{"id":8826,"date":"2018-11-27T22:43:38","date_gmt":"2018-11-27T22:43:38","guid":{"rendered":"https:\/\/www.hippodirect.com\/blog\/?p=8826"},"modified":"2018-11-27T22:45:17","modified_gmt":"2018-11-27T22:45:17","slug":"wild-business-growth-podcast-18-greg-branstetter-president-and-founder-of-hippo-direct-our-family-business","status":"publish","type":"post","link":"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-18-greg-branstetter-president-and-founder-of-hippo-direct-our-family-business\/","title":{"rendered":"Wild Business Growth Podcast #18: Greg Branstetter &#8211; President and Founder of Hippo Direct, Our Family Business"},"content":{"rendered":"<p>If you&#8217;re reading this, you&#8217;ve heard of <a href=\"https:\/\/www.hippodirect.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Direct<\/span><\/a>. But did you know how Hippo Direct came to be? This week&#8217;s podcast guest knows a thing or two about that &#8211; it&#8217;s our President and Founder, <a href=\"https:\/\/www.linkedin.com\/in\/gregbranstetter\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Greg Branstetter<\/span><\/a>! Episode #18 of the <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Wild Business Growth<\/span><\/a> podcast is HERE and is a special Thanksgiving family business edition where I interview Greg, who happens to be my dad! Presented by Hippo Direct. Listen on\u00a0<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">iTunes<\/span><\/a>, <a href=\"https:\/\/open.spotify.com\/show\/6mSUsqYobBljhKIuK9sKJV\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Spotify<\/span><\/a>, <a href=\"http:\/\/www.stitcher.com\/s?eid=56218867\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Stitcher<\/span><\/a>, and your other favorite <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">audio platforms<\/span><\/a> &#8211; subscribe and leave a <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">5-star review<\/span><\/a>\u00a0if the episode made you smile!<\/p>\n<h2><strong>What is the Wild Business Growth Podcast?<\/strong><\/h2>\n<p>Hear how entrepreneurs &amp; innovators unleash creativity to grow bigger and better businesses. Hear from an exciting new guest every single week who&#8217;s turning wild ideas into wild growth. Guests include startup founders, product inventors, social media influencers, and much more. Hosted by our digital marketing dude <a href=\"https:\/\/www.instagram.com\/maxbranstetter\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Max Branstetter<\/span><\/a>\u00a0&#8211; that&#8217;s me!<\/p>\n<h2><strong>Episode #18: Greg Branstetter &#8211; President and Founder of Hippo Direct, Our Family Business<\/strong><\/h2>\n<p>Greg Branstetter, the President and Founder of Hippo Direct, joins the show for a very special family edition during Thanksgiving week to be interviewed by his son and our podcast host, Max Branstetter. Dad has always been my biggest personal and professional influence, and it was incredibly surreal interviewing him to share his wisdom and life lessons with all of you. He&#8217;s been a huge help with this podcast and we even conducted the interview at the same exact table where we planned out the podcast 5 months ago! Dad is a true entrepreneur to the core who has embraced new ideas and pivots to achieve business success for over 2 decades now. He has always done everything he can to satisfy the needs of our clients and team. This episode covers everything from\u00a0how Greg started Hippo Direct back in 1992 to the biggest life lessons he&#8217;s taught me.\u00a0Here&#8217;s a small sample of what you will hear in this episode:<\/p>\n<ul>\n<li>How to build confidence to start your own business<\/li>\n<li>Why learning from failure can be so valuable<\/li>\n<li>The\u00a0pros and cons of family businesses<\/li>\n<li>Why communicating with strangers is important<\/li>\n<li>The importance of work-life balance<\/li>\n<li>How music and travel can inspire creativity<\/li>\n<li>Why disruption is key in any industry<\/li>\n<li>The power of crayons<\/li>\n<\/ul>\n<p>Connect with Greg on <a href=\"https:\/\/www.linkedin.com\/in\/gregbranstetter\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a>, on Instagram at <a href=\"https:\/\/www.instagram.com\/gbhippo\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">@gbhippo<\/span><\/a>, and at <a href=\"mailto:gbhippo@hippodirect.com\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">gbhippo@hippodirect.com<\/span><\/a>.<\/p>\n<p>Enjoy the show and call a family member to thank them! Check out the show notes below for much more detail.<\/p>\n<p><iframe style=\"border: none;\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/7643615\/height\/90\/theme\/custom\/autoplay\/no\/autonext\/no\/thumbnail\/yes\/preload\/no\/no_addthis\/no\/direction\/backward\/render-playlist\/no\/custom-color\/b40000\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><strong>Show Notes<\/strong><\/h2>\n<ul>\n<li><strong>Intro<\/strong>\n<ul>\n<li>[0:44] Greg Branstetter <a href=\"https:\/\/www.linkedin.com\/in\/gregbranstetter\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a><\/li>\n<li>[0:52] <a href=\"https:\/\/www.hippodirect.