{"id":8991,"date":"2018-10-10T19:11:45","date_gmt":"2018-10-10T19:11:45","guid":{"rendered":"https:\/\/www.hippodirect.com\/blog\/?p=8991"},"modified":"2019-04-30T18:19:34","modified_gmt":"2019-04-30T18:19:34","slug":"hippo-digest-15-kelley-professor-ann-bastianelli-podcast-and-creative-marketing-by-dunkin-and-oreo","status":"publish","type":"post","link":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-15-kelley-professor-ann-bastianelli-podcast-and-creative-marketing-by-dunkin-and-oreo\/","title":{"rendered":"Hippo Digest #15 &#8211; Kelley Professor Ann Bastianelli Podcast and Creative Marketing by Dunkin\u2019 and Oreo"},"content":{"rendered":"<h2><strong>What do Happy Meals, Leo Burnett, and Coach Bob Knight have in common?<\/strong><\/h2>\n<p>They were all significantly influenced by this week&#8217;s\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\">Wild Business Growth<\/a><\/span><\/span>\u00a0podcast guest,\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/kelley.iu.edu\/faculty-research\/faculty-directory\/profile.cshtml?id=ABASTIAN\" target=\"_blank\" rel=\"noopener noreferrer\">Ann Bastianelli<\/a><\/span><\/span>! Ann is a Marketing Professor at the Kelley School of Business and has worked in advertising for over 30 years!<\/p>\n<p><a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-12-ann-bastianelli-legendary-marketing-professor-at-the-kelley-school-of-business\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Listen<\/span><\/a> to the classic episode to hear how Ann went from Fine Arts major to Advertising Executive, her favorite stories from the famous campaigns she worked on, and how she got her start advising legendary basketball coach Bob Knight. Check it out on\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\">iTunes<\/a>\u00a0<\/span><\/span>and your other favorite\u00a0<a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\">audio platforms<\/span><\/span><\/a>&#8211; and\u00a0<strong>subscribe and leave a 5-star review<\/strong>\u00a0if you&#8217;ve come across any of the campaigns Ann has touched!<\/p>\n<p>Now for some more creative marketing highlights from the past week!<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-9989\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/HIPPOdonuts-300x300.png\" alt=\"Hippo Digest Direct Creative Marketing Recap Newsletter\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/HIPPOdonuts-66x66.png 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/HIPPOdonuts-150x150.png 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/HIPPOdonuts-200x200.png 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/HIPPOdonuts-300x300.png 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/HIPPOdonuts-400x400.png 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/HIPPOdonuts-600x600.png 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/HIPPOdonuts-768x768.png 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/HIPPOdonuts-800x800.png 800w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/HIPPOdonuts-1024x1024.png 1024w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/HIPPOdonuts.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What happened in the creative marketing world last week?<\/strong><\/h2>\n<ul>\n<li>Dunkin&#8217; and Oreo had\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/adage.com\/article\/cmo-strategy\/dunkin-s-oreo-collaboration-proves-dropping-donuts\/315144\/\" target=\"_blank\" rel=\"noopener noreferrer\">way too much fun<\/a><\/span><\/span>\u00a0introducing some new products on Twitter (<em>Ad Age<\/em>)<\/li>\n<li>Seagram&#8217;s 7 is embracing nostalgia while launching its first\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.mediapost.com\/publications\/article\/326075\/seagrams-7-continues-comeback-with-dive-bar-bra.html\" target=\"_blank\" rel=\"noopener noreferrer\">national branding campaign<\/a><\/span><\/span>\u00a0in more than a decade (<em>MediaPost<\/em>)<\/li>\n<li>Why wait until you get home to review on Yelp? TGI Fridays introduced\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/digiday.com\/retail\/tgi-fridays-adds-store-review-devices-enrich-customer-data-lake\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-store review devices<\/a><\/span><\/span>\u00a0(<em>Digiday<\/em>)<\/li>\n<li>Banksy nearly self-destructed the internet with his\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.vice.com\/en_us\/article\/yw9xgy\/a-banksy-painting-self-destructed-after-being-auctioned-for-dollar11-million-vgtrn\" target=\"_blank\" rel=\"noopener noreferrer\">self-destructing painting<\/a><\/span><\/span>\u00a0(<em>Vice<\/em>)<\/li>\n<li>Hilton and Marriott are dominating\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.cmo.com\/features\/articles\/2018\/8\/24\/influencer-marketing.html#gs.vGRLsEI\" target=\"_blank\" rel=\"noopener noreferrer\">influencer marketing<\/a><\/span><\/span>\u00a0in the hotel intustry (<em>CMO<\/em>)<\/li>\n<li>Walgreens is\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/techcrunch.com\/2018\/10\/04\/walgreens-takes-a-minority-stake-in-birchbox-which-will-now-come-to-its-stores\/\" target=\"_blank\" rel=\"noopener noreferrer\">bringing Birchbox in store<\/a><\/span><\/span>\u00a0with a minority stake (<em>TechCrunch<\/em>)<\/li>\n<li>Checkout Drybar&#8217;s\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"http:\/\/fortune.com\/2018\/10\/03\/alli-webb-drybar-mpw-summit\/\" target=\"_blank\" rel=\"noopener noreferrer\">wild growth story<\/a><\/span><\/span>\u00a0&#8211; that doesn&#8217;t start with a business background (<em>Fortune<\/em>)<\/li>\n<li>Who knew hip hop producers were some of the