{"id":8936,"date":"2018-07-10T20:54:04","date_gmt":"2018-07-10T20:54:04","guid":{"rendered":"https:\/\/www.hippodirect.com\/blog\/?p=8936"},"modified":"2019-04-28T20:20:12","modified_gmt":"2019-04-28T20:20:12","slug":"hippo-digest-4-creative-marketing-by-white-castle-amazon-and-malibu-rum","status":"publish","type":"post","link":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-4-creative-marketing-by-white-castle-amazon-and-malibu-rum\/","title":{"rendered":"Hippo Digest #4 &#8211; Creative Marketing by White Castle, Amazon, and Malibu Rum"},"content":{"rendered":"<h2><strong>Welcome back to the grind!<\/strong><\/h2>\n<p>Unless you came back to the grind last Thursday. In that case, we still welcome you back from the weekend, just not in bold font, since we already did that. Anyway, we hope you all had a fantastic 4th and got your fix of fireworks and frankfurters! I managed to sneak some apple pie onto the roof to watch the fireworks and have yet to be kicked out on account of crumbs, so we&#8217;ll put it in the Win column. Now for the creative marketing highlights from the holiday week!<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-9966\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/07\/LinkedIn-Still-2-300x300.jpg\" alt=\"Hippo Digest Direct Creative Marketing Recap Newsletter\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/07\/LinkedIn-Still-2-66x66.jpg 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/07\/LinkedIn-Still-2-150x150.jpg 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/07\/LinkedIn-Still-2-200x200.jpg 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/07\/LinkedIn-Still-2-300x300.jpg 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/07\/LinkedIn-Still-2-400x400.jpg 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/07\/LinkedIn-Still-2-600x600.jpg 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/07\/LinkedIn-Still-2-768x768.jpg 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/07\/LinkedIn-Still-2.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What happened in the creative marketing world last week?<\/strong><\/h2>\n<ul>\n<li>White Castle produced its most hilarious marketing event since Harold &amp; Kumar with a\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"http:\/\/creativity-online.com\/work\/white-castle-white-castle-slides-into-online-beauty-sales\/54947\" target=\"_blank\" rel=\"noopener noreferrer\">QVC-parody Facebook Live<\/a><\/span><\/span>\u00a0stream (<em>Ad Age<\/em>)<\/li>\n<li>Amazon can&#8217;t resist the offline these days, this time announcing a\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2018-07-04\/amazon-said-to-take-page-from-toys-r-us-with-holiday-catalog\" target=\"_blank\" rel=\"noopener noreferrer\">holiday toy catalog<\/a><\/span><\/span>\u00a0right after Toys &#8220;R&#8221; Us shut its doors (<em>Bloomberg<\/em>)<\/li>\n<li>You&#8217;ve heard Instagram influencers are powerful, but just how powerful? Videos and pictures from Malibu Rum&#8217;s\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.cnbc.com\/2018\/07\/03\/reuters-america-focus-firing-fake-pineapples-pernod-uses-influencers-to-drive-sales.html\" target=\"_blank\" rel=\"noopener noreferrer\">Malibu Games<\/a><\/span><\/span>\u00a0amassed 2.4 BILLION views in 1 month alone (<em>CNBC<\/em>)<\/li>\n<li>Snapchat is partnering with\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.hollywoodreporter.com\/news\/snapchat-launches-ar-experiences-at-disneyland-universal-studios-1124462\" target=\"_blank\" rel=\"noopener noreferrer\">Disney, Universal, and Six Flags<\/a><\/span><\/span>\u00a0to create augmented reality experiences in their theme parks (<em>The Hollywood Reporter<\/em>)<\/li>\n<li>You can now share your LinkedIn profile\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.engadget.com\/2018\/06\/28\/linkedin-qr-codes-sharing-profile-easier\/\" target=\"_blank\" rel=\"noopener noreferrer\">via QR code<\/a><\/span><\/span>, proving again QR codes will somehow never die (<em>Engadget<\/em>)<\/li>\n<li>Fiona, everyone&#8217;s 2nd-favorite hippo (kidding! We love her too), is turning into\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/apnews.com\/8130c2092998415aab52cbd06831c903\/Professor-Fiona?-Famed-baby-hippo-an-educational-force\" target=\"_blank\" rel=\"noopener noreferrer\">quite the Professor<\/a><\/span><\/span>! (<em>AP<\/em>)<\/li>\n<li><strong>Random Fun of the Week:<\/strong>\u00a0Can&#8217;t deal with this summer heat? Read up on the\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/news.nationalgeographic.com\/2018\/06\/coldest-place-earth-measured-temperature-antarctica-science\/\" target=\"_blank\" rel=\"noopener noreferrer\">coldest place on Earth<\/a><\/span><\/span>. Brrr!! (<em>National Geographic<\/em>)<\/li>\n<\/ul>\n<h2><img decoding=\"async\" class=\"alignnone size-medium wp-image-9967\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/07\/4th-of-July-Still-1-300x300.jpg\" alt=\"Hippo Digest Direct 4th of July Marketing Creative Newsletter\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/07\/4th-of-July-Still-1-66x66.jpg 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/07\/4th-of-July-Still-1-150x150.jpg 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/07\/4th-of-July-Still-1-200x200.jpg 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/07\/4th-of-July-Still-1-300x300.jpg 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/07\/4th-of-July-Still-1-400x400.jpg 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/07\/4th-of-July-Still-1-600x600.jpg 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/07\/4th-of-July-Still-1-768x768.jpg 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/07\/4th-of-July-Still-1-800x800.jpg 800w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/07\/4th-of-July-Still-1-1024x1024.jpg 1024w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/07\/4th-of-July-Still-1.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/h2>\n<h2><strong>What else happened in the Hippo Direct World last week?