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Direct<\/span><\/a><\/li>\n<li>[2:51] Greg Branstetter <a href=\"https:\/\/www.instagram.com\/gbhippo\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a><\/li>\n<li>[2:58] <a href=\"https:\/\/people.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">People<\/span><\/a><\/li>\n<li>[3:01] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Cat_Fancy\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Cat Fancy<\/em><\/span><\/a><\/li>\n<li>[3:10] Greg background<\/li>\n<li>[3:28] He&#8217;s from <a href=\"https:\/\/en.wikipedia.org\/wiki\/Jeffersonville,_Indiana\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Jeffersonville, IN<\/span><\/a><\/li>\n<li>[3:50] Why there are no screw-ups in life who had a paper route<\/li>\n<li>[4:20] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Don_Mattingly\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Don Mattingly<\/span><\/a><\/li>\n<li>[4:30] <a href=\"https:\/\/jhs.gcs.k12.in.us\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Jeffersonville High School<\/span><\/a><\/li>\n<li>[4:37] <a href=\"https:\/\/www.indiana.edu\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Indiana University<\/span><\/a><\/li>\n<li>[4:42] <a href=\"https:\/\/www.imdb.com\/title\/tt0057733\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Bewitched<\/span><\/a><\/li>\n<li>[4:49] <a href=\"https:\/\/adage.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Ad Age<\/span><\/a><\/li>\n<li>[5:01] <a href=\"https:\/\/kelley.iu.edu\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Kelley School of Business<\/span><\/a><\/li>\n<li>[5:07] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Brand_management\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Brand Management<\/span><\/a><\/li>\n<li>[5:09] <a href=\"https:\/\/www.pepsi.com\/en-us\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Pepsi<\/span><\/a><\/li>\n<li>[5:29] When Greg discovered he wasn&#8217;t a corporate guy<\/li>\n<li>[5:51] What his first failed venture was<\/li>\n<li>[6:06] How he got into direct mail<\/li>\n<li>[6:12] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Columbia_House\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Columbia Record and Tape Club<\/span><\/a><\/li>\n<li>[6:30] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Creem\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Creem<\/em> magazine<\/span><\/a><\/li>\n<li>[7:03] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Master_of_Business_Administration\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">MBA<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<li><strong>The Hippo Direct Story<\/strong>\n<ul>\n<li>[7:37] When Greg decided to start his own business<\/li>\n<li>[8:18] How my mom JoAnn and Greg survived financially when starting out<\/li>\n<li>[9:02] How to build confidence to start your own business<\/li>\n<li>[9:20] The desire to do it overcomes the feel of failure<\/li>\n<li>[9:34] <a href=\"https:\/\/www.score.org\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">SCORE<\/span><\/a> (Service Corps of Retired Executives)<\/li>\n<li>[9:40] How many people told Greg his business wouldn&#8217;t work<\/li>\n<li>[10:59] Where did the name Hippo Direct come from<\/li>\n<li>[11:11] Heights International Publishing<\/li>\n<li>[12:08] When Greg realized this would be a sustainable business<\/li>\n<li>[12:35] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Jimmy_Buffett\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Jimmy Buffett<\/span><\/a> and the <a href=\"https:\/\/en.wikipedia.org\/wiki\/Coral_Reefer_Band\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Coral Reefer Band<\/span><\/a><\/li>\n<li>[12:55] Mindy Branstetter <a href=\"https:\/\/www.linkedin.com\/in\/mindy-branstetter-a036205\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a><\/li>\n<li>[13:18] Andy Mills <a href=\"https:\/\/www.linkedin.com\/in\/andrewmichaelmills\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a><\/li>\n<li>[14:01] How NYC has played a big part in our company history<\/li>\n<li>[15:01] Why you need to be open to new ideas and pivot<\/li>\n<li>[16:03] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Yoda\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Yoda<\/span><\/a><\/li>\n<li>[16:21] How we evolved from postal mailing lists to email marketing to lead generation to content marketing<\/li>\n<li>[16:46] <a href=\"https:\/\/www.google.