{"id":8985,"date":"2018-09-19T18:45:29","date_gmt":"2018-09-19T18:45:29","guid":{"rendered":"https:\/\/www.hippodirect.com\/blog\/?p=8985"},"modified":"2019-04-30T18:17:12","modified_gmt":"2019-04-30T18:17:12","slug":"hippo-digest-12-tom-casano-podcast-and-creative-marketing-by-plantet-fitness","status":"publish","type":"post","link":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-12-tom-casano-podcast-and-creative-marketing-by-plantet-fitness\/","title":{"rendered":"Hippo Digest #12 &#8211; Tom Casano Podcast and Creative Marketing by Planet Fitness"},"content":{"rendered":"<h2><strong>How do you get more site traffic without spending any money on advertising?<\/strong><\/h2>\n<p>Just ask this week&#8217;s\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\">Wild Business Growth<\/a><\/span><\/span>\u00a0podcast guest: SEO Expert\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"http:\/\/www.tomcasano.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tom Casano<\/a><\/span><\/span>!<\/p>\n<p><a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-9-tom-casano-worlds-best-seo-expert-founder-of-sure-oak\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline;\"><span style=\"color: #3366ff; text-decoration: underline;\">Listen<\/span><\/span><\/a> to the incredibly goofy yet insightful episode to hear Tom&#8217;s transition from musician to SEO expert, what he does to stay productive, and his favorite advertising campaign that&#8217;s now taking over the streets of Manhattan. Check it out on\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\">iTunes<\/a><\/span><\/span>\u00a0and your other favorite\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\">audio platforms<\/a><\/span><\/span>\u00a0&#8211; and\u00a0<strong>subscribe and leave a 5-star review<\/strong>\u00a0if you remember the days of Ask Jeeves!<\/p>\n<p>Now for some more creative marketing highlights from the past week!<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-9993\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/HIPPOlaughemoji-300x300.png\" alt=\"Hippo Digest Direct Creative Marketing Recap Newsletter\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/HIPPOlaughemoji-66x66.png 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/HIPPOlaughemoji-150x150.png 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/HIPPOlaughemoji-200x200.png 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/HIPPOlaughemoji-300x300.png 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/HIPPOlaughemoji-400x400.png 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/HIPPOlaughemoji-600x600.png 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/HIPPOlaughemoji-768x768.png 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/HIPPOlaughemoji-800x800.png 800w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/HIPPOlaughemoji-1024x1024.png 1024w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/09\/HIPPOlaughemoji.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What happened in the creative marketing world last week?<\/strong><\/h2>\n<ul>\n<li>Planet Fitness created a\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.mediapost.com\/publications\/article\/324937\/planet-fitness-hill-holliday-promote-kid-kindnes.html\" target=\"_blank\" rel=\"noopener noreferrer\">super cute video<\/a><\/span><\/span>\u00a0starring kids from Boys &amp; Girls Clubs as &#8220;Kindness Coaches&#8221; (<em>MediaPost<\/em>)<\/li>\n<li>Stella Artois released an\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.thedrum.com\/news\/2018\/09\/12\/stella-artois-chalice-doubles-the-ultimate-connected-device\" target=\"_blank\" rel=\"noopener noreferrer\">incredibly clever spot<\/a><\/span><\/span>\u00a0presenting their chalice as &#8220;The Ultimate Connected Device&#8221; (<em>The Drum<\/em>)<\/li>\n<li>Why not turn a\u00a0<a href=\"https:\/\/www.adweek.com\/creativity\/this-womans-trip-to-goodwill-turns-into-must-watch-tv-in-brands-humorous-psa\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\">trip to Goodwill<\/span><\/span><\/a>\u00a0into an exciting event?! (<em>Adweek<\/em>)<\/li>\n<li>Chevrolet\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.thedrum.com\/news\/2018\/09\/11\/call-me-out-chevrolet-launches-android-app-enlists-family-and-friends-curb\" target=\"_blank\" rel=\"noopener noreferrer\">launched an app<\/a><\/span><\/span>\u00a0encouraging family and friends to help stop distracted driving (<em>The Drum<\/em>)<\/li>\n<li>The Players&#8217; Tribune started a\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.thedrum.com\/news\/2018\/09\/07\/the-players-tribune-and-snapchat-enlist-nfl-nba-stars-best-tpt-series\" target=\"_blank\" rel=\"noopener noreferrer\">Snapchat show<\/a><\/span><\/span>\u00a0featuring professional athletes (<em>The Drum<\/em>)<\/li>\n<li>7-Eleven is heading towards\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.pymnts.com\/news\/retail\/2018\/google-pay-apple-pay-7-eleven-mobile-digital-payments\/\" target=\"_blank\" rel=\"noopener noreferrer\">frictionless checkout<\/a><\/span><\/span>\u00a0with the addition of Google Pay and Apple Pay (<em>PYMNTS<\/em>)<\/li>\n<li><strong>Random Fun of the Week:<\/strong>\u00a0Try to watch this\u00a0<a href=\"https:\/\/www.theguardian.com\/books\/2018\/sep\/10\/the-wonky-donkey-viral-video-of-grandmother-makes-picture-book-a-bestseller\" target=\"_blank\" rel=\"noopener noreferrer\">&#8220;<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\">Wonky Donkey&#8221; video<\/span><\/span><\/a>\u00a0without laughing (<em>The