<\/strong><\/h2>\n<ul>\n<li>We released the\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.hippodirect.com\/blog\/digital-marketing-tips-from-hippo-direct-june-2018\/\" target=\"_blank\" rel=\"noopener noreferrer\">Digital Marketing Tips<\/a><\/span><\/span>\u00a0from June! This edition includes Twitter hashtag games, Instagram discoverability hacks, and more<\/li>\n<li>Oh snap!\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.instagram.com\/p\/Bk5SDRvFy7d\/?taken-by=hippodirect\" target=\"_blank\" rel=\"noopener noreferrer\">Hippo Tip #38<\/a><\/span><\/span>\u00a0shared the power of Instagram&#8217;s Weekly Hashtag Project (#WHP)<\/li>\n<li>Hippo went\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/twitter.com\/HippoDirect\/status\/1014549422779363328\" target=\"_blank\" rel=\"noopener noreferrer\">full Uncle Sam<\/a><\/span><\/span>\u00a0for the 4th of July. The fireworks show must go on!<\/li>\n<\/ul>\n<p>If you have any thoughts on this issue of the Hippo Digest, reply to this email and let us know! And if you want to get more real-time marketing tips and hippo fun, connect with us on\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.facebook.com\/HippoDirect\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a><\/span><\/span>,\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/twitter.com\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a><\/span><\/span>,\u00a0<a href=\"https:\/\/www.instagram.com\/hippodirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\">Instagram<\/span><\/span><\/a>, and\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.linkedin.com\/company\/hippo-direct\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a><\/span><\/span>.<\/p>\n<p>Thank you for Digesting, Hippo Bunch!<\/p>\n<p>Until next week,<\/p>\n<p>Max<br \/>\n<em>Let your business Run Wild<\/em><\/p>\n<p><strong>Subscribe to the Hippo Digest email newsletter\u00a0<a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">here<\/span><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week&#8217;s Hippo Digest includes creative marketing by White Castle, Amazon, Malibu Rum, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.<\/p>\n","protected":false},"author":5,"featured_media":8800,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59,56,635,1285,182,60],"tags":[],"class_list":["post-8936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-hippo-digest-creative-marketing","category-inspiration-creativity","category-technology-tools","category-wild-business-growth-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hippo Digest #4 - Creative Marketing by White Castle, Amazon, and Malibu Rum - Hippo Direct<\/title>\n<meta name=\"description\" content=\"This week&#039;s Hippo Digest includes creative marketing by White Castle, Amazon, Malibu Rum and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-4-creative-marketing-by-white-castle-amazon-and-malibu-rum\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hippo Digest #4 - Creative Marketing by White Castle, Amazon, and Malibu Rum\" \/>\n<meta property=\"og:description\" content=\"This week&#039;s Hippo Digest includes creative marketing by White Castle, Amazon, Malibu Rum and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-4-creative-marketing-by-white-castle-amazon-and-malibu-rum\/\" \/>\n<meta property=\"og:site_name\" content=\"Hippo Direct\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HippoDirect\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-10T20:54:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-28T20:20:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/11\/Hippo-Digest-20-Joe-Martin-Podcast-and-Creative-Marketing-by-Bob-Evans.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Max Branstetter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:site\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Max Branstetter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-4-creative-marketing-by-white-castle-amazon-and-malibu-rum\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-4-creative-marketing-by-white-castle-amazon-and-malibu-rum\\\/\"},\"author\":{\"name\":\"Max Branstetter\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#\\\/schema\\\/person\\\/30ab60877b002149e76a4c5cf2e56f65\"},\"headline\":\"Hippo Digest #4 &#8211; Creative Marketing by White Castle, Amazon, and Malibu Rum\",\"datePublished\":\"2018-07-10T20:54:04+00:00\",\"dateModified\":\"2019-04-28T20:20:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-4-creative-marketing-by-white-castle-amazon-and-malibu-rum\\\/\"},\"wordCount\":392,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-4-creative-marketing-by-white-castle-amazon-and-malibu-rum\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/Hippo-Digest-20-Joe-Martin-Podcast-and-Creative-Marketing-by-Bob-Evans.png\",\"articleSection\":[\"Content Marketing\",\"Digital Marketing\",\"Hippo Digest - Creative Marketing\",\"Inspiration &amp; Creativity\",\"Technology Tools\",\"Wild Business Growth Podcast\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-4-creative-marketing-by-white-castle-amazon-and-malibu-rum\\\/\",\"url\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-4-creative-marketing-by-white-castle-amazon-and-malibu-rum\\\/\",\"name\":\"Hippo Digest #4 - Creative Marketing by White Castle, Amazon, and Malibu Rum - Hippo Direct\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-4-creative-marketing-by-white-castle-amazon-and-malibu-rum\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-4-creative-marketing-by-white-castle-amazon-and-malibu-rum\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/Hippo-Digest-20-Joe-Martin-Podcast-and-Creative-Marketing-by-Bob-Evans.png\",\"datePublished\":\"2018-07-10T20:54:04+00:00\",\"dateModified\":\"2019-04-28T20:20:12+00:00\",\"description\":\"This week's Hippo Digest includes creative marketing by White Castle, Amazon, Malibu Rum and more! 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