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Google<\/span><\/a><\/li>\n<li>[17:15] From SEO to content creation to social media marketing<\/li>\n<li>[17:25] Why crayons are a metaphor for marketing methods<\/li>\n<li>[18:05] What marketing is all about<\/li>\n<li>[18:30] Clients who are book and newsletter publishers, content marketers, specialty product companies, online learning<\/li>\n<\/ul>\n<\/li>\n<li><strong>Pros and Cons of Family Businesses<\/strong>\n<ul>\n<li>[20:04] Positive side of family businesses<\/li>\n<li>[20:21] The best part of working with family<\/li>\n<li>[22:02] <a href=\"https:\/\/www.imdb.com\/title\/tt0332280\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>The Notebook<\/em><\/span><\/a><\/li>\n<li>[23:05] How to delegate projects to other people<\/li>\n<li>[23:30] Why people start their own business<\/li>\n<li>[23:46] Difference between a doer and a manager<\/li>\n<li>[24:26] <a href=\"https:\/\/www.amazon.com\/Myth-Revisited-Small-Businesses-About\/dp\/0887307280\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>The E-Myth Revisited<\/em><\/span><\/a> by Michael E. Gerber<\/li>\n<li>[25:17] A small business can only grow as large as the ego of its founder<\/li>\n<li>[26:10] The importance of work-life balance<\/li>\n<li>[28:47] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Type_A_and_Type_B_personality_theory\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Type A<\/span><\/a><\/li>\n<li>[29:01] How my mom JoAnn got involved with the business<\/li>\n<li>[29:24] <a href=\"https:\/\/quickbooks.intuit.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">QuickBooks<\/span><\/a><\/li>\n<li>[29:58] <a href=\"https:\/\/www.ge.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">General Electric<\/span><\/a><\/li>\n<li>[30:05] Being in control of your future<\/li>\n<li>[30:50] <a href=\"https:\/\/www.familybusinesscenter.com\/resources\/family-business-facts\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">How many family businesses<\/span><\/a> make it to the 2nd and 3rd generation<\/li>\n<\/ul>\n<\/li>\n<li><strong>Biggest Life Lessons<\/strong>\n<ul>\n<li>[32:14] Learning from failure<\/li>\n<li>[32:40] What I learned from running into a wall playing baseball<\/li>\n<li>[34:50] Why learning from failure can be so valuable<\/li>\n<li>[35:30] Why sports are such a great teacher in life<\/li>\n<li>[36:02] Why you learn more from failure than success<\/li>\n<li>[36:20] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Bob_Knight\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Bob Knight<\/span><\/a><\/li>\n<li>[36:25] Wild Business Growth Podcast <a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-12-ann-bastianelli-legendary-marketing-professor-at-the-kelley-school-of-business\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Episode #12: Ann Bastianelli<\/span><\/a>\u00a0from the Kelley School on Bob Knight<\/li>\n<li>[36:45] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Bill_Parcells\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Bill Parcells<\/span><\/a><\/li>\n<li>[37:12] Why most startups don&#8217;t make it<\/li>\n<li>[37:54] Failure is only permanent if you let it be<\/li>\n<li>[38:20] <a href=\"https:\/\/www.entrepreneur.com\/article\/288370\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Shiny Object Syndrome<\/span><\/a><\/li>\n<li>[38:30] <a href=\"https:\/\/www.solonschools.org\/Orchard\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Orchard Middle School<\/span><\/a><\/li>\n<li>[39:00] How to prioritize tasks in your work day<\/li>\n<li>[39:33] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Kendrick_Lamar\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Kendrick Lamar<\/span><\/a><\/li>\n<li>[39:43] Why diners are a metaphor for business priorities<\/li>\n<li>[40:16] Greg&#8217;s mentor Jim Lord<\/li>\n<li>[40:25] Why you should focus on the thing that&#8217;s closer to bringing in money<\/li>\n<li>[40:48] Why cash is like oxygen to a young business<\/li>\n<li>[42:26] How to develop confidence to walk into any room and have a conversation with anyone<\/li>\n<li>[42:43] My Grandpa Fred Branstetter<\/li>\n<li>[43:01] Why communicating with strangers is an important part of business<\/li>\n<li>[43:56] <a href=\"https:\/\/www.venicebeach.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Venice Beach<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<li><strong>Inspiration &amp; Creativity: People, Hobbies, and Resources<\/strong>\n<ul>\n<li>[44:58] Greg&#8217;s biggest business influence<\/li>\n<li>[45:15] <a href=\"https:\/\/www.amazon.com\/Search-Excellence-Americas-Best-Run-Companies\/dp\/0060548789\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>In Search of Excellence<\/em><\/span><\/a> by Tom Peters<\/li>\n<li>[45:30] <a href=\"https:\/\/abc.go.com\/shows\/shark-tank\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Shark Tank<\/span><\/a><\/li>\n<li>[45:43] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Reaganomics\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Reaganomics<\/span><\/a><\/li>\n<li>[45:50] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Lee_Iacocca\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Lee Iacocca<\/span><\/a>, <a href=\"https:\/\/www.chrysler.