{"id":8796,"date":"2018-11-15T18:21:36","date_gmt":"2018-11-15T18:21:36","guid":{"rendered":"https:\/\/www.hippodirect.com\/blog\/?p=8796"},"modified":"2018-11-26T22:52:15","modified_gmt":"2018-11-26T22:52:15","slug":"hippo-digest-20-joe-martin-podcast-and-creative-marketing-by-bob-evans","status":"publish","type":"post","link":"https:\/\/www.hippodirect.com\/blog\/hippo-digest-20-joe-martin-podcast-and-creative-marketing-by-bob-evans\/","title":{"rendered":"Hippo Digest #20 &#8211; Joe Martin Podcast and Creative Marketing by Bob Evans"},"content":{"rendered":"<h2><strong>Need a good Dad Joke?<\/strong><\/h2>\n<p>Look no further than this week&#8217;s <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Wild Business Growth<\/span><\/a> podcast guest, <a href=\"https:\/\/twitter.com\/joeDmarti\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Joe Martin<\/span><\/a>! Joe is the Head of Social Analytics at <a href=\"https:\/\/www.adobe.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Adobe<\/span><\/a> and has built quite the following on Twitter for his marketing insight, behind-the-scenes updates from Adobe, and of course Dad Jokes!<\/p>\n<p>Listen to the wonderfully corny episode to hear what it&#8217;s like working at one of the world&#8217;s leading tech giants, how to manage time between work and family, and how to foster creativity regardless of your organization&#8217;s size. Hear the episode on <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">iTunes<\/span><\/a> and your other favorite <a href=\"https:\/\/www.hippodirect.com\/podcast\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">audio platforms<\/span><\/a> &#8211; and <em><strong>subscribe and leave a 5-star review<\/strong><\/em> if the episode made you chuckle!<\/p>\n<p>Now for some more creative marketing highlights from the past week!<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-8801\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/11\/HIPPOdunk-300x300.png\" alt=\"Hippo Direct Hippo Digest\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/11\/HIPPOdunk-66x66.png 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/11\/HIPPOdunk-150x150.png 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/11\/HIPPOdunk-200x200.png 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/11\/HIPPOdunk-300x300.png 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/11\/HIPPOdunk-400x400.png 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/11\/HIPPOdunk-600x600.png 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/11\/HIPPOdunk-768x768.png 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/11\/HIPPOdunk-800x800.png 800w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/11\/HIPPOdunk-1024x1024.png 1024w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/11\/HIPPOdunk.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What happened in the creative marketing world last week?<\/strong><\/h2>\n<ul>\n<li>You may remember Alfonso Ribeiro from <em>Fresh Prince<\/em> or <em>Dancing with the Stars<\/em> &#8211; or maybe these funny <a href=\"https:\/\/www.mediapost.com\/publications\/article\/327746\/bob-evans-farms-taps-the-ribeiros-to-go-gourmet.html\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Bob Evans videos<\/span><\/a> (<em>MediaPost<\/em>)<\/li>\n<li>Looking for ridiculously out-of-the-box ideas? Take a page out of Netflix&#8217;s book and do a <a href=\"https:\/\/qz.com\/1455251\/netflix-employees-invented-a-hack-to-control-its-app-with-your-eyes-and-tongue\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Hack Day<\/span><\/a> (<em>Quartz<\/em>)<\/li>\n<li>Music startup UnitedMasters <a href=\"https:\/\/www.mediapost.com\/publications\/article\/327728\/nba-partners-with-music-startup.html\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">partnered with the NBA<\/span><\/a> to give independent artists a chance to be featured on the league&#8217;s digital platforms (<em>MediaPost<\/em>)<\/li>\n<li>Storytelling is all around us &#8211; you just have to look through the right lens to see it. Media startup Within is bringing that mentality to life with their <a href=\"https:\/\/variety.com\/2018\/digital\/features\/within-wonderland-ar-storytelling-1203020435\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">new app, Wonderscope<\/span><\/a> (<em>Variety<\/em>)<\/li>\n<li>Amusement retailer Art of Play put together an <a href=\"https:\/\/adage.com\/creativity\/work\/art-play-look-inside-art-plays-secret-showroom\/957071\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">incredibly