{"id":8923,"date":"2018-12-05T20:48:10","date_gmt":"2018-12-05T20:48:10","guid":{"rendered":"https:\/\/www.hippodirect.com\/blog\/?p=8923"},"modified":"2018-12-13T19:57:11","modified_gmt":"2018-12-13T19:57:11","slug":"hippo-digest-23-rebekah-radice-podcast-and-creative-marketing-by-payless","status":"publish","type":"post","link":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-23-rebekah-radice-podcast-and-creative-marketing-by-payless\/","title":{"rendered":"Hippo Digest #23 &#8211; Rebekah Radice Podcast and Creative Marketing by Payless"},"content":{"rendered":"<h2><strong>Reach out to 5 people a day who can help your business<\/strong><\/h2>\n<p>That&#8217;s what this week&#8217;s <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Wild Business Growth<\/span><\/a> podcast guest, <a href=\"https:\/\/twitter.com\/RebekahRadice\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Rebekah Radice<\/span><\/a>, swears by &#8211; and it can work for you, too! Rebekah is an award-winning marketer and entrepreneur who founded <a href=\"http:\/\/radiantla.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">RadiantLA<\/span><\/a> and <a href=\"https:\/\/rebekahradice.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Rebekah Radice Media<\/span><\/a> and is the CMO of <a href=\"https:\/\/www.postplanner.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Post Planner<\/span><\/a>!<\/p>\n<p>Listen to the super fun episode to hear Rebekah&#8217;s take on branding in the social media world, how the outdoors can inspire creativity, and how you can benefit from working with clients in different industries. Hear the episode on <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">iTunes<\/span><\/a> and your other favorite <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">audio platforms<\/span><\/a> &#8211; and <em><strong>subscribe and leave a 5-star review<\/strong><\/em> if you love Rebekah&#8217;s radio voice!<\/p>\n<p>Now for some more creative marketing highlights from the past week!<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-8927\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/HIPPOcheeseburger2-300x300.png\" alt=\"Hippo Digest Hippo Direct\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/HIPPOcheeseburger2-66x66.png 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/HIPPOcheeseburger2-150x150.png 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/HIPPOcheeseburger2-200x200.png 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/HIPPOcheeseburger2-300x300.png 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/HIPPOcheeseburger2-400x400.png 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/HIPPOcheeseburger2-600x600.png 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/HIPPOcheeseburger2-768x768.png 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/HIPPOcheeseburger2-800x800.png 800w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/HIPPOcheeseburger2-1024x1024.png 1024w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/HIPPOcheeseburger2.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What happened in the creative marketing world last week?<\/strong><\/h2>\n<ul>\n<li>Payless will <a href=\"https:\/\/adage.com\/creativity\/work\/payless-palessi\/961521\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">knock your socks off<\/span><\/a> with their brilliant Palessi prank (<em>Ad Age<\/em>)<\/li>\n<li>New York Public Library won Black Friday with their <a href=\"https:\/\/www.thedrum.com\/news\/2018\/11\/29\/we-ve-become-more-creative-ny-public-library-s-marketing-chief-black-friday-spoof\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>New York Times<\/em> ad<\/span><\/a> (<em>The Drum<\/em>)<\/li>\n<li>Turns out McDonald&#8217;s knows hamburgers AND <a href=\"https:\/\/adage.com\/article\/cmo-strategy\/mcdonald-s-pays-homage-hamburger-menu-inventor-reddit\/315791\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">hamburger menus<\/span><\/a> (<em>Ad Age<\/em>)<\/li>\n<li>SoulCycle didn&#8217;t need to reinvent the wheel &#8211; just <a href=\"https:\/\/digiday.com\/marketing\/soulcycle-team-building-media-business\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">embrace Instagram<\/span><\/a> (<em>Digiday<\/em>)<\/li>\n<li><strong>Random Fun of the Week:<\/strong> Like to watch <em>It&#8217;s a Wonderful Life<\/em> this time of year? You may be surprised to hear its <a href=\"http:\/\/mentalfloss.com\/article\/90135\/how-its-wonderful-life-went-box-office-dud-accidental-christmas-tradition\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">struggles at the box office<\/span><\/a> (<em>Mental Floss<\/em>)<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-8928\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Wild-Business-Growth-Podcast-Official-300x300.jpg\" alt=\"Wild Business Growth Podcast Hippo Digest Hippo Direct\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Wild-Business-Growth-Podcast-Official-66x66.jpg 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Wild-Business-Growth-Podcast-Official-150x150.jpg 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Wild-Business-Growth-Podcast-Official-200x200.jpg 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Wild-Business-Growth-Podcast-Official-300x300.jpg 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Wild-Business-Growth-Podcast-Official-400x400.jpg 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Wild-Business-Growth-Podcast-Official-600x600.jpg 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Wild-Business-Growth-Podcast-Official-768x768.jpg 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Wild-Business-Growth-Podcast-Official-800x800.jpg 800w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Wild-Business-Growth-Podcast-Official-1024x1024.jpg 1024w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Wild-Business-Growth-Podcast-Official-1200x1200.jpg 1200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Wild-Business-Growth-Podcast-Official.jpg 1400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What else happened in the Hippo Direct World last week?<\/strong><\/h2>\n<ul>\n<li>Listen to <a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-19-john-lee-dumas-podcasting-legend-host-of-entrepreneurs-on-fire\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Episode 19<\/span><\/a> of the <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Wild Business Growth podcast<\/span><\/a> featuring <a href=\"https:\/\/en.wikipedia.org\/wiki\/John_Lee_Dumas\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">John Lee Dumas<\/span><\/a> (JLD) &#8211; Podcasting Legend, Host of <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/entrepreneurs-on-fire-with-john-lee-dumas\/id564001633?mt=2\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Entrepreneurs on Fire<\/em><\/span><\/a><\/li>\n<li>Our podcast was featured in the <a href=\"https:\/\/twitter.com\/HippoDirect\/status\/1068571619197677568\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Indiana University Alumni Magazine<\/em><\/span><\/a>!