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Chrysler<\/span><\/a><\/li>\n<li>[46:02] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Ted_Turner\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Ted Turner<\/span><\/a>, <a href=\"https:\/\/www.tbs.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">TBS<\/span><\/a><\/li>\n<li>[46:22] <a href=\"https:\/\/www.amazon.com\/Growing-Business-Paul-Hawken\/dp\/0671671642\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Growing a Business<\/em><\/span><\/a> by Paul Hawken<\/li>\n<li>[46:40] How music can inspire creativity<\/li>\n<li>[46:55] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Dan_Fogelberg\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Dan Fogelberg<\/span><\/a><\/li>\n<li>[47:22] Greg&#8217;s most inspirational bands of all time<\/li>\n<li>[47:35] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Styx_(band)\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Styx<\/span><\/a>, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Foreigner_(band)\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Foreigner<\/span><\/a><\/li>\n<li>[47:49] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Talking_Heads\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Talking Heads<\/span><\/a>, <a href=\"https:\/\/en.wikipedia.org\/wiki\/David_Byrne\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">David Byrne<\/span><\/a><\/li>\n<li>[47:50] <a href=\"https:\/\/en.wikipedia.org\/wiki\/The_Police\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">The Police<\/span><\/a><\/li>\n<li>[48:07] <a href=\"https:\/\/en.wikipedia.org\/wiki\/The_Clash\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">The Clash<\/span><\/a><\/li>\n<li>[48:11] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Queen_(band)\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Queen<\/span><\/a><\/li>\n<li>[48:17] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Led_Zeppelin\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Led Zeppelin<\/span><\/a>, <a href=\"https:\/\/en.wikipedia.org\/wiki\/The_Rolling_Stones\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">The Rolling Stones<\/span><\/a><\/li>\n<li>[48:24] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Elvis_Costello\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Elvis Costello<\/span><\/a><\/li>\n<li>[48:37] <a href=\"https:\/\/www.amazon.com\/Thanks-Lot-Mr-Kibblewhite-Story\/dp\/125029603X\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Thanks a Lot Mr. Kibblewhite<\/em><\/span><\/a> by Roger Daltrey<\/li>\n<li>[48:46] <a href=\"https:\/\/www.amazon.com\/Who-Am-Memoir-Pete-Townshend\/dp\/006212725X\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\"><em>Who I Am<\/em><\/span><\/a> by Pete Townshend<\/li>\n<li>[49:01] Why musicians are entrepreneurs and creators<\/li>\n<li>[49:16] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Wiz_Khalifa\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Wiz Khalifa<\/span><\/a><\/li>\n<li>[49:54] No matter what industry you&#8217;re in, it&#8217;s all about disrupting<\/li>\n<li>[50:16] Why travel can inspire creativity<\/li>\n<li>[50:45] How living in a different country can build confidence<\/li>\n<li>[51:19] Why traveling the world feels like you&#8217;re adding another layer to your brain<\/li>\n<li>[52:07] Greg&#8217;s favorite hobbies<\/li>\n<li>[52:22] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Pickleball\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Pickleball<\/span><\/a><\/li>\n<li>[52:29] The power of long walks<\/li>\n<li>[52:40] Wild Business Growth Podcast <a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-6-mike-kawula-serial-entrepreneur-and-daily-podcaster\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Episode #6: Mike Kawula<\/span><\/a> on long walks<\/li>\n<li>[53:03] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Magic_8-Ball\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Magic 8-Ball<\/span><\/a><\/li>\n<li>[53:27] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Tour_de_France\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Tour de France<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<li><strong>Wild Business Shoutout of the Week<\/strong>\n<ul>\n<li>[54:03] The only time people watch commercials<\/li>\n<li>[54:23] Amazon <a href=\"https:\/\/www.youtube.com\/watch?v=l41wmQVg1Ls\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">&#8220;Can You Feel It&#8221;<\/span><\/a> commercial<\/li>\n<li>[54:50] How <a href=\"https:\/\/www.amazon.