{"id":8977,"date":"2018-08-29T17:46:12","date_gmt":"2018-08-29T17:46:12","guid":{"rendered":"https:\/\/www.hippodirect.com\/blog\/?p=8977"},"modified":"2019-04-30T18:15:00","modified_gmt":"2019-04-30T18:15:00","slug":"hippo-digest-9-kawula-meets-hippo-and-creative-marketing-by-chef-boyardee","status":"publish","type":"post","link":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-9-kawula-meets-hippo-and-creative-marketing-by-chef-boyardee\/","title":{"rendered":"Hippo Digest #9 &#8211; Mike Kawula Meets Hippo and Creative Marketing by Chef Boyardee"},"content":{"rendered":"<h2><strong>It&#8217;s a jungle out there!<\/strong><\/h2>\n<p>Wise words from this week&#8217;s Wild Business Growth podcast guest\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #3366ff;\"><a style=\"color: #3366ff; text-decoration: underline;\" href=\"https:\/\/twitter.com\/MikeKawula\" target=\"_blank\" rel=\"noopener noreferrer\">Mike Kawula<\/a><\/span><\/span>! And he would know &#8211; this was without a doubt the first meeting between a koala and a hippo in podcast history.<\/p>\n<p><a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-6-mike-kawula-serial-entrepreneur-and-daily-podcaster\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">Listen<\/span><\/a> to the brand spankin&#8217; new episode to hear Mike&#8217;s entrepreneurial journey, how he stays constantly learning, and his one-of-a-kind philosophy on travel. Check it out on\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #3366ff; text-decoration: underline;\"><a style=\"color: #3366ff; text-decoration: underline;\" href=\"https:\/\/itunes.apple.com\/us\/podcast\/6-mike-kawula-serial-entrepreneur-and-daily-podcaster\/id1422144338?i=1000418699770&amp;mt=2\" target=\"_blank\" rel=\"noopener noreferrer\">iTunes<\/a><\/span><\/span>\u00a0and your other favorite audio\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #3366ff; text-decoration: underline;\"><a style=\"color: #3366ff; text-decoration: underline;\" href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener noreferrer\">platforms<\/a><\/span><\/span>\u00a0&#8211; and\u00a0<strong><em>leave a 5-star review<\/em><\/strong>\u00a0if you enjoy the show!<\/p>\n<p>Now for some more creative marketing highlights from the past week!<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-9982\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/08\/DJ-Transparent-300x300.png\" alt=\"Hippo Digest Direct Creative Marketing Recap Newsletter\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/08\/DJ-Transparent-66x66.png 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/08\/DJ-Transparent-150x150.png 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/08\/DJ-Transparent-200x200.png 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/08\/DJ-Transparent-300x300.png 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/08\/DJ-Transparent-400x400.png 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/08\/DJ-Transparent-600x600.png 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/08\/DJ-Transparent-768x768.png 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/08\/DJ-Transparent-800x800.png 800w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/08\/DJ-Transparent-1024x1024.png 1024w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/08\/DJ-Transparent-1200x1200.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What happened in the creative marketing world last week?<\/strong><\/h2>\n<ul>\n<li>Donny Osmond and Lil&#8217; Yachty teamed up (really) for a\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #3366ff;\"><a style=\"color: #3366ff; text-decoration: underline;\" href=\"https:\/\/www.mediapost.com\/publications\/article\/323828\/donny-osmond-lil-yachty-par-dee-it-up-in-new-e.html?edition=110519\" target=\"_blank\" rel=\"noopener noreferrer\">music video<\/a><\/span><\/span>\u00a0for Chef Boyardee (<em>MediaPost<\/em>)<\/li>\n<li>Sometimes you need to test creative strategies using a\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #3366ff;\"><a style=\"color: #3366ff; text-decoration: