{"id":8808,"date":"2018-06-20T15:51:00","date_gmt":"2018-06-20T15:51:00","guid":{"rendered":"https:\/\/www.hippodirect.com\/blog\/?p=8808"},"modified":"2019-04-22T00:42:51","modified_gmt":"2019-04-22T00:42:51","slug":"hippo-digest-1-creative-marketing-by-snapchat-twitter-and-microsoft","status":"publish","type":"post","link":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-1-creative-marketing-by-snapchat-twitter-and-microsoft\/","title":{"rendered":"Hippo Digest #1 &#8211; Creative Marketing by Snapchat, Twitter, and Microsoft"},"content":{"rendered":"<h2><strong>Welcome to the first ever Hippo Digest!\u00a0<\/strong><\/h2>\n<p>This is your Weekly Recap of Creative Marketing! We&#8217;ll do our best to make you laugh, cry, give a standing ovation, and much more through our curated list of creative marketing moments from the week.<\/p>\n<p>If you made it this far, we&#8217;ll know we&#8217;re really cooking. Each Hippo Digest issue will be broken down into two parts:<\/p>\n<ol>\n<li>All new content from Hippo Direct &#8211; under the same roof so you don&#8217;t ever have to search &#8220;Hippo Direct&#8221; on MySpace<\/li>\n<li>Our favorite creative marketing moments from around the web. Anything from\u00a0<a href=\"https:\/\/www.prweek.com\/article\/1484962\/we-crack-code-disruptive-behind-ihob-rebranding\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\">major marketing campaigns<\/span><\/span><\/a>\u00a0to a very important analysis of\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.npr.org\/sections\/health-shots\/2018\/06\/11\/618395072\/how-hunger-pangs-can-make-nice-people-hangry\" target=\"_blank\" rel=\"noopener noreferrer\">hangry people<\/a><\/span><\/span><\/li>\n<\/ol>\n<p>We&#8217;ll also give you brief updates from time-to-time on anything newsworthy from Hippo R&amp;D.\u00a0<em>Just so happens<\/em>\u00a0we launched our\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.hippodirect.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">new website<\/a>\u00a0<\/span><\/span>last week!!! The new site reflects our new marketing services and updated branding.\u00a0<strong>Give it a spin<\/strong>\u00a0<a href=\"https:\/\/www.hippodirect.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>here<\/strong><\/a>\u00a0and let us know what you think! For a rundown of the new marketing services, check out last week&#8217;s\u00a0<span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.hippodirect.com\/blog\/introducing-our-new-website\/\" target=\"_blank\" rel=\"noopener noreferrer\">blog post<\/a><\/span>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-9918\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/06\/New-Website-Still-3-300x300.jpg\" alt=\"Hippo Digest Direct Creative Marketing Wild Business Growth Podcast\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/06\/New-Website-Still-3-66x66.jpg 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/06\/New-Website-Still-3-150x150.jpg 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/06\/New-Website-Still-3-200x200.jpg 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/06\/New-Website-Still-3-300x300.jpg 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/06\/New-Website-Still-3-400x400.jpg 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/06\/New-Website-Still-3-600x600.jpg 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/06\/New-Website-Still-3-768x768.jpg 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/06\/New-Website-Still-3.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What else happened in the Hippo Direct World last week?<\/strong><\/h2>\n<ul>\n<li>We&#8217;re up to our 34th\u00a0<a href=\"https:\/\/twitter.com\/HippoDirect\/status\/1006929575333519361\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\">Hippo Tip<\/span><\/span><\/a>\u00a0&#8211; creative one-ish liners to inspire you as a marketer and business person. You&#8217;ll have to let us know who\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/giphy.com\/gifs\/reaction-chris-pratt-dWEk3w1Uo97qw\" target=\"_blank\" rel=\"noopener noreferrer\">GIF-ed<\/a><\/span><\/span>\u00a0it better<\/li>\n<li>Sometimes you have to honor the World Cup while poking fun at those teams who don&#8217;t make it, even if it hits close to\u00a0<a href=\"https:\/\/www.instagram.com\/p\/Bj-p2vClvOl\/?taken-by=hippodirect\" target=\"_blank\" rel=\"noopener noreferrer\">home<\/a><\/li>\n<li>The\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.facebook.com\/HippoDirect\/videos\/10156351303152192\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hippo Magician<\/a><\/span><\/span>\u00a0was back at it, this time revealing the\u00a0<em>spectacular<\/em>\u00a0new website!! Watch out David Blaine<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-9919\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/06\/HIPPOsmileemoji-300x300.png\" alt=\"Weekly Recap of Creative Marketing Hippo Digest