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Amazon<\/span><\/a> turned package delivery into holiday spirit<\/li>\n<li>[55:26] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Malcolm_Gladwell\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Malcolm Gladwell<\/span><\/a>, <a href=\"https:\/\/www.litcharts.com\/lit\/the-tipping-point\/chapter-three-the-stickiness-factor\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">The Stickiness Factor<\/span><\/a><\/li>\n<li>[55:41] History of the <a href=\"https:\/\/www.fineprintart.com\/art\/history-of-the-amazon-logo\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Amazon logo<\/span><\/a>\u00a0from A to Z<\/li>\n<li>[56:04] Amazon <a href=\"https:\/\/www.cnbc.com\/2018\/09\/04\/amazon-hits-1-trillion-in-market-value.html\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">$1 trillion company<\/span><\/a><\/li>\n<li>[56:08] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Jeff_Bezos\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Jeff Bezos<\/span><\/a><\/li>\n<li>[56:35] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Swoosh\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Nike Swoosh<\/span><\/a><\/li>\n<li>[56:55] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Easter_egg_(media)\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Easter Egg<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<li><strong>The Unusual: Pet Peeves, Phrases, and Quirks<\/strong>\n<ul>\n<li>[57:31] Greg&#8217;s biggest pet peeves<\/li>\n<li>[57:39] Wet floor signs<\/li>\n<li>[58:32] <a href=\"https:\/\/knowyourmeme.com\/memes\/you-know-what-really-grinds-my-gears\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">You know what really grinds my gears<\/span><\/a><\/li>\n<li>[58:59] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Taylor_Swift\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Taylor Swift<\/span><\/a><\/li>\n<li>[59:09] <a href=\"https:\/\/www.spotify.com\/us\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Spotify<\/span><\/a><\/li>\n<li>[59:36] Greg&#8217;s quirks<\/li>\n<li>[60:13] <a href=\"https:\/\/en.oxforddictionaries.com\/definition\/subtweet\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Subtweet<\/span><\/a><\/li>\n<li>[60:30] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Obsessive%E2%80%93compulsive_disorder\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">OCD<\/span><\/a><\/li>\n<li>[60:47] <a href=\"https:\/\/en.wikipedia.org\/wiki\/Cowlick\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Cowlick<\/span><\/a><\/li>\n<li>[61:15] How crayons can inspire creativity<\/li>\n<li>[62:09] <a href=\"https:\/\/www.instagram.com\/explore\/tags\/hippotips\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">#HippoTips<\/span><\/a><\/li>\n<li>[62:28] Fred-isms<\/li>\n<\/ul>\n<\/li>\n<li><strong>Rapid Fire Q&amp;A<\/strong>\n<ul>\n<li>[63:53] The Rolling Stones, Santana, and Iggy Pop <a href=\"https:\/\/www.setlist.fm\/setlist\/the-rolling-stones\/1981\/pontiac-silverdome-pontiac-mi-7bd6ee54.html\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">at the Pontiac Silverdome<\/span><\/a><\/li>\n<li>[64:10] Cavs come back from down 3-1 to beat the Warriors for the <a href=\"https:\/\/en.wikipedia.org\/wiki\/2016_NBA_Finals\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">2016 NBA Championship<\/span><\/a><\/li>\n<li>[64:20] Atlanta Braves win the <a href=\"https:\/\/en.wikipedia.org\/wiki\/1995_World_Series\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">1995 World Series<\/span><\/a><\/li>\n<li>[64:27] 1981 and 1987 <a href=\"https:\/\/en.wikipedia.org\/wiki\/List_of_Indiana_Hoosiers_men%27s_basketball_seasons\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Indiana Hoosiers Men&#8217;s Basketball Championships<\/span><\/a><\/li>\n<li>[64:30] Greg&#8217;s favorite sports memory as an athlete<\/li>\n<li>[65:01] The time Greg Branstetter hit a home run<\/li>\n<li>[65:35] I studied abroad in London the fall semester of my Junior year of college<\/li>\n<li>[65:40] Our <a href=\"https:\/\/www.visitcostarica.com\/en\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Costa Rica<\/span><\/a> trip (Pura Vida!)<\/li>\n<li>[66:40] My brother <a href=\"https:\/\/www.instagram.com\/andrewbranstetter\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Andrew Branstetter<\/span><\/a> and his terrifying trip to the butterfly garden<\/li>\n<li>[67:48] <a href=\"https:\/\/www.imdb.com\/title\/tt0068646\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">The Godfather<\/span><\/a><\/li>\n<li>[68:36] Greg Branstetter <a href=\"https:\/\/www.linkedin.com\/in\/gregbranstetter\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a><\/li>\n<li>[68:42] Greg Branstetter <a href=\"https:\/\/www.instagram.com\/gbhippo\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a><\/li>\n<li>[68:56] <a href=\"https:\/\/www.hippodirect.