amusing video<\/span><\/a> to highlight the magic of their products (<em>Ad Age<\/em>)<\/li>\n<li><strong>Random Fun of the Week<\/strong>: Oh my! This Soccer Dad went a <a href=\"https:\/\/www.bbc.com\/news\/uk-wales-46155437\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">liiiittle bit too far<\/span><\/a> making sure his goalie son did his job (<em>BBC<\/em>)<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-8586\" src=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Wild-Business-Growth-Podcast-Presented-by-Hippo-Direct-300x300.jpg\" alt=\"Wild Business Growth Podcast - Presented by Hippo Direct\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Wild-Business-Growth-Podcast-Presented-by-Hippo-Direct-66x66.jpg 66w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Wild-Business-Growth-Podcast-Presented-by-Hippo-Direct-150x150.jpg 150w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Wild-Business-Growth-Podcast-Presented-by-Hippo-Direct-200x200.jpg 200w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Wild-Business-Growth-Podcast-Presented-by-Hippo-Direct-300x300.jpg 300w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Wild-Business-Growth-Podcast-Presented-by-Hippo-Direct-400x400.jpg 400w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Wild-Business-Growth-Podcast-Presented-by-Hippo-Direct-600x600.jpg 600w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Wild-Business-Growth-Podcast-Presented-by-Hippo-Direct-768x768.jpg 768w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Wild-Business-Growth-Podcast-Presented-by-Hippo-Direct-800x800.jpg 800w, https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/10\/Wild-Business-Growth-Podcast-Presented-by-Hippo-Direct.jpg 1000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2><strong>What else happened in the Hippo Direct World last week?<\/strong><\/h2>\n<ul>\n<li>Listen to <a href=\"https:\/\/www.hippodirect.com\/blog\/wild-business-growth-podcast-16-thatviolakid-championing-classical-music-in-the-social-media-era\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Episode 16<\/span><\/a> of the <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/wild-business-growth-podcast\/id1422144338?mt=2\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Wild Business Growth<\/span><\/a> podcast featuring <a href=\"https:\/\/www.instagram.com\/thatviolakid\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">ThatViolaKid<\/span><\/a> &#8211; Championing Classical Music in the Social Media Era<\/li>\n<li>Did you take any time to review your goals this week? Look at them often to hit your targets, as demonstrated in <a href=\"https:\/\/twitter.com\/HippoDirect\/status\/1059563699676037120\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Tip #59<\/span><\/a><\/li>\n<li>We get it &#8211; growing a business <a href=\"https:\/\/www.instagram.com\/p\/Bp2r4folq_T\/?utm_source=ig_web_copy_link\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">can be puzzling<\/span><\/a>. We&#8217;ll help you find the solutions<\/li>\n<li>Miss last week&#8217;s <a href=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-19-thatviolakid-podcast-and-creative-marketing-by-ancestry-com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Hippo Digest<\/span><\/a>? Get up to speed on the creative marketing Ancestry.com, Reese&#8217;s, Butterball, and more rolled out<\/li>\n<\/ul>\n<p>Get your eyes, ears, and stomach ready for some extra special Thanksgiving content and more coming next week! If you have any questions or comments on the Hippo Digest or the Wild Business Growth podcast, contact us on <a href=\"https:\/\/www.facebook.com\/HippoDirect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Facebook<\/span><\/a>, <a href=\"https:\/\/twitter.com\/HippoDirect\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Twitter<\/span><\/a>, <a href=\"https:\/\/www.instagram.com\/hippodirect\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">Instagram<\/span><\/a>, <a href=\"https:\/\/www.linkedin.com\/company\/hippo-direct\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">LinkedIn<\/span><\/a> and <a href=\"https:\/\/www.youtube.com\/user\/HippoDirect\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">YouTube<\/span><\/a>. <strong><em>Bring on the bongos!!<\/em><\/strong><\/p>\n<p>Thank you for Digesting, Hilarious Hippos!