{"id":8916,"date":"2018-06-26T19:36:38","date_gmt":"2018-06-26T19:36:38","guid":{"rendered":"https:\/\/www.hippodirect.com\/blog\/?p=8916"},"modified":"2019-04-22T01:07:01","modified_gmt":"2019-04-22T01:07:01","slug":"hippo-digest-2-creative-marketing-by-walmart-schwinn-and-facebook","status":"publish","type":"post","link":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-2-creative-marketing-by-walmart-schwinn-and-facebook\/","title":{"rendered":"Hippo Digest #2 &#8211; Creative Marketing by Walmart, Schwinn, Facebook, and Amazon"},"content":{"rendered":"<h2><strong>Welcome to the first ever &#8220;Issue #2&#8221; of the Hippo Digest!\u00a0<\/strong><\/h2>\n<p>Thank you so much for all your support and feedback on last week&#8217;s inaugural issue. It means the world to us and we hope to introduce you to some cool stuff every single week. And a significantly-more-than-lukewarm welcome to any new subscribers who joined this week! Buckle your seatbelts because we&#8217;re just getting started.<\/p>\n<p>Now that that heartfelt stuff is out of the way and you&#8217;re crying just enough to turn some heads in public, let&#8217;s get to the main event!<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-9921\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/06\/Summer-Still-3-300x300.jpg\" alt=\"Hippo Digest Weekly Recap of Creative Marketing\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/06\/Summer-Still-3-66x66.jpg 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/06\/Summer-Still-3-150x150.jpg 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/06\/Summer-Still-3-200x200.jpg 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/06\/Summer-Still-3-300x300.jpg 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/06\/Summer-Still-3-400x400.jpg 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/06\/Summer-Still-3-600x600.jpg 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/06\/Summer-Still-3-768x768.jpg 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/06\/Summer-Still-3.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What else happened in the Hippo Direct World last week?<\/strong><\/h2>\n<ul>\n<li>The latest batch of\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.hippodirect.com\/blog\/digital-marketing-tips-from-hippo-direct-may-2018\/\" target=\"_blank\" rel=\"noopener noreferrer\">Digital Marketing Tips<\/a><\/span><\/span>\u00a0came in hot! We share new tips monthly to help you grow your business through social media<\/li>\n<li><span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.instagram.com\/p\/BkNjqNDFKdr\/?taken-by=hippodirect\" target=\"_blank\" rel=\"noopener noreferrer\">Hippo Tip#35<\/a><\/span><\/span>\u00a0basically emphasized Sweet Brown&#8217;s &#8220;<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.youtube.com\/watch?v=zGxwbhkDjZM\" target=\"_blank\" rel=\"noopener noreferrer\">Ain&#8217;t Nobody Got Time for That<\/a><\/span><\/span>&#8221; mantra &#8211; in this case, &#8220;That&#8221; meaning &#8220;procrastinating until the last minute to write your blog post&#8221;<\/li>\n<li>We\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.hippodirect.com\/blog\/introducing-our-email-newsletter-the-hippo-digest\/\" target=\"_blank\" rel=\"noopener noreferrer\">introduced the launch<\/a><\/span><\/span>\u00a0of this very newsletter in a blog post &#8211; it gives you a few hints on what&#8217;s to come in the future<\/li>\n<li>Hippo celebrated the<span style=\"text-decoration: underline; color: #0000ff;\">\u00a0<a style=\"color: #0000ff;\" href=\"https:\/\/twitter.com\/HippoDirect\/status\/1009828576957534209\" target=\"_blank\" rel=\"noopener noreferrer\">1st day of summer<\/a><\/span>\u00a0with the most impressive diving performance since Dangerfield&#8217;s &#8220;<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.youtube.com\/watch?v=CpcMPtl8pyg&amp;feature=youtu.be\" target=\"_blank\" rel=\"noopener noreferrer\">Triple Lindy<\/a><\/span><\/span>&#8220;<\/li>\n<li>Our Hippo delivered a couple\u00a0<span style=\"text-decoration: underline; color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.facebook.com\/HippoDirect\/videos\/10156359257022192\/\" target=\"_blank\" rel=\"noopener noreferrer\">very original gifts<\/a>\u00a0<\/span>to all the Daddy-O&#8217;s on social media in honor of Father&#8217;s Day<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-9922\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/06\/Sandwich-Still-3-300x300.jpg\" alt=\"Hippo Direct Mailing Lists Mail Email Digital\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/06\/Sandwich-Still-3-66x66.jpg 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/06\/Sandwich-Still-3-150x150.jpg 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/06\/Sandwich-Still-3-200x200.jpg 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/06\/Sandwich-Still-3-300x300.jpg 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/06\/Sandwich-Still-3-400x400.jpg 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/06\/Sandwich-Still-3-600x600.jpg 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/06\/Sandwich-Still-3-768x768.jpg 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/06\/Sandwich-Still-3.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What happened in the creative marketing world last week?<\/strong><\/h2>\n<ul>\n<li>Walmart stores are so big, you could literally have drones flying inside. Which is perfect, because\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.forbes.com\/sites\/shephyken\/2018\/06\/17\/walmart-to-use-drones-in-stores-to-provide-better-customer-service\/#4c24755a4e84\" target=\"_blank\" rel=\"noopener noreferrer\">that&#8217;s what&#8217;s going to happen<\/a><\/span><\/span>(<em>Forbes<\/em>)<\/li>\n<li>Schwinn made its case for\u00a0<a href=\"http:\/\/adage.com\/article\/cmo-strategy\/a-stranger-things-win-schwinn\/313891\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\">ad of the year<\/span><\/span><\/a>, if you&#8217;re a Stranger Things fan (<em>Ad Age<\/em>)<\/li>\n<li>Facebook wants us to trust Facebook so bad, they&#8217;re spending\u00a0<a href=\"https:\/\/www.mediapost.com\/publications\/article\/321021\/a-picture-worth-a-million-a-day-facebooks-tv-ad.