best\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.one37pm.com\/culture\/music\/selfmarketing-done-right-learn-from-rap-producers-tags\" target=\"_blank\" rel=\"noopener noreferrer\">branding masters<\/a><\/span><\/span>\u00a0out there (<em>ONE37pm<\/em>)<\/li>\n<li><strong>Random Fun of the Week:<\/strong>\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.bbc.com\/news\/world-asia-india-45772168\" target=\"_blank\" rel=\"noopener noreferrer\">Watch out<\/a><\/span><\/span>! There&#8217;s a monkey driving that bus (<em>BBC<\/em>)<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-9977\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/08\/Wild-Business-Growth-Podcast-Official-1-300x300.jpg\" alt=\"Wild Business Growth Podcast Hippo Direct Digest\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/08\/Wild-Business-Growth-Podcast-Official-1-66x66.jpg 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/08\/Wild-Business-Growth-Podcast-Official-1-150x150.jpg 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/08\/Wild-Business-Growth-Podcast-Official-1-200x200.jpg 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/08\/Wild-Business-Growth-Podcast-Official-1-300x300.jpg 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/08\/Wild-Business-Growth-Podcast-Official-1-400x400.jpg 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/08\/Wild-Business-Growth-Podcast-Official-1-600x600.jpg 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/08\/Wild-Business-Growth-Podcast-Official-1-768x768.jpg 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/08\/Wild-Business-Growth-Podcast-Official-1-800x800.jpg 800w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/08\/Wild-Business-Growth-Podcast-Official-1-1024x1024.jpg 1024w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/08\/Wild-Business-Growth-Podcast-Official-1-1200x1200.jpg 1200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/08\/Wild-Business-Growth-Podcast-Official-1.jpg 1400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What else happened in the Hippo Direct World last week?<\/strong><\/h2>\n<ul>\n<li>Listen to\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-11-lucie-fink-super-fun-video-producer-and-lifestyle-host-at-refinery29\/\" target=\"_blank\" rel=\"noopener noreferrer\">Episode 11<\/a><\/span><\/span>\u00a0of the\u00a0<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\">Wild Business Growth podcast<\/span><\/span>\u00a0<\/a>featuring\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.instagram.com\/luciebfink\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lucie Fink<\/a><\/span><\/span>\u00a0&#8211; Super Fun Video Producer and Lifestyle Host at\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.youtube.com\/playlist?list=PLJEQBmLpTgd8kXw3J3xrAmUCXb0zsL52x\" target=\"_blank\" rel=\"noopener noreferrer\">Refinery29<\/a><\/span><\/span><\/li>\n<\/ul>\n<p>Stay tuned for more enlightening content coming next week! If you have any questions or comments on the Hippo Digest or the Wild Business Growth podcast, contact us on\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.facebook.com\/HippoDirect\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a><\/span><\/span>,\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/twitter.com\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a><\/span><\/span>,\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.instagram.com\/hippodirect\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a><\/span><\/span>,\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.linkedin.com\/company\/hippo-direct\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a><\/span><\/span>\u00a0and\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.youtube.com\/user\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube<\/a><\/span><\/span>.\u00a0<em>Bring on the bongos!!<\/em><\/p>\n<p>Thank you for Digesting, Heroic Hippos!<\/p>\n<p>Until next week,<\/p>\n<p>Max<br \/>\n<em>Let your business Run Wild<\/em><\/p>\n<p><strong>Did someone forward you the Hippo Digest? Subscribe\u00a0<a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">here<\/span><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week&#8217;s Hippo Digest includes our podcast with Kelley Professor Ann Bastianelli and creative marketing by Dunkin&#8217;, Oreo, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.<\/p>\n","protected":false},"author":5,"featured_media":8800,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59,56,635,1285,182,60],"tags":[],"class_list":["post-8991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-hippo-digest-creative-marketing","category-inspiration-creativity","category-technology-tools","category-wild-business-growth-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hippo Digest #15 - Kelley Professor Ann Bastianelli Podcast and Creative Marketing by Dunkin\u2019 and Oreo - Hippo Direct<\/title>\n<meta name=\"description\" content=\"This week&#039;s Hippo Digest includes our podcast with Kelley Professor Ann Bastianelli and creative marketing by Dunkin&#039;, Oreo, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-15-kelley-professor-ann-bastianelli-podcast-and-creative-marketing-by-dunkin-and-oreo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hippo Digest #15 - Kelley Professor Ann Bastianelli Podcast and Creative Marketing by Dunkin\u2019 and Oreo\" \/>\n<meta property=\"og:description\" content=\"This week&#039;s Hippo Digest includes our podcast with Kelley Professor Ann Bastianelli and creative marketing by Dunkin&#039;, Oreo, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. 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