<\/p>\n<p>Until next week,<\/p>\n<p>Max<br \/>\n<em>Let your business Run Wild<\/em><\/p>\n<p><strong>Subscribe to the Hippo Digest email newsletter\u00a0<a href=\"https:\/\/www.hippodirect.com\/newsletter\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #3366ff;\">here<\/span><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week&#8217;s Hippo Digest includes our podcast with Joe Martin and creative marketing by Bob Evans, Netflix, UnitedMasters, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.<\/p>\n","protected":false},"author":5,"featured_media":8800,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59,56,635,182,60],"tags":[],"class_list":["post-8796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-hippo-digest-creative-marketing","category-technology-tools","category-wild-business-growth-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hippo Digest #20 - Joe Martin Podcast and Creative Marketing by Bob Evans - Hippo Direct<\/title>\n<meta name=\"description\" content=\"This week&#039;s Hippo Digest includes our podcast with Joe Martin and creative marketing by Bob Evans, Netflix, UnitedMasters, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-20-joe-martin-podcast-and-creative-marketing-by-bob-evans\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hippo Digest #20 - Joe Martin Podcast and Creative Marketing by Bob Evans\" \/>\n<meta property=\"og:description\" content=\"This week&#039;s Hippo Digest includes our podcast with Joe Martin and creative marketing by Bob Evans, Netflix, UnitedMasters, and more! The Hippo Digest is your Weekly Recap of Creative Marketing. Sign up to get the Hippo Digest email newsletter straight to your inbox.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hippodirect.com\/blog\/hippo-digest-20-joe-martin-podcast-and-creative-marketing-by-bob-evans\/\" \/>\n<meta property=\"og:site_name\" content=\"Hippo Direct\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HippoDirect\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-15T18:21:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-11-26T22:52:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hippodirect.com\/blog\/wp-content\/uploads\/2018\/11\/Hippo-Digest-20-Joe-Martin-Podcast-and-Creative-Marketing-by-Bob-Evans.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Max Branstetter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:site\" content=\"@hippodirect\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Max Branstetter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-20-joe-martin-podcast-and-creative-marketing-by-bob-evans\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-20-joe-martin-podcast-and-creative-marketing-by-bob-evans\\\/\"},\"author\":{\"name\":\"Max Branstetter\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#\\\/schema\\\/person\\\/30ab60877b002149e76a4c5cf2e56f65\"},\"headline\":\"Hippo Digest #20 &#8211; Joe Martin Podcast and Creative Marketing by Bob Evans\",\"datePublished\":\"2018-11-15T18:21:36+00:00\",\"dateModified\":\"2018-11-26T22:52:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-20-joe-martin-podcast-and-creative-marketing-by-bob-evans\\\/\"},\"wordCount\":454,\"publisher\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-20-joe-martin-podcast-and-creative-marketing-by-bob-evans\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/Hippo-Digest-20-Joe-Martin-Podcast-and-Creative-Marketing-by-Bob-Evans.png\",\"articleSection\":[\"Content Marketing\",\"Digital Marketing\",\"Hippo Digest - Creative Marketing\",\"Technology Tools\",\"Wild Business Growth Podcast\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-20-joe-martin-podcast-and-creative-marketing-by-bob-evans\\\/\",\"url\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-20-joe-martin-podcast-and-creative-marketing-by-bob-evans\\\/\",\"name\":\"Hippo Digest #20 - Joe Martin Podcast and Creative Marketing by Bob Evans - Hippo Direct\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-20-joe-martin-podcast-and-creative-marketing-by-bob-evans\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/hippo-digest-20-joe-martin-podcast-and-creative-marketing-by-bob-evans\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.hippodirect.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/11\\\/Hippo-Digest-20-Joe-Martin-Podcast-and-Creative-Marketing-by-Bob-Evans.png\",\"datePublished\":\"2018-11-15T18:21:36+00:00\",\"dateModified\":\"2018-11-26T22:52:15+00:00\",\"description\":\"This week's Hippo Digest includes our podcast with Joe Martin and creative marketing by Bob Evans, Netflix, UnitedMasters, and more! 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