underline;\" href=\"https:\/\/techcrunch.com\/2018\/08\/20\/google-doctor-fork\/\" target=\"_blank\" rel=\"noopener noreferrer\">fake pizza brand<\/a><\/span><\/span>. Just ask YouTube (<em>TechCrunch<\/em>)<\/li>\n<li>Remember Nickelodeon&#8217;s Double Dare? It&#8217;s coming back and now\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #3366ff;\"><a style=\"color: #3366ff; text-decoration: underline;\" href=\"https:\/\/www.adweek.com\/digital\/nickelodeon-launched-a-double-dare-trivia-game-on-facebook-messenger\/\" target=\"_blank\" rel=\"noopener noreferrer\">you can play too<\/a><\/span><\/span>\u00a0on Facebook Messenger (<em>Adweek<\/em>)<\/li>\n<li>LOL &#8211; P&amp;G is looking to\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #3366ff;\"><a style=\"color: #3366ff; text-decoration: underline;\" href=\"http:\/\/fortune.com\/2018\/08\/23\/procter-and-gamble-trademark-millennial-phrases\/\" target=\"_blank\" rel=\"noopener noreferrer\">trademark phrases<\/a><\/span><\/span>\u00a0to attract younger consumers (<em>Fortune<\/em>)<\/li>\n<li>Mother and the New York Public Library are bringing\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #3366ff;\"><a style=\"color: #3366ff; text-decoration: underline;\" href=\"https:\/\/www.adweek.com\/brand-marketing\/literary-classics-come-to-instagram-with-this-lovely-new-project-by-the-new-york-public-library\/\" target=\"_blank\" rel=\"noopener noreferrer\">classic novels<\/a><\/span><\/span>\u00a0to life through Instagram Stories (<em>Adweek<\/em>)<\/li>\n<li><strong>Random Fun of the Week:<\/strong>\u00a0A dentist went viral thanks to her\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #3366ff;\"><a style=\"color: #3366ff; text-decoration: underline;\" href=\"https:\/\/www.yahoo.com\/entertainment\/guardians-gums-tartar-wars-movie-loving-dentists-billboards-go-viral-220040631.html\" target=\"_blank\" rel=\"noopener noreferrer\">movie-spoof billboards<\/a><\/span><\/span>\u00a0(<em>Yahoo!<\/em>)<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-9977\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/08\/Wild-Business-Growth-Podcast-Official-1-300x300.jpg\" alt=\"Wild Business Growth Podcast Hippo Direct Digest\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/08\/Wild-Business-Growth-Podcast-Official-1-66x66.jpg 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/08\/Wild-Business-Growth-Podcast-Official-1-150x150.jpg 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/08\/Wild-Business-Growth-Podcast-Official-1-200x200.jpg 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/08\/Wild-Business-Growth-Podcast-Official-1-300x300.jpg 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/08\/Wild-Business-Growth-Podcast-Official-1-400x400.jpg 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/08\/Wild-Business-Growth-Podcast-Official-1-600x600.jpg 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/08\/Wild-Business-Growth-Podcast-Official-1-768x768.jpg 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/08\/Wild-Business-Growth-Podcast-Official-1-800x800.jpg 800w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/08\/Wild-Business-Growth-Podcast-Official-1-1024x1024.jpg 1024w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/08\/Wild-Business-Growth-Podcast-Official-1-1200x1200.jpg 1200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/08\/Wild-Business-Growth-Podcast-Official-1.jpg 1400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What else happened in the Hippo Direct World last week?<\/strong><\/h2>\n<ul>\n<li>Check out our super fun Wild Business Growth <a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-5-gina-schreck-ceo-of-socialknx-bucket-list-champion\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">podcast episode<\/span><\/a> with <span style=\"text-decoration: underline;\"><span style=\"color: #3366ff; text-decoration: underline;\"><a style=\"color: #3366ff; text-decoration: underline;\" href=\"https:\/\/twitter.com\/Ginaschreck\" target=\"_blank\" rel=\"noopener noreferrer\">Gina Schreck<\/a><\/span><\/span>\u00a0&#8211; Founder &amp; CEO of\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #3366ff; text-decoration: underline;\"><a style=\"color: #3366ff; text-decoration: underline;\" href=\"http:\/\/socialknx.