{"id":8920,"date":"2018-07-03T20:10:00","date_gmt":"2018-07-03T20:10:00","guid":{"rendered":"https:\/\/www.hippodirect.com\/blog\/?p=8920"},"modified":"2019-04-22T01:46:11","modified_gmt":"2019-04-22T01:46:11","slug":"hippo-digest-3-creative-marketing-by-kroger-venmo-and-fortnite","status":"publish","type":"post","link":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-3-creative-marketing-by-kroger-venmo-and-fortnite\/","title":{"rendered":"Hippo Digest #3 &#8211; Creative Marketing by Kroger, Venmo, and Fortnite"},"content":{"rendered":"<h2><strong>Happy early 4th to you and yours!\u00a0<\/strong><\/h2>\n<p>Wishing you a Happy 3rd just didn&#8217;t feel as festive. Regardless, tomorrow&#8217;s probably at least a Top 10 day of the year for fireworks and hot dogs, and we hope you&#8217;re as excited to party as any Uncle who happens to be named Sam purely by coincidence. What are you doing to celebrate? Reply to this email and let us know.<\/p>\n<p>Now for some creative marketing fireworks!<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-9924\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/07\/National-Pie-Day-Transparent-300x300.png\" alt=\"hippo digest direct creative marketing\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/07\/National-Pie-Day-Transparent-66x66.png 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/07\/National-Pie-Day-Transparent-150x150.png 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/07\/National-Pie-Day-Transparent-200x200.png 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/07\/National-Pie-Day-Transparent-300x300.png 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/07\/National-Pie-Day-Transparent-400x400.png 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/07\/National-Pie-Day-Transparent-600x600.png 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/07\/National-Pie-Day-Transparent-768x768.png 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/07\/National-Pie-Day-Transparent-800x800.png 800w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/07\/National-Pie-Day-Transparent-1024x1024.png 1024w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/07\/National-Pie-Day-Transparent-1200x1200.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What happened in the creative marketing world last week?<\/strong><\/h2>\n<ul>\n<li>If you love Kroger&#8217;s groceries but don&#8217;t feel like going to Kroger, you&#8217;re in luck &#8211; they&#8217;re launching a\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.theverge.com\/2018\/6\/28\/17509856\/kroger-nuro-self-driving-car-delivery-partnership\" target=\"_blank\" rel=\"noopener noreferrer\">driverless delivery service<\/a><\/span><\/span>(<em>The Verge<\/em>)<\/li>\n<li>Venmo is blurring the lines between online and offline with their own\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/techcrunch.com\/2018\/06\/25\/venmo-officially-launches-its-own-mastercard-branded-debit-card\/\" target=\"_blank\" rel=\"noopener noreferrer\">debit card<\/a><\/span><\/span>\u00a0(<em>TechCrunch<\/em>)<\/li>\n<li>Instagram, who&#8217;s now worth a mere\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2018-06-25\/value-of-facebook-s-instagram-estimated-to-top-100-billion\" target=\"_blank\" rel=\"noopener noreferrer\">$100 billion<\/a><\/span><\/span>, introduced\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/digiday.com\/marketing\/how-brands-are-leveraging-igtv\/\" target=\"_blank\" rel=\"noopener noreferrer\">IGTV<\/a><\/span><\/span>, which is sure to consume even more of your time (<em>Bloomberg, Digiday<\/em>)<\/li>\n<li>Producers have realized Snapchat can be an effective\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/digiday.com\/media\/elisabeth-murdochs-vertical-networks-shoots-tv-books\/\" target=\"_blank\" rel=\"noopener noreferrer\">testing ground<\/a><\/span><\/span>\u00a0to get a series on TV (<em>Digiday<\/em>)<\/li>\n<li>Fortnite continues to take over the world, now bringing in\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.recode.net\/2018\/6\/26\/17502072\/fortnite-revenue-game-growth-318-million\" target=\"_blank\" rel=\"noopener noreferrer\">more revenue<\/a><\/span><\/span>\u00a0than any free game ever (<em>Recode<\/em>)<\/li>\n<li>We may not be too far away from implantable\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/techcrunch.com\/2018\/06\/25\/implantable-3d-printed-organs-could-be-coming-sooner-than-you-think\/\" target=\"_blank\" rel=\"noopener noreferrer\">3D-printed organs<\/a><\/span><\/span>\u00a0(<em>TechCrunch<\/em>)<\/li>\n<li><strong>Random Fun of the Week:<\/strong>\u00a0Watch out! There&#8217;s a new\u00a0<a href=\"https:\/\/www.npr.org\/2018\/06\/25\/623179026\/ooh-zsa-zsa-rescued-bulldog-wins-ugliest-dog-contest\" target=\"_blank\" rel=\"noopener noreferrer\">World&#8217;s Ugliest Dog<\/a>\u00a0in town (<em>NPR<\/em>)<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-9925\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/07\/Surfing-Still-1-300x300.jpg\" alt=\"creative marketing hippo direct digest\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/07\/Surfing-Still-1-66x66.jpg 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/07\/Surfing-Still-1-150x150.jpg 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/07\/Surfing-Still-1-200x200.jpg 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/07\/Surfing-Still-1-300x300.jpg 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/07\/Surfing-Still-1-400x400.jpg 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/07\/Surfing-Still-1-600x600.jpg 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/07\/Surfing-Still-1-768x768.jpg 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/07\/Surfing-Still-1.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What else happened in the Hippo Direct World last week?