Guardian<\/em>)<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-9977\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/08\/Wild-Business-Growth-Podcast-Official-1-300x300.jpg\" alt=\"Wild Business Growth Podcast Hippo Direct Digest\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/08\/Wild-Business-Growth-Podcast-Official-1-66x66.jpg 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/08\/Wild-Business-Growth-Podcast-Official-1-150x150.jpg 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/08\/Wild-Business-Growth-Podcast-Official-1-200x200.jpg 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/08\/Wild-Business-Growth-Podcast-Official-1-300x300.jpg 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/08\/Wild-Business-Growth-Podcast-Official-1-400x400.jpg 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/08\/Wild-Business-Growth-Podcast-Official-1-600x600.jpg 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/08\/Wild-Business-Growth-Podcast-Official-1-768x768.jpg 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/08\/Wild-Business-Growth-Podcast-Official-1-800x800.jpg 800w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/08\/Wild-Business-Growth-Podcast-Official-1-1024x1024.jpg 1024w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/08\/Wild-Business-Growth-Podcast-Official-1-1200x1200.jpg 1200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/08\/Wild-Business-Growth-Podcast-Official-1.jpg 1400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>1<\/p>\n<h2><strong>What else happened in the Hippo Direct World last week?<\/strong><\/h2>\n<ul>\n<li>Listen to\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-8-danielle-dardashti-emmy-award-winning-producer-founder-of-dash\/\" target=\"_blank\" rel=\"noopener noreferrer\">Episode 8<\/a><\/span><\/span>\u00a0of the\u00a0<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\">Wild Business Growth podcast<\/span><\/span>\u00a0<\/a>featuring\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/dashbrandedcontent.com\/who-1\" target=\"_blank\" rel=\"noopener noreferrer\">Danielle Dardashti<\/a>\u00a0<\/span><\/span>&#8211; Emmy Award-Winning Producer and Founder of\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/dashbrandedcontent.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">dash<\/a><\/span><\/span>. Branded Content<\/li>\n<li>Stuck on a problem? Solve it with an outside perspective from others, as\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.instagram.com\/p\/BnjmWfklfOs\/?utm_source=ig_web_copy_link\" target=\"_blank\" rel=\"noopener noreferrer\">Hippo Tip #49<\/a><\/span><\/span>\u00a0called out<\/li>\n<li>Marketing can be\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/twitter.com\/HippoDirect\/status\/1040625669925994497\" target=\"_blank\" rel=\"noopener noreferrer\">a lot to juggle<\/a><\/span><\/span>! We&#8217;re here to keep you coordinate<\/li>\n<\/ul>\n<p>Get ready for more exciting and funny content coming next week! If you have any questions or comments on the Hippo Digest or the Wild Business Growth podcast, contact us on\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.facebook.com\/HippoDirect\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a><\/span><\/span>,\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/twitter.com\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a><\/span><\/span>,\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.instagram.com\/hippodirect\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a><\/span><\/span>,\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.linkedin.com\/company\/hippo-direct\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a><\/span><\/span>\u00a0and\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.youtube.com\/user\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube<\/a><\/span><\/span>.\u00a0<em>Bring on the bongos!!<\/em><\/p>\n<p>Thank you for Digesting, Hard-Working Hippos!<\/p>\n<p>Until next week,<\/p>\n<p>Max<br \/>\n<em>Let your business Run Wild<\/em><\/p>\n<p><strong>Did someone forward you the Hippo Digest? Subscribe\u00a0<a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">here<\/span><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week&#8217;s Hippo Digest includes our podcast with Sure Oak Founder Tom Casano and creative marketing by Planet Fitness, Stella Artois, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.<\/p>\n","protected":false},"author":5,"featured_media":8800,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59,56,635,1285,182,60],"tags":[],"class_list":["post-8985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-hippo-digest-creative-marketing","category-inspiration-creativity","category-technology-tools","category-wild-business-growth-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hippo Digest #12 - Tom Casano Podcast and Creative Marketing by Planet Fitness - Hippo Direct<\/title>\n<meta name=\"description\" content=\"This week&#039;s Hippo Digest includes our podcast with Sure Oak Founder Tom Casano and creative marketing by Planet Fitness, Stella Artois, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-12-tom-casano-podcast-and-creative-marketing-by-plantet-fitness\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hippo Digest #12 - Tom Casano Podcast and Creative Marketing by Planet Fitness\" \/>\n<meta property=\"og:description\" content=\"This week&#039;s Hippo Digest includes our podcast with Sure Oak Founder Tom Casano and creative marketing by Planet Fitness, Stella Artois, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. 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