPage":{"@id":"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-21-emily-griffith-digital-nomad-surfer-chick-founder-of-lil-bucks\/"},"wordCount":1580,"publisher":{"@id":"https:\/\/www.hippodirect.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-21-emily-griffith-digital-nomad-surfer-chick-founder-of-lil-bucks\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Wild-Business-Growth-Podcast-21-Emily-Griffith-Digital-Nomad-Surfer-Chick-Founder-of-Lil-Bucks.jpg","articleSection":["Business Growth","Digital Marketing","Email Mailing Lists","Entrepreneurship","Innovation","Positive Energy","Productivity","Small Business","Technology Tools","Wild Business Growth Podcast"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-21-emily-griffith-digital-nomad-surfer-chick-founder-of-lil-bucks\/","url":"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-21-emily-griffith-digital-nomad-surfer-chick-founder-of-lil-bucks\/","name":"Wild Business Growth Podcast #21: Emily Griffith - Digital Nomad Surfer Chick, Founder of Lil Bucks - Hippo Direct","isPartOf":{"@id":"https:\/\/www.hippodirect.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-21-emily-griffith-digital-nomad-surfer-chick-founder-of-lil-bucks\/#primaryimage"},"image":{"@id":"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-21-emily-griffith-digital-nomad-surfer-chick-founder-of-lil-bucks\/#primaryimage"},"thumbnailUrl":"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Wild-Business-Growth-Podcast-21-Emily-Griffith-Digital-Nomad-Surfer-Chick-Founder-of-Lil-Bucks.jpg","datePublished":"2018-12-13T15:11:26+00:00","description":"Episode #21 of the Wild Business Growth Podcast features Emily Griffith - Digital Nomad Surfer Chick, Founder of Lil Bucks. Hear how she created her superfood line of sprouted buckwheat seeds, the pros and cons of launching a food brand, the benefits of working and living in different countries, and how different hobbies fuel creativity. All references can be found in these show notes.","breadcrumb":{"@id":"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-21-emily-griffith-digital-nomad-surfer-chick-founder-of-lil-bucks\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-21-emily-griffith-digital-nomad-surfer-chick-founder-of-lil-bucks\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-21-emily-griffith-digital-nomad-surfer-chick-founder-of-lil-bucks\/#primaryimage","url":"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Wild-Business-Growth-Podcast-21-Emily-Griffith-Digital-Nomad-Surfer-Chick-Founder-of-Lil-Bucks.jpg","contentUrl":"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Wild-Business-Growth-Podcast-21-Emily-Griffith-Digital-Nomad-Surfer-Chick-Founder-of-Lil-Bucks.jpg","width":600,"height":600,"caption":"Wild Business Growth Podcast #21 Emily Griffith - Digital Nomad Surfer Chick, Founder of Lil Bucks"},{"@type":"BreadcrumbList","@id":"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-21-emily-griffith-digital-nomad-surfer-chick-founder-of-lil-bucks\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.hippodirect.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Wild Business Growth Podcast #21: Emily Griffith &#8211; Digital Nomad Surfer Chick, Founder of Lil Bucks"}]},{"@type":"WebSite","@id":"https:\/\/www.hippodirect.com\/blog\/#website","url":"https:\/\/www.hippodirect.com\/blog\/","name":"Hippo Direct","description":"","publisher":{"@id":"https:\/\/www.hippodirect.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.hippodirect.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.hippodirect.com\/blog\/#organization","name":"Hippo Direct","url":"https:\/\/www.hippodirect.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hippodirect.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2017\/11\/Hippo-Direct-Mailing-Lists-Email-Lists.png","contentUrl":"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2017\/11\/Hippo-Direct-Mailing-Lists-Email-Lists.png","width":312,"height":77,"caption":"Hippo Direct"},"image":{"@id":"https:\/\/www.hippodirect.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/HippoDirect\/","https:\/\/x.com\/hippodirect","https:\/\/www.instagram.com\/hippodirect\/","https:\/\/www.linkedin.com\/company\/hippo-direct\/","https:\/\/www.youtube.com\/user\/HippoDirect"]},{"@type":"Person","@id":"https:\/\/www.hippodirect.com\/blog\/#\/schema\/person\/30ab60877b002149e76a4c5cf2e56f65","name":"Max Branstetter","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/13a0de82cb40676310f5c7dbe7d4a6070f83f5a3cbcb6a53422de066e486df3a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/13a0de82cb40676310f5c7dbe7d4a6070f83f5a3cbcb6a53422de066e486df3a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/13a0de82cb40676310f5c7dbe7d4a6070f83f5a3cbcb6a53422de066e486df3a?s=96&d=mm&r=g","caption":"Max Branstetter"},"url":"https:\/\/www.hippodirect.com\/blog\/author\/maxbranstetter\/"}]}},"_links":{"self":[{"href":"https:\/\/www.hippodirect.com\/blog\/wp-json\/wp\/v2\/posts\/8998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hippodirect.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hippodirect.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hippodirect.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hippodirect.com\/blog\/wp-json\/wp\/v2\/comments?post=8998"}],"version-history":[{"count":30,"href":"https:\/\/www.hippodirect.com\/blog\/wp-json\/wp\/v2\/posts\/8998\/revisions"}],"predecessor-version":[{"id":9001,"href":"https:\/\/www.hippodirect.com\/blog\/wp-json\/wp\/v2\/posts\/8998\/revisions\/9001"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hippodirect.com\/blog\/wp-json\/wp\/v2\/media\/9009"}],"wp:attachment":[{"href":"https:\/\/www.hippodirect.com\/blog\/wp-json\/wp\/v2\/media?parent=8998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hippodirect.com\/blog\/wp-json\/wp\/v2\/categories?post=8998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hippodirect.com\/blog\/wp-json\/wp\/v2\/tags?post=8998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}