<\/li>\n<li>Hi-yah! No matter what industry you&#8217;re in, disruption is key, as <a href=\"https:\/\/www.facebook.com\/HippoDirect\/videos\/258519981498225\/?__tn__=-R\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Tip #63<\/span><\/a> chopped up<\/li>\n<li><a href=\"https:\/\/www.instagram.com\/p\/Bq0bJWwlVd_\/?utm_source=ig_web_copy_link\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Tip #64<\/span><\/a> shared how you can get more people to see your #InstagramStories<\/li>\n<li>Miss last week&#8217;s <a href=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-22-john-lee-dumas-podcast-and-creative-marketing-by-honda\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Digest<\/span><\/a>? Check out the creative marketing Honda, Dunkin&#8217;, Walmart, and more brewed up<\/li>\n<\/ul>\n<h2><strong>Interested in starting a podcast of your own? Email me at <a href=\"mailto:max@hippodirect.com\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">max@hippodirect.com<\/span><\/a>!<\/strong><\/h2>\n<p>Stay frosty for more cool content coming next week! If you have any questions or comments on the Hippo Digest or the Wild Business Growth podcast, contact us on <a href=\"https:\/\/www.facebook.com\/HippoDirect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Facebook<\/span><\/a>, <a href=\"https:\/\/twitter.com\/HippoDirect\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a>, <a href=\"https:\/\/www.instagram.com\/hippodirect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a>, <a href=\"https:\/\/www.linkedin.com\/company\/hippo-direct\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a> and <a href=\"https:\/\/www.youtube.com\/user\/HippoDirect\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">YouTube<\/span><\/a>. <strong><em>Bring on the bongos!!<\/em><\/strong><\/p>\n<p>Thank you for Digesting, Hollywood Hippos!<\/p>\n<p>Until next week,<\/p>\n<p>Max<br \/>\n<em>Let your business Run Wild<\/em><\/p>\n<p><strong>Subscribe to the Hippo Digest email newsletter\u00a0<a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">here<\/span><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week&#8217;s Hippo Digest includes our social media podcast with Rebekah Radice and creative marketing by Payless, New York Public Library, McDonald&#8217;s, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.<\/p>\n","protected":false},"author":5,"featured_media":8925,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59,56,635,182,60],"tags":[],"class_list":["post-8923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-hippo-digest-creative-marketing","category-technology-tools","category-wild-business-growth-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hippo Digest #23 - Rebekah Radice Podcast and Creative Marketing by Payless - Hippo Direct<\/title>\n<meta name=\"description\" content=\"This week&#039;s Hippo Digest includes our social media podcast with Rebekah Radice and creative marketing by Payless, New York Public Library, McDonald&#039;s, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-23-rebekah-radice-podcast-and-creative-marketing-by-payless\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hippo Digest #23 - Rebekah Radice Podcast and Creative Marketing by Payless\" \/>\n<meta property=\"og:description\" content=\"This week&#039;s Hippo Digest includes our social media podcast with Rebekah Radice and creative marketing by Payless, New York Public Library, McDonald&#039;s, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-23-rebekah-radice-podcast-and-creative-marketing-by-payless\/\" \/>\n<meta property=\"og:site_name\" content=\"Hippo Direct\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HippoDirect\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-05T20:48:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-13T19:57:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/12\/Hippo-Digest-23-Rebekah-Radice-Podcast-and-Creative-Marketing-by-Payless.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Max Branstetter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:site\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Max Branstetter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-23-rebekah-radice-podcast-and-creative-marketing-by-payless\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-23-rebekah-radice-podcast-and-creative-marketing-by-payless\\\/\"},\"author\":{\"name\":\"Max Branstetter\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#\\\/schema\\\/person\\\/30ab60877b002149e76a4c5cf2e56f65\"},\"headline\":\"Hippo Digest #23 &#8211; Rebekah Radice Podcast and Creative Marketing by Payless\",\"datePublished\":\"2018-12-05T20:48:10+00:00\",\"dateModified\":\"2018-12-13T19:57:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-23-rebekah-radice-podcast-and-creative-marketing-by-payless\\\/\"},\"wordCount\":396,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-23-rebekah-radice-podcast-and-creative-marketing-by-payless\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/Hippo-Digest-23-Rebekah-Radice-Podcast-and-Creative-Marketing-by-Payless.png\",\"articleSection\":[\"Content Marketing\",\"Digital Marketing\",\"Hippo Digest - Creative Marketing\",\"Technology Tools\",\"Wild Business Growth Podcast\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-23-rebekah-radice-podcast-and-creative-marketing-by-payless\\\/\",\"url\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-23-rebekah-radice-podcast-and-creative-marketing-by-payless\\\/\",\"name\":\"Hippo Digest #23 - Rebekah Radice Podcast and Creative Marketing by Payless - Hippo Direct\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-23-rebekah-radice-podcast-and-creative-marketing-by-payless\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-23-rebekah-radice-podcast-and-creative-marketing-by-payless\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/12\\\/Hippo-Digest-23-Rebekah-Radice-Podcast-and-Creative-Marketing-by-Payless.png\",\"datePublished\":\"2018-12-05T20:48:10+00:00\",\"dateModified\":\"2018-12-13T19:57:11+00:00\",\"description\":\"This week's Hippo Digest includes our social media podcast with Rebekah Radice and creative marketing by Payless, New York Public Library, McDonald's, and more! 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