Direct\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/06\/HIPPOsmileemoji-66x66.png 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/06\/HIPPOsmileemoji-150x150.png 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/06\/HIPPOsmileemoji-200x200.png 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/06\/HIPPOsmileemoji-300x300.png 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/06\/HIPPOsmileemoji-400x400.png 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/06\/HIPPOsmileemoji-600x600.png 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/06\/HIPPOsmileemoji-768x768.png 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/06\/HIPPOsmileemoji-800x800.png 800w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/06\/HIPPOsmileemoji-1024x1024.png 1024w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/06\/HIPPOsmileemoji.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What happened in the creative marketing world last week?<\/strong><\/h2>\n<ul>\n<li>You can now basically advertise in parts of\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/venturebeat.com\/2018\/06\/11\/snap-introduces-ads-for-its-snappables-ar-games\" target=\"_blank\" rel=\"noopener noreferrer\">Snapchat<\/a><\/span><\/span>\u00a0that Snapchat didn&#8217;t even know existed (<em>VentureBeat<\/em>)<\/li>\n<li>Twitter&#8217;s stock is at a 3-year\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.recode.net\/2018\/6\/13\/17455464\/twitter-jack-dorsey-stock-growth-explained-profitability\" target=\"_blank\" rel=\"noopener noreferrer\">high<\/a><\/span><\/span>, which naturally inspired several tweets about the matter (<em>Recode<\/em>)<\/li>\n<li>Microsoft sees Amazon&#8217;s cashierless\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.reuters.com\/article\/us-microsoft-store-exclusive\/exclusive-microsoft-takes-aim-at-amazon-with-push-for-checkout-free-retail-idUSKBN1JA0D5\" target=\"_blank\" rel=\"noopener noreferrer\">stores<\/a><\/span><\/span>, naturally wants some of that (<em>Reuters<\/em>)<\/li>\n<li><strong>Random Fun of the Week:<\/strong>\u00a0Smile! And then disagree with how many types of\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/mosaicscience.com\/story\/how-many-types-smile-are-there\/\" target=\"_blank\" rel=\"noopener noreferrer\">smiles<\/a><\/span><\/span>\u00a0there are (<em>Mosaic<\/em>)<\/li>\n<\/ul>\n<p>We&#8217;re always looking to make you happy (in as non-creepy a way as possible). Please let us know if there&#8217;s anything you&#8217;d like to see included in future issues of the Hippo Digest. Your feedback is our apple pie. And if you&#8217;re feeling friendly, make sure to connect with our social accounts at\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.facebook.com\/HippoDirect\/\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a><\/span><\/span>,\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/twitter.com\/HippoDirect\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a><\/span><\/span>,\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.instagram.com\/hippodirect\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a><\/span><\/span>, and\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.linkedin.com\/company\/hippo-direct\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a><\/span><\/span>\u00a0so you can get real-time marketing tips and hippo fun.<\/p>\n<p>Thank you for Digesting, Hippo Pod! Until next week,<\/p>\n<p>Max<br \/>\n<em>Let your business Run Wild<\/em><\/p>\n<p><strong>Subscribe to the Hippo Digest email newsletter\u00a0<a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline; color: #3366ff;\">here<\/span><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week&#8217;s Hippo Digest includes creative marketing by Snapchat, Microsoft, Twitter, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.<\/p>\n","protected":false},"author":5,"featured_media":8800,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59,56,635,1285,182,60],"tags":[],"class_list":["post-8808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-hippo-digest-creative-marketing","category-inspiration-creativity","category-technology-tools","category-wild-business-growth-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hippo Digest #1 - Creative Marketing by Snapchat, Twitter, and Microsoft - Hippo Direct<\/title>\n<meta name=\"description\" content=\"This week&#039;s Hippo Digest includes creative marketing by Snapchat, Microsoft, Twitter, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-1-creative-marketing-by-snapchat-twitter-and-microsoft\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hippo Digest #1 - Creative Marketing by Snapchat, Twitter, and Microsoft\" \/>\n<meta property=\"og:description\" content=\"This week&#039;s Hippo Digest includes creative marketing by Snapchat, Microsoft, Twitter, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. 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