<\/strong><\/h2>\n<ul>\n<li>Sherlock (is it really him?!) made a guest appearance in\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.instagram.com\/p\/Bkf1tp9F6u0\/?taken-by=hippodirect\" target=\"_blank\" rel=\"noopener noreferrer\">Hippo Tip #36<\/a><\/span><\/span>\u00a0to solve the mystery of reaching website visitors on Facebook<\/li>\n<li>Who doesn&#8217;t love the smell of email blasts in the morning? As\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/twitter.com\/HippoDirect\/status\/1012694669652905984\" target=\"_blank\" rel=\"noopener noreferrer\">Hippo Tip #37<\/a><\/span><\/span>\u00a0made clear, it&#8217;s the best time to reach your audience<\/li>\n<li>You probably weren&#8217;t aware hippos could surf, but\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.facebook.com\/HippoDirect\/videos\/10156383282732192\/\" target=\"_blank\" rel=\"noopener noreferrer\">they can<\/a><\/span><\/span>. Really, really well. We swear.<\/li>\n<\/ul>\n<p>If you have any thoughts on this issue of the Hippo Digest, reply to this email and let us know! And if you want to get more real-time marketing tips and hippo fun, connect with us on\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.facebook.com\/HippoDirect\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a><\/span><\/span>,\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/twitter.com\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a><\/span><\/span>,\u00a0<a href=\"https:\/\/www.instagram.com\/hippodirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\">Instagram<\/span><\/span><\/a>, and\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.linkedin.com\/company\/hippo-direct\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a><\/span><\/span>.<\/p>\n<p>Thank you for Digesting, Hippo Hippies! Have a Happy 4th!<\/p>\n<p>Until next week,<\/p>\n<p>Max<br \/>\n<em>Let your business Run Wild<\/em><\/p>\n<p><strong>Subscribe to the Hippo Digest email newsletter\u00a0<a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">here<\/span><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week&#8217;s Hippo Digest includes creative marketing by Kroger, Venmo, Fortnite, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.<\/p>\n","protected":false},"author":5,"featured_media":8800,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59,56,635,1285,182,60],"tags":[],"class_list":["post-8920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-hippo-digest-creative-marketing","category-inspiration-creativity","category-technology-tools","category-wild-business-growth-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hippo Digest #3 - Creative Marketing by Kroger, Venmo, and Fortnite - Hippo Direct<\/title>\n<meta name=\"description\" content=\"This week&#039;s Hippo Digest includes creative marketing by Kroger, Venmo, Fortnite and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-3-creative-marketing-by-kroger-venmo-and-fortnite\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hippo Digest #3 - Creative Marketing by Kroger, Venmo, and Fortnite\" \/>\n<meta property=\"og:description\" content=\"This week&#039;s Hippo Digest includes creative marketing by Kroger, Venmo, Fortnite and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-3-creative-marketing-by-kroger-venmo-and-fortnite\/\" \/>\n<meta property=\"og:site_name\" content=\"Hippo Direct\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HippoDirect\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-03T20:10:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-22T01:46:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/11\/Hippo-Digest-20-Joe-Martin-Podcast-and-Creative-Marketing-by-Bob-Evans.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Max Branstetter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:site\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Max Branstetter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-3-creative-marketing-by-kroger-venmo-and-fortnite\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-3-creative-marketing-by-kroger-venmo-and-fortnite\\\/\"},\"author\":{\"name\":\"Max Branstetter\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#\\\/schema\\\/person\\\/30ab60877b002149e76a4c5cf2e56f65\"},\"headline\":\"Hippo Digest #3 &#8211; Creative Marketing by Kroger, Venmo, and Fortnite\",\"datePublished\":\"2018-07-03T20:10:00+00:00\",\"dateModified\":\"2019-04-22T01:46:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-3-creative-marketing-by-kroger-venmo-and-fortnite\\\/\"},\"wordCount\":368,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-3-creative-marketing-by-kroger-venmo-and-fortnite\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/Hippo-Digest-20-Joe-Martin-Podcast-and-Creative-Marketing-by-Bob-Evans.png\",\"articleSection\":[\"Content Marketing\",\"Digital Marketing\",\"Hippo Digest - Creative Marketing\",\"Inspiration &amp; Creativity\",\"Technology Tools\",\"Wild Business Growth Podcast\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-3-creative-marketing-by-kroger-venmo-and-fortnite\\\/\",\"url\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-3-creative-marketing-by-kroger-venmo-and-fortnite\\\/\",\"name\":\"Hippo Digest #3 - Creative Marketing by Kroger, Venmo, and Fortnite - Hippo Direct\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-3-creative-marketing-by-kroger-venmo-and-fortnite\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-3-creative-marketing-by-kroger-venmo-and-fortnite\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/Hippo-Digest-20-Joe-Martin-Podcast-and-Creative-Marketing-by-Bob-Evans.png\",\"datePublished\":\"2018-07-03T20:10:00+00:00\",\"dateModified\":\"2019-04-22T01:46:11+00:00\",\"description\":\"This week's Hippo Digest includes creative marketing by Kroger, Venmo, Fortnite and more! 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