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">SocialKNX<\/a><\/span><\/span>\u00a0and Bucket List Champion<\/li>\n<li>Our President &amp; Founder detailed how to overcome\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #3366ff;\"><a style=\"color: #3366ff; text-decoration: underline;\" href=\"https:\/\/www.hippodirect.com\/blog\/how-to-overcome-business-adversity\/\" target=\"_blank\" rel=\"noopener noreferrer\">business adversity<\/a><\/span><\/span><\/li>\n<li>Do you have a Live Chat plugin on your website?\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #3366ff;\"><a style=\"color: #3366ff; text-decoration: underline;\" href=\"https:\/\/www.instagram.com\/p\/Bmv7XN3lwM0\/?taken-by=hippodirect\" target=\"_blank\" rel=\"noopener noreferrer\">Hippo Tip #45<\/a><\/span><\/span>\u00a0shared why you should!<\/li>\n<li>Getting in the trending topics conversation can work wonders for your brand &#8211; but only if it makes sense, as\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #3366ff;\"><a style=\"color: #3366ff; text-decoration: underline;\" href=\"https:\/\/twitter.com\/HippoDirect\/status\/1032687970783047682\" target=\"_blank\" rel=\"noopener noreferrer\">Hippo Tip #46<\/a><\/span><\/span>\u00a0hit on<\/li>\n<\/ul>\n<p>Stay tuned for more insightful content coming next week &#8211; including a rockstar podcast episode with\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #3366ff;\"><a style=\"color: #3366ff; text-decoration: underline;\" href=\"https:\/\/www.instagram.com\/chriskubby\/\" target=\"_blank\" rel=\"noopener noreferrer\">Chris &#8220;Kubby&#8221; Kubbernus<\/a><\/span><\/span>! If you have any questions or comments on the Hippo Digest or the Wild Business Growth podcast, contact us on\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #3366ff;\"><a style=\"color: #3366ff; text-decoration: underline;\" href=\"https:\/\/www.facebook.com\/HippoDirect\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a><\/span><\/span>,\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #3366ff;\"><a style=\"color: #3366ff; text-decoration: underline;\" href=\"https:\/\/twitter.com\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a><\/span><\/span>,\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #3366ff;\"><a style=\"color: #3366ff; text-decoration: underline;\" href=\"https:\/\/www.instagram.com\/hippodirect\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a><\/span><\/span>, and\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #3366ff;\"><a style=\"color: #3366ff; text-decoration: underline;\" href=\"https:\/\/www.linkedin.com\/company\/hippo-direct\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a><\/span><\/span>.\u00a0<em>Bring on the bongos!!<\/em><\/p>\n<p>Thank you for Digesting, Hysterical Hippos!<\/p>\n<p>Until next week,<\/p>\n<p>Max<br \/>\n<em>Let your business Run Wild<\/em><\/p>\n<p><strong>Subscribe to the Hippo Digest email newsletter\u00a0<a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">here<\/span><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week&#8217;s Hippo Digest includes our podcast with Serial Entrepreneur Mike Kawula and creative marketing by Chef Boyardee, P&#038;G, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.<\/p>\n","protected":false},"author":5,"featured_media":8800,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59,56,635,1285,182,60],"tags":[],"class_list":["post-8977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-hippo-digest-creative-marketing","category-inspiration-creativity","category-technology-tools","category-wild-business-growth-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hippo Digest #9 - Mike Kawula Meets Hippo and Creative Marketing by Chef Boyardee - Hippo Direct<\/title>\n<meta name=\"description\" content=\"This week&#039;s Hippo Digest includes our podcast with Serial Entrepreneur Mike Kawula and creative marketing by Chef Boyardee, P&amp;G, and more! 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