{"id":8941,"date":"2018-07-17T21:04:37","date_gmt":"2018-07-17T21:04:37","guid":{"rendered":"https:\/\/www.hippodirect.com\/blog\/?p=8941"},"modified":"2019-04-28T20:26:00","modified_gmt":"2019-04-28T20:26:00","slug":"hippo-digest-5-creative-marketing-by-casper-kylie-jenner-and-facebook","status":"publish","type":"post","link":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-5-creative-marketing-by-casper-kylie-jenner-and-facebook\/","title":{"rendered":"Hippo Digest #5 &#8211; Creative Marketing by Casper, Kylie Jenner, and Facebook"},"content":{"rendered":"<h2><strong>A new week brings new creative marketing campaigns!<\/strong><\/h2>\n<p>We hope you&#8217;re enjoying this Tuesday as much as Joey Chestnut enjoys hot dogs. Which is a lot. What&#8217;s the biggest thing you&#8217;re trying to knock out this week? Reply to this email and let us know!<\/p>\n<p>Now for the creative marketing highlights from the week!<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-9971\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/07\/Sand-Castle-Still-300x300.jpg\" alt=\"Hippo Digest Direct Creative Marketing Recap Newsletter\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/07\/Sand-Castle-Still-66x66.jpg 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/07\/Sand-Castle-Still-150x150.jpg 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/07\/Sand-Castle-Still-200x200.jpg 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/07\/Sand-Castle-Still-300x300.jpg 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/07\/Sand-Castle-Still-400x400.jpg 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/07\/Sand-Castle-Still-600x600.jpg 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/07\/Sand-Castle-Still-768x768.jpg 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/07\/Sand-Castle-Still-800x800.jpg 800w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/07\/Sand-Castle-Still.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What happened in the creative marketing world last week?<\/strong><\/h2>\n<ul>\n<li>Feeling sleepy? Casper opened a store\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/techcrunch.com\/2018\/07\/11\/casper-dreamery\/\" target=\"_blank\" rel=\"noopener noreferrer\">specifically for naps<\/a><\/span><\/span> <em>(TechCrunch)<\/em><\/li>\n<li>You&#8217;ve probably heard way too much about Kylie Jenner. But not enough about her self-made <span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.forbes.com\/sites\/forbesdigitalcovers\/2018\/07\/11\/how-20-year-old-kylie-jenner-built-a-900-million-fortune-in-less-than-3-years\/\">$900 million fortune<\/a><\/span><\/span>\u00a0(<em>Forbes<\/em>)<\/li>\n<li>Thanks to new Facebook AR Ads, you can\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.mediapost.com\/publications\/article\/321976\/facebook-adds-ar-to-ad-offerings.html\" target=\"_blank\" rel=\"noopener noreferrer\">&#8220;try on&#8221; products<\/a><\/span><\/span>\u00a0from your phone (<em>MediaPost<\/em>)<\/li>\n<li>Is there anything Google doesn&#8217;t do? No, as they&#8217;re even getting into the\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.wired.com\/story\/google-videogame-platform\/\" target=\"_blank\" rel=\"noopener noreferrer\">videogame business<\/a><\/span><\/span>(<em>Wired<\/em>)<\/li>\n<li>Outdoor ad firm Adams+Fairway is bringing\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.mediapost.com\/publications\/article\/321902\/adamsfairway-brings-instagram-challenge-to-outdoo.html?edition=109905\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram photos to billboards<\/a><\/span><\/span>\u00a0(<em>MediaPost<\/em>)<\/li>\n<li><strong>Random Fun of the Week:<\/strong>\u00a0Remember the\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.youtube.com\/watch?v=cteUDkurv7E\" target=\"_blank\" rel=\"noopener noreferrer\">Walmart Yodel Kid<\/a><\/span><\/span>? He&#8217;s\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/apnews.com\/4ecf4e7469124d1f9dd7d5c7e995d512\" target=\"_blank\" rel=\"noopener noreferrer\">dropping an album<\/a><\/span><\/span>\u00a0this week (<em>AP<\/em>)<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-9972\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/07\/Emojis-Still-4-300x300.jpg\" alt=\"Hippo Digest Direct Emojis Marketing Creative Newsletter\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/07\/Emojis-Still-4-66x66.jpg 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/07\/Emojis-Still-4-150x150.jpg 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/07\/Emojis-Still-4-200x200.jpg 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/07\/Emojis-Still-4-300x300.jpg 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/07\/Emojis-Still-4-400x400.jpg 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/07\/Emojis-Still-4-600x600.jpg 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/07\/Emojis-Still-4-768x768.jpg 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/07\/Emojis-Still-4.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What else happened in the Hippo Direct World last week?<\/strong><\/h2>\n<ul>\n<li>Our President &amp; Founder shared his\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-plan-to-quadruple-sales\/\" target=\"_blank\" rel=\"noopener noreferrer\">strategic planning ideas<\/a><\/span><\/span>\u00a0for quadrupling your sales<\/li>\n<li>Hear that?