{"id":8989,"date":"2018-09-26T18:58:03","date_gmt":"2018-09-26T18:58:03","guid":{"rendered":"https:\/\/www.hippodirect.com\/blog\/?p=8989"},"modified":"2019-04-30T18:09:42","modified_gmt":"2019-04-30T18:09:42","slug":"hippo-digest-13-podcast-from-googles-office-and-creative-marketing-by-michelob-ultra","status":"publish","type":"post","link":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-13-podcast-from-googles-office-and-creative-marketing-by-michelob-ultra\/","title":{"rendered":"Hippo Digest #13 &#8211; Keith Weisberg Podcast from Google\u2019s Office and Creative Marketing by Michelob Ultra"},"content":{"rendered":"<h2><strong>Ever wonder what it&#8217;s like to work at Google?<\/strong><\/h2>\n<p>This week&#8217;s\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\">Wild Business Growth<\/a><\/span><\/span>\u00a0podcast guest,\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.instagram.com\/therealkeithw\/\" target=\"_blank\" rel=\"noopener noreferrer\">Keith Weisberg<\/a><\/span><\/span>, travels the world as their Global Strategy Lead!<\/p>\n<p><a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-10-keith-weisberg-global-strategy-lead-at-google-worlds-most-interesting-man\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Listen<\/span><\/a> to the fun and fascinating episode to hear Keith&#8217;s behind-the-scenes stories from the global giant, why his mindset and hobbies make him the World&#8217;s Most Interesting Man, and how to avoid wasting time. Check it out on\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\">iTunes<\/a><\/span><\/span>\u00a0and your other favorite\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\">audio platforms<\/a><\/span><\/span>\u00a0&#8211; and\u00a0<strong><em>subscribe and leave a 5-star review<\/em><\/strong>\u00a0if Google&#8217;s made your life easier!<\/p>\n<p>Now for some more creative marketing highlights from the past week!<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-9996\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/Boston-Marathon-Still-2-300x300.jpg\" alt=\"Hippo Digest Direct Creative Marketing Recap Newsletter\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/Boston-Marathon-Still-2-66x66.jpg 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/Boston-Marathon-Still-2-150x150.jpg 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/Boston-Marathon-Still-2-200x200.jpg 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/Boston-Marathon-Still-2-300x300.jpg 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/Boston-Marathon-Still-2-400x400.jpg 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/Boston-Marathon-Still-2-600x600.jpg 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/Boston-Marathon-Still-2-768x768.jpg 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/Boston-Marathon-Still-2-800x800.jpg 800w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/Boston-Marathon-Still-2-1024x1024.jpg 1024w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/Boston-Marathon-Still-2.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What happened in the creative marketing world last week?<\/strong><\/h2>\n<ul>\n<li>Michelob Ultra is\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.mediapost.com\/publications\/article\/325335\/disabled-athletes-join-michelob-ultras-nyc-marath.html\" target=\"_blank\" rel=\"noopener noreferrer\">partnering with Chris Pratt<\/a><\/span><\/span>\u00a0to donate revenue to Achilles International and support disabled runners in the NYC marathon (<em>MediaPost<\/em>)<\/li>\n<li>Taco Bell is gearing up for\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.thedrum.com\/news\/2018\/09\/20\/taco-bell-takes-global-approach-national-taco-day-with-festivities-over-20-countries\" target=\"_blank\" rel=\"noopener noreferrer\">National Taco Day<\/a><\/span><\/span>\u00a0with the magical giant taco El Cruncho (<em>The Drum<\/em>)<\/li>\n<li>Once you go Hulu\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.thedrum.com\/news\/2018\/09\/17\/stars-warn-once-you-go-hulu-you-can-t-go-back\" target=\"_blank\" rel=\"noopener noreferrer\">you never go back<\/a><\/span><\/span>, according to some of today&#8217;s biggest stars (<em>The Drum<\/em>)<\/li>\n<li>KFC has yet\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/adage.com\/article\/cmo-strategy\/newest-kfc-colonel-animal-a-chicken\/314951\/\" target=\"_blank\" rel=\"noopener noreferrer\">another new colonel<\/a><\/span><\/span>\u00a0&#8211; this time not a human! (<em>Ad Age<\/em>)<\/li>\n<li>Big fan of Topgolf? You&#8217;ll love the founders&#8217; incredible\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.entrepreneur.com\/article\/319674\" target=\"_blank\" rel=\"noopener noreferrer\">success story<\/a><\/span><\/span>\u00a0(<em>Entrepreneur<\/em>)<\/li>\n<li><strong>Random Fun of the Week:<\/strong>\u00a0Did you ever play a\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/tedium.co\/2018\/09\/13\/vcr-board-games-history\/\" target=\"_blank\" rel=\"noopener noreferrer\">VCR board game<\/a><\/span><\/span>? (<em>Tedium)<\/em><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-9977\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/08\/Wild-Business-Growth-Podcast-Official-1-300x300.jpg\" alt=\"Wild Business Growth Podcast Hippo Direct Digest\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/08\/Wild-Business-Growth-Podcast-Official-1-66x66.jpg 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/08\/Wild-Business-Growth-Podcast-Official-1-150x150.jpg 