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">HippoDirect.com<\/span><\/a><\/li>\n<li>[69:02] <a href=\"mailto:gbhippo@hippodirect.com\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">gbhippo@hippodirect.com<\/span><\/a><\/li>\n<li>[69:11] <a href=\"https:\/\/www.aol.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">AOL<\/span><\/a><\/li>\n<li>[69:27] My <a href=\"https:\/\/en.wikipedia.org\/wiki\/AIM_(software)\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">AIM<\/span><\/a> screen name was xtrememaxy<\/li>\n<li>[69:40] Greg&#8217;s final thoughts<\/li>\n<li>[69:56] You can do it<\/li>\n<li>[70:07] Why time is your only competition<\/li>\n<li>[70:44] Subscribe to the Wild Business Growth podcast and leave a 5-star review on <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">iTunes<\/span><\/a>\u00a0(Apple Podcasts) and <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">more<\/span><\/a>!<\/li>\n<li>[71:14] Connect with Hippo Direct at <a href=\"https:\/\/www.hippodirect.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">HippoDirect.com<\/span><\/a> and on\u00a0<a href=\"https:\/\/www.facebook.com\/HippoDirect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Facebook<\/span><\/a>, <a href=\"https:\/\/twitter.com\/HippoDirect\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a>, <a href=\"https:\/\/www.instagram.com\/hippodirect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a>,\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/hippo-direct\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a>, or <a href=\"https:\/\/www.youtube.com\/user\/HippoDirect\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">YouTube<\/span><\/a><\/li>\n<li>[71:20] Connect with me on <a href=\"https:\/\/www.instagram.com\/maxbranstetter\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a> and <a href=\"https:\/\/twitter.com\/maxbranstetter\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a> at @MaxBranstetter<\/li>\n<li>[71:30] Sign up for the <a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Digest<\/span><\/a> for curated creative marketing content from across the internet!<\/li>\n<li>Theme Song: Freestyle Percussion Magik &#8211; Jungle Tribe &#8211; provided by Jamendo<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>That&#8217;s a (turkey) wrap! Stay tuned for a new special guest coming every single week! Let us know any guests you&#8217;d like to see on the show and follow along for your favorite marketing tips and business tips on <a href=\"https:\/\/www.facebook.com\/HippoDirect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Facebook<\/span><\/a>, <a href=\"https:\/\/twitter.com\/HippoDirect\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a>, <a href=\"https:\/\/www.instagram.com\/hippodirect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a>,\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/hippo-direct\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a>, or <a href=\"https:\/\/www.youtube.com\/user\/HippoDirect\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">YouTube<\/span><\/a>. Sign up for the <a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Digest<\/span><\/a> email newsletter for your weekly recap of creative marketing. Let your business Run Wild&#8230;and <em><strong>Bring on the Bongos!!<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Episode #18 of the Wild Business Growth Podcast is a special Thanksgiving family business edition that features Greg Branstetter &#8211; President and Founder of Hippo Direct, Our Family Business. Hear how he founded Hippo Direct back in 1992, the pros and cons of family businesses, and how music and travel can inspire creativity. All references can be found in these show notes.<\/p>\n","protected":false},"author":5,"featured_media":8846,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,59,56,519,47,58,50,55,125,53,51,182,60],"tags":[],"class_list":["post-8826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-growth","category-content-marketing","category-digital-marketing","category-direct-marketing","category-email-mailing-lists","category-entrepreneurship","category-family-business","category-innovation","category-positive-energy","category-productivity","category-small-business","category-technology-tools","category-wild-business-growth-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wild Business Growth Podcast #18: Greg Branstetter - President and Founder of Hippo Direct, Our Family Business - Hippo Direct<\/title>\n<meta name=\"description\" content=\"Episode #18 of the Wild Business Growth Podcast is a special Thanksgiving family business edition that features Greg Branstetter - President and Founder of Hippo Direct, Our Family Business. 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Hear how he founded Hippo Direct back in 1992, the pros and cons of family businesses, and how music and travel can inspire creativity. 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