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\">$1 million per day<\/span><\/span><\/a>\u00a0on that TV commercial that&#8217;s everywhere (<em>MediaPost<\/em>)<\/li>\n<li>In a no-brainer move, Amazon is developing an\u00a0<a href=\"https:\/\/www.zdnet.com\/article\/amazon-brings-alexa-to-hotels\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\">Alexa for hotels<\/span><\/span><\/a>. &#8220;Alexa, can we have like 12 extra mini shampoos?&#8221; (<em>ZDNet<\/em>)<\/li>\n<li><strong>Random Fun of the Week:<\/strong>\u00a0Would you try a burger made by a robot? Now you can\u00a0<a href=\"https:\/\/techcrunch.com\/2018\/06\/21\/creator-hamburger-robot\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\">scratch that itch<\/span><\/span><\/a>\u00a0(<em>TechCrunch<\/em>)<\/li>\n<\/ul>\n<p>If you have any thoughts on this issue of the Hippo Digest, reply to this email and let us know! And if you want to get more real-time marketing tips and hippo fun, connect with us on\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.facebook.com\/HippoDirect\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a><\/span><\/span>,\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/twitter.com\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a><\/span><\/span>,\u00a0<a href=\"https:\/\/www.instagram.com\/hippodirect\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\">Instagram<\/span><\/span><\/a>, and\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.linkedin.com\/company\/hippo-direct\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a><\/span><\/span>.<\/p>\n<p>Thank you for Digesting, Hippo Pod-amus!<\/p>\n<p>Until next week,<\/p>\n<p>Max<br \/>\n<em>Let your business Run Wild<\/em><\/p>\n<p><strong>Subscribe to the Hippo Digest email newsletter\u00a0<a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">here<\/span><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week&#8217;s Hippo Digest includes creative marketing by Walmart, Schwinn, Facebook, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.<\/p>\n","protected":false},"author":5,"featured_media":8800,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59,56,635,1285,182,60],"tags":[],"class_list":["post-8916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-hippo-digest-creative-marketing","category-inspiration-creativity","category-technology-tools","category-wild-business-growth-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hippo Digest #2 - Creative Marketing by Walmart, Schwinn, Facebook, and Amazon - Hippo Direct<\/title>\n<meta name=\"description\" content=\"This week&#039;s Hippo Digest includes creative marketing by Walmart, Schwinn, Facebook, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-2-creative-marketing-by-walmart-schwinn-and-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hippo Digest #2 - Creative Marketing by Walmart, Schwinn, Facebook, and Amazon\" \/>\n<meta property=\"og:description\" content=\"This week&#039;s Hippo Digest includes creative marketing by Walmart, Schwinn, Facebook, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-2-creative-marketing-by-walmart-schwinn-and-facebook\/\" \/>\n<meta property=\"og:site_name\" content=\"Hippo Direct\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HippoDirect\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-26T19:36:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-22T01:07:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/11\/Hippo-Digest-20-Joe-Martin-Podcast-and-Creative-Marketing-by-Bob-Evans.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Max Branstetter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:site\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Max Branstetter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-2-creative-marketing-by-walmart-schwinn-and-facebook\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-2-creative-marketing-by-walmart-schwinn-and-facebook\\\/\"},\"author\":{\"name\":\"Max Branstetter\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#\\\/schema\\\/person\\\/30ab60877b002149e76a4c5cf2e56f65\"},\"headline\":\"Hippo Digest #2 &#8211; Creative Marketing by Walmart, Schwinn, Facebook, and Amazon\",\"datePublished\":\"2018-06-26T19:36:38+00:00\",\"dateModified\":\"2019-04-22T01:07:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-2-creative-marketing-by-walmart-schwinn-and-facebook\\\/\"},\"wordCount\":417,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-2-creative-marketing-by-walmart-schwinn-and-facebook\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/Hippo-Digest-20-Joe-Martin-Podcast-and-Creative-Marketing-by-Bob-Evans.png\",\"articleSection\":[\"Content Marketing\",\"Digital Marketing\",\"Hippo Digest - Creative Marketing\",\"Inspiration &amp; Creativity\",\"Technology Tools\",\"Wild Business Growth Podcast\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-2-creative-marketing-by-walmart-schwinn-and-facebook\\\/\",\"url\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-2-creative-marketing-by-walmart-schwinn-and-facebook\\\/\",\"name\":\"Hippo Digest #2 - Creative Marketing by Walmart, Schwinn, Facebook, and Amazon - Hippo Direct\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-2-creative-marketing-by-walmart-schwinn-and-facebook\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-2-creative-marketing-by-walmart-schwinn-and-facebook\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/Hippo-Digest-20-Joe-Martin-Podcast-and-Creative-Marketing-by-Bob-Evans.png\",\"datePublished\":\"2018-06-26T19:36:38+00:00\",\"dateModified\":\"2019-04-22T01:07:01+00:00\",\"description\":\"This week's Hippo Digest includes creative marketing by Walmart, Schwinn, Facebook, and more! 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