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/08\/Wild-Business-Growth-Podcast-Official-1-200x200.jpg 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/08\/Wild-Business-Growth-Podcast-Official-1-300x300.jpg 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/08\/Wild-Business-Growth-Podcast-Official-1-400x400.jpg 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/08\/Wild-Business-Growth-Podcast-Official-1-600x600.jpg 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/08\/Wild-Business-Growth-Podcast-Official-1-768x768.jpg 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/08\/Wild-Business-Growth-Podcast-Official-1-800x800.jpg 800w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/08\/Wild-Business-Growth-Podcast-Official-1-1024x1024.jpg 1024w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/08\/Wild-Business-Growth-Podcast-Official-1-1200x1200.jpg 1200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/08\/Wild-Business-Growth-Podcast-Official-1.jpg 1400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What else happened in the Hippo Direct World last week?<\/strong><\/h2>\n<ul>\n<li>Listen to\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-9-tom-casano-worlds-best-seo-expert-founder-of-sure-oak\/\" target=\"_blank\" rel=\"noopener noreferrer\">Episode 9<\/a><\/span><\/span>\u00a0of the\u00a0<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\">Wild Business Growth podcast<\/span><\/span>\u00a0<\/a>featuring\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"http:\/\/www.tomcasano.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tom Casano<\/a><\/span><\/span>\u00a0&#8211; World&#8217;s Best SEO Expert and Founder of\u00a0<a href=\"https:\/\/www.sureoak.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sure Oak<\/a><\/li>\n<li>Wish you could clone your best customers? Ask us about Lookalike Audiences, as\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.instagram.com\/p\/Bn1725pFyOr\/?utm_source=ig_web_copy_link\" target=\"_blank\" rel=\"noopener noreferrer\">Hippo Tip #50<\/a><\/span><\/span>\u00a0reflected<\/li>\n<li>Miss\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/twitter.com\/HippoDirect\/status\/1042134377587720202\" target=\"_blank\" rel=\"noopener noreferrer\">National Cheeseburger Day<\/a><\/span><\/span>? Go grab a big bite! Your secret&#8217;s safe with us<\/li>\n<li><a href=\"https:\/\/www.facebook.com\/HippoDirect\/videos\/544258612693744\/?__xts__%5b0%5d=68.ARCuD4xVZ2KWW8xaDx1IZl2L-DbZELjDP5TWbYrw86F1ZE9zWGOG5vgvsrgKGSYJneiwBdYJJrQtfYRwAMG66L8Uy9T8Jo1dXhVjxw3is0wcts0di-HyCgrA4d77Ke7RKIthdios74DIUIGTsEw1dKEU1fgyroFuIhMDe20nkBthRnsIVgEu&amp;__tn__=-R\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\">Fall&#8217;s here<\/span><\/span><\/a>. You better be-leaf it!<\/li>\n<\/ul>\n<p>Stay tuned for more superstar content coming next week! If you have any questions or comments on the Hippo Digest or the Wild Business Growth podcast, contact us on\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.facebook.com\/HippoDirect\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a><\/span><\/span>,\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/twitter.com\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a><\/span><\/span>,\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.instagram.com\/hippodirect\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a><\/span><\/span>,\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.linkedin.com\/company\/hippo-direct\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a><\/span><\/span>\u00a0and\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.youtube.com\/user\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube<\/a><\/span><\/span>.\u00a0<em>Bring on the bongos!!<\/em><\/p>\n<p>Thank you for Digesting, Heartwarming Hippos!<\/p>\n<p>Until next week,<\/p>\n<p>Max<br \/>\n<em>Let your business Run Wild<\/em><\/p>\n<p><strong>Did someone forward you the Hippo Digest? Subscribe\u00a0<a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">here<\/span><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week&#8217;s Hippo Digest includes our podcast with Google Strategy Lead Keith Weisberg and creative marketing by Michelob Ultra, Taco Bell, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.<\/p>\n","protected":false},"author":5,"featured_media":8800,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59,56,635,1285,182,60],"tags":[],"class_list":["post-8989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-hippo-digest-creative-marketing","category-inspiration-creativity","category-technology-tools","category-wild-business-growth-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hippo Digest #13 - Keith Weisberg Podcast from Google\u2019s Office and Creative Marketing by Michelob Ultra - Hippo Direct<\/title>\n<meta name=\"description\" content=\"This week&#039;s Hippo Digest includes our podcast with Google Strategy Lead Keith Weisberg and creative marketing by Michelob Ultra, Taco Bell, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-13-podcast-from-googles-office-and-creative-marketing-by-michelob-ultra\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hippo Digest #13 - Keith Weisberg Podcast from Google\u2019s Office and Creative Marketing by Michelob Ultra\" \/>\n<meta property=\"og:description\" content=\"This week&#039;s Hippo Digest includes our podcast with Google Strategy Lead Keith Weisberg and creative marketing by Michelob Ultra, Taco Bell, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. 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