\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.instagram.com\/p\/BlBX1p2l237\/?taken-by=hippodirect\" target=\"_blank\" rel=\"noopener noreferrer\">Hippo Tip #39<\/a><\/span><\/span>\u00a0made some noise with the audio content wave<\/li>\n<li>A little monkey business doesn&#8217;t hurt! Especially with emojis, as\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/twitter.com\/HippoDirect\/status\/1017486570826461184\" target=\"_blank\" rel=\"noopener noreferrer\">Hippo Tip #40<\/a><\/span><\/span>\u00a0demonstrated<\/li>\n<li>We&#8217;ll make your job\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.facebook.com\/HippoDirect\/videos\/10156416531457192\/\" target=\"_blank\" rel=\"noopener noreferrer\">a day at the beach<\/a><\/span><\/span>. Just look at that Hippo!<\/li>\n<\/ul>\n<p>If you have any thoughts on this issue of the Hippo Digest, reply to this email and let us know! And if you want to get more real-time marketing tips and hippo fun, connect with us on\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.facebook.com\/HippoDirect\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a><\/span><\/span>,\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/twitter.com\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a><\/span><\/span>,\u00a0<a href=\"https:\/\/www.instagram.com\/hippodirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\">Instagram<\/span><\/span><\/a>, and\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.linkedin.com\/company\/hippo-direct\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a><\/span><\/span>.<\/p>\n<p>Thank you for Digesting, Happy Hippos!<\/p>\n<p>Until next week,<\/p>\n<p>Max<br \/>\n<em>Let your business Run Wild<\/em><\/p>\n<p><strong>Subscribe to the Hippo Digest email newsletter\u00a0<a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">here<\/span><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week&#8217;s Hippo Digest includes creative marketing by Casper, Kylie Jenner, Facebook, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.<\/p>\n","protected":false},"author":5,"featured_media":8800,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59,56,635,1285,182,60],"tags":[],"class_list":["post-8941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-hippo-digest-creative-marketing","category-inspiration-creativity","category-technology-tools","category-wild-business-growth-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hippo Digest #5 - Creative Marketing by Casper, Kylie Jenner, and Facebook - Hippo Direct<\/title>\n<meta name=\"description\" content=\"This week&#039;s Hippo Digest includes creative marketing by Casper, Kylie Jenner, Facebook, and more! 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Sign up to get the Hippo Digest email newsletter straight to your inbox.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-5-creative-marketing-by-casper-kylie-jenner-and-facebook\/\" \/>\n<meta property=\"og:site_name\" content=\"Hippo Direct\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HippoDirect\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-17T21:04:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-28T20:26:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/11\/Hippo-Digest-20-Joe-Martin-Podcast-and-Creative-Marketing-by-Bob-Evans.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Max Branstetter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:site\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Max Branstetter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-5-creative-marketing-by-casper-kylie-jenner-and-facebook\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-5-creative-marketing-by-casper-kylie-jenner-and-facebook\\\/\"},\"author\":{\"name\":\"Max Branstetter\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#\\\/schema\\\/person\\\/30ab60877b002149e76a4c5cf2e56f65\"},\"headline\":\"Hippo Digest #5 &#8211; Creative Marketing by Casper, Kylie Jenner, and Facebook\",\"datePublished\":\"2018-07-17T21:04:37+00:00\",\"dateModified\":\"2019-04-28T20:26:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-5-creative-marketing-by-casper-kylie-jenner-and-facebook\\\/\"},\"wordCount\":298,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-5-creative-marketing-by-casper-kylie-jenner-and-facebook\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/Hippo-Digest-20-Joe-Martin-Podcast-and-Creative-Marketing-by-Bob-Evans.png\",\"articleSection\":[\"Content Marketing\",\"Digital Marketing\",\"Hippo Digest - Creative Marketing\",\"Inspiration &amp; Creativity\",\"Technology Tools\",\"Wild Business Growth Podcast\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-5-creative-marketing-by-casper-kylie-jenner-and-facebook\\\/\",\"url\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-5-creative-marketing-by-casper-kylie-jenner-and-facebook\\\/\",\"name\":\"Hippo Digest #5 - Creative Marketing by Casper, Kylie Jenner, and Facebook - Hippo Direct\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-5-creative-marketing-by-casper-kylie-jenner-and-facebook\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-5-creative-marketing-by-casper-kylie-jenner-and-facebook\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/Hippo-Digest-20-Joe-Martin-Podcast-and-Creative-Marketing-by-Bob-Evans.png\",\"datePublished\":\"2018-07-17T21:04:37+00:00\",\"dateModified\":\"2019-04-28T20:26:00+00:00\",\"description\":\"This week's Hippo Digest includes creative marketing by Casper, Kylie Jenner, Facebook, and more! 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